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All Journal Jurnal Media Infotama SITEKIN: Jurnal Sains, Teknologi dan Industri GATOTKACA Journal (Teknik Sipil, Informatika, Mesin dan Arsitektur) Bima Journal : Business, Management and Accounting Journal Jurnal Multidisiplin Dehasen (MUDE) Jurnal Dehasen Untuk Negeri Jurnal Media Computer Science Jurnal Komputer, Informasi dan Teknologi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Siswanto Siswanto
Universitas Dehasen Bengkulu
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THE EFFECT OF MARKETING MIX ON CONSUMER DECISIONS PT. NUGRAHA EAKURIR (JNE) LINE, MANNA BRANCH, SELATAN BENGKULU REGENCY Popi Herawati; Siswanto; Andriyani Prawitasari
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 4 (2020): OKTOBER
Publisher : Penerbit Jurnal Indonesia

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Abstract

This study aims to analyze the influence of the marketing mix on consumer decisions at PT. JNE (Jalan Nugraha Ekakurir) Manna Bengkulu Selatan branch. The data of this study were obtained from a questionnaire (questionnaire) and several observations. The population in this study were 1500 people and a sample of 150 people who used the delivery service of PT. JNE Manna Bengkulu Selatan branch. The type of research used, the sampling of data management techniques used is a simple linear regression test and hypothesis testing (R test and t test). The results of the analysis show that the constant is 82.563; it means that if the marketing mix (X) value is 0, then the consumer decision (Y') value is 82.563. The regression coefficient of the marketing mix variable (X) is 0.303; meaning that if the value of the marketing mix is ​​1, then the consumer's decision (Y') will increase by 0.303. A positive coefficient means that there is a positive relationship between the marketing mix and consumer decisions. Partially, product policies, distribution policies, and promotion policies affect consumer decision making. The distribution policy variable is the dominant variable influencing consumer decision making.
The Influence of Products and Places on Consumer Purchase Decisions at PT. Utomo Prosperous with Grago, Kaur Regency Derry Aprido Yarangga; Siswanto; Meiffa Herfianti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 2 No. 3 (2021): JULI
Publisher : Penerbit Jurnal Indonesia

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Abstract

The purpose of this study is to determine the effect of the product and place toward consumer purchasing decisions at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. The sample in this study 70 customers who purchase shrimp at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. Data collection used questionnaires and the analysis method used was multiple linear regression, determinative test and hypothesis testing. The results of the regression analysis show Y = 2,427 + 0,501X1 + 0,390 X2, this illustrates the positive regression direction. This means that if the product and place are considered equal to zero then the purchasing decision variable will remain at 2,427. The positive regression direction illustrates that as product quality increases, purchasing decisions will also increase and the more strategic the place, the purchasing decisions will also increase. The magnitude of the coefficient of determination is 0.678. This means that X1 (product) and X2 (place) influence the purchasing decision (Y) of 67.8% while the rest (100% -67.8%) of 32.2% is influenced by other variables not examined in this research. T test results for product variables (X1) have a significant value of 0,000 and place variables (X2) have a significant value of 0,000. Because the significant value of each variable is smaller than 0.05, it can be concluded the product and place variables have a significant effect partially on the consumer purchasing decision variables at PT. Utomo Sejahtera Bersama Grago of Kaur Regency. F test results at a significance level of 0.05 explain that product and place variables have a significant effect simultaneously on consumer purchasing decisions at PT. Utomo Sejahtera Bersama Grago of Kaur Regency.
Pemanfaatan Artificial Intellegence Dalam Pembuatan Karya Intelektual Siswanto Siswanto; Desi Mahdalena; Nofi Qurniat; Ahmad Arib Al Farisy; Rizki Amelia
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.11081

Abstract

This community service activity aims to improve students' understanding of artificial intelligence utilization in creating intellectual works at Madrasah Aliyah Pancasila Bengkulu. The main issue is the low utilization of digital technology, especially artificial intelligence, in supporting learning processes. The solution offered is educational socialization using lectures, discussions, and evaluation methods. The activity was conducted through observation, preparation, implementation, and evaluation stages. The results indicate an increase in students' knowledge regarding the use of artificial intelligence and its positive and negative impacts. Students also showed high enthusiasm during the activity. Therefore, this program contributes to improving digital literacy and preparing students for rapid technological advancements.
Menggali Potensi Bisnis Melalui Platform Media Sosial Pada Siswa SMA Negeri 3 Bengkulu Utara Edy Hermansyah; Siswanto Siswanto; Yupianti Yupianti; Wahyu Hidayat; Fhariska Dhia Putri
Jurnal Dehasen Untuk Negeri Vol 3 No 2 (2024): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v3i2.11096

Abstract

The rapid development of information technology, particularly social media, has significantly influenced business and digital marketing practices. This community service activity aims to improve the knowledge and skills of students at SMA Negeri 3 Bengkulu Utara in utilizing social media to explore business opportunities. The implementation methods included socialization, training, and mentoring for 30 twelfth-grade science students. The activity was conducted on November 16, 2024, using a semi-workshop approach. The results indicate an increase in students' understanding of social media utilization for entrepreneurship and a growing interest in starting digital-based businesses. The participants’ enthusiasm during the activity served as a key indicator of success. Therefore, this program is expected to encourage the emergence of creative, innovative, and technology-adaptive young entrepreneurs.
RANCANG BANGUN APLIKASI MENGENAL JENIS KECERDASAN DAN BAKAT SISWA BERBASIS ANDROID Tina Puspita; siswanto siswanto; Ricky Zulfiandry
Jurnal Media Infotama Vol 18 No 2 (2022): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmi.v18i2.2718

Abstract

ABSTRACT The State 17 Junior High School in Bengkulu City is one of the junior high schools in Bengkulu Province, the same as junior high schools in general whose education is taken within 3 years of study, starting from grades VII and IX. This school is located at Wr. Supratman Street, Pematang Governor, Muara Bangkahulu District. The subject of this research is the design of applications to recognize the intelligence and talent of Android-based students on Android devices. While the research subjects were students of class 1X State Junior High School 17 Bengkulu City. State Junior High School 17 Bengkulu City for class 1X consists of 2 classes, with a total of 64 students. The large number of students taken for testing refers to a statement that explains that "at least 20% for the population is considered small". However, the 20% amount is still considered insufficient. So that the taking of the number of students follows the rules set by students, which is between 30-500 students. So that taken half of the total number of 32 students. This application to identify the type of intelligence and talent of students based on Android is an application built using Android Studio with the Java programming language, PHP and MySQL database. This application has 2 different interfaces, for the admin side can access web-based applications on a predetermined web link, while for the user side can access android-based applications that can be installed on each android smartphone. Based on testing using Usability Testing, the results obtained are the level of ease of users to complete basic tasks when the user first sees or deals with the existing system, the level of efficiency of the application according to the purpose of the application and the features contained in the application make it easier for users to run the application, the application is easy to remember, with a colorful menu display and the features in the application make it easier for users to manage or run applications, the security level in the application is quite adequate when installing the application there are some devices that experience errors because they do not support the minimum operating system used, and user satisfaction with the application, satisfied with the information provided and the security provided by the application Keywords: Applications, Types of Intelligence and Talent, Students, Android
PENERAPAN METODE K-MEANS CLUSTERING DALAM KLASTERISASI PEMINATAN SISWA TERHADAP MATA PELAJARAN SIMULASI DIGITAL (SIMDIG) I Putu Yogi Saputra; Siswanto Siswanto; Jhoanne Fredricka
Jurnal Media Infotama Vol 19 No 1 (2023): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmi.v19i1.3308

Abstract

Abstract : SMK Negeri 2 Bengkulu City is one of the State Vocational High Schools that located in Bengkulu City. Digital Simulation subjects (Simdig) are taught to class X students at school. The ability of students to understand these subjects is different, so it is sometimes difficult for the teacher during the learning process. Interest in learning tends to produce high achievement, otherwise a lack of interest in learning will result in low achievement. This is what causes the interests of each student to be different from other students. The implementation for clustering students' interest in Digital Simulation (SimDig) subjects at SMK Negeri 2 Bengkulu City is used to assist teachers in evaluating the teaching and learning process that has been carried out based on the grades that have been obtained by students at the end of the semester. The attributes used as parameters in determining the student's specialization are attendance scores, assignment scores, UTS scores, and UAS scores per semester per academic year. Based on the data on student scores in the SimDig subject as many as 24 students, the results of the clustering of students' specialization were 62.5% (Highly Interested) and 37.5% (Less Interested). Based on the results of the tests that have been carried out, the functionalities of the application for clustering students' interest in Digital Simulation subjects (SimDig) at SMK Negeri 2 Bengkulu City are running well as expected, and can provide information on the results of clustering of students' specialization in Digital Simulation subjects.
Penerapan Metode Preference Selection Index (PSI) Dalam Pemilihan Anggota Badan Permusyawaratan Desa Kabupaten Bengkulu Selatan Nanti Kumelasri; Siswanto Siswanto; Eko Suryana
Jurnal Media Infotama Vol 19 No 2 (2023): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmi.v19i2.3996

Abstract

Abstract :This thesis is the result of research that describes how much influence the Village Consultative Body has on the people of Tanjung Tebat Village, golden flower District, South Bengkulu Regency. The Village Consultative Body is an institution that embodies democracy in administering village governance. The Village Consultative Council can be considered as the village parliament. As for the background, the writer's interest in writing this thesis is based on the results of observations and initial interviews that the writer conducted at the golden flower sub-district office, where the selection of members of the Village Consultative Council still uses manual assessment or it can be said that it is not efficient. Where the author offers a Preference Selection Index method to be used in selecting the best Village Consultative Body.In the Preferences Selection Index method, the results are obtained by minimal and simple calculations as they are based on statistical concepts without the need for attribute weights. From the calculations, it can be concluded that the best village consultative body members in the golden flower District fall into alternative A5, namely Design Women with a total value of 0.9084 which has been resolved using the Prefence Selection Prefence Selection Index method. Keywords: Election of BPD Members, Method Prefence Selection Index
RANCANGAN MEDIA PEMBELAJARAN BERUPA APLIKASI AUGMENTED REALITY BERBASIS ANDROID M. Adlan Al Hawari Nasution; Siswanto Siswanto; Eko Suryana
Jurnal Media Infotama Vol 19 No 2 (2023): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmi.v19i2.4771

Abstract

Abstract-Augmented Reality (AR) is a technology that combines objects from the real world and virtual objects in real-time conditions. The merging of real and virtual objects occurs with the support of the right technology while the interactions that are carried out can occur using certain devices. AR is a breakthrough in the field of very sophisticated technology. Because with this technology we can make all abstract or virtual things look real or real. So that researchers apply the Waterfall Media AR Mobile Learning Method to be able to display 3D images and animations in class VIII math subjects, specifically geometric shapes including: blocks, balls, cones, cubes, pyramids, prisms, and tubes, Provides convenience for teachers to add insight into the use of AR learning media in increasing student motivation and interest in learning at SMP NEGERI 1 Bengkulu City. Provides convenience for teachers to add insight into the use of AR learning media in increasing student motivation and interest in learning at SMP NEGERI 1 Bengkulu City. Based on the results of testing the learning media application in the form of Android-based Augmented Reality application as expected based on the menu being tested.
Fijai Dea Sandika PENERAPAN METODE COMPOSITE PERFORMANCE INDEX DALAM SISTEM PENDUKUNG KEPUTUSAN TINGKAT KEPUASAN MASYARAKAT TERHADAP PELAYANAN RUMAH SAKIT ASSYIFA KOTA MANNA BENGKULU SELATA Fijai Dea Sandika; Siswanto Siswanto; Reno Supardi
Jurnal Media Infotama Vol 20 No 1 (2024): April 2024
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmi.v20i1.5238

Abstract

ABSTRAK The hospital is a comprehensive form of health service organization, as well as a public health referral center. Hospitals are required to provide health services that meet optimal service standards. Hospitals as agents of change are expected to provide excellent service to patients. To resolve the large number of public complaints regarding satisfaction with Assyifa Hospital, Manna City, South Bengkulu Regency, it is necessary to build a decision support system in improving services, so a Composite Performance Index method is needed, which is to find the most appropriate priority choices for community satisfaction using weighting. The Composite Performance Index method is used to solve various problems such as complaints, decision making, evaluation, and so on. There are four criteria in assessing hospital services, namely service procedures, information delivery, fairness of medical treatment, and comfort. Keywords: Decision support system, Composite Performance Index, visual basic net
ANALISIS QOS (QUALITY OF SERVICES) JARINGAN INTERNET BERBASIS WIRELESS TELKOM INDIHOME PADA KANTOR WALIKOTA BENGKULU Fiqri Saputra Utama; Siswanto Siswanto; Indra Kanedi
Jurnal Media Infotama Vol 20 No 1 (2024): April 2024
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmi.v20i1.5320

Abstract

This research aims to: determine the quality of service of the WLAN network at the Bengkulu Mayor's Office. QoS (Quality of Service) is the ability to provide the performance of a computer network in providing services to applications on the computer network so as to determine the level of satisfaction of users who use the network.This research is quantitative research which refers to research methods according to Polit D.F and Hungler B.P. The research was carried out by monitoring the WLAN network on access points designated as samples in each department in the Bengkulu Mayor's Office using WireShark software. The data collection techniques used were observation, interviews, literature study and monitoring. From the results of the research carried out, it can be concluded that the quality of WLAN network service at the Bengkulu Mayor's Office is included in the Adequate category according to TIPHON.
Co-Authors Abdul Rahman Achmat Fikri Sallaby Agung Laksono Ridwan Agung Pradana Ahmad Arib Al Farisy Ahmad Syukron Ali Aji Sudarsono Anastasya Panggabean Andriyani Prawitasari Anisyah Juniarti Apriana Arius Satoni Kurniawansyah Asyraf Muntasir Pratama Betri Koko Damarsiwi, Eska Prima Monique Derry Aprido Yarangga Desi Mahdalena Devi Sartika Dewi Suranti Edy Hermansyah Eko Suryana Endah Puspaningrum Erjisun Erjisun Fhariska Dhia Putri Fijai Dea Sandika Fiqri Saputra Utama Fredricka, Jhoanne Hendi Raden Wijaya Hendri Antara Hengky Pernanda Herfianti, Meiffa I Putu Yogi Saputra Iis Dahlia Jhoanne Fredericka Kanedi, Indra Kanedi Khairil Khairil M. Adlan Al Hawari Nasution Merwin Afrizal Migi Migi Murni Tiana Nanda Eka Juniawan Nanti Kumelasri Nofi Qurniat Nofi Qurniati Popi Herawati Rachmad Mustaqim Rahma Safitrah Renal Pujangga Reno Supardi Reza Saputra Ricky Zulfiandry Rinto Diantara Rizka Tri Alinse Rizki Amelia Sapri Sapri Setiaji Ayu Handayani Surya Ramadhan Tara Aprilinda Tina Puspita Tommy Suriatno Vivi Yesinthia Wahyu Hidayat Wawan Alfarizi Wijaya, Ermy Wulandari Wulandari Yoli Andi Rozzi Yupianti, Yupianti Zulkarnain