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The Analisis Penyelenggaraan Sport Event Tour De Singkarak di Sumatera Barat Yuke Permata Lisna; Doni Muhardiansyah; Eko Prabowo
JURNAL PENDIDIKAN DAN KELUARGA Vol 13 No 02 (2021): Jurnal Pendidikan dan Keluarga
Publisher : Fakultas Pariwisata dan Perhotelan Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jpk/vol13-iss02/974

Abstrak Pariwisata merupakan seluruh kegiatan wisata yang mempunyai macam-macam fasilitas dan pelayanan untuk para pelaku wisata dimana kegiatan wisata ini disebut MICE. Kegiatan MICE terbesar di Sumatera Barat berupa sport event tourism yakni Tour de Singkarak merupakan kegiatan tahunan nasional yang sudah dilaksanakan selama sebelas tahun dengan pelaksanaan yang terus meningkat. Selain memberi dampak ekonomi, penyelenggaraan Tour de Singkarak memberikan kemajuan di destinasi wisata dan mendongkrak popularitas daerah Sumatera Barat sebagai tuan rumah event berskala internasional. Penelitian yang telah dilakukan bertujuan untuk menganalisis penyelenggaraan sport event Tour de Singkarak yang pelaksanaannya meningkat setiap tahun walaupun menghadapi beberapa kendala yang berbeda. Penelitian ini menggunakan metode penelitian kualitatif dengan menggambarkan faktor demand side dan supply side pada keberhasilan sport event Tour De Singkarak secara mendalam. Metode pengumpulan data yang digunakan adalah wawancara mendalam, observasi, dan studi literature. Faktor keberhasilan event untuk meningkatkan suksesnya penyelenggaraan sport event Tour De Singkarak telah dapat dicapai. Kata kunci: analisis, manajemen, sport event

Analisis Manajemen Strategi Pemasaran Untuk Meningkatkan Keunggulan Bersaing di Savali Hotel Padang Doni Muhardiansyah Doni; Rilla Rianty
JURNAL BISNIS HOSPITALITI Vol 11 No 2 (2022): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v11i2.858

This article aims to discover the ability of company’s strategic management in accomplishing of focusing, positioning and differentiation strategy to pursue its competitiveness. The data were collected through questionnaire, interview, and observation. They analysed by using percentage technique and the qualitative data is analysed by using Miles and Huberman’s analysis technique. The result shows that Savali Hotel does not have enough understanding on niche market focusing strategy. It does not understand the positioning strategy well, so the company’s position is not firmed in the market and the image is not clinging in customers’ mind. It does not have a unique factor compared to other hotels. By using market share analysis that measured through competitor statistic report, it is known that Savali Hotel is in the lowest position compared to the other three hotels. The SWOT analysis’ result shows that Matrix Strategy IE, Matrix Space, and Matrix Grand Strategy of Savali Hotel has opportunities and strength with that good internal condition and has a supportive environment to grab opportunities. In conclusion, the proposed strategy is to support Growth oriented strategy. Some other alternative strategies proposed are intensive and integrative strategy, market penetration strategy, market development, product development, and diversification

Pengaruh Penerapan Experiential Marketing dan Perilaku Tamu Terhadap Minat Staycation Dimoderasi Oleh Persepsi Risiko Pada Masa Pandemi Covid-19 Natalia, Dessy; Brahmantyo, Himawan; Muhardiansyah, Doni
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 7 No. 1 (2024): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v7i1.73561

Dampak fluktuasi tingkat hunian kamar hotel akibat pandemi Covid-19 mendorong industri perhotelan untuk mengadopsi konsep staycation sebagai alternatif. Penelitian ini mengevaluasi penerapan Experiential Marketing dan pengaruhnya terhadap Minat Staycation tamu, lalu untuk mengetahui bagaimana Perilaku Tamu berdasarkan keyakinannya dan pengaruhnya terhadap Minat Staycation serta untuk mengetahui apakah Persepsi Risiko dapat memoderasi hubungan-hubungan tersebut. Sebanyak 170 responden dipilih dengan metode non-probability sampling. Hasil analisis menggunakan metode Structural Equation Model-Partial Least Square (SEM-PLS) menunjukkan bahwa Experiential Marketing dan Perilaku Tamu berpengaruh positif signifikan terhadap Minat Staycation. Selanjutnya, Persepsi Risiko memoderasi hubungan tersebut, dengan dampak negatif pada Experiential Marketing dan Minat Staycation, tetapi positif pada hubungan Perilaku Terencana dan Minat Staycation. Keragaman Minat Staycation yang dijelaskan oleh faktor-faktor tersebut mencapai 60,1% dan masuk ke dalam kategori moderate. Penelitian ini memberikan saran bagi pengelola staycation dan untuk penelitian lanjutan di bidang ini

Pengaruh Lokasi Strategis dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada RedDoorz near CBD Ciledug, Kota Tangerang, Provinsi Banten Sulistiyo, Tri Djoko; Nurbaeti, Nurbaeti; Mariati, Sri; Mumin, Adhi Trirachmadi; Muhardiansyah, Doni
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1420

This research aims to determine the effect of strategic location and service quality on customer loyalty through customer satisfaction at Reddoorz Near CBD Ciledug. This research uses a path analysis method that explains the influence of the independent variable on the dependent variable through mediating variables. Data was collected through a Google Form questionnaire carried out by accidental sampling. The population is all visitors staying at RedDoorz near CBD Ciledug. The research sample consisted of 100 respondents. The research results are: (1) Strategic location and service quality have a significant effect on customer satisfaction; (2) Strategic location and service quality have a significant effect on customer loyalty; (3) Customer satisfaction has a significant effect on customer loyalty; (4) Strategic location and service quality have a significant effect on customer loyalty through customer satisfaction. RedDoorz near CBD Ciledug's strategic location provides easy access to business centers and essential facilities, significantly increasing customer satisfaction. High service quality at RedDoorz also plays a vital role in improving customer loyalty through satisfaction by guaranteeing tangibles, reliability, responsiveness, assurance, and empathy. As a result, the combination of strategic location and superior service quality creates positive customer relationships that are strong and sustainable in the long term.

Nomadic Tourism Management: E-Wom, Komponen Daya Tarik 4A (Attraction, Accessibility, Amenities, Ancillary) serta Persepsi Risiko terhadap Minat Berkunjung Digital Nomad Natasha Dewayani Sugiarto; Myrza Rahmanita; Doni Muhardiansyah; Rahmat Ingkadijaya
Kaganga:Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora Vol. 7 No. 1 (2024): Kaganga: Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/kaganga.v7i1.9088

Penelitian ini bertujuan untuk mengetahui pengaruh electronic word of mouth (e-WOM), komponen daya tarik 4A (Attraction, Accessibility, Amenities, Ancillary) serta persepsi risiko wisatawan mancanegara khususnya kalangan digital nomad, terhadap minat berkunjung mereka ke DKI Jakarta dan Bali sebagai destinasi di Indonesia. Penelitian ini menggunakan metode pendekatan kuantitatif, dengan menyebarkan kuesioner kepada 140 responden yakni wisatawan digital nomad yang belum pernah berkunjung ke Indonesia pada saat pandemi atau pasca pandemi. Hasil penelitian menunjukan bahwa, e-WOM dan komponen daya tarik 4A (Attraction, Accessibility, Amenities, Ancillary) memiliki pengaruh positif dan signifikan terhadap minat berkunjung digital nomad. Peran moderasi persespsi risiko memperlemah pengaruh minat berkunjung antara e-WOM dan komponen daya tarik 4A (Attraction, Accessibility, Amenities, Ancillary) terhadap minat berkunjung. Simpulan penelitian bahwa kredibilitas profil pengirim ulasan sangat penting untuk memberikan informasi yang akurat dan sesuai dengan harapan pembaca ulasan, yaitu digital nomad. Kata Kunci: Digital Nomad, Electronic Word of Mouth (e-WOM), Komponen Daya Tarik 4A (Attraction, Accessibility, Amenities, Ancillary), Minat Berkunjung, Pasca Pandemi, Persepsi Risiko.

Harmonizing Generational Gaps: Effective Strategies For Managing Generational Gaps In Professional Event Organizers (PT. Dyandra Promosindo) Mbura, Helend A; Nurbaeti, Nurbaeti; Muhardiansyah , Doni
Advances In Social Humanities Research Vol. 3 No. 9 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i9.475

This research focuses on harmonizing generational gaps in the workplace environment at PT Dyandra Promosindo, a professional exhibition organizer in Indonesia. Thegenerational differences among employees, including Generation X, Y, and Z, present challenges related to collaboration, communication, and employee performance. The purpose of this study is to analyze the impact of generational gaps on team dynamics and identify effective strategies to enhance intergenerational interaction. The research employs a qualitative approach, collecting data through observations and interviews with employees at PT Dyandra Promosindo. The findings indicate that generational gaps influence employees' perceptions, values, and communication styles, which can potentially lead to conflicts and misalignment in teamwork. The recommended strategies include cross-generational communication training, cross-mentoring programs, and the implementation of flexible policies to foster better intergenerational integration. The implementation of these strategies is expected to create an inclusive work environment,improve productivity, and support harmonious collaboration within the company. This research contributes to the development of a more adaptive and responsive human resource management approach to generational diversity in the workplace.

Consumer Purchase Decision and Brand Image Analysis Through Product Quality and Price: Study Case Frozen Pastry in Jakarta - Indonesia Mumin, Adhi Trirachmadi; Ingkadijaya, Rahmat; Jason, Jason; Muhardiansyah, Doni; Wulan, Saptarining
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.257

The study investigates the effects of product quality and price on the purchasing decisions of Bonpatis Danish pastry sheets, with brand image acting as a mediator. Indonesia's food and beverage industry, mainly retail, is experiencing significant growth as modern retailers like Hypermart introduce competitive products. A quantitative approach was used, applying Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to data collected from 83 respondents, mainly Hypermart bakery employees in DKI Jakarta. Results indicate that product quality and price positively influence brand image and purchasing decisions. Specifically, product quality boosts brand image and directly affects purchase decisions, whereas price influences purchase decisions directly but not via brand image. The study emphasizes the role of product appearance and packaging in shaping brand perceptions and suggests improving these elements to attract more consumers. Due to a limited sample size, the study recommends future research to explore broader aspects like customer satisfaction and loyalty. Keywords: Danish pastry sheet, product quality, price, brand image, purchase decision.

Management Strategy Risk For Support Transformation of the Surya Kencana Bogor Tourism Area Cahyanti, Dina; Mbura, Helend A; Adhyatmoko, Nikolas Wisnu; Agung Wibawa, I Putu Satria; Muhardiansyah, Doni
Journal of Global Tourism Vol. 2 No. 2 (2025): Journal of Global Tourism
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jht.v2i2.28

Development area Surya Kencana tourism in harmony with The vision of the 2025–2045 Bogor City RPJPD is become a creative, advanced, and sustainable science city. This area own potential unique Because combine inheritance culture (heritage), tourism culinary typical local approach sustainability through green gastronomy, as well digital innovation by MSMEs. Approach thematic that integrates four target the give direction strategic in make Surya Kencana as destination tour featured based community. Research This identify eight risk main spread in three Category: security, safety, and comfort. Risks the covering low participation figure local, low awareness perpetrator culinary to sustainability, limitations infrastructure friendly environment, and not yet effectiveness utilization technology by MSMEs. Mitigation strategies risk done through involvement multi-stakeholder, education based community, improvement infrastructure, digitalization of MSMEs, and collaboration between government, society, and sectors private. Analysis results show that management risk No only tool technical, but become element strategic in build area resilient and empowered tourism competitiveness. Utilization digital technology, narrative culture local, and involvement community proven capable increase resilience area to disturbance physical, social, and environment. With approach this, Surya Kencana can contribute to development term length of Bogor City in sector inclusive and sustainable tourism

Marine Biodiversity as an Attraction to Tourist in Seribu Islands in DKI Jakarta Province Indonesia Mariati, Sri; Andri, Andri; Habibie, Fachrul Husain; Muhardiansyah, Doni; Mumin, Adhi Trirachmadi
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 14, No 2 (2023): Jurnal Khasanah Ilmu - September 2023
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v14i2.17710

Pramuka Island is one of the islands in the Thousand Islands cluster. This island is included in the Panggang Island Village and is the administrative and government center of the Thousand Islands Administrative District. The purpose of this study is to identify the potential for diving tourism in the surrounding Pramuka Island. The research method used is a qualitative approach with a survey research design, direct observation methods, and interviews with dive guides who have had a career as dive guides on Pramuka Island for more than 20 years. The results of this study found that there were 30 natural tourist spots with marine biodiversity being the main attraction for diving tourism. We assessed the potential in 5 favorite spots, namely finding at a depth of 2-18 meters dominated by Acropora sp coral, Massive sp coral, Foliose, Fan coral (Gorgonian sea fan), and there are coral transplants at a depth of 2 meters). The types of fish found were Baraccudasp, yellow tail fish (casionida), Anemon fish (nemo), Damselfish, and Schooling anchovies), and Hawksbill Turtles. For 25 meters deep found Fish Shelter, Grouper Fish, Snapper Fish, and transparent shrimp. Marine diversity on Pramuka Island is a great potential for marine tourism, but sustainable and scientifically based management must be implemented to maintain the sustainability of marine resources and tourist attractions.

Pengaruh Lokasi Strategis dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada RedDoorz near CBD Ciledug, Kota Tangerang, Provinsi Banten Sulistiyo, Tri Djoko; Nurbaeti, Nurbaeti; Mariati, Sri; Mumin, Adhi Trirachmadi; Muhardiansyah, Doni
JURNAL BISNIS HOSPITALITI Vol 13 No 1 (2024): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v13i1.1420

This research aims to determine the effect of strategic location and service quality on customer loyalty through customer satisfaction at Reddoorz Near CBD Ciledug. This research uses a path analysis method that explains the influence of the independent variable on the dependent variable through mediating variables. Data was collected through a Google Form questionnaire carried out by accidental sampling. The population is all visitors staying at RedDoorz near CBD Ciledug. The research sample consisted of 100 respondents. The research results are: (1) Strategic location and service quality have a significant effect on customer satisfaction; (2) Strategic location and service quality have a significant effect on customer loyalty; (3) Customer satisfaction has a significant effect on customer loyalty; (4) Strategic location and service quality have a significant effect on customer loyalty through customer satisfaction. RedDoorz near CBD Ciledug's strategic location provides easy access to business centers and essential facilities, significantly increasing customer satisfaction. High service quality at RedDoorz also plays a vital role in improving customer loyalty through satisfaction by guaranteeing tangibles, reliability, responsiveness, assurance, and empathy. As a result, the combination of strategic location and superior service quality creates positive customer relationships that are strong and sustainable in the long term.

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