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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri GATOTKACA Journal (Teknik Sipil, Informatika, Mesin dan Arsitektur) Bima Journal : Business, Management and Accounting Journal Jurnal Multidisiplin Dehasen (MUDE) Jurnal Dehasen Untuk Negeri Jurnal Media Computer Science Jurnal Komputer, Informasi dan Teknologi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Siswanto Siswanto
Universitas Dehasen Bengkulu
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THE EFFECT OF MARKETING MIX ON CONSUMER DECISIONS PT. NUGRAHA EAKURIR (JNE) LINE, MANNA BRANCH, SELATAN BENGKULU REGENCY Popi Herawati; Siswanto; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
Publisher : Penerbit Jurnal Indonesia

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Abstract

This study aims to analyze the influence of the marketing mix on consumer decisions at PT. JNE (Jalan Nugraha Ekakurir) Manna Bengkulu Selatan branch. The data of this study were obtained from a questionnaire (questionnaire) and several observations. The population in this study were 1500 people and a sample of 150 people who used the delivery service of PT. JNE Manna Bengkulu Selatan branch. The type of research used, the sampling of data management techniques used is a simple linear regression test and hypothesis testing (R test and t test). The results of the analysis show that the constant is 82.563; it means that if the marketing mix (X) value is 0, then the consumer decision (Y') value is 82.563. The regression coefficient of the marketing mix variable (X) is 0.303; meaning that if the value of the marketing mix is ​​1, then the consumer's decision (Y') will increase by 0.303. A positive coefficient means that there is a positive relationship between the marketing mix and consumer decisions. Partially, product policies, distribution policies, and promotion policies affect consumer decision making. The distribution policy variable is the dominant variable influencing consumer decision making.
The Influence of Products and Places on Consumer Purchase Decisions at PT. Utomo Prosperous with Grago, Kaur Regency Derry Aprido Yarangga; Siswanto; Meiffa Herfianti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

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The purpose of this study is to determine the effect of the product and place toward consumer purchasing decisions at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. The sample in this study 70 customers who purchase shrimp at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. Data collection used questionnaires and the analysis method used was multiple linear regression, determinative test and hypothesis testing. The results of the regression analysis show Y = 2,427 + 0,501X1 + 0,390 X2, this illustrates the positive regression direction. This means that if the product and place are considered equal to zero then the purchasing decision variable will remain at 2,427. The positive regression direction illustrates that as product quality increases, purchasing decisions will also increase and the more strategic the place, the purchasing decisions will also increase. The magnitude of the coefficient of determination is 0.678. This means that X1 (product) and X2 (place) influence the purchasing decision (Y) of 67.8% while the rest (100% -67.8%) of 32.2% is influenced by other variables not examined in this research. T test results for product variables (X1) have a significant value of 0,000 and place variables (X2) have a significant value of 0,000. Because the significant value of each variable is smaller than 0.05, it can be concluded the product and place variables have a significant effect partially on the consumer purchasing decision variables at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. F test results at a significance level of 0.05 explain that product and place variables have a significant effect simultaneously on consumer purchasing decisions at PT. Utomo Sejahtera Bersama Grago of Kaur Regency.
Pemanfaatan Artificial Intellegence Dalam Pembuatan Karya Intelektual Siswanto Siswanto; Desi Mahdalena; Nofi Qurniat; Ahmad Arib Al Farisy; Rizki Amelia
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.11081

Abstract

This community service activity aims to improve students' understanding of artificial intelligence utilization in creating intellectual works at Madrasah Aliyah Pancasila Bengkulu. The main issue is the low utilization of digital technology, especially artificial intelligence, in supporting learning processes. The solution offered is educational socialization using lectures, discussions, and evaluation methods. The activity was conducted through observation, preparation, implementation, and evaluation stages. The results indicate an increase in students' knowledge regarding the use of artificial intelligence and its positive and negative impacts. Students also showed high enthusiasm during the activity. Therefore, this program contributes to improving digital literacy and preparing students for rapid technological advancements.
Menggali Potensi Bisnis Melalui Platform Media Sosial Pada Siswa SMA Negeri 3 Bengkulu Utara Edy Hermansyah; Siswanto Siswanto; Yupianti Yupianti; Wahyu Hidayat; Fhariska Dhia Putri
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.11096

Abstract

The rapid development of information technology, particularly social media, has significantly influenced business and digital marketing practices. This community service activity aims to improve the knowledge and skills of students at SMA Negeri 3 Bengkulu Utara in utilizing social media to explore business opportunities. The implementation methods included socialization, training, and mentoring for 30 twelfth-grade science students. The activity was conducted on November 16, 2024, using a semi-workshop approach. The results indicate an increase in students' understanding of social media utilization for entrepreneurship and a growing interest in starting digital-based businesses. The participants’ enthusiasm during the activity served as a key indicator of success. Therefore, this program is expected to encourage the emergence of creative, innovative, and technology-adaptive young entrepreneurs.
Co-Authors Abdul Rahman Achmat Fikri Sallaby Agung Laksono Ridwan Agung Pradana Ahmad Arib Al Farisy Aji Sudarsono Andriyani Prawitasari Anisyah Juniarti Apriana Arius Satoni Kurniawansyah Damarsiwi, Eska Prima Monique Derry Aprido Yarangga Desi Mahdalena Devi Sartika Edy Hermansyah Eko Suryana Endah Puspaningrum Fhariska Dhia Putri Fredricka, Jhoanne Hendi Raden Wijaya Hendri Antara Herfianti, Meiffa Iis Dahlia Jhoanne Fredericka Kanedi, Indra Kanedi Khairil Khairil Merwin Afrizal Migi Migi Nanda Eka Juniawan Nofi Qurniat Nofi Qurniati Popi Herawati Rahma Safitrah Renal Pujangga Rinto Diantara Rizka Tri Alinse Rizki Amelia Setiaji Ayu Handayani Surya Ramadhan Tara Aprilinda Tommy Suriatno Vivi Yesinthia Wahyu Hidayat Wijaya, Ermy Wulandari Wulandari Yoli Andi Rozzi Yupianti, Yupianti Zulkarnain