Article Per Year (5 Year)
p-Index From 2021 - 2026
4.547
P-Index
This Author published in this journals
All Journal Management Analysis Journal Publikauma : Jurnal Administrasi Publik Universitas Medan Area JURNAL MANAJEMEN MOTIVASI Value: Jurnal Manajemen dan Akuntansi Academia Praja : Jurnal Ilmu Politik, Pemerintahan dan Administrasi Publik Jurnal Riset Manajemen dan Bisnis Journal Competency of Business Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat Bangsa Jurnal Sains Student Research IIJSE Journal of Economics, Business, Accounting and Management Demagogi: Journal of Social Sciences, Economics and Education JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Gemi: Jurnal Penelitian dan Pengabdian JURNAL MULTIDISIPLIN BHATARA MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Eko Prasojo
Universitas Cokroaminoto Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
Peran Mediasi Motivasi Kerja Pada Pengaruh Gaya Kepemimpinan, Lingkungan Kerja Dan Fasilitas Kerja Terhadap Kinerja Pegawai Kristina Dewi Dayanti; Eko Prasojo
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 3 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN  September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i3.5935

Abstract

This study aims to determine the effect of leadership style, work environment, and work facilities on employee performance with work motivation as a mediating variable on employees of the DIY Industry and Trade Service. This study used a saturated sampling technique with a total of 84 respondents. Data testing was carried out through validity, reliability, classical assumptions, multiple linear regression, t-test, coefficient of determination (R²) test, and Sobel test with the help of SPSS version 26. The results showed that leadership style had a positive and significant effect on employee performance, with a t-value of 2.336 and a significant value of 0.0022. The work environment had a positive but not significant effect on employee performance, with a t-value of 1.790 and a significant value of 0.077. Work facilities had a positive and significant effect on employee performance, with a t-value of 2.936 and a significant value of 0.004. Leadership style had a positive and significant effect on work motivation, with a t-value of 2.614 and a significant value of 0.011. The work environment has a positive and significant effect on work motivation, with a t-value of 2.886 and a significance of 0.005. Work facilities have a positive and significant effect on work motivation, with a t-value of 2.051 and a significance of 0.044. Work motivation has a positive and significant effect on employee performance, with a t-value of 0.774 and a significance of 0.441. The results of the Sobel test for the three mediation paths show values below 1.96, which indicates the absence of a significant mediation effect. so it can be concluded that performance improvement is more directly influenced by leadership style and work facilities than through work motivation.
PENDAMPINGAN PENDAFTARAN NPWP FORKOM UMKM SEYEGAN KABUPATEN SLEMAN SECARA ONLINE Kurnianingsih, Retno; Budiningrum, Endah Wening; Palevi, Reza Widhar; Prasojo, Eko
Gemi: Jurnal Penelitian dan Pengabdian Vol. 4 No. 1 (2024): Gemi
Publisher : Universitas Cokroaminoto Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/gemi.v4i1.1793

Abstract

Pelaksanaan Pengabdian Masyarakat Pada Pelaku Usaha Mikro Kecil dan Menengah (UMKM), Di, Kabupaten Sleman berupa Pendampingan Pendaftaran Nomor Pokok Wajib Pajak secara online, Permasalahan yang dihadapi antara lain: Belum tersosialisasi atas Perubahan peraturan perpajakan dari Undang- undang Pajak Penghasilan (UU PPh)  menjadi Undang- undang Harmonisasi Peraturan Perpajakan Undang- undang (UU HPP); Keterbatasan pengetahuan mengenai pengertian NPWP dan Manfaatnya bagi UMKM; Pelaksanaan pengabdian dilakukan dalam pertemuan rutin bulanan Forum Komunikasi (Forkom) UMKM Seyegan bertepatan dengan agenda bazar bersama UMKM. Tanggapan dari peserta pelatihan positif dan antusias, untuk membantu pengembangan perlu pendampingan, ada pertemuan berkala baik untuk memecah permasalahan maupun meningkatakan kemampuan UMKM.
Pengaruh Diferensiasi, Prestise, dan Performa Sistem Operasi terhadap Keputusan Pembelian Handphone Iphone di Kabupaten Magelang Dewi, Icha Septiani; Prasojo, Eko
Journal of Economics, Business, Accounting and Management Vol. 2 No. 2 (2024): Journal of Economics, Business, Accounting and Management
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/yrkm9p97

Abstract

This study aims to determine the influence of differentiation, prestige, and operating system performance on the purchasing decisions of iPhone smartphones in Magelang Regency. This quantitative research was conducted from May 14, 2024, to June 7, 2024. The study population includes all consumers using iPhone products in Magelang Regency, with a sample of 160 respondents. The sampling technique used was non-probability sampling with a purposive sampling approach, and data were collected through questionnaires. Data analysis was performed using multiple linear regression analysis techniques. The results of the analysis show that differentiation has a positive and significant effect on the purchasing decision of iPhone smartphones in Magelang Regency, with a t-value of 3.813. Prestige also has a positive and significant effect on purchasing decisions, with a t-value of 3.869. The performance of the operating system has a positive and significant effect on purchasing decisions, with a t-value of 10.414. Simultaneously, differentiation, prestige, and operating system performance have a positive effect on the purchasing decision of iPhone smartphones in Magelang Regency, with an f-value of 325.851, which is greater than the f-table value of 2.662. These findings highlight the importance of these three factors in influencing consumer preferences for iPhones in Magelang Regency.
Analysis of the Influence of Service Quality, Price Perception, Location, Facilities, and Promotion on Consumer Interest in Choosing a Fitness Center Eko Prasojo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6577

Abstract

This study aimed to determine and analyze the influence of Quality of Service, perception of price, location, Facilities, and Promotion partially and simultaneously on consumer buying interest. The population used is a permanent member of Life Gym Fitness Yogyakarta. The population in this study in which the total number of permanent members of the Life Fitness Gym Yogyakarta numbered 525 members. The sample in this study is consumers who simply doing fitness in Life Gym Fitness Yogyakarta, totaling 84 permanent members of the Life Fitness Gym Yogyakarta. The technique used is purposive sampling; the sampling criteria were decent, eligible members of Life Gym Fitness Yogyakarta who have coached in the body fitness Life Fitness Gym Yogyakarta at least 2 times within 1 month before the study. The analysis tool used is Multiple Regression Analysis. Based on the test results F, variable quality of service, perception of price, location, facilities, and promotion simultaneously influence Consumer Interests in the Electoral Buy at Life Fitness Center Gym Yogyakarta. Based on the t-test results, the variables quality of service, location, and Promotion partially influence consumer purchase interest. While the perception of price variables and partial facilitiesdo not influence consumer purchase interest and the magnitude of the coefficient of multiple determination (Adjusted R ²) of 0.302, it means that 30.2% of the Interests Buy Consumers in the selection of Life Fitness Center Gym in Yogyakarta influenced by five variables free which consists of Quality of Service, perception of price, location, facilitiesand Promotions.
Pemilihan Umum dan Budaya Patronase: Mahalnya Biaya Politik di Tengah Berkembangnya Sistem Meritokrasi Adam Nurfaizi Rosyan; Eko Prasojo
Publikauma : Jurnal Administrasi Publik Universitas Medan Area Vol. 12 No. 1 (2024): PUBLIKAUMA, JUNI 2024
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/publika.v12i1.11791

Abstract

Salah satu pelaksanaan demokrasi secara langsung adalah pemilu. Pemilu merupakan cara dalam menentukan pemimpin baik tingkat pusat atau daerah. Namun, dalam pelaksanaanya muncul budaya patronase yang mengakibatkan berjalannya birokrasi pemerintahan tidak sesuai dengan kompetensi keahlian yang seharusnya. Budaya patronase juga terdapat pada saat proses pemilu untuk memenangkan kandidat, selain itu, mahalnya biaya politik dan tindakan nepotisme manjadi sebuah permasalahan yang timbul akibat adanya pemilu . Penelitian ini menggunakan metodelogi kualitatif deskriptif dengan systemic literature review. Hasil penelitian mengungkapkan bahwa pemilu memiliki kecenderungan dalam melahirkan budaya patronase yang mempengaruhi berkembangnya sistem meritokrasi di Indonesia saat ini. Untuk itu, mahalnya biaya kampanye dan nepotisme menjadi faktor timbulnya budaya patronase. Timbulnya klientalisme yang menyebabkan budaya patron harus sebisa mungkin untuk diminimalkan. Selain itu, eksistensi sistem meritokrasi yang sedang berkembang dalam birokrasi pemerintahan mengalami penurunan, khususnya pada pemerintah daerah. Perlu adanya sinergitas dan komitmen pejabat dalam melaksanakan sistem meritokrasi. Biaya politik yang mahal masih menghambat berkembangnya sistem meritokrasi akibat politik balas budi.
MANAJEMEN PENGETAHUAN PADA SEKTOR PUBLIK: SEBUAH TINJAUAN LITERATUR SISTEMATIS 2010-2021 Dwi Aryanti; Eko Prasojo
Jurnal Academia Praja Vol 4 No 2 (2021): Academia Praja : Jurnal Ilmu Politik, Pemerintahan, dan Administrasi Publik
Publisher : Universitas Jenderal Ahmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36859/jap.v4i2.445

Abstract

Tulisan ini mengkaji fenomena manajemen pengetahuan pada organisasi sektor publik. Manajemen pengetahuan sektor publik merupakan area penelitian yang penting karena memiliki manfaat tidak hanya untuk organisasi itu sendiri namun juga kepentingan publik. Manajemen sektor publik di Indonesia merupakan bagian dari reformasi birokrasi sejak tahun 2010. Namun berdasarkan Knowledge Global Index, peringkat Indonesia masih berada dibawah rata-rata dunia. Kajian ini didasarkan pada tinjauan literatur sistematis dengan menggunakan database dari Scopus. Kumpulan dari 44 sumber jurnal dianalisis dengan menyajikan gambaran komprehensif manajemen pengetahuan sektor publik selama 10 tahun terakhir yakni dari tahun 2010 hingga Februari 2021. Makalah ini menjelaskan analisis deskriptif dan analisis konten. Pada analisis deskriptif digambarkan berupa lokasi, disiplin penelitian, metodologi, karakteristik, ukuran sampel dan tematik. Hasil analisis deksriptif penelitian menemukan bahwa terdapat tema dan area yang terlalu banyak dianalisis, sementara yang lain kurang diteliti. Selain itu, perlu melakukan pendekatan metodologis yang lebih dalam untuk memperkaya literatur. Pada analisis konten dijabarkan tentang urgensi manajemen pengetahuan pada sektor publik di Indonesia dan strategi yang diperlukan oleh pemerintah Indonesia dalam penerapannya.
Representasi Daya Tarik Model Wanita Dalam Mengonstruksi Citra Merek dan Gaya Hidup Pada Iklan Kopi Kapal Api di Media Digital Novita Sari; Eko Prasojo
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 2 No. 3 (2026): Juli : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v2i3.504

Abstract

The rapid growth of digital media has fundamentally transformed brand communication strategies, particularly in Indonesia's competitive coffee industry. This study examines how the attractiveness of female models is represented in Kapal Api's digital advertisements to construct brand image and lifestyle. Employing Roland Barthes' semiotic analysis, which encompasses denotation, connotation, and myth, this qualitative research analyzes five digital advertisements published between 2022 and 2025. These advertisements feature prominent female models, including Ariel Tatum, Nagita Slavina, Gege Elisa Joy Callista, and Maudy Ayunda. The findings reveal three distinct representational patterns. The first is autonomous aesthetic representation, which emphasizes creativity and cultural pride. The second is professional-intellectual representation, which highlights expertise and productivity. The third is social-relational representation, which focuses on family warmth and gender equality. These patterns function through the Source Attractiveness Model proposed by Ohanian and the Meaning Transfer Model introduced by McCracken. The models successfully transfer symbolic values, such as elegance, professionalism, warmth, and practicality, to the brand. This layered representation strategy effectively repositioned Kapal Api from a traditional masculine coffee brand to an inclusive and modern brand that appeals to urban women across various social roles. The study contributes theoretically by integrating semiotics with marketing theories and offers practical strategic insights for visual communication in digital branding
The Influence of Customer Satisfaction, Brand Image, and Digital Marketing on Interest in Buying Omg Skincare Among Students in Yogyakarta City Deblina Intan Kartika; Eko Prasojo
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 3 (2026): Juli
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i3.280

Abstract

This study aims to analyze the influence of Customer Satisfaction, Brand Image, and Digital Marketing on Purchase Intention of OMG Skincare among students in Yogyakarta City. The research employed a quantitative approach using an explanatory research method. The population consisted of students in Yogyakarta City who were familiar with or had received information about OMG skincare products. The sampling technique used was purposive sampling, involving 150 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS version 26. The results indicate that Customer Satisfaction has a positive and significant effect on Purchase Intention, with a t-value of 2.095 and a significance level of 0.038. Brand Image also has a positive and significant effect on Purchase Intention, with a t-value of 2.977 and a significance level of 0.003. Digital Marketing has a positive and significant effect on Purchase Intention, with a t-value of 6.814 and a significance level of 0.000. Simultaneously, Customer Satisfaction, Brand Image, and Digital Marketing significantly influence Purchase Intention, as indicated by an F-value of 94.775 and a significance level of 0.000. Digital Marketing is the most dominant variable, with a beta coefficient of 0.573. The coefficient of determination (R²) is 0.661, indicating that 66.1% of the variation in Purchase Intention can be explained by Customer Satisfaction, Brand Image, and Digital Marketing, while the remaining 33.9% is influenced by other variables not examined in this study.
The Influence of Leadership Style, Work Motivation, and Work Environment on Employee Performance in the Yogyakarta City Civil Service Police Unit Genoveva Harrtanti; Eko Prasojo
BHATARA: Jurnal Multidisiplin Ilmu Vol 3 No 3 (2026): Juli
Publisher : Hemispheres Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59095/jmb.v3i3.281

Abstract

This study aims to determine the effect of leadership style, work motivation, and work environment on employee performance at the Yogyakarta Municipal Civil Service Police Unit (Satpol PP). This research employed a quantitative method with a survey approach. The population consisted of 123 employees of Satpol PP Yogyakarta City. The sampling technique used was saturated sampling, in which all members of the population were selected as research samples. Data were collected through questionnaires using a Likert scale. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). Data analysis was conducted using SPSS version 27 software The results showed that leadership style had a positive and significant effect on employee performance with a significance value of 0.001. Work motivation had a positive and significant effect on employee performance with a t-value of 4.605 and a significance level of less than 0.05. Work environment had a positive and significant effect on employee performance with a t-value of 4.783 and a significance level of less than 0.05. Simultaneously, leadership style, work motivation, and work environment had a positive and significant effect on employee performance with an F-value of 164.716 and a significance level of less than 0.05. The coefficient of determination test showed an Adjusted R Square value of 0.801, indicating that 80.1% of employee performance variation could be explained by leadership style, work motivation, and work environment, while the remaining 19.9% was influenced by other factors outside the scope of this study.
An Analysis of the Influence of Brand Image and Consumer Trust on Customer Loyalty in Food Sector Micro, Small, and Medium Enterprises (MSMEs) in Yogyakarta (A Study of College Students in Yogyakarta) Annisa Hilmia Putri; Eko Prasojo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9555

Abstract

The rapid growth of Micro, Small, and Medium Enterprises (MSMEs) in the food sector has intensified business competition, particularly in urban areas such as Yogyakarta. In this competitive environment, brand image and consumer trust are considered key factors in building customer loyalty, especially among student consumers who dominate the market segment. This study addresses the problem of whether brand image and consumer trust influence customer loyalty in food-sector MSMEs in Yogyakarta. The objectives of this research are to examine the effect of brand image on customer loyalty and to analyze the effect of consumer trust on customer loyalty in food-sector MSMEs in Yogyakarta.This research employs a quantitative approach. The population consists of student consumers who have purchased food products from MSMEs in Yogyakarta. A purposive sampling technique was used, resulting in 100 respondents. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with the assistance of SPSS version 26. Instrument testing included validity and reliability tests, while classical assumption tests comprised normality, linearity, heteroscedasticity, and multicollinearity tests. Hypothesis testing was conducted using the partial t-test. The results indicate that brand image has a positive and significant effect on customer loyalty. Consumer trust also shows a positive and significant effect on customer loyalty. These findings confirm that a strong brand image and high consumer trust play an important role in increasing customer loyalty toward food-sector MSMEs in Yogyakarta.
Co-Authors Adam Nurfaizi Rosyan Alfian Firmansyah Andri Nurtjahyanta Annisa Hilmia Putri Arisman Arisman Budiningrum, Endah Wening Cardoso, Juliarsi Deblina Intan Kartika Dewi, Icha Septiani Dian Retnaningdiah, Dian Dwi Aryanti Eko Giyartinzingrum Genoveva Harrtanti Hamid, Aswadi Harfianti Harfianti Hayati, Margareta Asni Heri Prasetyo Ika Destina Puspita Kristina Dewi Dayanti Maria Febiola Jesika Martines, Joelando Fatima C C Mifta Fitriyana Novianto, Restya Novita Sari Palevi, Reza Widhar Pamungkas, Leo Dadyo Pandi Puspita, Ika Destina Retno Kurnianingsih Reza Widhar Pahlevi Reza Widhar Pahlevi, Reza Widhar Sadat, Adewiyah Samsudin, Muhammad Agus Sari, Erma Yunita Sisrika, Sisrika Sudati Nur Sarfiah Titin Budiratnaningsih Tri Ratna Herawati Uju Suji’ah Utama, Surya Wahyu Wahyu Lestari Wulan Mustika Rizqi