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The acne positivity movement of beauty influencers (instagram @ratughania qualitative content analysis) Yahdini, Azka Tsania; Ulyanada, Febriandini Nisa; Dwiningtyas, Hapsari
Enrichment : Journal of Management Vol. 13 No. 6 (2024): February
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i6.1817

Abstract

The acne positivity movement is a movement that voices that acne as a type of skin problem, is a normal thing and not a shameful thing. This movement leads to the spread of messages and motivations to others to love themselves no matter what the conditions. One of Indonesia's beauty inluencers who quite often conveys messages about acne positivity on Instagram is Ratu Ghania (@ratughania). This study will use qualitative content analysis methods to analyze posts listed in @ratughania Instagram account to find out the type of content, audience response, and the meaning of the message behind the photos and captions uploaded by @ratughania Instagram account. Instagram was chosen as the data source because it is a popular social media that is widely used to spread many movements or campaigns including acne positivity. The theories used in this study are Social Media Theory, Influencer Concept, and Standpoint Theory. The results of this study then found three categories in Instagram content from @ratughania namely confidence, motivation, and self-defense. The trio explains how social media and influencers have the power to influence audience perspectives, and shows how the courage of women with marginalized acne-prone skin fights against the social construction of beautiful women in society
Persuasive Communication by the Prio Utomo Association in Motivating Men to Undergo Vasectomy Sekar Andrea, Dwinda; Dwiningtyas, Hapsari
Eduvest - Journal of Universal Studies Vol. 4 No. 4 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i4.1263

Abstract

The government has initiated a lot of effort to control birthrate, and solve demographic issues as an endeavor to improve people’s quality of life. These program targets both women and men, but there is socially constructed idea that contraception is indeed a program made only for women. The imbalance participation between men and women inspires this research. Men has been less participating in family planning despite of the availability, more importantly in vasectomy. There are stigmas in the society about vasectomy and people who chose vasectomy. Therefore, the government establishes a community-based acceptor supporting group, that acts as an agent of change, to inspire, motivate, and educate people, under the name of Prio Utomo. This research uses case study as research method, and took place in Kecamatan Getasan, Kabupaten Semarang, Central Java, Indonesia, in which case the local Prio Utomo has been categorized as one of the most successful and achieved few rewards years priors.  Analysis result based on Persuasive Communication Theory shows that the motivator from Prio Utomo utilize two dominant appeal which are psychology appeal through achievement motives, and credibility appeal. More to that, Prio Utomo has been using both personal and interpersonal approach to promote and inspire people to choose or at least consider just the idea of vasectomy.  This research also found that the characteristic of people in some places might affect how well the idea and good message about vasectomy is being received.
The Correlation Between The Needs and Expectations of The Private Sector Employees and Their Media Consumption To Receive Needs Gratification Pawiro, Adagracia Srisoesiatie; Dwiningtyas, Hapsari
Jurnal Jurnalisa: Jurnal Jurusan Jurnalistik Vol 9 No 1 (2023)
Publisher : Fakultas Dakwah dan Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/jurnalisa.v9i1.37533

Abstract

The Ministry of Labor, Work Employment and Youth Affairs of Suriname is responsible for, among other things employment, good industrial relations, labor protection, protection of the employees, and decent work. This ministry has a communication department that is sharing information about labor issues through the media. But there are still questions coming in daily about labor issues. Based on these questions, the workforce that is 54.2% of the total population of Suriname, and also giving substance to the importance of effective communication and dissemination of labor market information, it is important to understand what information has to be provided. To understand which information is needed to be provided and to use the preferred media channels, the Uses and Gratifications Theory is applied to this study. This research has several findings such as the need for specific information is the highest, the media is meeting the expectations more for general information than the specific information, online media use is very high and the media fulfillment for general needs is higher than for the specific information that the respondents need, although the need for specific information is higher.