Article Per Year (5 Year)
p-Index From 2020 - 2025
2.555
P-Index
This Author published in this journals
All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN AKUNTABILITAS Jurnal Studi Pemerintahan EKSPANSI JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Adi Widya : Jurnal Pengabdian Masyarakat JCES (Journal of Character Education Society) JOURNAL OF APPLIED ACCOUNTING AND TAXATION Minda Baharu JOURNAL OF APPLIED BUSINESS ADMINISTRATION JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Jurnal Equity Sehat Masada Jurnal Abdimas ADPI Sosial Dan Humaniora Jurnal Keperawatan Wiyata Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam English Language, Linguistics, and Culture International Journal (ELSTIC-IJ) Journal of Sustainable Community Development Equity
Nanik Lestari, Nanik
Politeknik Negeri Batam
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Public Health Social Sciences Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JOURNAL OF APPLIED BUSINESS ADMINISTRATION

 1 
The Effect of Price and Product Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable: Case Study at Luargaris Coffee & Kitchen Lestari, Nanik; Sahara, Dian Primariesta
Journal of Applied Business Administration Vol 9 No 2 (2025): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.10707

Abstract

This research investigates how price and product quality influence customer loyalty, with customer satisfaction acting as a mediating variable, focusing on Luargaris Coffee & Kitchen. A quantitative approach was employed, using purposive sampling, and the study involved 372 respondents. This research primarily relies on primary data, which was gathered directly from participants who are consumers of Luargaris Coffee & Kitchen. The primary data was obtained through a carefully structured questionnaire designed specifically to address the research objectives. The dependent variable in this study is consumer loyalty, while the independent variables are price and product quality. Additionally, consumer satisfaction serves as the intervening variable. The data were analyzed through multiple linear regression, applying the SEM-PLS technique. The results indicate that product quality positively and significantly affects customer loyalty, mediated by customer satisfaction. In contrast, price and service quality did not show a significant impact on customers’ purchasing decisions. The findings highlight the importance of prioritizing product quality improvement as a fundamental strategy to enhance long-term customer satisfaction and foster customer loyalty.
Co-Authors Abdul Muis Said, Abdul Muis Alfonsa Dian Sumarna Diah Amalia Doni Putra Utama Donny Rizki Septian Dwi Fajar Noviato H. Hidayatullah HAPSARI, MAHARANI Ikhlash, Muhammad Irma Nur Amalia Irsutami, Irsutami Jessica Gabrella Kuhon Juliani Agustin, Intan Kartika Wichita Aprilyani Haryaman Khusnul Khotimah, Kiki KRISDIYATMIKO, KRISDIYATMIKO Lelyta, Novi Lelyta, Novi Mayasari, Mega Metta Santiputri Muhammad Ikhlash Muhammad Ramadhan Slamet Muhammad Zaenuddin, Muhammad Oktaviani Oktiviani Pagiu, Siska Putra Pratama, Bayu Rachmawati, Nurul Aisyah Reza Fajrin A, Muhamad Riri Zelmiyanti Riri Zelmiyanti, Riri Rosi Candra Sapitri Sabirin Matsjeh Sahara, Dian Primariesta Selvy Agita Ningrum Septian, Donny Rizki Sinarti, Sinarti Sinarti, Sinarti Siti Jauza, Shofia Solly Aryza Sondang Lusiomy Hutasoit, Rina Sugeng Riyadi Sumarna, Alfonsa Dian Umi Rahayu Utama, Doni Putra Uuf Brajawidagda Vina Kholisa Dinuka Wika Arsanti Putri Windya Roshinta