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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN AKUNTABILITAS Jurnal Studi Pemerintahan EKSPANSI JURNAL INTEGRASI JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Adi Widya : Jurnal Pengabdian Masyarakat JCES (Journal of Character Education Society) JOURNAL OF APPLIED ACCOUNTING AND TAXATION Media Ilmu Kesehatan VISI : Jurnal Ilmiah Pendidik dan Tenaga Kependidikan Pendidikan Non Formal Minda Baharu JOURNAL OF APPLIED BUSINESS ADMINISTRATION JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Jurnal Equity Studi Akuntansi dan Keuangan Indonesia (SAKI) Sehat Masada Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Keperawatan Wiyata Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Lentera Perawat Trilogi Accounting & Business Research English Language, Linguistics, and Culture International Journal (ELSTIC-IJ) Journal of Sustainable Community Development Equity
Nanik Lestari
Politeknik Negeri Batam
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

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EFEKTIVITAS MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN POLIBATAM PRESS Nanik Lestari; Alimul Qadri
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 2 (2021): Journal of Applied Business Administration - September 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i2.3219

Abstract

The focus of this study about the effectiveness of social media as a medium for the Polibatam Press. The research report on this study was conducted on customers & social media that Polibatam Press uses, namely Instagram, Facebook, Youtube, Twitter & WhatsApp as marketing media. The purpose of this research is to find out what social media has the greatest effect on Polibatam Press. The research method that the writer uses is descriptive analysis method and the data collection method is done by survey techniques and documentation analysis, while the survey was conducted using google form with a total of 17 respondents who were surveyed. The results of this study indicate that Instagram is the most effective social media used as a marketing medium for Polibatam Press at this time based on the results of a survey with customers, namely Instagram Polibatam Press, used by 64.7%, subscribers, known by 82% of customers and followed by 53% of customers and from the results of the Instagram documentation analysis can reach 490-550 accounts. As well as Instagram is a social media that directs customers to use Polibatam Press services because many customers know Instagram Polibatam Press and displays complete information.
The Effect of Price and Product Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable: Case Study at Luargaris Coffee & Kitchen Lestari, Nanik; Sahara, Dian Primariesta
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10707

Abstract

This research investigates how price and product quality influence customer loyalty, with customer satisfaction acting as a mediating variable, focusing on Luargaris Coffee & Kitchen. A quantitative approach was employed, using purposive sampling, and the study involved 372 respondents. This research primarily relies on primary data, which was gathered directly from participants who are consumers of Luargaris Coffee & Kitchen. The primary data was obtained through a carefully structured questionnaire designed specifically to address the research objectives. The dependent variable in this study is consumer loyalty, while the independent variables are price and product quality. Additionally, consumer satisfaction serves as the intervening variable. The data were analyzed through multiple linear regression, applying the SEM-PLS technique. The results indicate that product quality positively and significantly affects customer loyalty, mediated by customer satisfaction. In contrast, price and service quality did not show a significant impact on customers’ purchasing decisions. The findings highlight the importance of prioritizing product quality improvement as a fundamental strategy to enhance long-term customer satisfaction and foster customer loyalty.
Effect of Women's Existence in Corporate Governance and Educational Background on Company Performance Lestari, Nanik; Sugianti, Triana Pipit
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.5617

Abstract

This study aims to determine the influence of women in corporate governance and educational background on company performance. The data of this study include women (female commissioners, female directors, female audit committees), educational backgrounds (commissioners, directors, audit committees) to be independent variables, while the dependent variable is the performance of companies that use ROA. This study also uses control variables namely company size and leverage. This research data is in the form of secondary data obtained from the Indonesia Stock Exchange. Determination of the sample using the purpose sampling method and obtained as many as 2137 samples. The hypothesis in this study was multiple regression analysis. The results of this study include the first, female commissioners have negative value on the company's performance. Second, positive career women towards company performance. Third, the women's audit committee is experienced in the company's performance. Fourth, educational background Positive commitment to company performance. Fifth, the educational background is called negative towards company performance. Sixth, the background of the audit committee education does not affect the company's performance
Co-Authors Abdul Muis Said, Abdul Muis Adi Irawan Setiyanto Afdhol Dzikri Agus Fatulloh Alfonsa Dian Sumarna Alimul Qadri Arif Darmawan Arif Roziqin Bakhroni, Fery Yudha Bambang Sutopo Danar Irianto dedi kurniawan Diah Amalia Doni Putra Utama Donny Rizki Septian Dwi Fajar Noviato Dwi Kartikasari Evaliata Br Sembiring Fajar Muliana Falikhatun Falikhatun, Falikhatun Ferry Efendi Gregorius Harry Saktian Sinaga H. Hidayatullah Hadyjah, Besse HAPSARI, MAHARANI Ika Saudia Farida Irma Nur Amalia Irsutami, Irsutami Jayawarsa, A.A. Ketut Jessica Gabrella Kuhon Juliani Agustin, Intan Kartika Wichita Aprilyani Haryaman Khusnul Khotimah, Kiki KRISDIYATMIKO KRISDIYATMIKO KRISDIYATMIKO, KRISDIYATMIKO Lelyta, Novi Lelyta, Novi Luthfiya Ratna Sari MAHARANI HAPSARI Marihot Nasution Mayasari, Mega Metta Santiputri Mir'atul Khusna Mufida Muhammad Ikhlash Muhammad Irsyad Halim Muhammad Ramadhan Slamet Muhammad Zaenuddin Muslimin Muslimin Nani Sari Murni Nuzul Qur'aniati Oktaviani Oktiviani Oktavianto Gustin Pagiu, Siska Putra Pratama, Bayu Qur'aniati, Nuzul Rachmawati, Nurul Aisyah Randana, Muhammad Prima Cakra Reza Fajrin A, Muhamad Riri Zelmiyanti Riri Zelmiyanti, Riri Rizki Widi Pratama Rosi Candra Sapitri Sabirin Matsjeh Sahara, Dian Primariesta Selly Artaty Zega Selvy Agita Ningrum Septian, Donny Rizki Shinta Wahyu Hati Sinarti Sinarti Sinarti, Sinarti Sinarti, Sinarti Siti Jauza, Shofia Solly Aryza Sondang Lusiomy Hutasoit, Rina Sudra Irawan Sugeng Riyadi Sugianti, Triana Pipit Surya Irma SUSANTO, ELY Umi Rahayu Utama, Doni Putra Uuf Brajawidagda Vina Dwiyanti Vina Kholisa Dinuka Wika Arsanti Putri Wika Arsanti Putri Windya Roshinta Yulia Yunara