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All Journal Management Analysis Journal Value: Jurnal Manajemen dan Akuntansi Jurnal Riset Manajemen dan Bisnis Journal Competency of Business Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat Bangsa Jurnal Sains Student Research IIJSE Journal of Economics, Business, Accounting and Management Demagogi: Journal of Social Sciences, Economics and Education JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Greenation International Journal of Law and Social Sciences Gemi: Jurnal Penelitian dan Pengabdian
Eko Prasojo
Universitas Cokroaminoto Yogyakarta
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Penerapan sistem reward berbasis kinerja karyawan di Maestro Parfum Yogyakarta Utama, Surya Wahyu; Prasojo, Eko; Kurnianingsih, Retno; Pahlevi, Reza Widhar
Journal of Economics, Business, Accounting and Management Vol. 1 No. 2 (2023): Journal of Economics, Business, Accounting and Management
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/tcxv6q77

Abstract

Penelitian ini membahas tentang penerapan sistem reward berbasis kinerja karyawan di Maestro Parfum Yogyakarta. Penelitian ini dilatar belakangi oleh berkembangnya parfum isi ulang dan  pengelolaan sumber daya manusia.Penelitian ini merupakan penelitian kualitatif, lokasi yang dijadikan tempat penelitian adalah Maestro Parfum Yogyakarta, adapun yang menjadi subjek penelitian ini adalah seluruh karyawan berjumlah 92 orang, teknik pengumpulan data yang digunakan adalah dengan wawancara. Berdasarkan hasil penelitian dapat disimpulkan bahwa reward yang diberikan Maestro Parfum Yogyakarta memberikan motivasi bagi karyawan dalam bekerja. Reward yang diberikan Maestro Parfum Yogyakarta berupa uang tunai, kenaikan jabatan dan berupa barang.
Pengaruh Kredibilitas Daya Tarik dan Kepercayaan terhadap Minat Pembelian Sunscreen Azarine di Kota Yogyakarta Cardoso, Juliarsi; Prasojo, Eko
Journal of Economics, Business, Accounting and Management Vol. 2 No. 1 (2024): Journal of Economics, Business, Accounting and Management
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/24zv8d23

Abstract

This study aims to determine the partial and simultaneous influence of Credibility, Attractiveness and Trust on Interest in Purchasing Suncreen Azarine in Yogyakarta City. This study uses a type of quantitative research. The population in this study is All Azarine Sunscreen Users in Yogyakarta City. The sample in the study was 198 respondents. The sample determination technique was taken using purposive sampling, a method of determining samples with the consideration of the researcher which was then processed using SPSS. The data collection technique in this study uses a questionnaire. The instrument testing technique in this study uses validity and reliability. And the data analysis techniques in this study used classical assumptions, multiple linear regressions, determination coefficients and hypothesis tests. The results of this study are as follows. Partially, Credibility has a significant effect on the interest in Purchasing Azarine Sunscreen by marking a t-count value of 2.206 greater than the t-table of 1.972. Partially, Attractiveness had a significant effect on the interest in Purchasing Sunscreen Azarine by marking the t-count value of 0.324 smaller than the t-table 1.972. Simultaneously, Credibility, Attractiveness and Trust have a significant effect on the interest in Purchasing Azarine Sunscreen. This study aims to determine the partial and simultaneous influence of Credibility, Attractiveness and Trust on Interest in Purchasing Azarine Sunscreen in Yogyakarta City.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN CITRA PERUSAHAAN TERHADAP KEPUASAN PELANGGAN DI TOKO MURAH JAYA BANGUNAN CABANG JALAN KALIURANG YOGYAKARTA Novianto, Restya; Prasojo, Eko
Journal Competency of Business Vol. 8 No. 1 (2024): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v8i01.2515

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kualitas produk, kualitas pelayanan, dan citra perusahaan terhadap kepuasan pelanggan di Toko Murah Jaya Bangunan cabang Jalan Kaliurang. Jenis penelitian ini adalah penelitian kuantitatif. Data yang digunakan dalam penelitian adalah data primer yang diperoleh dari kuesioner yang disebarkan kepada pelanggan Toko Murah Jaya Bangunan cabang Jalan Kaliurang. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Convenience Sampling dengan mengambil sampel 100 pelanggan. Pengukuran dalam penelitian ini menggunakan analisis regresi linear berganda dengan menggunakan program komputer SPSS. Hasil penelitian ini menunjukan bahwa hasil uji t variabel kualitas produk memperoleh nilai signifikansi sebesar 0,006 lebih kecil dari 0,05. Nilai signifikansi uji t variabel citra perusahaan sebesar 0,021 lebih kecil dari 0,05. Maka variabel kualitas produk dan citra perusahaan secara parsial berpengaruh signifikan terhadap kepuasaan pelanggan Toko Murah Jaya Bangunan cabang Jalan Kaliurang. Namun, hasil uji t variabel kualitas pelayanan belum dapat membuktikan hubungan yang signifikan terhadap kepuasan pelanggan di Toko Murah Jaya Bangunan cabang Jalan Kaliurang, karena nilai signifikansi yang diperoleh 0,829 lebih besar dari 0,05.
PENGARUH BAURAN PEMASARAN 4P TERHADAP KEPUTUSAN PEMBELIAN RUMAH (STUDI KASUS KONSUMEN TJOKRO BOULEVARD BANTUL) Sari, Erma Yunita; Prasojo, Eko
Journal Competency of Business Vol. 7 No. 1 (2023): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v7i01.2019

Abstract

This study aims to determine the effect of product, price, location and promotion on purchasing decisions, as measured by partial significance test (t test) and simultaneous significance test (F test), the data analysis technique used to answer hypothesis by multiple linear regression test. The population in this study is consumers / buyers of Tjokro Boulevard Bantul housing. The sampling technique uses the Axial Sampling method with a total sample of 50 people. The results of this study indicate that: 1) The product has a positive effect on purchasing decisions, this is evidenced by the significance of 0.000 < 0.05, the value of t-count (3.791) > t-table (1.676); Price has a positive effect on purchasing decisions, this is evidenced by the significance of 0.002 < 0.05, calculated t-value (3.297) > t-table (1.676); Location has a positive effect, this is evidenced by the significance of 0.000 < 0.05, the value of t-count (4.084) > t-table (1.676); Promotion has a positive effect on purchasing decisions, this is evidenced by a significance of 0.002 < 0.05, calculated t-value (3.374) > t-table (1.676). 2) Product, price, location, and promotion have an influence on purchasing decisions, this is evidenced by significance 0.000 < 0.05, calculated Fvalue (78.776) > Ftable (2.57). 3) Multiple linear equation Y = -2.414+ 0.334 (X 1)+0.247 (X 2) + 0.302 (X 3) + 0.228 (X 4). 4) The coefficient of determination (R2) is 0.864 indicating that product, price, location, and promotion have an influence on purchasing decisions by 86.4% while 13.6% is influenced by other factors not examined.
STRATEGI PENGELOLAAN KEUANGAN UMKM DALAM MENGHADAPI ERA TRANSISI PANDEMI COVID 19 Fitriyana, Mifta; Prasojo, Eko
Journal Competency of Business Vol. 6 No. 1 (2022): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v6i01.1314

Abstract

Financial planning for business actors is important, how in running a business it is necessary to carry out good corporate functions. In a company, management is an important component that must be owned by the company to realize the vision and mission to be achieved, one of which is financial management within the company. Business actors, in this case the focus is on MSMEs, which currently have new challenges, these new challenges emerge of course after the pandemic. With the pandemic, there are a lot of businesses, even business actors "tie their heads" around and continue to survive no matter what so that their business can still exist, because there are not a few MSMEs and even businesses. Various kinds of innovations and creations continue to be improved so that they can still exist in any difficult circumstances. Various analyzes and strategic planning must of course be made in such a way and also not forget to adapt to current conditions. As a business actor, of course, in carrying out the company's main functions, one of which is finance, you must be able to carry it out properly.
STRATEGI PEMASARAN DALAM MENINGKATKANKEPUTUSAN PEMBELIAN KONSUMEN PADA DMCOFFEA NUSANTARA Martines, Joelando Fatima C C; Prasojo, Eko; Arisman, Arisman; Fitriyana, Mifta
Journal Competency of Business Vol. 6 No. 2 (2022): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v6i02.1616

Abstract

The purpose of this study is to find out how the marketing strategy is applied by Dm Coffea Nusantara in increasing consumer purchasing decisions. The population is a generalization area consisting of objects or subjects that have certain qualities and characteristics that are determined by researchers to be studied and then conclusions drawn. Meanwhile, this study examines marketing strategies in increasing purchasing decisions at Pamella One supermarkets. So that the object of this research is the person responsible for Dm Coffea Nusantara which consists of management. Based on the results of research conducted by researchers, it can be concluded that the success of the marketing mix of Dm Coffea Nusantara, namely the efforts made by Dm Coffea Nusantara in terms of providing the products provided, namely by maintaining product quality, from ingredients to the production process. With targets for all groups, Dm Coffea Nusantara must maintain the quality of its products so that consumers are not tempted by other batik products. DM Coffea Nusantara's efforts to set prices are according to the target market. Because this target applies to all people, so provide affordable prices with estimated expenses but by emphasizing costs on the products offered so that the prices that have been set even though they are cheap but still make a profit and can be used for business playback Dm Coffea Nusantara.
PENINGKATAN KETERAMPILAN MELALUI PELATIHAN KERAJINAN TANGAN GANTUNGAN KUNCI BERBAHAN KAIN FLANEL: PEMBERDAYAAN HASIL KREATIVITAS SANTRI P.A & PONPES BINA INSANI YOGYAKARTA Uju Suji’ah; Sudati Nur Sarfiah; Tri Ratna Herawati; Eko Giyartinzingrum; Eko Prasojo; Leo Dadyo Pamungkas; Ika Destina Puspita
JURNAL PENGABDIAN MANDIRI Vol. 4 No. 5: Mei 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of the community service is to provide training in flannel handicrafts to students. The training activity is a follow-up to the previous training, and as a commitment of the community service that P.A & PonPes Bina Insani has been made a foster home, because skills training is not enough to be carried out only once, but will continue to be carried out every 6 months and evaluated the level of ability and interest of the participants. This activity is in collaboration with Rizqun Minallah (RizMina), which is a community empowerment in the field of skills and crafts. The products produced are key chains. There were 27 training participants. The stages carried out in the activity include the preparation, implementation, and evaluation stages, then providing ongoing training assistance in the form of consultation services via WhatsApp, and ready to be scheduled for ongoing activities. The overall training results received a good and satisfactory response, this can be seen from the presence of participants other than students, participants were very enthusiastic about taking the training seriously, making key chains and trying again with their own tastes and creativity. The results of this training activity are expected to inspire participants to become entrepreneurs, and be able to practice on their own without assistance
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, TEAMWORK, DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS SOSIAL DAERAH ISTIMEWA YOGYAKARTA (DIY) Pandi; Eko Prasojo
Journal Competency of Business Vol. 9 No. 1 (2025): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan transformasional, teamwork dan disiplin kerja terhadap kinerja pegawai pada dinas sosial (DIY). Teknik pengambilan data pada penelitian ini menggunakan sampling jenuh (sensus) dengan jumlah 50 responden yang merupakan pegawai yang bekerja pada dinas sosial (DIY). Alat uji analisis yang digunakan dalam penelitian ini adalah uji regresi linear berganda dan uji koefisien detreminasi (R2). Sedangkan uji hipotesis yang digunakan adalah signifikansi parsial (uji t) dan signifikansi (uji f). Hasil penelitian menunjukkan bahwa : 1) kepemimpinan transformasional sebesar 0,753 lebih besar (>) dari 0,05, yang artinya secara parsial tidak berpengaruh signifikan terhadap kinerja pegawai pada dinas sosial (DIY). 2) teamwork sebesar 0,239 lebih besar (>) dari 0,05, yang artinya secara parsial tidak berpengaruh berpengaruh signifikan terhadap kinerja pegawai pada dinas Sosial (DIY). 3) disiplin kerja sebesar 0,001 lebih kecil (<) dari 0,05, yang artinya secara parsial berpengaruh signifikan terhadap kinerja pegawai pada dinas sosial (DIY). 4) kepemimpinan transformasional, teamwork dan disiplin kerja sebesar 0,001 lebih kecil (<) dari 0,05, yang artinya secara simultan bersama-sama berpengaruh signifikan terhadap kinerja pegawai pada dinas sosial (DIY).
Pengaruh Fleksibilitas Kerja, Fasilitas Kerja, Dan Budaya Organisasi Terhadap Kinerja Dengan Kepuasan Sebagai Variabel Mediasi Pada Dinas Pariwiwsata Daerah Istimewa Yogyakarta Hamid, Aswadi; Prasojo, Eko
Journal Competency of Business Vol. 9 No. 1 (2025): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh fleksibilitas kerja, fasilitas kerja, dan budaya organisasi terhadap kinerja pegawai dengan kepuasan kerja sebagai variabel mediasi pada Dinas Pariwisata Daerah Istimewa Yogyakarta. Jenis penelitian ini adalah kuantitatif. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dan sampel penelitian ini sebanyak 73 responden pada dinas pariwisata daerah istimewa yogyakarta. Uji prasayarat analisis meliputi uji validitas dan uji reliabilitas, serta uji asumsi klasik. Teknik analisis data meliputi analisis regresi ganda, koefisien determinasi, uji t dan analisis jalur. Hasil penelitian menunjukkan bahwa secara parsial, fleksibilitas kerja, fasilitas kerja, dan budaya organisasi berpengaruh signifikan terhadap kepuasan kerja dan kinerja pegawai. Kepuasan kerja tidak berpengaruh terhadap kinerja dan kepuasan kerja tidak terbukti sebagai mediator yang signifikan antara fleksibilitas kerja terhadap kinerja. Sebaliknya, kepuasan kerja memediasi secara signifikan pengaruh fasilitas kerja dan budaya organisasi terhadap kinerja.
PENGARUH CUSTOMER SATISFACTION, BRAND IMAGE, DAN DIGITAL MARKETING TERHADAP BRAND LOYALTY DI KALANGAN MAHASISWA PENGGUNA PRODUK GLAD2GLOW DI KOTA YOGYAKARTA Harfianti Harfianti; Eko Prasojo
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 4 (2025): Jurnal Sains Student Research (JSSR) Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i4.5885

Abstract

This study aims to determine the influence of customer satisfaction, brand image, and digital marketing on brand loyalty among college students using Glad2Glow products in Yogyakarta. This study employed quantitative research. The population was college students using Glad2Glow products in Yogyakarta. The sample size was 373 respondents. The sampling technique used was purposive sampling, a method based on the researcher's judgment, and then processed using SPSS. Data collection used a questionnaire. Instrument testing techniques used validity and reliability. Data analysis techniques used descriptive analysis, classical assumptions, multiple linear regression, the coefficient of determination, and hypothesis testing.The results showed that the Customer Satisfaction variable had a t-value of 3.044 with a significance level of 0.002, indicating that customer satisfaction significantly influences brand loyalty. Furthermore, Brand Image showed a very significant influence on brand loyalty, with a t-value of 11.582 and a significance level of 0.000. Similarly, the Digital Marketing variable has a t-value of 4.774 and a significance value of 0.000, which also indicates a significant influence on Brand Loyalty. The F-value obtained is 346.630 with a significance value of 0.000. Because the significance value is less than 0.05, the regression model used is declared statistically significant. This confirms that the variables Customer Satisfaction, Brand Image, and Digital Marketing simultaneously have a significant influence on Brand Loyalty.
Co-Authors Alfian Firmansyah Arisman Arisman Budiningrum, Endah Wening Cardoso, Juliarsi Dewi, Icha Septiani Dian Retnaningdiah, Dian Dwi Wahyuni Eko Giyartinzingrum Hamid, Aswadi Harfianti Harfianti Hayati, Margareta Asni Heri Prasetyo Ika Destina Puspita Kristina Dewi Dayanti Martines, Joelando Fatima C C Mifta Fitriyana Novianto, Restya Palevi, Reza Widhar Pamungkas, Leo Dadyo Pandi Puspita, Ika Destina Retno Kurnianingsih Reza Widhar Pahlevi Reza Widhar Pahlevi, Reza Widhar Sadat, Adewiyah Samsudin, Muhammad Agus Sari, Erma Yunita Sisrika, Sisrika Sudati Nur Sarfiah Tri Ratna Herawati Uju Suji’ah Utama, Surya Wahyu Wulan Mustika Rizqi