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Yulianti Fajar Wulandari
Universitas Bina Sarana Informatika
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Strategi Tim Kreatif Nusantara TV Dalam Meningkatkan Eksistensi Program Kok Bisa Viral Dewi, Yemima Agnes Lolita; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.317

Abstract

In the era of globalization with the advancement of technology such as television, many televisions compete to present programs that are entertaining yet informative and educational. Kok Bisa Viral is a program that is present on Nusantara TV station which is a semi-national television. The challenge of increasing the existence of the program arises for the creative team in the midst of various programs from other television stations. This research was conducted to find out the Strategy of Nusantara TV Creative Team in Improving the Existence of Kok Bisa Viral Program. The research used a qualitative method with a descriptive approach and the theory used was Lasswell's communication theory. Data collection techniques were carried out through observation, interviews, and documentation. The results of the study found that the creative team's strategy in improving the existence of the Kok Bisa Viral program is program planning, determining the target audience, program implementation, and strategies to improve program existence.
Peran Konten Edukatif Di Instagram Dalam Memotivasi Tugas Akhir Mahasiswa Hanafiah, Anisa Nur; Wulandari, Yulianti Fajar; Himawan, Sultan
Brand Communication Vol. 3 No. 3 (2024): Komunikasi Politik Dalam Pertarungan dan Penggunaan Media Baru
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v3i3.320

Abstract

Educational content that can utilize its features such as Reels, Stories, Broadcast, Highlight successfully motivates students in completing their final assignments. Educational content is in accordance with the theory of the characteristics of new media presence markers, namely, interactivity that can increase engagement between students and account owners, demassification that allows the dissemination of relevant content to a wide audience, and asynchrony that provides flexibility of access for students. Although there are challenges such as time constraints and lack of direct interaction, educational content can still make a positive contribution in supporting student motivation and learning, seen from the positive response or response from students to the account owner. the availability of educational content on Instagram is included in extrinsic motivation, namely the availability of interesting learning resources, while the need for learning, support, information is included in intrinsic motivation. Social media including Instagram can be utilized as an effective educational tool because it fits the characteristics of new media to motivate students in their final project.
Representasi Diskriminasi Standar Kecantikan Dalam Drama Korea True Beauty: Analisis Semiotika John Fiske Oktaviani, Amanda; Wulandari, Yulianti Fajar; Hamid, Ali Imron
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

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Abstract

In this era, beauty has become a major issue, especially among women who are often required to meet certain standards. This phenomenon, which is often depicted in Korean dramas, can lead to discrimination against women who do not conform to the ideal image. This study aims to analyze the representation of discrimination based on beauty standards in the Korean drama True Beauty, which explicitly shows different treatment based on physical appearance. Using a descriptive qualitative method, data was collected through observation and documentation of seven scenes depicting discriminatory behavior. The analysis was conducted using John Fiske’s semiotic approach, which examines meaning at the levels of reality, representation, and ideology. The results of the study show that discrimination is represented through eight aspects of social rejection at the level of reality. At the representation level, production techniques amplify the emotional impact. At the ideology level, the drama reflects the perspective of lookism, where beauty determines an individual’s social value. This research is supported by Jon Gunnar Bernburg’s Labeling Theory, which explains how individuals labeled with social labels experience discrimination.
Konten Edukatif di Instagram: Studi Kasus Tasya Farasya Approved Febriansis, Diva; Yulianti Fajar Wulandari; Ali Imron Hamid
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

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Abstract

Social media today serves not only as a means of communication and entertainment, but has also become a space for people to obtain information and knowledge. Instagram, as one of the most popular visual platforms, has given rise to the phenomenon of influencers who play a significant role in shaping public opinion. One prominent figure is Tasya Farasya, a beauty influencer known for her "Tasya Farasya Approved" content on her Instagram account. This study aims to analyze the extent to which the content produced contains educational value for the public. The study used a qualitative approach with a content analysis method on a number of posts over a certain period. The results show that Tasya Farasya's content is not only product promotion but also includes elements of public education in the form of explanations of ingredients, functions, how to use, and ethical considerations in choosing products. Analysis using the Two-Step Flow of Communication and Social Learning theories shows that Tasya Farasya acts as an opinion leader who not only conveys information from manufacturers but also interprets it in language that is easily understood by the public, resulting in a two-step communication flow that strengthens public understanding. This study concludes that the role of influencers can go beyond commercial functions to become an educational tool, particularly in the field of beauty literacy.
Representasi Pesan Moral Dalam Film ”Pertaruhan” (Semiotika Charles Sanders Peirce) Fahreyza, Muhamad; Fajar Wulandari, Yulianti; Imron, Ali
Brand Communication Vol. 4 No. 3 (2025): Media Sosial dan Peradaban Manusia
Publisher : Prisani Cendekia Institute

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Abstract

Film is a form of art and media that enjoys a high level of popularity and serves as a means of entertainment, education, and information. Through films, audiences not only seek enjoyment but also gain new insights and knowledge. Although many people watch films primarily for leisure, each storyline often contains profound meanings and moral messages that can be taken as life lessons. One such film that conveys these values is Pertaruhan, which is the subject of this research. The purpose of this study is to explore the representation of moral messages in the film Pertaruhan using Charles Sanders Peirce’s semiotic theory, which includes three main components: sign, object, and interpretant. This research employs a descriptive qualitative method, with data collected through observation and documentation of the film. The results of the study indicate that there are eight scenes that explicitly represent moral messages, ultimately providing a deeper understanding of the life values conveyed through the film.
Analisis Peran Buzzer Dalam Membentuk Citra Merek/Produk Di Media Sosial Instagram Rizki, Muhammad; Wulandari, Yulianti Fajar; Himawan, Sultan
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15686

Abstract

Media sosial instagram merupakan salah satu media social yang banyak dipakai perusahaan atau pribadi untuk mempromosikan produk atau membentuk citra merek. Konsumen saat ini banyak memanfaatkan media social Instagram sebagai referensi dalam membeli sebuah produk atau jasa. Buzzer adalah istilah yang merujuk pada seseorang yang bekerja untuk mendengungkan pesan atau pandangan tertentu mengenai persoalan, gagasan atau merek/produk agar terlihat sealami mungkin. Buzzer berupaya mempengaruhi opini public agar sejalan dengan pandangan yang ingin mereka lumrahkan. Tujuan penelitian ini adalah untuk menganalisis peran buzzer dalam membentuk citra merek/produk di media sosial Instagram. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Data diperoleh melalui observasi, dokumentasi dan wawancara. Hasil penelitian menunjukkan peran buzzer dalam membentuk citra merek/produk di instagram yakni: (1) Pada Akun Clorismen terdapat tiga Peran Buzzer yaitu, memasarkan produk dan layanan, membangun kesadaran brand, dan mengubah perilaku konsumen. (2) Karakteristik komentar Buzzer, lebih mengarah kepada aktivitas berisik dan memperbanyak suara. (3) Clorismen menerapkan feature-based, user-imagery, dan Iklan, untuk menciptakan citra merek. Penelitian ini menggunakan pandangan integrasi sosial untuk menciptakan pengikut atau konsumen agar membeli produk
IMPLEMENTASI KOMUNIKASI LINGKUNGAN HIDUP BANK SAMPAH MANDIRI BERKAH 13 DALAM EDUKASI WARGA Agustin, Putri Winny; Wulandari, Yulianti Fajar; Novianita, Riastri; Muhariani, Wulan
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.35607

Abstract

Timbulan sampah meningkat dari tahun ke tahun. Komposisi sampah terbanyak berasal dari rumah tangga. Bank Sampah yang digagas sejak tahun 2015 menjadi salah satu upaya pengelolaan sampah dari sumbernya. Implementasi komunikasi lingkungan hidup yang dilakukan Bank Sampah berupa edukasi pengelolaan sampah untuk warga. Tujuan penelitian ini adalah mengetahui bagaimana implementasi komunikasi lingkungan hidup Bank Sampah Mandiri Berkah 13 dalam edukasi warga. Metode penelitian yang digunakan adalah kualitatif deskriptif. Teori komunikasi lingkungan hidup dari Cox menjadi dasar dalam penelitian ini. Menurut Cox terdapat tujuh elemen dalam komunikasi lingkungan, yaitu retorika dan wacana lingkungan, media dan jurnalisme lingkungan, partisipasi masyarakat, edukasi dan kampanye advokasi, kolaborasi lingkungan dan resolusi konflik, komunikasi risiko, dan representasi alam dalam budaya popular dan pemasaran hijau. Hasil penelitian menunjukkan bahwa implementasi komunikasi lingkungan hidup pada Bank Sampah Mandiri Berkah 13 dalam edukasi warga memenuhi beberapa elemen yang efektif dalam pelaksanaannya. Warga di sekitar Bank Sampah Mandiri Berkah 13 teredukasi dan menerapkan pengelolaan sampah yang bertanggung jawab dan berkelanjutan di lingkungannya.
STRATEGI KOMUNIKASI PT. RAJA RASA KULINER DALAM MEMBANGUN MEREK DKRIUK FRIED CHICKEN MELALUI FOOD VLOGGER Akbar, Ahmad Zulfitri; Wulandari, Yulianti Fajar; Bastian, Yan; Murtiadi, Murtiadi
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.43294

Abstract

Penelitian ini membahas tentang proses bagaimana Pt. Raja Rasa Kuliner membangun merek produknya yaitu Dkriuk Fried Chicken melalui Food Vlogger sehingga memberi peluang bagi bisnis untuk meningkatkan layanan pelanggan sekaligus tumbuh lebih cepat dan ekonomis melalui masukan konsumen serta pesan merek secara langsung. Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan peran Food Vlogger dalam meningkatkan mitra yang bergabung dengan kemitraannya dan juga meningkatkan penjualan dari produk tersebut. Proses pengumpulan data penelitian ini menggunakan observasi, dokumen dan wawancara kepada Senior Manajer Marketing dan Juga Manajer Brand Media serta Supervisornya. Hasil Penlitian ini menunjukkan bahwa peran Food Vlogger serta kualitas merek mempengaruhi dalam memberikan masukan terhadap suatu produk sehingga dapat membuat peluang terkait bisnis kemitraan dan penjualan produk ke konsumen hal ini meningkat kesadaran merek untuk bisnis secara jangka panjang. Dengan demikian peneliti dapat menarik kesimpulan dan hasil penelitian. Melalui penelitian ini peneliti melakukan wawancara dan observasi dengan rincian dan penjelasan penting, sehingga peneliti akan menjelaskan jawaban dari informan untuk di rangkum dalam hasil penelitian ini.
Leveraging Instagram for Public Service Communication: A Case Study of LRT Jabodebek Yulianti Fajar Wulandari; Putri Nabila Suherman; Ali Imron Hamid; Yan Bastian
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3721

Abstract

This study investigates how Instagram serves as a public service communication tool for LRT Jabodebek, a new urban rail transit system in Greater Jakarta, Indonesia. The research aimed to analyze the platform’s role in disseminating information, engaging users, and improving service delivery. Using a descriptive qualitative method, non-participant observation and documentation analysis were conducted on the official Instagram account @lrt_jabodebek between April and June 2025. From 461 posts, eight were selected based on engagement metrics, including schedule updates, safety campaigns, ridership milestones, and feedback responses. Findings reveal that Instagram enhanced service through real-time updates, transparency, and public education. The account frequently shared schedules, addressed complaints, and promoted commuter etiquette and safety systems. Increased engagement correlated with higher ridership from March to May 2025. The study concludes Instagram is now a central communication channel for urban transport, recommending content diversification, faster responses, and cross-platform integration for greater effectiveness.
Komunikasi Pemberdayaan sebagai Strategi Perubahan Sosial bagi Perempuan pada Pasangan Blue Collar (Studi Kasus mengenai Dialog Keluarga, Pengambilan Keputusan, dan Penguatan Peran Perempuan di Jabodetabek) Wulan Muhariani; Yulianti Fajar Wulandari; Rr. Roosita Cindrakasih; Cindya Yunita Pratiwi
Indo Green Journal Vol. 4 No. 3 (2026): Green 2026
Publisher : Published by Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/green.v4i3.608

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana komunikasi pemberdayaan melalui dialog keluarga, pengambilan keputusan partisipatif, dan penguatan peran perempuan berfungsi sebagai strategi perubahan sosial dalam membangun hubungan yang lebih setara dalam keluarga pasangan kerah biru di Jabodetabek (Jabodetabek). Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus untuk menganalisis praktik komunikasi pemberdayaan pada keluarga pasangan kerah biru di Jabodetabek melalui teknik purposive sampling dengan sepuluh pasangan suami istri sebagai informan kunci. Data dikumpulkan melalui wawancara mendalam, observasi partisipan pasif, dan studi dokumentasi yang dipandu oleh dimensi dialog, partisipasi, pemberdayaan, dan agensi dalam teori Komunikasi untuk Perubahan Sosial Thomas Tufte. Analisis data dilakukan dengan menggunakan model interaktif Miles, Huberman, dan Saldaña yang meliputi kondensasi data, tampilan data, penarikan kesimpulan dan verifikasi, sedangkan validitas data dijamin melalui triangulasi sumber, triangulasi teknis, dan pengecekan anggota. Hasil penelitian menunjukkan bahwa komunikasi pemberdayaan melalui dialog keluarga, pengambilan keputusan partisipatif, dan penguatan peran perempuan dapat mendorong perubahan hubungan yang lebih setara dalam keluarga pasangan kerah biru di Jabodetabek. Praktik komunikasi dialogis meningkatkan partisipasi perempuan dalam manajemen ekonomi, pengambilan keputusan, dan berbagai kegiatan sosial, sehingga memperkuat ketahanan keluarga. Temuan ini menegaskan bahwa komunikasi pemberdayaan adalah strategi perubahan sosial yang efektif karena membangun dialog, partisipasi, pemberdayaan, dan agensi yang berkelanjutan dalam kehidupan keluarga.
Co-Authors Ade Dwi Maulia Adi, Reza Syahputra Afianto, Heri Agustin, Putri Winny Akbar, Ahmad Zulfitri Ali Imron Ali Imron Hamid Ali Imron Hamid Bastian, Yan Cindya Yunita Pratiwi Cindya Yunita Pratiwi Deryansyah, Adzan Desar Dewi, Yemima Agnes Lolita Dimas Prabowo Endri Choirunnisa Fahreyza, Muhamad Febriansis, Diva Fibriyanti, Fauzziyah Hamid, Ali Imron Hanafiah, Anisa Nur Heri Afianto Heri Afianto Himawan , Sultan Himawan, Sultan Iksan Aji Ernawan Iswahyu Pranawukir Lymbarski Caesariano Makarawung, Yehezkiel Andreas Mareta Puri Rahastine Mareta Puri Rahastine Mareta Puri Rahastine Mareta Puri Rahastine, Mareta Puri Mike Indarsih Muhammad Anggi Azhar Pratama Muhammad Rizki Muhariani, Wulan Murtiadi Murtiadi Novianita, Riastri Oktaviani, Amanda Puput Juniar Putri Nabila Suherman Putri Ramadaniar Putri, Icha Amaliyah Rachmadani, Rina Rr. Roosita Cindrakasih Silvina Mayasari Sirait, Rusi Erika Sitirubbaniyah, Sitirubbaniyah Sultan Hikmawan Tetelepta, Novita Vicko Fabian Putra Pribadi Wulan Muhariani Yan Bastian Yulianta, Nana