Garuda - Garba Rujukan Digital

Strategi Komunikasi Marketing terhadap Konsumen Suzuki Indonesia Riastri Novianita; Nur Abdillah; Rafika Ludmilla; Cindya Yunita Pratiwi
Jurnal Pendidikan dan Konseling (JPDK) Vol. 5 No. 1 (2023): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpdk.v5i1.11164

Kontribusi untuk bangsa dan masyarakat dengan memberikan produk-produk bermanfaat bagi perkembangan bangsa. Suzuki Indonesia merupakan kelompok usaha yang bergerak dibidang industri otomotif yang memproduksi, memasarkan, memperagakan motor, mobil dan motor tempel (outboard- motor). Hal tersebut juga didukung dengan pelayanan purna jual suku cadang serta perbaikan/ pemeliharaan di seluruh Indonesia yang solid dan terintegrasi dalam melayani para pelanggan Suzuki. Suzuki Indonesia telah memberikan kontribusi untuk bangsa dan masyarakat dengan memberikan produk-produk bermanfaat bagi perkembangan bangsa. Pelayanan profesional dibidang pemasaran produk dan jasa pelayanan juga menjadi komitmen utama kami untuk memberikan yang terbaik bagi para pelanggan setia Suzuki. Saling percaya dan menghormati merupakan nilai yang kami tanam dalam setiap kerja sama yang dijalani antara karyawan, pemasok, dealer-dealer di seluruh Indonesia.

Pengaruh Bisnis Social Media Instagram Terhadap Aktivitas Pengguna Instagram di Kalangan Mahasiswa Ilmu Komunikasi Riastri Novianita
Jurnal Indonesia Sosial Sains Vol. 2 No. 06 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Saat ini, orang-orang membelanjakan lebih banyak uang secara online, yang telah mengalihkan penekanan bisnis ke sumber pendapatan digital digital. Pertumbuhan ekonomi digital membuat masyarakat semakin mengenal produk dan layanan digital, yang mendorong perusahaan mencari keunggulan kompetitif baru di ruang digital. Penelitian ini bertujuan memberikan uraian secara lengkap dan mendalam mengenai pemanfaatan media sosial sebagai media pemasaran produk dalam upaya mendukung daya jual produk tersebut. Data yang diperoleh akan dianalisis secara kualitatif yaitu analisis yang dilakukan dengan memahami dan merangkai data yang telah dikumpulkan dan disusun secara sistematis, kemudian ditarik kesimpulan. Berdasarkan hasil wawancara peneliti dengan Bagas selaku Mahasiswa di Universitas Bina Sara Informatika dan perwakilan dari pihak mahasiswa yang memiliki usaha kecil kecilan. Kesimpulanya Teknologi informasi memiliki peranan penting dalam memasarkan produk UMKM sudah memanfaatkan hal dengan pengenalan produk di situs mereka. Namun, model pemasaran ini baru dilakukan di situs saja. Belum ada optimalisasi pemasaran melalui penggunaan media sosial.

STRATEGI KOMUNIKASI PEMASARAN DIGITAL ONLINE SHOP “ BUKA LAPAK” DALAM MENINGKATKAN PENJUALAN SAAT PANDEMI COVID-19 Riastri rias Novianita; RR.Rosita Rosita cindrakasih; Cindya Cindy Yunita pratiwi; Anisti Anisti anisti
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 4 No 2 (2021): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Salah satu dari dampak dari pendemi COVID-19 adalah kemrosotan dalam dunia bisnis dan ekonomi. Dengan demikian pemasar maupun pengusaha harus menemukan alternatif solusi untuk bisa memasarkan produk atau jasa mereka ke konsumen. Para pelaku bisnis mengoptimalkan pemasaran online dan digital branding sebagai sarana komunikasi dengan target konsumennya. Belanja saat pandemi melalui online (online shop) merupakan cara lain belanja yang ditawarkan oleh teknologi internet saat ini dengan berbagai kemudahan yang diberikan, seperti kemudahan waktu dalam melakukan pekerjaan tanpa harus bertatap muka terlebih dahulu. Bukalapak adalah salah satu situs belanja online pendatang baru, jika dibandingkan dengan situs belanja online lainnya. Strategi komunikasi bisnis Bukalapak melalui marketplace. Dengan memudahkan para penjual serta pembeli dalam berinteraksi melalui fitur live chatnya, Bukalapak juga menyediakan banyak produk mulai dari gadget, fashion, kosmetik, elektronik, otomotif dan lain sebagainya. Tujuan dari penelitian pada artikel ini ada dua. 1) Menganalisis strategi Komunikasi Pemasaran online Buka Lapak. 2) Mendeskripsikan pemasaran online dan digital branding Buka Lapak ditengah pandemi COVID 19. Jenis penelitian ini adalah penelitian referensi yang pengambilan datanya berorientasi pada beberapa referensi yang sesuai. Dengan menggunakan metode penelitian kualitatif, dan paradigma yang digunakan dalam penelitian ini adalah paradigma interpretif , didapatkan bahwa strategi pemasaran situs online shop Bukalapak yang dilakukan ditengah pandemi COVID 19 dinilai cukup efektif dilaksanakan pada saat pandemic.

Penggunaan Media Sosial Terutama Instagram Dalam Strategi Komunikasi Yang Efektif Riastri Novianita; Wulan Muhariani; Cindya Yunita Pratiwi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol 4 No 1 (2023): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.3839

Currently, the widespread adoption of social media is evident across various age groups, encompassing children, teenagers, parents, and individuals of all ages. Social media platforms are favored not only for their user-friendliness but also for their wealth of readily available information. It is essential for users to exercise the choice of not allowing social media to overwhelm them, recognizing it as a repository of information that can be effortlessly disseminated through various online networking sites. Within moments of an event occurring, we can readily access and consume this information. The realm of communication media has seen rapid growth in tandem with advancements in communication technology. This era offers us numerous options for conveying and accessing information, whether through traditional means like print media or electronic avenues, with social media emerging as the most prominent. Social media can be defined as an online medium that empowers users to effortlessly engage, share, and generate content, including blogs, social networks (such as Facebook, YouTube, MySpace, and Twitter), wikis, forums, and virtual realms. Among these various forms, social networking stands out as the most popular choice among individuals. This platform enables users to craft personal webpages and establish connections with friends for the purpose of information sharing and communication. Among the plethora of social networks available, Facebook and Twitter have garnered the most extensive user bases, primarily due to their practicality, cost-effectiveness, and affordability.

Mendorong Kesadaran Lingkungan Melalui Narasi Visual Dan Digital Pada Rptra Pola Idaman Athiy Dina Rosihana; Bobby Octavia Yuskar; Riastri Novianita; Wulan Muhariani
Assoeltan: Indonesian Journal of Community Research and Engagement Vol. 2 No. 2 (2024): Assoeltan: Indonesian Journal of Community Research and Engagement
Publisher : Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/assoeltan.v2i2.390

Visual narrative or visual storytelling can also be understood as telling a story using pictures. Just like the meaning, visual narrative is structured in two stages, namely the narrative stage and the visual stage. At the narrative stage, we must start by compiling a story that has a clear plot or line starting from the opening message or introduction, content or main information and ending with a conclusion or conclusion. This stage may sound cliche, but the stage of composing the story is the most important part in preparation of visual narratives. If the narrative can be completed well in the sense of being able to contain a message and having a narrative structure that is easy to understand, visualization will be easier because it already has a reference. In fact, with a good story, we can choose various visual media that are appropriate to their function. Since the popularity of social media as an alternative medium for information and interaction in the digital world, various public institutions, both government and non-government institutions, have joined the timeline on social media. In contrast to personal or brand accounts, social media accounts belonging to public institutions are more oriented towards disseminating public communication content such as disseminating policies, study results, or social campaigns containing appeals.

Pelatihan Membaca Ekstensif Untuk Memperkuat Literasi Kelompok Ibu PKK BSD Dalam Memperoleh Informasi Yang Beragam di Era Digital Riastri Novianita; Bobby Octavia Yuskar; Athiy dina rosihana; Ondy
Assoeltan: Indonesian Journal of Community Research and Engagement Extensive Reading Training to Strengthen the Literacy of the BSD PKK Mothers' Group in Obtaining Div
Publisher : Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/assoeltan.vi.786

Literacy is the ability to read, write, and understand information in various contexts. Literacy can also be interpreted as the skill of processing information and knowledge for life skills. Literacy is a skill that needs to be trained and not a talent. Literacy has a very broad scope and is needed in everyday life. Types of literacy: Reading and writing literacy, Numeracy literacy, Science literacy, Digital literacy, Financial literacy, Cultural and civic literacy Benefits of literacy: Helping to access knowledge, Understanding lesson materials, Succeeding in the learning process, Cultivating students' character, Forming noble morals until adulthood, Helping to understand the rights and obligations of citizens, Helping to achieve financial well-being, Helping to participate in the environment, the surrounding community, In this modern era, the term "literacy" has become an increasingly important topic, given its crucial role in everyday life. What exactly is literacy? Literacy is a person's ability to read, write, and understand information in various contexts. Literacy skills are not only limited to reading and writing, but also include various other aspects needed to adapt to the development of the times. Literacy in communication can also be seen from literacy in the context of communication, which means the following: Elizabeth Sulzby provides an academic perspective that defines literacy as the language skills possessed by individuals to communicate (reading, speaking, listening, and writing) in different ways according to their goals.

Pelatihan Menulis Paragraf Persuasif Sebagai Upaya Menguatkan Kecakapan Berpikir Kritis dalam Menyampaikan Gagasan Bagi Pengurus Dan Anggota Majelis Taklim Qur’ani Nurul Fattah Serpong, Tangerang Selatan Riastri Novianita; Bobby Octavia Yuskar; Athiy Dina Rosihana; Ondy
Assoeltan: Indonesian Journal of Community Research and Engagement Vol. 3 No. 04 (2025): Assoeltan: Indonesian Journal of Community Research and Engagement
Publisher : Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/assoeltan.v3i04.975

Writing is a fundamental skill that is crucial in both academic and everyday life. One strategic writing skill is writing persuasive paragraphs. Persuasive paragraphs require not only the ability to construct well-formed sentences, but also the ability to construct logical, convincing, and relevant arguments. Through persuasive paragraphs, one can convey ideas more effectively, while simultaneously practicing critical thinking skills in developing reasons and supporting evidence. However, many students still struggle to compose good persuasive paragraphs. These challenges typically arise from a lack of writing practice, limited insight into argumentation techniques, and a limited understanding of the logical structure of conveying ideas. As a result, many pieces of writing are purely descriptive without incorporating elements of critical analysis or strong persuasive power. In this fast-paced and competitive digital era, persuasive writing skills are becoming increasingly important. This ability is not only useful in academic contexts, such as writing.

Pengaruh Bisnis Social Media Instagram Terhadap Aktivitas Pengguna Instagram di Kalangan Mahasiswa Ilmu Komunikasi Riastri Novianita
Jurnal Indonesia Sosial Sains Vol. 2 No. 06 (2021): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v2i06.349

Saat ini, orang-orang membelanjakan lebih banyak uang secara online, yang telah mengalihkan penekanan bisnis ke sumber pendapatan digital digital. Pertumbuhan ekonomi digital membuat masyarakat semakin mengenal produk dan layanan digital, yang mendorong perusahaan mencari keunggulan kompetitif baru di ruang digital. Penelitian ini bertujuan memberikan uraian secara lengkap dan mendalam mengenai pemanfaatan media sosial sebagai media pemasaran produk dalam upaya mendukung daya jual produk tersebut. Data yang diperoleh akan dianalisis secara kualitatif yaitu analisis yang dilakukan dengan memahami dan merangkai data yang telah dikumpulkan dan disusun secara sistematis, kemudian ditarik kesimpulan. Berdasarkan hasil wawancara peneliti dengan Bagas selaku Mahasiswa di Universitas Bina Sara Informatika dan perwakilan dari pihak mahasiswa yang memiliki usaha kecil kecilan. Kesimpulanya Teknologi informasi memiliki peranan penting dalam memasarkan produk UMKM sudah memanfaatkan hal dengan pengenalan produk di situs mereka. Namun, model pemasaran ini baru dilakukan di situs saja. Belum ada optimalisasi pemasaran melalui penggunaan media sosial.

Pemberdayaan Ibu-Ibu Pengurus RT 003/02 BSD Melalui Pelatihan Literasi Informasi, Manajemen UMKM Sederhana, dan Keterampilan Komunikasi Kolaboratif di Era Digital Riastri Novianita; Bobby Octavia Yuskar; Ondy; Cindya Yunita Pratiwi
Journal of Conflict and Social Class (JCSC) Vol. 3 No. 01 (2026): Journal of Conflict and Social Class (JCSC)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcsc.v3i01.1125

This community service program aims to improve the capacity of women administrators of RT 003/002 BSD through training in information literacy, simple MSME management, and collaborative communication skills in the digital era. This activity was motivated by the need to strengthen the role of community organizations in adapting to digital transformation, particularly in accessing information, managing small businesses, and improving organizational communication. Preliminary observations indicated that participants had limited knowledge in digital information management, simple financial administration, and effective communication practices. The implementation method consisted of training sessions, interactive discussions, practical exercises, and mentoring activities. The program involved 15–20 participants and was conducted through several stages, including preliminary observation, preparation of training materials, program implementation, and evaluation. The training focused on improving participants’ understanding of digital information literacy, basic financial recording for small businesses, simple digital marketing strategies, and effective communication within community organizations. The results showed an improvement in participants’ knowledge and practical skills in utilizing digital media, managing small business finances, and strengthening communication among community members. Participants also demonstrated increased awareness in using digital platforms productively. This program is expected to strengthen women's roles as agents of community empowerment and support sustainable social and economic development at the neighborhood level.

Penggunaan Media Sosial Terutama Instagram Dalam Strategi Komunikasi Yang Efektif Riastri Novianita; Wulan Muhariani; Cindya Yunita Pratiwi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 1 (2023): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i1.3839

Currently, the widespread adoption of social media is evident across various age groups, encompassing children, teenagers, parents, and individuals of all ages. Social media platforms are favored not only for their user-friendliness but also for their wealth of readily available information. It is essential for users to exercise the choice of not allowing social media to overwhelm them, recognizing it as a repository of information that can be effortlessly disseminated through various online networking sites. Within moments of an event occurring, we can readily access and consume this information. The realm of communication media has seen rapid growth in tandem with advancements in communication technology. This era offers us numerous options for conveying and accessing information, whether through traditional means like print media or electronic avenues, with social media emerging as the most prominent. Social media can be defined as an online medium that empowers users to effortlessly engage, share, and generate content, including blogs, social networks (such as Facebook, YouTube, MySpace, and Twitter), wikis, forums, and virtual realms. Among these various forms, social networking stands out as the most popular choice among individuals. This platform enables users to craft personal webpages and establish connections with friends for the purpose of information sharing and communication. Among the plethora of social networks available, Facebook and Twitter have garnered the most extensive user bases, primarily due to their practicality, cost-effectiveness, and affordability.

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