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All Journal Jurnal Ilmiah Ekonomi Islam Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ekonomi dan Bisnis Indonesia Jurnal Ilmiah Edunomika (JIE) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Pengabdian Masyarakat Nusantara Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Dharma Andalas Journal of Educational Management Research JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Riset Kajian Teknologi dan Lingkungan SAMBARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Nusa Manajemen EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat

Fendy Maradita

Universitas Teknologi Sumbawa

Author-ID : 2555280

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Upaya Peningkatan Jiwa Kewirausahaan Muda Di SMKN 2 Sumbawa Besar Hartini Hartini; Fendy Maradita
Jurnal Pengabdian Masyarakat Dharma Andalas Vol 1 No 1 (2022): Jurnal Pengabdian Masyarakat Dharma Andalas
Publisher : LPPM Universitas Dharma Andalas

The purpose of this Community Service Program (PKM) is to improve knowledge in terms of Instilling an Entrepreneurial Spirit at a young age which is carried out at the Vocational High School (SMAK) 2 Sumbawa Besar. Running a business or entrepreneurship requires knowledge of how to be a good entrepreneur. This is indicated by the entrepreneurial spirit that has been planted since high school, which will soon graduate and become an entrepreneur. This service is in the form of counseling for level 3 students at SMKN 2 Sumbawa Besar. Counseling in the form of material about the entrepreneurial spirit to 50 students who attended. The importance of developing and introducing various things from an early age, including entrepreneurship, so that at a later age the entrepreneurial spirit that has been planted from an early age develops well and gives birth to creators of future employment opportunities who are independent, creative, spirited, and hardworking.

Brand Familiarity, Brand Credibility dan Sikap Skeptis dalam Mempengaruhi Minat Beli Konsumen Produk Sabun Merek Dettol di Kota Sumbawa Maradita, Fendy; Maulida, Nabila Rizky
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 5 No. 12 (2022): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Penelitian ini bertujuan untuk menguji: (1) Pengaruh brand familiarity, brand credibility dan sikap skeptis dalam iklan terhadap minat beli konsumen produk sabun Dettol secara parsial di Kota Sumbawa. (2) Pengaruh brand familiarity, brand credibility dan sikap skeptis dalam iklan terhadap minat beli konsumen produk sabun Dettol secara simultan di Kota Sumbawa. Jenis penelitian ini dengan menggunakan metode kuantitatif deskriptif melalui pendekatan kausal. Data yang digunakan adalah data primer. Sumber data penelitian yaitu sumber eksternal, dimana data yang diperoleh dari kuesioner yang dijawab oleh 96 responden. Teknik pengambilan sampel yaitu purposive sampling dengan metode penarikan non-probability sampling. Uji validitas instrument menggunakan analisis bivariable parson dan uji reabilitas menggunakan cronbach’s alpha. Analisis regresi berganda digunakan untuk uji hipotesis penelitian ini. Hasil penelitian menemukan bahwa: (1) Untuk uji parsial, variabel brand familiarity berpengaruh positif tetapi tidak siginifikan terhadap minat beli, (2) brand credibility berpengaruh positif signifikan terhadap variabel minat beli konsumen. (3) Sikap skeptis berpengaruh negatif namun tidak signifikan, oleh karena itu dapat disimpulkan bahwa semakin rendah sikap skeptis konsumen terhadap suatu produk, maka semakin tinggi pula minat beli konsumen. (4) Untuk uji simultan, variabel brand familiarity, brand credibility dan sikap skeptis berpengaruh secara simultan terhadap variabel minat beli.

Penerapan Manajemen Kelas dan Keterampilan Pendidik terhadap Efektivitas Hasil Belajar Peserta Didik SMA Negeri 1 Lape Suaibah, Suaibah; Umar, Umar; Maradita, Fendi
JIIP - Jurnal Ilmiah Ilmu Pendidikan Vol. 6 No. 1 (2023): JIIP (Jurnal Ilmiah Ilmu Pendidikan)
Publisher : STKIP Yapis Dompu

Penelitian ini bertujuan untuk mengetahui Penerapan Manajemen Kelas Dan Keterampilan Pendidik Terhadap Efektivitas Hasil Belajar Peserta Didik SMA Negeri 1 Lape. Metode penelitian bersifat kualitatif berkaitan terhadap langkah-langkah manajemen kelas & keterampilan pendidik dan kuantitaif berkaitan dengan angka-angka, populasi penelitan adalah seluruh siswa SMAN 1 Lape dan sampel sebanyak 89 orang. Teknik penagmbilan sampel menggunakan rumus solvin. Analisis data menggunakan aplikasi SPSS varsi 26. Hasil penelitan menunjukkan bahwa tanggapan responden dengan penerapan manajemen kelas yang telah di laksanakan, sangat setuju 35,5%, setuju 34,6%, tidak setuju 29,10% dan sangat tidak setuju 0,75%. Penerapan keterampilan pendidik sangat setuju sebesar 32%, setuju sebesar 47%, tidak setuju 19% dan sangat tidak setuju 2% dan efektivitas hasil sangat setuju sebesar 47%, setuju sebesar 47%, tidak setuju 5% dan sangat tidak setuju 1%. Hasil analisa infernsial manajemen kelas didapat nilai t-hitung 8,139 > t-tabel 1,66235, nilai Sig 0,000 < 0,05 dan keterampilan pendidik nilai t hitung sebesar 6,958 > t tabel 1,66235 dan nilai Sig 0,000 < 0,05. Serta nilai determinansinya sebesar 0,02. Efektivitas manajemen kelas mean 76,35 SD 67,754, keterampilan pendidik mean 76,89 SD 71,77 dan efektivitas hasil belajar mean 85,53 SD 78,197 semua kategori baik. Kesimpulan bahwa: 1) penerapan manajemen kelas dan keterampilan pendidik kategori baik, 2) ada hubungan antara penerapaan manajemen kelas dan keteraampilan pendidik terhadap peningkatan efektivitas hasil belajar peserta didik 3) sangat efektif penerapan manajeman kelas dan keterampilan pendidik terhadap peningkatan efektivitas hasil belajar.

Pelatihan Keberlanjutan Manfaat Program Merdeka Universitas Teknologi Sumbawa di Desa Kerekeh Abdul Salam; Fahlia Fahlia; Nuramaliyah Nuramaliyah; Agus Santoso; Fendy Maradita; Hanifa Sri Nuryani; Hartini Hartini
Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 1 (2023): Februari-Juli 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v3i1.881

Sustainability of the Merdeka program aims to provide knowledge and skills in digital marketing, processing PIRT and halal product permits, training on human resources as well as tips and tricks for managing businesses in the digitalization period for MSME players in Kerekeh Village, Unter Iwes District, Sumbawa Regency, West Nusa Tenggara.The implementation was carried out by providing information services using the lecture method in the form of socialization, namely with presentation techniques. With this Community Service, it is hoped that MSME products can be quickly recognized and reach consumers which has an impact on increasing profits or production profits. The activity took place conducively, where all participants were very enthusiastic in participating in the activity from the beginning to the end of the activity. This community service activity involves cross study programs. Not only does this collaboration produce a better and more innovative model, but it also contributes more positively to the knowledge and skills of MSMEs in Kerekeh Village.

PENGARUH ELECTRONIC WORD OF MOUTH DAN MEDIA SOSIAL TERHADAP IMPULSE BUYING PADA MAHASISWA FEB UNIVERSITAS TEKNOLOGI SUMBAWA Arit Juliana; Fendy Maradita
Jurnal Ekonomi dan Bisnis Indonesia Vol 8 No 1 (2023)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Internet has developed rapidly so that it creates many new businesses. Internet changes traditional things into modern, in which internet is not only used as medium of communication but also medium of business, education, government and other activities. Shopping has been considered as important part of everyday life that the purchasing activity might be unplanned (Wu, Chen, & Chiu, 2016). So that all the things committed by the company can be done properly and correctly. The study aimed to examine the effect of Electronic Word of Mouth and Social Media towards Management students of Sumbawa University of Technology. The study used Quantitative method with Associative approach. The technique of data collection used was questionnaire. Total samples of the study were 96 respondents that have been gained through purposive sampling technique. The technique of data analysis deployed was classical assumption testing, multiple regression testing, hypothesis testing and coefficient of determination testing. The result of the study showed that Electronic Word of Mouth and Social Media had Positive and significant effect towards Impulse Buying of Management student of Sumbawa University of Technology. While partially (t test) Electronic Word of Mouth (X1) affected the Impulse Buying of Management student of UTS, Impulse Buying (Y) and Social Media (X2) also affected Impulse Buying of Management Student of Sumbawa University of Technology.

PENGARUH GAYA HIDUP, DISKON HARGA DAN KUALITAS INFORMASI TERHADAP PEMBELIAN IMPULSIF DI INSTAGRAM ( Studi Kasus pada Mahasiswa Program Studi Manajemen Universitas Teknologi Sumbawa) Fendy Maradita; Dia Okta Sopiana
Jurnal Riset Kajian Teknologi dan Lingkungan Vol. 3 No. 2 (2020): Jurnal Riset Kajian Teknologi dan Lingkungan
Publisher : LPPM Universitas Samawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jrktl.v3i2.310

Instagram saat ini bukan hanya digunakan sebagai aplikasi media sosial, tetapi banyak Perusahaan yang memanfaat Instagram sebagai media promosi penjualan yang dianggap cukup efektif dalam menimbulkan pembelian impulsif terutama di kalangan Mahasiswa, khusunya Mahasiswa Program Studi Manajemen Universitas Teknologi Sumbawa. Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup, diskon harga dan kualitas informasi terhadap pembelian impulsif di instagram. Teknik sampling menggunakan rumus Paul Leedy dengan jumlah responden 100 mahasiswa Program Studi Manajemen Universitas Teknologi Sumbawa dengan metode penentu sampel secara Purposive Sampling. Metode pengumpulan data menggunakan kuesioner sebagai instrumen penelitian. Uji instrumen penelitian menggunakan uji validitas dan reliabelitas. Teknik analisis data menggunakan regresi linier berganda dan uji hipotesis (t). Hasil penelitian menunjukkan bahwa gaya hidup berpengaruh positif namun tidak signifikan, diskon harga berpengaruh positif dan signifikan dan kualitas informasi berpengaruh positif namun tidak signifikan terhadap pembelian impulsif Mahasiswa Manajemen Universitas Teknologi Sumbawa.

Pengembangan Kemampuan Manajemen Pemasaran Melalui Teknik Pengemasan dan Labeling Produk UMKM di Desa Kerato Fendy Maradita; Anwar; Fahlia; Fadli Faturrahman; Rian Hardiansyah; Agus Santoso; Hartini; Jayanti Mandasari; Nurasia; Nurmaliyah
SAMBARA: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 3 (2023): September
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/sambarapkm.v1i3.372

The purpose of this service is to expand product marketing and introduce product packaging to people in Kerato Village who have businesses. The method used is to provide counseling and training regarding product packaging techniques and product marketing. Marketing is the spearhead in a business, so this needs to be improved all the time and given knowledge about marketing that continues to grow. The result of this activity is that the community in Kerato village who have a business can better understand how to apply attractive packaging and carry out proper marketing so that they can increase their business.

PENINGKATAN KESEJAHTERAAN EKONOMI MELALUI SOCIAL ENTREPRENEURSHIP DI DESA MARENTE Fahlia; Maradita, Fendy; Hardiansyah, Rian; Fathurrahman, Fadli; Anwar; Mandasari, Jayanti; Sugiarto, Aris; Sriyatun; Martadinata, Sudrajat
EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat Vol. 1 No. 2 (2024): EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Publisher : Cipta Pustaka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63324/eipm.1v.2i.23

Kegiatan pengabdian kepada masyarakat yang berfokus pada pengembangan social entrepreneurship di Desa Marente, Kecamatan Alas, Kabupaten Sumbawa, bertujuan untuk meningkatkan kesejahteraan ekonomi komunitas usaha mikro. Melalui program ini, kami memberikan pelatihan dan pendampingan kepada pelaku usaha mikro mengenai konsep social entrepreneurship, manajemen usaha, dan strategi pemasaran. Metode yang digunakan meliputi ceramah, diskusi kelompok, dan praktik langsung, yang bertujuan untuk membangun keterampilan dan pengetahuan peserta dalam mengelola usaha mereka secara lebih efektif. Hasil dari kegiatan ini menunjukkan adanya peningkatan pemahaman peserta tentang pentingnya inovasi dan tanggung jawab sosial dalam berbisnis. Selain itu, peserta juga mendapatkan akses ke jaringan pasar yang lebih luas dan informasi mengenai sumber daya yang dapat mendukung usaha mereka. Dengan demikian, program ini diharapkan dapat mendorong pertumbuhan usaha mikro yang berkelanjutan dan meningkatkan kesejahteraan ekonomi masyarakat Desa Marente. Keberhasilan inisiatif ini memberikan model yang dapat diterapkan di desa-desa lain yang memiliki potensi serupa, sehingga dapat berkontribusi pada pembangunan ekonomi lokal secara keseluruhan.

Triple Bottom Line Model as a Solution for Sustainable Tourism Management in the SAMOTA Area, Sumbawa Regency: Economic, Social, and Environmental Perspectives Maradita, Fendy; Aprirachman, Rozzy
Jurnal Ilmiah Manajemen & Bisnis Vol 9 No 1 (2024)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jimb.v9i1.5554

The purpose of this study is (a) To identify and evaluate the internal and external environmental factors of the Samota Tourism Area. (b) To create alternative strategies that can be implemented by the Government and tourism managers to improve tourism competitiveness. (c) Implementation and development of the Triple Bottom Line concept in the Samota Tourism Area. The type of data used in this study is mixed data or mix methods. The combination research method ( mixed methods ) is a research method that combines quantitative and qualitative methods together to obtain more comprehensive, valid, reliable and objective data. The stages of quantitative data analysis were carried out using the Quantitative Strategic Planning Matrix (Qspm) and SWOT analysis with 100 respondents. Qualitative analysis used the Triple Bottom Line (TBL) analysis. The results of the study showed that Internal and External (IE) Matrix is in quadrant IV, indicating that the development of tourism in the Samota area of Sumbawa Regency requires a growth and build strategy . Meanwhile, the SWOT Quadrant Positioning is in quadrant I (positive, positive) indicating that the tourism industry in the Samota area is possible to develop and increase industry growth. Based on the TAS ( Total Attractiveness Score ) Value , the alternative priority strategies that must be implemented are Minimizing environmental damage that has an impact on endemic animals, avoiding activities in protected areas, and the next strategy is to optimize existing tourism potential sustainably and develop supporting infrastructure. The Triple Bottom Line (TBL) analysis shows that tourism development in the SAMOTA area from the Economic dimension shows that increasing economic activity in the tourism sector directly contributes to increasing the income of local people involved in the tourism industry, while from the social dimension it shows that there is a community-based tourism (CBT) approach program to ensure that local people are not only passive beneficiaries, but also become the main actors in tourism development. Meanwhile, from the environmental dimension in the development of the SAMOTA tourism area, it shows that careful planning and implementation of sustainable tourism principles. First, from the perspective of business actors, before the project begins, an Environmental Impact Assessment (EIA) is carried out to identify and mitigate possible environmental impacts.

Business Model Canvas (BMC) And Value Proposition Canvas (VPC) Analysis For Whale Shark halal Tourism, Tarano District, Sumbawa Regency Solution To Formulate A Strategy To Increase Tourism Value Maradita, Fendy; Aprirachman, Rozzy
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 1 (2024): JIEI : Vol.10, No.1, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i1.12783

This research aims to find strategies to increase the value of Whale Shark tourism in Labuhan Jambu Village, Tarano District by using the perspective of whale shark tourism managers and related stakeholders using the Business Model Canvas (BMC) approach through nine channels. This study also looks at tourism value from a consumer perspective through the Value Proposition Canvas (VPC) approach from two aspects, namely the customer profile and value proposition. The sampling technique in this study used the Snawbal Sampling technique by identifying, selecting, and taking samples in a network or continuous chain of relationships. Meanwhile, data analysis used the Miles and Huberman technique which included data reduction, data presentation and conclusion. The results of this research to increase the value of Whale Shark tourism in Labuhan Jambu Village based on the BMC approach areThe whale shark tourism market segmentation is foreign tourists, domestic tourists anddiving/snorkeling enthusiasts, consist of online promotions via social media Instagram, direct promotions, participating in national events, whale shark festivals and collaboration with tour guides and travel tours, the major key partnership to maintain is travel agents, tour guides, fishermen, bagang owners, restaurants and hotels and the important Key resources consist of whale sharks, tour operators, supporting facilities and the Labuhan Jambu village community. Meanwhile the VPC results to solved the cunsomer provile including increasing Products and services for whale shark tourism are that visitors can see and swim directly with whale sharks, unique and rare tours, optimal service to visitors, provision of speed boats and complete diving/snorkeling equipment for visitor satisfaction.Pain Relievers consists of providing regular information about the appearance of whale sharks, limiting swimming time with whale sharks, providing speed boat access from Labuhan Jambu village, periodic efforts and programs to support whale shark conservation.Gain creators consist of tour packages and equipment for swimming with whale sharks, providing education on whale shark tourism to tourists, maintaining visitor trust by providing optimal service and mapping optimal times to meet whale sharks to inform tourists and related parties.

Co-Authors Abdul Salam Agus Santoso Agus Santoso Anwar Arit Juliana Dadan Ramdani Dara Karismawati Dia Okta Sopiana Diah Anggeraini Hasri Fadli Faturrahman Fahlia Fahlia Fahlia Fahmi Budi Raharjo Fathurrahman, Fadli Hanifa Sri Nuryani Hardiansyah, Rian Hartini Hartini Hartini Hartini Indah Nuratna Sari Jayanti Mandasari Mandasari, Jayanti Martadinata, Sudrajat Maulida, Nabila Rizky Mawarhira Misna Muhammad Fady Ayyasy Muhammad Jarnawansyah Naufal Ghani Nuramaliyah, Nuramaliyah Nurasia Nurmaliyah Putri Reno Kemala Sari Rahmawati Rian Hardiansyah Rizqi, Reza Muhammad Rozzy Aprirachman Rudi Susanto Sriyatun Suaibah, Suaibah Sugiarto, Aris Susi Susanti Umar Umar

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