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All Journal Trikonomika: Jurnal Ekonomi Journal of Management Review JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Bandung Conference Series: Economics Studies PASCIDEV: Pasundan Social Science Development International Journal of Management Research and Economics
Eddy Jusuf
Pasundan University,
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences Transportation

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The Factors That Affect Customer Value and Its Impact on the Customer Loyalty Jefry Rom Donny; Undang Juju; eddy Jusuf; Maskarto Lucky Nara Rosmadi
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 1, No 4 (2018): Budapest International Research and Critics Institute December
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v1i4.122

Abstract

This study aims to find out and analyze the factors that influence customer value and their impact on customer loyalty. This study uses quantitative methods with descriptive and verification approaches using explanatory surveys. The analysis technique uses SEM analysis. From the results of the study obtained data that the factor of consumer psychology moves from the point of not good to good while the customer value factors and customer loyalty moves from good enough to well. Verification results show both partially and simultaneously these factors have a positive and significant effect. Customer value has a positive and significant effect on customer loyalty with the magnitude of its influence stronger when compared to consumer psychology and the marketing mix towards customer value. This proves empirically that customer value factors are intervening between consumer psychology and marketing mix with customer loyalty.
Co-Authors Abdurohim, Dindin Asep Dedi Sutrisno Ayi Muhiban Azhar Affandi Bambang Heru Purwanto Chucum Sumiarty Endang Try Setyasih hadiyati hadiyati Irvan Niko Firmansyah J. Juanim Jefry Rom Donny Lucky Radi Rinandiyana Maskarto Lucky Nara Rosmadi Moh. Sidik Priadana Muhammad Firza Firdaus Nandan Limakrisna Nila Nurochani Popo Suryana Sukartono, Sri Suryadi, Soleh Tb. Anis Angkawijaya Trustorini Handayani Undang Juju Win Hendrawan