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All Journal Ilmu Administrasi Publik JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Bisma: Jurnal Bisnis dan Manajemen Sebelas Maret Business Review Bubungan Tinggi: Jurnal Pengabdian Masyarakat Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian Masyarakat Asia Ilomata International Journal of Management Journal of Entrepreneurship & Business East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) Annals of Human Resource Management Research JWM (JURNAL WAWASAN MANAJEMEN) Asia Pacific Journal of Management and Education Journal of International Conference Proceedings International Journal of Business and Applied Economics (IJBAE) Jurnal Multidisiplin West Science Journal of Scientific Insights Asian Journal of Management, Entrepreneurship and Social Science
Laila Refiana Said
Universitas Lambung Mangkurat
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : journal of entrepreneurship

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Influence of The Role of Government, Travel Barriers and Social Media Influencers on Visiting Interests With Destination Image as A Mediating Variable Study on Murung Batu Laba Tourism Visitors, Banjar Regency Azizah, Fathia; Said, Laila Refiana
Journal of Entrepreneurship and Business Vol. 5 No. 2 (2024): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i2.6521

Abstract

Purpose: The purpose of this study was to investigate the impact of government role, travel barriers, and social media influencers on tourists' desire to visit Murung Batu Laba via the medium of destination image. Method: This study used quantitative research methods. A number of statistically significant connections were found between the dependent variables (destination image, social media influencers, government participation, and travel barriers) and the independent variables (interest in visiting the site). Both the destination's reputation and the attention of prospective tourists were directly impacted by social media influencers, according to the data. In contrast, travel limitations have the reverse impact on tourism and the destination's reputation, whereas government participation boosts both. Result: The results showed that destination image mediates the relationship between social media influencers and interest in visiting, as well as between travel hurdles and desire in visiting. This highlights the significance of the destination's image in attracting prospective tourists by mediating the attention of other elements.
Co-Branding Strategy in Cross-Industry Business: A Case of Mobile Games and Food Products Collaboration on Indonesian Mobile Games Players Sagita, Refina Dara Nur; Said, Laila Refiana
Journal of Entrepreneurship and Business Vol. 5 No. 3 (2024): Journal of Entrepreneurship and Business (October)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i3.6538

Abstract

Purpose: This study discusses the cross-industry co-branding strategy of PUBG (Player Unknown's Battle Grounds) Mobile x Indomie products by analyzing the influence of self-congruity and brand fit variables on co-branding and its impact on brand equity and purchase intention carried out on mobile game players in Indonesia. Method: This study used quantitative research methods with the population of Indonesian mobile game players. The study used purposive sampling with a sample of 180 respondents. Data was processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with SmartPLS 3.0 software. Result: The results of this study prove that co-branding is influenced by brands that have more value and appeal and are influenced by brand combinations that match both symbolic and functional effects. Co-branding with a combination of brands with an equivalent level of equity shares the benefits of co-branding equally, so co-branding with a combination of high and low-equity brands is believed to influence brand equity significantly. Good co-branding will provide a positive evaluation of a brand to encourage consumer purchase intention.
Co-Authors ., Isma'il A, Eprinalia Abdul Basit Adhiyani, Muhammad Rayyan Adinata, Muhammad Hendardi Adistya Dewi Ariffin Ahmad Rifani Akhmad Supriyanto Alisa, Rezki Noor Arief Budiman Ariffin, Adistya Dewi Asmawatiy, Cici August Tantowi Azizah, Fathia Cici Asmawatiy Claudia, Meiske Dahniar ., Dahniar Dahniar, Dahniar DARMANSYAH . Darullah, Muhammad Daral Dwiyanti, Lestari Elaine Tjeng Fariany, Gusti Rina Fifi Swandari Fitriansyah, Ricky Gugi Gustaman Hamjen, Hilarion Humaidi, Achmad Hussein, Rizky Caesariza Saddam Ikhwan Faisal, Ikhwan Indra Jaya Saputra Isma’il Khariry, Mukhlan Lestari Dwiyanti M Ziyad M. Yamani Minarti Limantara Muhammad Riza Firdaus Muhammad Yamani Nainggolan, Patardo Haholongan Noraina Noraina Nuril Huda Prihatiningrum, RR. Yulianti Puspasari, Nelly Rachman, Mohammad Yudy Rini Rahmawati Rini Rahmawati, Rini Rizky Caesariza Saddam Hussein Rizkya, Syafa Rusniati Rusniati Sagita, Refina Dara Nur Said, Meldasari Siti Fatimah Sufi Jikrillah Sukmo Hadi Nugroho Tantowi, August Tjeng, Elaine Usmiati Widyarfendhi Widyarfendhi Wimby Wandary Wulansari, Intan Wulansari Yeni Susanty Zakhyadi Ariffin