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Yulianti Fajar Wulandari
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pemberdayaan Komunikasi Pembangunan Program Entrepreneurship Success Challenge bagi Pengusaha Milenial Gen-Z di Sumatera Barat Rachmadani, Rina; Wulandari, Yulianti Fajar; Bastian, Yan; Murtiadi, Murtiadi; Deryansyah, Adzan Desar
Jurnal Ilmiah Multidisiplin Vol 2 No 1 (2023): Jurnal Ilmiah Multidisiplin
Publisher : PT KIMSHAFI ALUNG CIPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59000/jim.v2i1.94

Abstract

Pemprov Sumatera Barat berupaya membangun daerahnya menjadi propinsi yang kuat secara ekonomi. Survei kependudukan 2020, menunjukkan populasi penduduk Indonesia, begitupula dengan Sumatera Barat didominasi oleh Milenial Gen-Z. Inovatif, kreatif dan produktif adalah karakter generasi tersebut. Pemprov Sumatera Barat ingin mencetak dan membina mereka agar berwirausaha, untuk mengatasi isu pengangguran maupun kurangnya modal bisnis yang mendominasi generasi ini. Tujuan penelitian ini adalah menjelaskan pemberdayaan komunikasi pembangunan program Entrepreneur Success Challenge (ESC) untuk menjaring calon pengusaha muda milenial Gen-Z di Sumatera Barat. Paradigma penelitian yang digunakan adalah konstruktivisme dengan metode penelitian kualitatif deskriptif dan desain studi kasus. Hasil penelitian menunjukkan populasi Sumatera Barat didominasi Milenial Gen-Z yang melek teknologi dan punya semangat wirausaha tinggi. Pemprov Sumatera Barat melihat peluang tingginya populasi mereka untuk mengembangkan ekonomi di wilayahnya. Program ESC adalah kegiatan kreasi dan inovasi dalam wirausaha. Program ESC mengundang Milenial Gen-Z Sumatera Barat untuk berpartisipasi dalam lomba yang merebutkan tidak hanya hadiah uang untuk modal, juga pendampingan dan edukasi bagi pemenangnya sampai menjadi pengusaha muda yang sukses. Program ESC menjadi strategi komunikasi pembangunan Pemprov Sumatera Barat untuk mencetak 100 Pengusaha Minang Milenial Gen-Z.
Analisis Konten TikTok Dalam Komunikasi Politik Capres-Cawapres di Pemilu 2024 untuk Generasi Z: Pendekatan Teori Media Baru dalam Menganalisis Konten Tiktok Makarawung, Yehezkiel Andreas; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.315

Abstract

Analyze TikTok content in the Political Communication of Presidential and Vice Presidential Candidates with a focus on "Generation Z". This study analyzes TikTok content in the political communication of presidential and vice presidential candidates in the 2024 Election using the new media method by Pierre Levy, focusing on Generation Z. Generation Z, as digital natives, has unique characteristics in consuming political information through social media such as TikTok. This study uses a qualitative approach and content analysis to explore how presidential and vice presidential candidates use TikTok to convey political messages, build images, and influence public opinion. Data were collected from the official TikTok accounts of presidential and vice presidential candidates during the campaign period. The results of the study show that TikTok is effective in attracting the attention of Generation Z through creative, concise, and easy-to-understand content. Visual elements, the use of popular music, and direct interaction increase political participation and engagement of Generation Z. This study provides important insights for political communication strategies in the digital era, as well as practical demonstrations for politicians in designing more effective and inclusive campaigns.
Analisis Visual Efek Khusus Dalam Film Fantasi: Studi Kasus Pada Film Spider-man: No Way Home: Teori Compositing Digital Dalam Menganalisis Visual Efek Film Fantasi Adi, Reza Syahputra; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.319

Abstract

This reserach aims to analyze visual special effects in fantasy films with a focus on the film "Spider-Man: No Way Home". Compositing theory and a qualitative methodology were employed in this study. This film was chosen as a case study because of its complex and innovative use of visual effects. This research uses visual analysis methods to identify the special effects visual elements used in this film. Compositing theory is used to understand how various visual elements are combined to create complex and realistic scenes. The use of CGI technology in films is also analyzed to reveal its impact on the viewing experience. The analysis results show that the use of visual special effects in "Spider-Man: No Way Home" is very successful in creating an immersive fantasy world for the audience. The combination of digital characters with real backgrounds gives a real and stunning impression. In addition, CGI technology has made it possible to create spectacular and stunning action scenes. In conclusion, the film "Spider-Man: No Way Home" is an excellent example of the application of visual special effects in the fantasy genre. The use of qualitative methods and compositing theory in this analysis provides a deep understanding of the complexity of the techniques used to create the stunning visual effects in this film.
Strategi Komunikasi Pemkot Depok Dalam Kampanye 3R Melalui Bank Sampah Menuju Lingkungan Yang Bersih Dan Sehat Wulandari, Yulianti Fajar; Bastian, Yan; Murtiadi, Murtiadi; Afianto, Heri
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 4 No 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5425

Abstract

The research objective is to explain and evaluate the Depok City Government's communication strategy in the 3R campaign through the Waste Bank to create a clean and healthy environment. This research uses a qualitative approach with a case study design to explore the Depok City Government's communication strategy in the 3R campaign through the Waste Bank. Primary data was obtained through in-depth interviews and FGDs with City Government officials, Waste Bank managers and the community, while secondary data was taken from official documents and media publications. Data was analyzed using thematic analysis techniques to identify key themes, patterns and relevant relationships, providing a comprehensive picture of the success of the 3R campaign in Depok. The result of this work is that the Depok community's awareness of the importance of 3R has increased significantly with active participation in seminars, workshops and training organized by the Depok City Government. The effectiveness of the Waste Bank and the use of social media and information technology has succeeded in reducing the amount of waste in landfills and empowering the community in managing household waste. Collaboration between the City Government, the private sector and local communities through CSR support and active participation of environmental communities has had a positive impact. Regular evaluation and improvement of infrastructure is a priority for the Depok City Government, with incentives and rewards to encourage community participation, ensuring the sustainability of the 3R program.
Leveraging Instagram for Public Service Communication: A Case Study of LRT Jabodebek Wulandari, Yulianti Fajar; Suherman, Putri Nabila; Hamid, Ali Imron; Bastian, Yan
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3721

Abstract

This study investigates how Instagram serves as a public service communication tool for LRT Jabodebek, a new urban rail transit system in Greater Jakarta, Indonesia. The research aimed to analyze the platform’s role in disseminating information, engaging users, and improving service delivery. Using a descriptive qualitative method, non-participant observation and documentation analysis were conducted on the official Instagram account @lrt_jabodebek between April and June 2025. From 461 posts, eight were selected based on engagement metrics, including schedule updates, safety campaigns, ridership milestones, and feedback responses. Findings reveal that Instagram enhanced service through real-time updates, transparency, and public education. The account frequently shared schedules, addressed complaints, and promoted commuter etiquette and safety systems. Increased engagement correlated with higher ridership from March to May 2025. The study concludes Instagram is now a central communication channel for urban transport, recommending content diversification, faster responses, and cross-platform integration for greater effectiveness.
Mengkaji Konten Produk Skincare di Tiktok Dalam Fenomena Doomspending Gen Z Tetelepta, Novita; Wulandari, Yulianti Fajar; Hamid, Ali Imron
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TikTok merupakan platform interaktif dan mudah dijangkau, berperan dalam pilihan pembelian produk skincare. Ini juga memenuhi keperluan fisiologis, sosial, ego, dan aktualisasi diri generasi Z. Namun, pengeluaran impulsif yang berlebihan, yang disebut doomspending, dipengaruhi oleh konten yang sedang tren dan tekanan dari lingkungan sosial. Penelitian ini bertujuan untuk menganilisis konten produk skincare dalam fenomena doomspending di kalangan Gen Z. Ini terutama berhubungan dengan fenomena yang dikenal sebagai doomspending, yaitu kebiasaan mengeluarkan uang secara berlebihan untuk mengatasi rasa cemas tentang masa depan serta belanja karena konten produk skincare yang lagi viral/tren. Metode penelitian yang digunakan adalah metode kualitatif meliputi wawancara semi terstruktur yang mendalam dan observasi non-partisipan pada konten produk skincare di TikTok. Informan dalam penelitian ini dari generasi Z yang sering menggunakan TikTok untuk mendapatkan informasi dan inspirasi terkait produk skincare. Teori yang diterapkan termasuk Hierarki Kebutuhan Maslow dan teori New Media oleh Pierre Lévy, yang menguraikan peran kebutuhan psikologis serta sifat media baru terhadap perilaku konsumen. Hasil penelitian menunjukan pentingnya bagi konsumen untuk memiliki kesadaran dan bagi pembuat konten untuk bertanggung jawab dalam menyajikan materi edukasi yang adil. Studi ini membantu kita memahami bagaimana konsumen berperilaku di era digital, terutama dalam bidang Ilmu Komunikasi dan pemasaran melalui media sosial.
Representasi Nilai Moral dalam Film Bolehkah Sekali Saja Kumenangis: Analisis Semiotika Roland Barthes Putri, Icha Amaliyah; Wulandari, Yulianti Fajar; Hamid, Ali Imron
Comit: Communication, Information and Technology Journal Vol. 3 No. 2 (2025): Comit: Communication and Information Journal
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/comit.v3i2.9852

Abstract

This study uses Roland Barthes' semiotic approach to investigate the representation of moral values in the movie Boleh Boleh Sekali Sekali Kumenangis. The movie contains relevant social issues such as emotional trauma, family conflict, and courage to face the pressure of patriarchal culture. This is the reason why this movie was chosen. Semiotic analysis was used, with an emphasis on denotative, connotative, and mythical meanings that appear in the visual story, dialog, and gestures of the characters. The research shows that the visual symbols, character changes, and internal conflict dynamics show moral values such as courage, emotional honesty, and responsibility. Tari, the main character, serves as a representation of women's courage to break the chain of domestic violence, and her father serves as a representation of self-awareness to admit mistakes. The results show that movies can be an effective tool for teaching morals and also a place for social thinking. This study reaches the conclusion that Barthes' semiotic approach is relevant to examine films as ideological and non-neutral cultural products. It is hoped that this study will become a reference for the study of film, communication, and character education in Indonesia.
Strategi Tim Kreatif Nusantara TV Dalam Tayangan Jelajah Rasa Untuk Menarik Minat Penonton: indonesia Sirait, Rusi Erika; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.314

Abstract

Nusantara TV is a semi-national digital television network with national reach and based on private broadcasters, Nusantara TV has a variety of programs that are meaningful and informative for the community. One of the programs is Jelajah Rasa. The success of a television program cannot be separated from the role of the creative team that plays an important role in making the program. This research was conducted to find out how the creative team's strategy in Jelajah Rasa to attract viewers. This research method uses descriptive qualitative methods and Lasswell's mass communication theory with data collection techniques through in-depth interviews and observation. Based on the results of this study, it is known that determining targets, selecting airtime, determining ideas and themes, presenting styles, segment organization, maintaining image quality and evaluation are strategies used by the creative team to attract viewers.
Strategi Tim Kreatif Nusantara TV Dalam Meningkatkan Eksistensi Program Kok Bisa Viral Dewi, Yemima Agnes Lolita; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.317

Abstract

In the era of globalization with the advancement of technology such as television, many televisions compete to present programs that are entertaining yet informative and educational. Kok Bisa Viral is a program that is present on Nusantara TV station which is a semi-national television. The challenge of increasing the existence of the program arises for the creative team in the midst of various programs from other television stations. This research was conducted to find out the Strategy of Nusantara TV Creative Team in Improving the Existence of Kok Bisa Viral Program. The research used a qualitative method with a descriptive approach and the theory used was Lasswell's communication theory. Data collection techniques were carried out through observation, interviews, and documentation. The results of the study found that the creative team's strategy in improving the existence of the Kok Bisa Viral program is program planning, determining the target audience, program implementation, and strategies to improve program existence.
Peran Konten Edukatif Di Instagram Dalam Memotivasi Tugas Akhir Mahasiswa Hanafiah, Anisa Nur; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.320

Abstract

Educational content that can utilize its features such as Reels, Stories, Broadcast, Highlight successfully motivates students in completing their final assignments. Educational content is in accordance with the theory of the characteristics of new media presence markers, namely, interactivity that can increase engagement between students and account owners, demassification that allows the dissemination of relevant content to a wide audience, and asynchrony that provides flexibility of access for students. Although there are challenges such as time constraints and lack of direct interaction, educational content can still make a positive contribution in supporting student motivation and learning, seen from the positive response or response from students to the account owner. the availability of educational content on Instagram is included in extrinsic motivation, namely the availability of interesting learning resources, while the need for learning, support, information is included in intrinsic motivation. Social media including Instagram can be utilized as an effective educational tool because it fits the characteristics of new media to motivate students in their final project.
Co-Authors Adi, Reza Syahputra Afianto, Heri Agustin, Putri Winny Akbar, Ahmad Zulfitri Bastian, Yan Deryansyah, Adzan Desar Dewi, Yemima Agnes Lolita Hamid, Ali Imron Hanafiah, Anisa Nur Heri Afianto Himawan, Sultan Iswahyu Pranawukir Lymbarski Caesariano Makarawung, Yehezkiel Andreas Mareta Puri Rahastine Mareta Puri Rahastine Mareta Puri Rahastine Mareta Puri Rahastine, Mareta Puri Mike Indarsih Muhammad Anggi Azhar Pratama Muhammad Rizki Muhariani, Wulan Murtiadi Murtiadi Murtiadi Murtiadi Murtiadi Murtiadi, Murtiadi Novianita, Riastri Oktaviani, Amanda Putri, Icha Amaliyah Rachmadani, Rina Silvina Mayasari Sirait, Rusi Erika Suherman, Putri Nabila Sultan Hikmawan Tetelepta, Novita Yan Bastian