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All Journal Journal Communication Spectrum: Capturing New Perspectives in Communication Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Komunikasi : Jurnal Komunikasi Jurnal Komunikasi dan Kajian Media Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Kajian Komunikasi dan Pembangunan Daerah Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmiah Multidisiplin Innovative: Journal Of Social Science Research Communication and Information Journal Jurnal Media Penyiaran Jurnal Ilmu Komunikasi dan Sosial Politik Journal of Innovative and Creativity Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik Brand Communication An Nafi’; Multidisciplinary Science
Yulianti Fajar Wulandari
Universitas Bina Sarana Informatika
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Strategi Tim Kreatif Nusantara TV Dalam Tayangan Jelajah Rasa Untuk Menarik Minat Penonton: indonesia Sirait, Rusi Erika; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 4 (2024): Konten Dalam Kehidupan Sehari-Hari
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i4.314

Abstract

Nusantara TV is a semi-national digital television network with national reach and based on private broadcasters, Nusantara TV has a variety of programs that are meaningful and informative for the community. One of the programs is Jelajah Rasa. The success of a television program cannot be separated from the role of the creative team that plays an important role in making the program. This research was conducted to find out how the creative team's strategy in Jelajah Rasa to attract viewers. This research method uses descriptive qualitative methods and Lasswell's mass communication theory with data collection techniques through in-depth interviews and observation. Based on the results of this study, it is known that determining targets, selecting airtime, determining ideas and themes, presenting styles, segment organization, maintaining image quality and evaluation are strategies used by the creative team to attract viewers.
Strategi Tim Kreatif Nusantara TV Dalam Meningkatkan Eksistensi Program Kok Bisa Viral Dewi, Yemima Agnes Lolita; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.317

Abstract

In the era of globalization with the advancement of technology such as television, many televisions compete to present programs that are entertaining yet informative and educational. Kok Bisa Viral is a program that is present on Nusantara TV station which is a semi-national television. The challenge of increasing the existence of the program arises for the creative team in the midst of various programs from other television stations. This research was conducted to find out the Strategy of Nusantara TV Creative Team in Improving the Existence of Kok Bisa Viral Program. The research used a qualitative method with a descriptive approach and the theory used was Lasswell's communication theory. Data collection techniques were carried out through observation, interviews, and documentation. The results of the study found that the creative team's strategy in improving the existence of the Kok Bisa Viral program is program planning, determining the target audience, program implementation, and strategies to improve program existence.
Peran Konten Edukatif Di Instagram Dalam Memotivasi Tugas Akhir Mahasiswa Hanafiah, Anisa Nur; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.320

Abstract

Educational content that can utilize its features such as Reels, Stories, Broadcast, Highlight successfully motivates students in completing their final assignments. Educational content is in accordance with the theory of the characteristics of new media presence markers, namely, interactivity that can increase engagement between students and account owners, demassification that allows the dissemination of relevant content to a wide audience, and asynchrony that provides flexibility of access for students. Although there are challenges such as time constraints and lack of direct interaction, educational content can still make a positive contribution in supporting student motivation and learning, seen from the positive response or response from students to the account owner. the availability of educational content on Instagram is included in extrinsic motivation, namely the availability of interesting learning resources, while the need for learning, support, information is included in intrinsic motivation. Social media including Instagram can be utilized as an effective educational tool because it fits the characteristics of new media to motivate students in their final project.
Representasi Diskriminasi Standar Kecantikan Dalam Drama Korea True Beauty: Analisis Semiotika John Fiske Oktaviani, Amanda; Wulandari, Yulianti Fajar; Hamid, Ali Imron
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

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Abstract

In this era, beauty has become a major issue, especially among women who are often required to meet certain standards. This phenomenon, which is often depicted in Korean dramas, can lead to discrimination against women who do not conform to the ideal image. This study aims to analyze the representation of discrimination based on beauty standards in the Korean drama True Beauty, which explicitly shows different treatment based on physical appearance. Using a descriptive qualitative method, data was collected through observation and documentation of seven scenes depicting discriminatory behavior. The analysis was conducted using John Fiske’s semiotic approach, which examines meaning at the levels of reality, representation, and ideology. The results of the study show that discrimination is represented through eight aspects of social rejection at the level of reality. At the representation level, production techniques amplify the emotional impact. At the ideology level, the drama reflects the perspective of lookism, where beauty determines an individual’s social value. This research is supported by Jon Gunnar Bernburg’s Labeling Theory, which explains how individuals labeled with social labels experience discrimination.
Konten Edukatif di Instagram: Studi Kasus Tasya Farasya Approved Febriansis, Diva; Yulianti Fajar Wulandari; Ali Imron Hamid
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

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Abstract

Social media today serves not only as a means of communication and entertainment, but has also become a space for people to obtain information and knowledge. Instagram, as one of the most popular visual platforms, has given rise to the phenomenon of influencers who play a significant role in shaping public opinion. One prominent figure is Tasya Farasya, a beauty influencer known for her "Tasya Farasya Approved" content on her Instagram account. This study aims to analyze the extent to which the content produced contains educational value for the public. The study used a qualitative approach with a content analysis method on a number of posts over a certain period. The results show that Tasya Farasya's content is not only product promotion but also includes elements of public education in the form of explanations of ingredients, functions, how to use, and ethical considerations in choosing products. Analysis using the Two-Step Flow of Communication and Social Learning theories shows that Tasya Farasya acts as an opinion leader who not only conveys information from manufacturers but also interprets it in language that is easily understood by the public, resulting in a two-step communication flow that strengthens public understanding. This study concludes that the role of influencers can go beyond commercial functions to become an educational tool, particularly in the field of beauty literacy.
Representasi Pesan Moral Dalam Film ”Pertaruhan” (Semiotika Charles Sanders Peirce) Fahreyza, Muhamad; Fajar Wulandari, Yulianti; Imron, Ali
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

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Abstract

Film is a form of art and media that enjoys a high level of popularity and serves as a means of entertainment, education, and information. Through films, audiences not only seek enjoyment but also gain new insights and knowledge. Although many people watch films primarily for leisure, each storyline often contains profound meanings and moral messages that can be taken as life lessons. One such film that conveys these values is Pertaruhan, which is the subject of this research. The purpose of this study is to explore the representation of moral messages in the film Pertaruhan using Charles Sanders Peirce’s semiotic theory, which includes three main components: sign, object, and interpretant. This research employs a descriptive qualitative method, with data collected through observation and documentation of the film. The results of the study indicate that there are eight scenes that explicitly represent moral messages, ultimately providing a deeper understanding of the life values conveyed through the film.
PERAN EMPATIK DALAM KOMUNIKASI TERAPEUTIK: STUDI KASUS FENOMENOLOGIS PADA PENGALAMAN TERAPIS PSIKOLOG DI RSUD ANUGERAH SEHAT AFIAT DEPOK Endri Choirunnisa; Yulianti Fajar Wulandari; Ali Imron Hamid
An Nafi': Multidisciplinary Science Vol. 2 No. 4 (2025): An Nafi’
Publisher : CV Edujavare Publishing

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Abstract

Komunikasi terapeutik memiliki peran sentral dalam proses penyembuhan pasien, terutama ketika empati menjadi inti dalam interaksi antara terapis dan pasien. Penelitian ini bertujuan untuk memahami makna dan peran empatik dalam komunikasi terapeutik di RSUD Anugerah Sehat Afiat Depok dengan menggunakan pendekatan kualitatif fenomenologis. Metode ini digunakan untuk menggali pengalaman subjektif para terapis psikolog dalam membangun hubungan empatik dengan pasien. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi, kemudian dianalisis menggunakan teknik analisis fenomenologis dengan tahapan reduksi, penyajian, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa empati menjadi fondasi utama dalam komunikasi terapeutik, yang diwujudkan melalui perhatian penuh, pendengaran reflektif, sikap nonverbal yang menenangkan, serta penerimaan tanpa penilaian. Empati terbukti meningkatkan rasa aman, kepercayaan, dan keterbukaan pasien dalam proses terapi, sekaligus memperkuat motivasi penyembuhan. Temuan ini menegaskan tiga dimensi empati dalam praktik terapeutik, yaitu empati kognitif, afektif, dan perilaku, yang secara sinergis membentuk hubungan terapeutik yang manusiawi dan efektif. Penelitian ini juga memperkuat teori Hildegard Peplau tentang hubungan interpersonal terapeutik serta fenomenologi Schutz mengenai kesadaran intersubjektif dalam memahami pengalaman manusia. Dengan demikian, empati tidak hanya berfungsi sebagai respon emosional, tetapi juga sebagai keterampilan profesional dan nilai kemanusiaan yang menjadi dasar praktik psikologi klinis modern. Penelitian ini merekomendasikan pentingnya pelatihan empatik bagi tenaga psikolog guna meningkatkan kualitas komunikasi terapeutik dan efektivitas penyembuhan pasien.
Makna Kehilangan pada Lirik Lagu “Satu Bulan” di Akun Resmi Youtube Bernadya Vicko Fabian Putra Pribadi; Yulianti Fajar Wulandari; Ali Imron Hamid
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3502

Abstract

Penelitian ini menganalisis makna kehilangan dalam lirik lagu 'Satu Bulan' karya Bernadya dan resepsi audiens Generasi Z terhadapnya. Musik, sebagai media interaktif, berperan dalam pembentukan identitas dan ekspresi isu sosial. Lagu 'Satu Bulan' relevan karena mengangkat tema kehilangan, kerinduan, dan keterpisahan emosional, yang banyak digunakan Generasi Z dalam unggahan media sosial. Generasi Z (lahir 1997-2012) selektif, ekspresif, dan responsif terhadap konten personal. Penelitian kualitatif ini menggunakan analisis resepsi Stuart Hall, berfokus pada tiga posisi decoding: dominan-hegemonik, negosiasi, dan oposisi. Hasil menunjukkan mayoritas Generasi Z menginterpretasikan lagu sebagai refleksi mendalam atas kehilangan personal (orang tua, anak, kekasih). Resepsi negosiasi menyesuaikan makna dengan konteks pribadi, sementara resepsi oposisi menolak makna dominan atau menginterpretasikannya secara berbeda (humor/kritis). Studi ini berkontribusi pada pemahaman hubungan musik dan identitas emosional generasi muda, serta peran musik sebagai media refleksi dan penyembuhan.
Strategi Komunikasi Pemkot Depok Dalam Kampanye 3R Melalui Bank Sampah Menuju Lingkungan Yang Bersih Dan Sehat Wulandari, Yulianti Fajar; Bastian, Yan; Murtiadi, Murtiadi; Afianto, Heri
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 4 No. 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5425

Abstract

The research objective is to explain and evaluate the Depok City Government's communication strategy in the 3R campaign through the Waste Bank to create a clean and healthy environment. This research uses a qualitative approach with a case study design to explore the Depok City Government's communication strategy in the 3R campaign through the Waste Bank. Primary data was obtained through in-depth interviews and FGDs with City Government officials, Waste Bank managers and the community, while secondary data was taken from official documents and media publications. Data was analyzed using thematic analysis techniques to identify key themes, patterns and relevant relationships, providing a comprehensive picture of the success of the 3R campaign in Depok. The result of this work is that the Depok community's awareness of the importance of 3R has increased significantly with active participation in seminars, workshops and training organized by the Depok City Government. The effectiveness of the Waste Bank and the use of social media and information technology has succeeded in reducing the amount of waste in landfills and empowering the community in managing household waste. Collaboration between the City Government, the private sector and local communities through CSR support and active participation of environmental communities has had a positive impact. Regular evaluation and improvement of infrastructure is a priority for the Depok City Government, with incentives and rewards to encourage community participation, ensuring the sustainability of the 3R program.
Analisis Peran Buzzer Dalam Membentuk Citra Merek/Produk Di Media Sosial Instagram Rizki, Muhammad; Wulandari, Yulianti Fajar; Himawan, Sultan
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15686

Abstract

Media sosial instagram merupakan salah satu media social yang banyak dipakai perusahaan atau pribadi untuk mempromosikan produk atau membentuk citra merek. Konsumen saat ini banyak memanfaatkan media social Instagram sebagai referensi dalam membeli sebuah produk atau jasa. Buzzer adalah istilah yang merujuk pada seseorang yang bekerja untuk mendengungkan pesan atau pandangan tertentu mengenai persoalan, gagasan atau merek/produk agar terlihat sealami mungkin. Buzzer berupaya mempengaruhi opini public agar sejalan dengan pandangan yang ingin mereka lumrahkan. Tujuan penelitian ini adalah untuk menganalisis peran buzzer dalam membentuk citra merek/produk di media sosial Instagram. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data diperoleh melalui observasi, dokumentasi dan wawancara. Hasil penelitian menunjukkan peran buzzer dalam membentuk citra merek/produk di instagram yakni: (1) Pada Akun Clorismen terdapat tiga Peran Buzzer yaitu, memasarkan produk dan layanan, membangun kesadaran brand, dan mengubah perilaku konsumen. (2) Karakteristik komentar Buzzer, lebih mengarah kepada aktivitas berisik dan memperbanyak suara. (3) Clorismen menerapkan feature-based, user-imagery, dan Iklan, untuk menciptakan citra merek. Penelitian ini menggunakan pandangan integrasi sosial untuk menciptakan pengikut atau konsumen agar membeli produk
Co-Authors Adi, Reza Syahputra Afianto, Heri Agustin, Putri Winny Akbar, Ahmad Zulfitri Ali Imron Ali Imron Hamid Ali Imron Hamid Bastian, Yan Deryansyah, Adzan Desar Dewi, Yemima Agnes Lolita Endri Choirunnisa Fahreyza, Muhamad Febriansis, Diva Fibriyanti, Fauzziyah Hamid, Ali Imron Hanafiah, Anisa Nur Heri Afianto Himawan , Sultan Himawan, Sultan Iswahyu Pranawukir Lymbarski Caesariano Makarawung, Yehezkiel Andreas Mareta Puri Rahastine Mareta Puri Rahastine Mareta Puri Rahastine Mareta Puri Rahastine, Mareta Puri Mike Indarsih Muhammad Anggi Azhar Pratama Muhammad Rizki Muhariani, Wulan Murtiadi Murtiadi Novianita, Riastri Oktaviani, Amanda Puput Juniar Putri Nabila Suherman Putri, Icha Amaliyah Rachmadani, Rina Silvina Mayasari Sirait, Rusi Erika Sitirubbaniyah, Sitirubbaniyah Sultan Hikmawan Tetelepta, Novita Vicko Fabian Putra Pribadi Yan Bastian Yulianta, Nana