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All Journal JURNAL PETIK NUSANTARA : Jurnal Ilmu Pengetahuan Sosial PRoMEDIA Communications Jurnal Pendidikan dan Konseling Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Maritim Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Collaboration Journal of Community Services (ICJCS) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Indonesia Sosial Sains Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Nusantara Journal of Multidisciplinary Science Assoeltan: Indonesian Journal of Community Research and Engagement Journal of Conflict and Social Class (JCSC)
Riastri Novianita
Universitas Bina Sarana Informatika
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Pengaruh Bisnis Social Media Instagram Terhadap Aktivitas Pengguna Instagram di Kalangan Mahasiswa Ilmu Komunikasi Riastri Novianita
Jurnal Indonesia Sosial Sains Vol. 2 No. 06 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v2i06.349

Abstract

Saat ini, orang-orang membelanjakan lebih banyak uang secara online, yang telah mengalihkan penekanan bisnis ke sumber pendapatan digital digital. Pertumbuhan ekonomi digital membuat masyarakat semakin mengenal produk dan layanan digital, yang mendorong perusahaan mencari keunggulan kompetitif baru di ruang digital. Penelitian ini bertujuan memberikan uraian secara lengkap dan mendalam mengenai pemanfaatan media sosial sebagai media pemasaran produk dalam upaya mendukung daya jual produk tersebut. Data yang diperoleh akan dianalisis secara kualitatif yaitu analisis yang dilakukan dengan memahami dan merangkai data yang telah dikumpulkan dan disusun secara sistematis, kemudian ditarik kesimpulan. Berdasarkan hasil wawancara peneliti dengan Bagas selaku Mahasiswa di Universitas Bina Sara Informatika dan perwakilan dari pihak mahasiswa yang memiliki usaha kecil kecilan. Kesimpulanya Teknologi informasi memiliki peranan penting dalam memasarkan produk UMKM sudah memanfaatkan hal dengan pengenalan produk di situs mereka. Namun, model pemasaran ini baru dilakukan di situs saja. Belum ada optimalisasi pemasaran melalui penggunaan media sosial.
Pemberdayaan Ibu-Ibu Pengurus RT 003/02 BSD Melalui Pelatihan Literasi Informasi, Manajemen UMKM Sederhana, dan Keterampilan Komunikasi Kolaboratif di Era Digital Riastri Novianita; Bobby Octavia Yuskar; Ondy; Cindya Yunita Pratiwi
Journal of Conflict and Social Class (JCSC) Vol. 3 No. 01 (2026): Journal of Conflict and Social Class (JCSC)
Publisher : CV Edujavare Publishing

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Abstract

This community service program aims to improve the capacity of women administrators of RT 003/002 BSD through training in information literacy, simple MSME management, and collaborative communication skills in the digital era. This activity was motivated by the need to strengthen the role of community organizations in adapting to digital transformation, particularly in accessing information, managing small businesses, and improving organizational communication. Preliminary observations indicated that participants had limited knowledge in digital information management, simple financial administration, and effective communication practices. The implementation method consisted of training sessions, interactive discussions, practical exercises, and mentoring activities. The program involved 15–20 participants and was conducted through several stages, including preliminary observation, preparation of training materials, program implementation, and evaluation. The training focused on improving participants’ understanding of digital information literacy, basic financial recording for small businesses, simple digital marketing strategies, and effective communication within community organizations. The results showed an improvement in participants’ knowledge and practical skills in utilizing digital media, managing small business finances, and strengthening communication among community members. Participants also demonstrated increased awareness in using digital platforms productively. This program is expected to strengthen women's roles as agents of community empowerment and support sustainable social and economic development at the neighborhood level.
Co-Authors Ali Imron H Amalia Tresna Fadhilah Anisti Anisti anisti Athiy Dina Rosihana Bobby Octavia Yuskar Bobby Octavia Yuskar Bobby Oktavia Yuskar Cindya Cindy Yunita pratiwi Cindya Yunita Pratiwi Cindya Yunita Pratiwi Cindya Yunita Pratiwi Cindya Yunita Pratiwi Debby Andra Fortuna Doddy Alfian Hidayah Elpa Hermawan Galih Geraldi Primayana Nur Abdillah Ondy Rafika Ludmilla Reva Widyanti Rosiana Andhikasari RR Roosita Cindrakasih RR.Rosita Rosita cindrakasih Selvy Maria Widuhung Vika Yustia Wulan Muhariani Wulan Muhariani