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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) JURNAL DINAMIKA MANAJEMEN DAN BISNIS Journal of Business and Behavioural Entrepreneurship Jurnal Pendidikan dan Konseling Indonesian Collaboration Journal of Community Services (ICJCS) JELAJAH: Journal of Tourism and Hospitality Jurnal Bisnis, Manajemen, dan Keuangan Digital Business Journal (DIGIBIS)
Shandy Aditya
Universitas Negeri Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Jurnal Bisnis, Manajemen, dan Keuangan

 1 
Faktor-Faktor yang Memengaruhi Niat Pembelian Pengikut Media Sosial Produk Skincare di Jakarta Cantika Firyal Thifally; Usep Suhud; Shandy Aditya
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.07

Abstract

The purpose of this research is to verify the positive and significant influences of e-wom, social media marketing, and brand image on the purchase intention of skincare product “S”. This research use distributing questionnaire survey method. The number object of this research is 200 respondents with the following characteristics; followers of the skincare brand “S” on social media, domiciled in Jakarta and aged around 17-60 years. Then, the researcher used SPSS software version 26 as a tool to verify the validity of Exploratory Factor Analysis and Cronbach’s Alpha, and AMOS software version 26 which is a program to analyze Structural Equation Model (SEM) and examine the validity of Confirmatory Factor Analysis and hypothesis testing. Based on the test performed, this research showed that e-wom on purchase intention has no significant influence, e-wom has a positive and significant influence on brand image, social media marketing has a positive and significant influence on brand image, social media marketing has a positive and significant influence on purchase intention, and brand image has a positive and significant influence on purchase intention. Tujuan dari penelitian ini adalah untuk menguji pengaruh positif dan signifikan e-wom, social media marketing, brand image terhadap purchase intention produk skincare “S”. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner. Objek dari penelitian ini yaitu 200 responden dengan karakteristik; pengikut sosial media produk skincare “S”, berdomisili di Jakarta, dan berusia sekitar 17-60 tahun. Lalu, peneliti menggunakan software SPSS versi 26 sebagai alat untuk menguji validitas Exploratory Factor Analysis dan Cronbach’s Alpha, dan software AMOS versi 26 yaitu suatu program untuk menganalisis Structural Equation Model (SEM) untuk melakukan validitas Confirmatory Factor Analysis dan uji hipotesis. Berdasarkan uji yang telah dilakukan, penelitian ini menunjukkan bahwa e-wom terhadap purchase intention tidak ada pengaruh signifikan, e-wom terhadap brand image positif dan signifikan, social media marketing terhadap brand image positif dan signifikan, social media marketing terhadap purchase intention positif dan signifikan dan brand image terhadap purchase intention positif dan signfikan.
Faktor-Faktor Yang Mempengaruhi Revisit Intention Pada Turis Danau Toba Monica Grace Purba; Usep Suhud; Shandy Aditya
Jurnal Bisnis, Manajemen, dan Keuangan Vol 2 No 3 (2021): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis faktor – faktor yang mempengaruhi customer satisfaction dan revisit intention pada turis Danau Toba. Populasi dalam penelitian ini adalah para pengunjung atau wisatawan Danau Toba. Jumlah sampel yang digunakan sebanyak 200 responden dipilih dengan purposive sampling. Data yang diperoleh dari kuesioner kemudian dianalisis dengan menggunakan program AMOS. Hasil dari penelitian menunjukkan bahwa service quality dan perceived value berpengaruh positif dan signifikan terhadap customer satisfaction. Selanjutnya service quality, perceived value dan customer satisfaction berpengaruh positif dan signifikan terhadap revisit intention dan destination image tidak berpengaruh positif dan signifikan terhadap customer satisfaction dan revisit intention
Pengaruh Perceived Security dan Perceived Ease of Use terhadap Intention to Use Dengan Trust sebagai Intervening pada Penggunaan Aplikasi Pembayaran Digital di Jakarta Ignasius Falentino Manalu; Basrah Saidani; Shandy Aditya
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 1 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0301.14

Abstract

This study aims to explain a comprehensive model that explains the impact of perceived security and perceived ease of use in influencing intention to use and how they contribute through trust in the context of using digital payment applications in Jakarta. The purpose of this study is to analyze the effect of perceived security on trust, the effect of perceived ease of use on trust, the effect of perceived security on intention to use, the effect of perceived ease of use on intention to use, the effect of trust on intention to use, the effect of perceived security on intention to use through trust, the effect of perceived ease of use on intention to use through trust, as well as the influence of perceived security on intention to use indirect effect through trust and the influence of perceived ease of use on intention to use indirect effect through trust in the use of digital payment applications. Data was collected by using questionnaires online methods to reduce the impact of the covid 19 virus during a pandemic. The object of this research is 150 respondents who are users of digital payment applications. Data analysis to test the validity and reliability using SPSS version 24 and using the Structural Equation Model (SEM) research method with AMOS version 24 to process research data. The results of hypothesis testing show: that perceived security has a significant effect on trust, perceived easeof use has a significant effect on trust, perceived security has a significant effect on the intention to use e payment, perceived ease of use has a significant effect on the intention to use e[1]payment. Trust has a significant effect on the intention to use e payment. Perceived security has a direct significant effect on the intention to use through trust, perceived ease of use does not have a direct significant effect on the intention to use through trust. Perceived security has a significant indirect effect on the intention to use through trust, and perceived ease of use has a significant indirect effect on the intention to use through trust. Penelitian ini bertujuan untuk menjelaskan model komprehensif yang menjelaskan pengaruh dampak perceived security dan perceived ease of use dalam mempengaruhi intention to usedan bagaimana kontribusinya melalui trust dalam konteks penggunaan aplikasi pembayaran digital di Jakarta. Tujuan dari penelitian ini dimaksudkan untuk menganalisis pengaruh perceived security terhadap trust, pengaruh perceived ease of use terhadap trust, pengaruh perceived security terhadap intention to use, pengaruh perceived ease of use terhadap intention to use, pengaruh trust terhadap intention to use, pengaruh perceived security terhadap intention to use melalui trust pengaruh perceived ease of use terhadap intention to use melalui trust, serta pengaruh perceived security terhadap intention to use secara tidak langsung melalui trust dan pengaruh perceived ease of use terhadap intention to use secara tidak langsung melalui trustpada penggunaan aplikasi pembayaran digital. Pengumpulan data dilakukan dengan menggunakan metode penyebaran kuesioner secara online untuk mengurangi dampak penyebaran virus covid 19 selama pandemi. Objek penelitian ini berjumlah 150 responden yang merupakan pengguna aplikasi pembayaran digital. Analisis data untuk uji validitas dan reliabilitas menggunakan SPSS versi 24 dan menggunakan metode penelitian Structural Equation Model (SEM) dengan AMOS versi 24 untuk mengolah data penelitian. Hasil pengujian hipotesis menunjukkan: perceived security berpengaruh signifikan terhadap trust, perceived ease of use berpengaruh signifikan terhadap trust, perceived security berpengaruh signifikan terhadap intention to use e payment, perceived ease of use berpengaruh signifikan terhadap intention to use e payment. Trust berpengaruh signifikan terhadap intention to use e[1]payment. Perceived security berpengaruh signifikan secara langsung terhadap intention to usemelalui trust, perceived ease of use tidak berpengaruh signifikan secara langsung terhadap intention to use melalui trust. Perceived security berpengaruh signifikan secara tidak langsungterhadap intention to use melalui trust, perceived ease of use berpengaruh signifikan secara tidak langsung terhadap intention to use melalui trust. This study aims to explain a comprehensive model that explains the impact of perceived security and perceived ease of use in influencing intention to use and how they contribute through trust in the context of using digital payment applications in Jakarta. The purpose of this study is to analyze the effect of perceived security on trust, the effect of perceived ease of use on trust, the effect of perceived security on intention to use, the effect of perceived ease of use on intention to use, the effect of trust on intention to use, the effect of perceived security on intention to use through trust, the effect of perceived ease of use on intention to use through trust, as well as the influence of perceived security on intention to use indirect effect through trust and the influence of perceived ease of use on intention to use indirect effect through trust in the use of digital payment applications. Data was collected by using questionnaires online methods to reduce the impact of the covid 19 virus during a pandemic. The object of this research is 150 respondents who are users of digital payment applications. Data analysis to test the validity and reliability using SPSS version 24 and using the Structural Equation Model (SEM) research method with AMOS version 24 to process research data. The results of hypothesis testing show: that perceived security has a significant effect on trust, perceived easeof use has a significant effect on trust, perceived security has a significant effect on the intention to use e payment, perceived ease of use has a significant effect on the intention to use e[1]payment. Trust has a significant effect on the intention to use e payment. Perceived security has a direct significant effect on the intention to use through trust, perceived ease of use does not have a direct significant effect on the intention to use through trust. Perceived security has a significant indirect effect on the intention to use through trust, and perceived ease of use has a significant indirect effect on the intention to use through trust. Abstrak Penelitian ini bertujuan untuk menjelaskan model komprehensif yang menjelaskan pengaruh dampak perceived security dan perceived ease of use dalam mempengaruhi intention to usedan bagaimana kontribusinya melalui trust dalam konteks penggunaan aplikasi pembayaran digital di Jakarta. Tujuan dari penelitian ini dimaksudkan untuk menganalisis pengaruh perceived security terhadap trust, pengaruh perceived ease of use terhadap trust, pengaruh perceived security terhadap intention to use, pengaruh perceived ease of use terhadap intention to use, pengaruh trust terhadap intention to use, pengaruh perceived security terhadap intention to use melalui trust pengaruh perceived ease of use terhadap intention to use melalui trust, serta pengaruh perceived security terhadap intention to use secara tidak langsung melalui trust dan pengaruh perceived ease of use terhadap intention to use secara tidak langsung melalui trustpada penggunaan aplikasi pembayaran digital. Pengumpulan data dilakukan dengan menggunakan metode penyebaran kuesioner secara online untuk mengurangi dampak penyebaran virus covid 19 selama pandemi. Objek penelitian ini berjumlah 150 responden yang merupakan pengguna aplikasi pembayaran digital. Analisis data untuk uji validitas dan reliabilitas menggunakan SPSS versi 24 dan menggunakan metode penelitian Structural Equation Model (SEM) dengan AMOS versi 24 untuk mengolah data penelitian. Hasil pengujian hipotesis menunjukkan: perceived security berpengaruh signifikan terhadap trust, perceived ease of use berpengaruh signifikan terhadap trust, perceived security berpengaruh signifikan terhadap intention to use e payment, perceived ease of use berpengaruh signifikan terhadap intention to use e payment. Trust berpengaruh signifikan terhadap intention to use e[1]payment. Perceived security berpengaruh signifikan secara langsung terhadap intention to usemelalui trust, perceived ease of use tidak berpengaruh signifikan secara langsung terhadap intention to use melalui trust. Perceived security berpengaruh signifikan secara tidak langsungterhadap intention to use melalui trust, perceived ease of use berpengaruh signifikan secara tidak langsung terhadap intention to use melalui trust.
Pengaruh Pemasaran pada Media Sosial dan Ulasan Pelanggan Online Terhadap Niat Beli Dimediasi oleh Kepercayaan Pelanggan: Studi Pada Pengikut Media Sosial Produk Kosmetik di Wilayah Jakarta Vannisa Fahrani; Osly Usman; Shandy Aditya
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 1 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0301.15

Abstract

The purpose of this research is to investigate the effect of social media marketing on customer trust, online customer review on customer trust, social media marketing on purchase intention, online customer review on purchase intention and customer trust on purchase intention of Scarlett Whitening's social media followers in the Jakarta area. The research data was collected by distributing questionnaires to Scarlett Whitening's social media followers and the sample of this study was 245 respondents. Researchers used Lisrel version 8.8 as a SEM application to process and analyze research data. The results of the study show a positive and significant influence between Social Media Marketing on Customer Trust, Online Customer Reviews have a significant effect on Customer Trust, Social Media Marketing has a significant effect on Purchase Intention, Online Customer Reviews have a significant influence on Purchase Intention, and Customer Trust has a significant effect on Purchase Intention to Scarlett Whitening online store. Tujuan dari penelitian ini adalah untuk melihat pengaruh social media marketing terhadap customer trust, online customer review terhadap customer trust, social media marketingterhadap purchase intention, online customer review terhadap purchase intention serta customer trust terhadap purchase intention pada pengikut sosial media Scarlett Whitening di wilayah Jakarta. Data penelitian dikumpulkan dengan penyebaran kuesioner kepada pengikut sosial media Scarlett Whitening dan sampel penelitian ini ialah sebanyak 245 responden. Peneliti menggunakan Lisrel versi 8.8 sebagai aplikasi SEM untuk mengolah dan menganalisis data penelitian. Hasil dari penelitian menunjukkan pengaruh positif dan signifikan antara Social Media Marketing terhadap Customer Trust, Online Customer Review berpengaruh signifikan terhadap Customer Trust, Social Media Marketing berpengaruh signifikan pada Purchase Intention, Online Review Customer memiliki pengaruh signifikan pada Purchase Intention, serta Customer Trust berpengaruh signifikan pada Purchase Intention terhadap toko online Scarlett Whitening.
Analisis Faktor-Faktor yang Mempengaruhi Purchase Intention pada Layanan Subscription Video on Demand (SVOD) Akbar Artdiansyah Aminda; Basrah Saidani; Shandy Aditya
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 2 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0302.16

Abstract

This research aims to investigate the effect of perceived value, perceived price, and social influence on the attitude and purchase intention of subscription of video on demand. This research uses the quantitative method. The data collection uses survey methodology with questionnaires as the instrument in this research. The sample used in this research is 200 respondents who live in the Jabodetabek area and have not purchased or are considering a Disney+ Hotstar subscription. The SEM (Structural Equation Modelling) method that is used in this research is processed by data processing software, specifically SPSS version 28 for validity and reliability test and 26 for testing the research model and hypothesis. The result of hypothesis testing shows that perceived value and perceived price have a significant influence on attitude. The result also finds that perceived value, perceived price, social influence, and attitude significantly influence purchase intention. Penelitian ini bertujuan untuk mengetahui pengaruh dari perceived value, perceived price, social influence, attitude dan purchase intention terhadap layanan Subscription Video on Demand. Penelitian ini menggunakan metode kuantitatif. Pengumpulan data dilakukan dengan metode survei dan kuesioner merupakan instrument penelitian ini. Sampel yang digunakan dalam penelitian ini adalah 200 responden yang berdomisili di wilayah Jabodetabek dan belum membeli atau sedang mempertimbangkan untuk membeli langganan Disney+ Hotstar. Metode SEM (Structural Equation Modelling) yang akan digunakan dalam penelitian ini menggunakan aplikasi pengolah data yaitu SPSS versi 28 untuk pengujian validitas dan reliabilitas serta aplikasi Amos versi 26 untuk pengujian fit suatu model penelitian dan uji hipotesis. Hasil pengujian hipotesis menunjukkan bahwa perceived value dan perceived price berpengaruh signifikan terhadap attitude. Hasil penelitian juga menemukan bahwa perceived value, perceived price, social influence, dan attitude berpengaruh signifikan terhadap purchase intention.
Pengaruh E-Service Quality dan Customer Experience Terhadap Repurchase Intention dengan Customer Satisfaction sebagai Variabel Intervening Surya Chandra; Mohamad Rizan; Shandy Aditya
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 3 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0303.02

Abstract

This study aims to identify the relationship between e-service quality and repurchase intention through customer satisfaction as a mediation, the relationship between customer experience and repurchase intention through customer satisfaction as a mediation, the relationship between customer satisfaction and repurchase intention, the relationship between customer experience and customer satisfaction, and the relationship between e-services. service quality to customer satisfaction for Shopee customers. The data collection method used a questionnaire instrument in the survey method. The object of this research is 243 respondents who are Shopee customers who are domiciled in DKI Jakarta, aged 17 years and over, and have made at least three purchases through the application in the last three months. Data analysis used SEM (Structural Equation Model) in LISREL software version 8.8 in analyzing and processing research data and using SPSS version 25 software. The results of hypothesis testing from this study stated positive results and had a significant effect on all the hypotheses formulated. Penelitian memiliki tujuan untuk mengidentifikasi hubungan hubungan e-service quality terhadap repurchase intention melalui customer satisfaction sebagai mediasi, hubungan customer experience pada repurchase intention melalui customer satisfaction sebagai mediasi, hubungan customer satisfaction terhadap repurchase intention, hubungan customer experience terhadap customer satisfaction, dan hubungan e-service quality terhadap customer satisfaction bagi pelanggan Shopee. Metode pengumpulan data memakai instrumen kuesioner dalam metode survei. Objek penelitian ini yaitu 243 responden yang merupakan pelanggan Shopee yang berdomisili di DKI Jakarta, usia 17 tahun ke atas, dan minimal melakukan tiga kali pembelian melalui aplikasi dalam tiga bulan terakhir. Analisis data memakai SEM (Structural Equation Model) yang ada pada perangkat lunak LISREL versi 8.8 dalam menganalisis dan mengolah data penelitian dan memakai perangkat lunak SPSS versi 25. Hasil uji hipotesis dari penelitian ini menyatakan hasil positif dan berpengaruh signifikan dari semua hipotesis yang dirumuskan.
Co-Authors Agung Kresnamurti Rivai Prabumenang Akbar Artdiansyah Aminda Annisa Dayani Bagas Mufhtie Bagas Mufhtie Haifa Basrah Saidani Cantika Firyal Thifally Diena Noviarini Diena Novirini Elilia Nindy Prastika Elilia Elsha Melinda Harfiana Dewi Haura Kurniati Ignasius Falentino Manalu Meta Bara Berutu Mohamad Rizan Monica Grace Purba Osly Usman Surya Chandra Terrylina A. Monoarfa Terrylina Arvinta Monoarfa Umi Widyastuti Usep Suhud Vannisa Fahrani Wulan Oktila Sarin Zahra Fahriza