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All Journal Jurnal Komunikasi Komunikasi : Jurnal Komunikasi Cakrawala : Jurnal Humaniora Bina Sarana Informatika JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Public Relations (J-PR) Jurnal Abdimas Komunikasi dan Bahasa KOMUNIKATA57 Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmiah Manajemen Informasi dan Komunikasi Journal of Innovative and Creativity Jurnal Pengabdian Kepada Masyarakat Kalam
Asriyani Sagiyanto
Universitas Bina Sarana Informatika
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pemanfaatan Media Sosial Instagram @Covermake_Id Untuk Peningkatan Penjualan Produk Melinda Wijayanti; Asriyani Sagiyanto; Fajar Diah Astuti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3880

Abstract

This study aims to analyze the utilization of the Instagram social media platform by the account @covermake_id in increasing product sales. As one of the most widely used digital platforms in Indonesia, Instagram holds significant potential as an effective marketing tool, especially in building brand image and reaching a broader audience. This research employs a descriptive qualitative approach with data collected through interviews, observations, and documentation. The findings indicate that @covermake_id effectively uses Instagram features such as feed posts, stories, reels, and Instagram Shopping to promote products, engage with customers, and enhance brand visibility. Additionally, the use of real-time marketing strategies that follow current trends helps attract audience attention. However, some challenges remain, including limited human resources in daily content management and suboptimal responsiveness to customer inquiries. In conclusion, the use of Instagram by @covermake_id has positively contributed to increased sales, although more structured and responsive social media management strategies are needed to maximize results.
Komunikasi Persuasif Pada Film “Bolehkah Sekali Saja Kumenangis” Dalam Upaya Mengkampanyekan Isu Kesehatan Mental Savira Nabila Azzahra; Asriyani Sagiyanto; Fajar Diah Astuti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3881

Abstract

One of the social issues that has attracted public attention in recent years is mental health, because mental health can affect anyone from teenagers to adults. Negative stigma towards people with mental disorders remains a major obstacle to treatment and recovery. Mental health tends to be viewed as taboo, so many victims are reluctant or refuse to seek help. This study aims to determine how persuasive communication in the film “Bolehkah Sekali Saja Kumenangis” campaigns for mental health issues. The method used in this study is descriptive qualitative, and the theory used is the Elaboration Likelihood Model (ELM). The results of this study show that there are 14 central pathways and 6 peripheral pathways. The conclusion of the study is that there is persuasive communication displayed in the film “Bolehkah Sekali Saja Kumenangis” in campaigning for mental health issues by providing solutions for handling and changing behavior or attitudes, through the ELM theory with two pathways used, namely the central pathway through the film's dialogue script and the peripheral pathway through the emotional side, behavior, and body gestures depicted by the film's characters.
Strategi Komunikasi Pemasaran PT. Triloka Cahaya Prima Dalam Meningkatkan Brand Loyalty Melalui Instagram @Oxcart.Room Yasmine Dhea Shafira; Asriyani Sagiyanto; Fajar Diah Astuti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3898

Abstract

This study aims to investigate and assess the marketing communication approach carried out by PT Triloka Cahaya Prima in strengthening brand loyalty through the Instagram account @oxcart. room. The main focus of this study is on the use of digital-based marketing strategies, especially the Pull, Push, and Pass approaches. The method applied in this study is qualitative with data collection techniques through in-depth interviews, participant observation, and documentation. Data analysis was carried out using the interactive analysis model by Miles and Huberman. The findings of this study indicate that the Pull strategy is utilized to create emotional attachment with the audience through visual content that tells stories, which depicts the production process, team activities, and consumer experiences. The Push strategy is realized by conveying technical information about screen printing and fabric products directly and in detail to encourage purchasing decisions. Meanwhile, the Pass strategy emphasizes social and local values through collaboration with creative communities and local brands such as @berkah. scotter. These three approaches are implemented in an integrated manner and build strong communication synergy, not only in attracting customer attention, but also in building trust, emotional closeness, and brand social image that contributes to increasing brand loyalty in a sustainable manner.
Strategi Rebranding Melalui Pemanfaatan Website Untuk Meningkatkan Citra PT Lumos Inisiatif Indonesia Nurmaya Azizah; Asriyani Sagiyanto; Fajar Diah Astuti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3899

Abstract

This study aims to analyze the rebranding strategy implemented by PT Lumos Inisiatif Indonesia through the utilization of the company’s official website, lumoshive.com, as an effort to enhance its corporate image. In the digital era, a website serves as one of the main representations of a company's identity, as well as a strategic communication channel to shape public perception. PT Lumos Inisiatif Indonesia redesigned the layout and content of its website as an initiative to project a more modern, professional, and relevant image for today’s audience. This research uses a descriptive qualitative approach with data collection techniques including interviews, observation, and documentation. The results show that changes in visual appearance, navigation structure, and content presentation on the new website are capable of delivering a more professional and innovative impression. The latest website presents branding elements such as color tones, logos, layout, and language style that are more consistent with the company's values and mission. This has a positive impact on the perception of external audiences, including partners and potential clients. However, challenges were also found, such as limited human resources for content management and the need for regular updates to keep the website relevant and engaging. In conclusion, utilizing the website as the primary medium in the rebranding strategy has proven to contribute to building a stronger image for PT Lumos Inisiatif Indonesia. Nevertheless, a more structured and responsive digital management strategy is still needed to achieve more optimal and sustainable results.
Representasi Penegakan Hukum Terhadap Kasus Pelecehan Seksual Dalam Film “Officer Black Belt” Yazmine Salsabilah Putri Indah Sari; Asriyani Sagiyanto; Fajar Diah Astuti
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8267

Abstract

This study focuses on the representation of law enforcement in sexual harassment cases as depicted in the film Officer Black Belt. The film is noteworthy as it addresses a relevant social issue, namely the monitoring of former sex offenders in South Korea. This research applies a descriptive qualitative method with Charles Sanders Peirce’s semiotic analysis, which emphasizes three main components: Sign, Object, and Interpretant. Data were collected through in-depth observation of the film. The findings reveal that Officer Black Belt represents law enforcement through visual symbols, the role of legal authorities, and the narrative of monitoring sexual offenders. The representation highlights the use of electronic ankle bracelets as a monitoring tool, while also exposing their limitations. Furthermore, the film potrays the human side of victims and the challenges faced by officers in maintaining public safety. Therefore, this study concludes that film serves not only as entertainment but also as a medium of social critique that can raise public awareness of sexual harassment issue and the urgency of more effective law enforcement.
Strategi Corporate Social Responsibility (CSR) PT Inti Ganda Perdana dalam Pemberdayaan Ekonomi Masyarakat Sekitar Perusahaan Ervina Nur Habibah; Asriyani Sagiyanto; Yan Bastian
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 5 No. 2 (2026): Tanggung Jawab Sosial Lembaga
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the communication strategy of Corporate Social Responsibility (CSR) implemented by PT Inti Ganda Perdana in empowering the economic development of surrounding communities. The research focuses on CSR programs directed toward Micro, Small, and Medium Enterprises (MSMEs), particularly the soybean milk MSME PGS202, as part of the company’s commitment to improving community welfare and economic independence. A descriptive qualitative approach was employed in this study, using data collection techniques such as interviews, observation, documentation, and literature review. The data were analyzed using the Four Step Communication Process theory by Cutlip, Center, and Broom, which includes problem identification, planning and programming, action and communication, and program evaluation. The results show that the company has implemented CSR communication strategies through social mapping, stakeholder engagement, structured planning, continuous implementation, and routine monitoring. However, community participation in the planning stage is still limited and tends to be represented by community leaders. Overall, the CSR program has positively contributed to increasing MSME’s capacity, skills, and economic independence, although challenges remain in community participation, communication effectiveness, and business development sustainability.
Pelatihan Public Speaking Bagi Gerakan Pemuda Ansor Ciledug Asriyani Sagiyanto; Liliyana; Ferari Lancia; Muhammad Anggi Azhar Pratama
Jurnal Abdimas Komunikasi dan Bahasa Vol. 4 No. 2 (2024): Desember
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v4i2.2995

Abstract

Gerakan Pemuda (GP) Ansor adalah organisasi kepemudaan kemasyarakatan, kebangsaan dan keagamaan yang berwatak kerakyatan. Gerakan Pemuda Ansor atau disingkat GP Ansor adalah badan otonom di bawah Nahdatul Ulama (NU). Organisasi ini awalnya bernama Gerakan Pemuda Ansor sebagai kelanjutan dari Ansoru Nahdlatul Oelama (ANO) yang berganti nama menjadi Gerakan Pemuda Ansor Nahdlatul Ulama pada AD/ART NU. GP Ansor berdiri di Banyuwangi, Jawa Timur pada 10 Muharram 1353 Hijriyah atau bertepatan tanggal 24 April 1934. Pada organisasi tersebut tentunya memiliki permasalahan yang dihadapi, salah satunya berkaitan dengan bagaimana berkomunikasi dengan teknik yang persuasif di depan umum. Dari salah satu permasalahan yang dihadapi oleh GP Ansor Ciledug, kami dosen-dosen dari Fakultas Komunikasi Bahasa Universitas Bina Sarana Informatika, mencoba menawarkan sebuah solusi untuk menyelesaikan permasalahan tersebut melalui kegiatan pengabdian kepada masyarakat ini, yaitu memberikan pelatihan public speaking kepada anggota GP Ansor Ciledug. Adapun pelatihan ini  dapat bermanfaat sebagai sarana pembelajaran bagaimana komunikasi yang baik dalam organisasi agar kegiatan yang dilaksanakan sesuai dengan program yang telah di rencanakan dan sesuai dengan target yang di harapakan. The Ansor Youth Movement (GP) is a social, national and religious youth organization with a populist character. The Ansor Youth Movement or abbreviated as GP Ansor is an autonomous body under Nahdatul Ulama (NU). This organization was originally called the Ansor Youth Movement as a continuation of Ansoru Nahdlatul Oelama (ANO) which changed its name to the Ansor Nahdlatul Ulama Youth Movement in the NU AD/ART. GP Ansor was founded in Banyuwangi, East Java on 10 Muharram 1353 Hijriyah or 24 April 1934. This organization certainly has problems it faces, one of which is related to how to communicate using persuasive techniques in public. Based on one of the problems faced by GP Ansor Ciledug, we lecturers from the Faculty of Language Communication, Bina Sarana Informatika University, tried to offer a solution to resolve this problem through this community service activity, namely providing public speaking training to members of GP Ansor Ciledug. This training can be useful as a means of learning how to communicate well within an organization so that the activities carried out are in accordance with the planned program and in accordance with the expected targets.
PERAN MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA SELF DISCLOSURE PADA AKUN INSTAGRAM @sacessahci Siti Aisyah; Asriyani Sagiyanto; Devy Putri Kussanti
KOMUNIKATA57 Vol. 3 No. 2 (2022): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v3i2.590

Abstract

Instagram @sacessahci yang memiliki jumlah pengikut sebanyak 14,5 ribu. Akun Instagram Sacesssahci kerap kali membagikan postingan berupa tulisan tentang apa yang sedang dipikirkan atau dirasakan olehnya baik dalam berbentuk foto maupun video. Tidak jarang, Sacessahci juga berinteraksi dengan pengikutnya dengan memberikan pertanyaan di fitur Ask Me Question (QnA) atau Question Box yang merupakan salah satu fitur Instagram. Berdasarkan permasalahan tersebut penelitian ini bertujuan untuk mengetahui bagaimana peran media sosial Instagram sebagai media self disclosure pada akun Instagram @sacesahci. Dengan menggunakan metode deskriptif kualitatif dan teknik pengambilan data berupa data primer dan sekunder. Berdasarkan hasil penelitian ditemukan bahwa terdapat dua peran yaitu bagi pengelola akun Instagram @sacessahci dan pengikutnya. Bagi pengelola akun Instagram @sacesahci, berperan sebagai media untuk menemukan teman sefrekuensi dan mengekspresikan diri sedangkan bagi pengikutnya berperan untuk validasi emosi, hiburan, dan informasi seputar kosa-kata baru.
Pola Komunikasi Keluarga untuk Ketahanan Ibu Hadapi Stunting Anak di Kelurahan Pisangan Jaya, Kabupaten Tangerang Ade Rahmah; Asriyani Sagiyanto; Alifia Khoerina Kusditia; Ardian Setio Utomo; Elisa Triwiyatsih
Jurnal Ilmiah Manajemen Informasi dan Komunikasi Vol 10 No 1 (2026): Juni 2026
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/gmg95021

Abstract

Stunting is a public health problem with long-term impacts on children's physical and cognitive development. In Pisangan Jaya Village, Tangerang Regency, the prevalence of stunting remained at 7.3% in 2025. The Tangerang Regency Government has set a target to reduce stunting prevalence to a maximum of 14%, in line with the national target, while the current rate has already declined to around 7%. This issue raises the question of how family communication patterns contribute to maternal resilience in addressing child stunting. This study aims to analyze family communication patterns that can enhance maternal psychological resilience in preventing and managing stunting. The study employs a descriptive qualitative approach using both primary and secondary data. Informants consisted of mothers with children at risk of stunting, their husbands, and Posyandu cadres. The findings indicate that open and empathy-based family communication patterns can strengthen maternal resilience by helping mothers manage stress, understand the importance of child nutrition, and make appropriate parenting decisions. In contrast, closed and authoritarian communication patterns tend to weaken maternal adaptability. In conclusion, family communication patterns are a key factor in enhancing maternal resilience, which in turn has implications for the success of stunting prevention and management at the family level. Therefore, strengthening family communication should become an integral part of community-based stunting intervention strategies.
Co-Authors Achmad Syahlani Ade Rahma Ade Rahmah Ahmad Syaipul Anwar Alifia Khoerina Kusditia Ardian Setio Utomo Ardian Setio Utomo Badiatul Qibtiyani Chepy Nurdiansyah Dasini Dasini Devy Putri Kussanti Dhefine Armelsa Elisa Triwiyatsih Ervina Nur Habibah Fajar Diah Astuti Ferari Lancia Intan Leliana Isbandi, Fitri Susiswani Ita Suryani Liliyana Melinda Wijayanti Muhammad Anggi Azhar Pratama Nada Rosdiana Nasution Nurmaya Azizah Savira Nabila Azzahra Siti Aisyah Susilowati Wulan Apriani Yan Bastian Yasmine Dhea Shafira Yazmine Salsabilah Putri Indah Sari