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All Journal Sains: Jurnal Manajemen dan Bisnis JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal of Business Economics (IJBE) JURNAL ILMIAH MAKSITEK Economics, Business and Management Science Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Prioritas : Jurnal Pengabdian Kepada Masyarakat International Journal of Economic, Technology and Social Sciences (Injects)
Hery Syahrial
Jurusan Administrasi Publik, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Medan Area, Medan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences

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THE EFFECT OF GREEN MARKETING MIX ON THE BRAND IMAGE OF TEA BOX ULTRA JAYA (STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY MUHAMMADIYAH NORTH SUMATRA) Satria Tirtayasa; Anita Mura Islaini; Tohap Parulian; Hery Syahrial
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 2 (2021): October 2021
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.419 KB) | DOI: 10.53695/injects.v2i2.494

Abstract

The purpose of the authors of this research is to determine and analyze the effect of the Green Marketing Mix on the Ultrajaya Box Tea Brand Image in Students of the Faculty of Economics and Business, Muhammadyah University, North Sumatra. The benefits of this research are to improve and broaden knowledge, especially about Green Marketing. In determining the sample, the researcher used the Slovin formula in order to obtain a total of 96 students. The data analysis technique in this study used a quantitative and associative approach. Based on the results of this study, it shows that the regression values that have the greatest influence is the value of the Promotion variable (X4) of 50.3%. The results of the t test on the product (X1) on the brand image obtained shows that the product (X1) has a positive and significant effect on brand image,the results of the effect of Price (X2) on Brand Image revealed that the Price (X2) has a positive and significant effect on Brand Image. Meanwhile,  the test results of the impact of Distribution Channels (X3) on Brand Image shows that Distribution Channel ( X3) has a positive and significant influence on Brand Image. Furthermore,the results of the impact of  Promotion (X4) on the Brand Image shows that Promotion (X4) has a positive and significant effect on Brand Image (Y). The results of the F test on the Effect of Green Marketing Mix on Brand Image found that simultaneously between Products, Prices, Distribution Channels and Promotion have a significant influence on Brand Image. And based on the results shown by R-Square is 0.555 or 55.5%, which means that about 55.5% of the Brand Image variable (Y) and can be explained by the Product (X1), Price (X2), Distribution Channel (X3 ) variables. and Promotion (X4) and the remaining 44.5% is used as influence by other variables that are not studied.
Pengaruh Beauty Influencer dan Korean Wave Terhadap Keputusan Pembelian Produk Skincare Korea (Studi Kasus Pada Masyarakat Kecamatan Medan Sunggal) Febriani, Amelia; Tarigan, Eka Dewi Setia; Syahrial, Hery
Sains: Jurnal Manajemen dan Bisnis Vol 16, No 2 (2024)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v16i2.24942

Abstract

This research aims to determine the influence of Beauty Influencers and the Korean Wave on purchasing decisions for Korean Skincare products in the people of Medan Sunggal District. The population in this study was the people of Medan Sunggal District with a total of 131,741 people. The sampling technique in this research was carried out by distributing questionnaires to 100 respondents. Data processing was carried out using multiple linear regression tests, validity tests, reliability tests, classical assumption tests, hypothesis tests and coefficient of determination using SPSS 26. The results of the study showed that Beauty Influencers had a positive and significant effect on purchasing decisions and the Korean Wave had a positive and significant effect on purchasing decisions. Beauty Influencers and the Korean Wave jointly influence purchasing decisions.Keywords: Beauty Influencer; Korean Wave; Purchasing Decisions
Co-Authors Agnessyah Kardina Simamora Anita Mura Islaini Effendi, Ihsan Febriani, Amelia Haryaji Catur Putera Hasman Indra Muda Irene Nur Geofansa Isnaniah Isnaniah LUBIS, ADELINA Miftahuddin Miftahuddin Miftahuddin, Miftahuddin Misra Joviana Girsang Myisha Nevianda Rizki Rahmawani Rosmala Dewi Satria Tirtayasa Sunaryo, Sunaryo Sutrisno Sutrisno Tarigan, Eka Dewi Setia Tohap Parulian Wiko Rizki Wijaya