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All Journal Jurnal Komunikasi Kinesik Jurnal Komunikasi MetaKom : Jurnal Kajian Komunikasi Channel : Jurnal Komunikasi Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Calathu: Jurnal Ilmu Komunikasi Caraka : Indonesia Journal of Communication Jurnal Visi Komunikasi Jurnal Abdimas Dosma Journal of Digital Marketing and Communication Nusantara Journal of Multidisciplinary Science Filosofi: Publikasi Ilmu Komunikasi, Desain, Seni Budaya Jurnal Abdimas Dosma
Putri, Maulina Larasati
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Pengalaman FOMO dalam Budaya Nongkrong di Coffee Shop bagi Mahasiswa Early Financial Responsibility Rizkita Aprillia Rinaldi; Maulina Larasati Putri
CARAKA : Indonesia Journal of Communication Vol. 7 No. 1 (2026): CARAKA : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v7i1.249

Abstract

Penelitian ini mengeksplorasi fenomena early financial responsibility yang menggambarkan kondisi ketika individu harus mandiri secara ekonomi lebih awal dari seharusnya. Hal ini tidak hanya mempengaruhi masalah finansial, tetapi juga cara mahasiswa berkomunikasi, membentuk citra diri mereka, dan terlibat dalam masyarakat. Penelitian ini bertujuan untuk mempelajari bagaimana mahasiswa early financial responsibility menghadapi budaya berkumpul di coffee shop, yang dianggap sebagai tempat komunikasi identitas dan juga tempat bersosialisasi bagi mahasiswa di kota. Metode yang digunakan dalam penelitian ini bersifat kualitatif dengan pendekatan fenomenologi. Informasi dikumpulkan melalui wawancara mendalam dengan lima mahasiswa yang mengalami early financial responsibility. Analisis data dilakukan dengan cara tematik yang meliputi reduksi data, menyajikan informasi, menarik kesimpulan, dan memeriksa validitas dengan triangulasi sumber dan member checking. Teori yang digunakan adalah dramaturgi oleh Goffman untuk melihat bagaimana orang mengelola citra diri mereka seperti front stage dan back stage, serta konsep Fear of Missing Out (FoMO) untuk memahami dorongan psikologis yang mempengaruhi keterlibatan sosial mahasiswa. Penelitian ini menemukan tiga strategi utama yang digunakan mahasiswa untuk menghadapi masalah finansial dan sosial, yaitu: (1) partisipasi selektif, di mana mereka hanya hadir di acara yang sesuai dengan kemampuan finansial; (2) adaptasi kreatif, seperti menghemat uang atau mencari cara murah untuk berkumpul; dan (3) penarikan diri, di mana mereka menjauh dari pertemanan, sebagian atau sepenuhnya. Strategi-strategi ini menunjukkan bagaimana mahasiswa bernegosiasi tentang identitas mereka melalui komunikasi simbolik agar tetap diakui oleh teman-teman mereka. Penelitian ini menyimpulkan bahwa early financial responsibility merupakan persoalan kompleks yang memperlihatkan kontribusi teoretis terhadap literatur komunikasi identitas dan manajemen kesan dengan menunjukkan bagaimana mahasiswa menegosiasikan pengakuan sosial di tengah tekanan ekonomi.
Influence Celebrity Endorser Atta Halilintar on Purchasing Decisions Through Brand Image as an Intervening Variable on Byond Productsby Indonesian Islamic Bank Muhammad Fadillaturohman; Maulina Larasati Putri; Wiratri Anindhita
Jurnal Komunikasi Vol 19, No 1 (2025): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i1.29833

Abstract

The rapid development of digital technology has changed the marketing landscape and promotional strategies in Indonesia. One of the prominent phenomena is the use of celebrity endorsers as an effective marketing communication strategy to improve brand image and encourage consumer purchasing decisions. BSI utilizes a marketing strategy through celebrity endorsers as its communication media. Atta Halilintar, as one of the influencers with a large follower base on social media, is believed to be able to provide a significant influence on consumer purchasing decisions, especially among the younger generation. However, this communication strategy of using celebrity endorsers raises important questions about the extent to which Atta Halilintar is effective in influencing consumer purchasing decisions for BYOND products. The study was conducted using a quantitative method through questionnaire data collection and mediation data processing with Smart PLS.03, based on a sample size of 100 taken using a random sampling method from 1,1 million Instagram followers of the Bank Syariah Indonesia account. The results of the study show that there is a significant influence of mediation between the application of the Celebrity Endorser variable as variable X on the Purchase Decision as variable Y through Brand Image as variable Z. This is proven by the results of the hypothesis test that Ho1 is rejected and Ha1 is accepted with a T-statistic value of 2.908 T-table 1.660 or an influence through mediation of 10% and a P-Value of 0.004 0.05
Presentasi Diri Digital Dan Adaptasi Budaya Mahasiswa Perantau Universitas Negeri Jakarta Melalui Instagram Khansa Syifaa; Maulina Larasati Putri; Vera Wijayanti Sutjipto; Marisa Puspita Sary; Sila Nirmala; Nur Rahmat
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 03 (2025): Desember
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.03.4859

Abstract

In today’s interconnected world, social media plays a vital role in how individuals build and display their identities, particularly among Generation Z. This study explores how migrant students employ Instagram’s multiple account features as a means of managing impressions, forming interpersonal connections, and navigating cultural adaptation. Drawing on Erving Goffman’s dramaturgy theory, the research examines frontstage and backstage behaviors within digital environments, highlighting how public and private expressions reflect broader cultural and emotional dynamics. Using a qualitative descriptive approach, data were gathered through in-depth interviews and digital content observation. The findings reveal that while public accounts reflect aspirational self-representations aimed at social validation, private spaces serve as emotional outlets that enable authenticity and interpersonal closeness. This demonstrates how digital platforms function as arenas for cultural negotiation and identity work, underscoring the interpersonal complexities of digital communication.
REPRESENTASI KONFLIK MORAL DAN KETIMPANGAN SOSIAL DALAM SISTEM PENDIDIKAN PADA FILM BAD GENIUS (2017) Sylfani Tridewi; Maulina Larasati Putri
SOSFILKOM : Jurnal Sosial, Filsafat dan Komunikasi Vol. 20 No. 01 (2026): Volume 20 No 01 Januari-Juni 2026
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jsfk.v20i01.8731

Abstract

Education should fully support the process of moral and intellectual development. In reality, however, education often becomes a competitive arena in which achievement is valued more highly than integrity. This study analyzes how the education system is portrayed in the film Bad Genius (2017) through narrative analysis and Stuart Hall's theory of representation. Using a qualitative approach, the study examines how the film reflects moral conflict, academic competition, and socio-economic inequality as manifestations of structural injustice within the education system. Applying Todorov's narrative model, the study shows how the journey of the main character, Lynn, reflects a moral transformation from an idealistic student into one trapped in a moral dilemma caused by academic pressure and economic limitation. The narrative structure reveals declining morality as a consequence of an education system that consistently prioritizes results over process. Through Hall's theory of representation, the film offers a social critique of an education system in which success is measured by outcomes rather than by the learning process itself. This shows that Bad Genius does not merely highlight academic cheating, but also exposes the injustice of an education system that ultimately shapes students' moral choices. The film illustrates how social and economic dimensions influence ethical decision-making, and underscores the importance of equitable educational policies that support human well-being and moral integrity. The significance of this study lies in offering a critical perspective on the interplay between morality, competition, and social inequality within the education system.
Pemanfaatan Media Twitter sebagai Sarana Pembelajaran SNBT dilihat dari Teori Uses and Gratification Nadias Salsabila Tukini Joko; Vera Wijayanti Sutjipto; Maulina Larasati Putri
Nusantara Journal of Multidisciplinary Science Vol. 3 No. 8 (2026): NJMS - Maret 2026
Publisher : PT. Inovasi Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Mengambil tema mengenai pemanfaatan media twitter sebagai sarana pembelajaran adalah inti dari studi kasus penelitian ini. Penelitian ini memakai salah satu teori dari komunikasi massa yakni teori uses and gratification dengan metode penelitian yang bersifat online desk research untuk melihat bagaimana media sosial twitter yang berperan sebagai salah satu media massa dimanfaatkan untuk sarana pembelajaran persiapan SNBT. Hasil analisis menunjukan bahwa pemanfaatan media twitter sebagai sarana pembelajaran dikarenakan lingkungan twitter yang suportif, serta memiliki banyak fitur yang dapat menunjukan akses ke banyak media lain melalui links, pembagian utas, serta komunitas yang membangun sehingga hasil dari teori uses and gratification dapat dibuktikan. Di mana teori tersebut mengungkapkan bahwa komunikan menggunakan media massa untuk kepuasan yang berdasarkan pada pemenuhan kebutuhan
Pengaruh Pola Komunikasi Organisasi Terhadap Kinerja Anggota BEMP IKOM Universitas Negeri Jakarta Periode 2024/2025 Basyaasyah Auladdina Islami; Maulina Larasati Putri; Muhammad Fikri Akbar
Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya Vol. 3 No. 1 (2026): Februari: Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/filosofi.v3i1.1050

Abstract

The fellow members of the organization must coordinate with each other and workztogether tozachieve thehgoals of the organization. Good communication from each member will definitely make the implementation of the organization run well, and vice versa. Activities that occur in the organization are supported by organizational communication, In organizational communication there are three sides of view that are of course different, namely communication from superiors to subordinates, communication between members and the last is communication that comes from members to their superiors and it can be seen from each point of view that communication has its own pattern. The delivery of messages or information from these patterns is known to affect the performance or work results of members in the organization. Therefore, the purpose of this study is specifically to find out and prove howzthe influencezof organizational comunication patterns on the performance of BEMP IKOM UNJ members for the 2024/2025 period. The research methodology is quantitative and uses a data collection method with a survey type. The results show that the independent variable in this study, namely organizational communication patterns, affects the dependent variable, namely member performance. It is known that the variable of organizational communication patterns has an effect of 31% on member performance. Then it can also be concludedzthat the influence of several variables that were not tested and then inserted into the form of this study was 69%.
Co-Authors Aminah Devina Fajri Ayu Priana Basyaasyah Auladdina Islami Citra Amalia Putri Sutiyono Fahira Novanra Farah Aulia Hana Hanifah Hana Naf'atun Sholihah Hanna Shasyi Martina Ifan Iskandar Khansa Syifaa Kiki Dwi Arviani Latifah Firdausah Luthfi Khairullah Marisa Puspita Sary Marissa Puspita Sary Muhammad Fadillaturohman Muhammad Fikri Akbar Nadias Salsabila Tukini Joko Novita Novita Nur Rahmat Putri Dwi Rizni Ananda Rizkita Aprillia Rinaldi S. Bekti Istiyanto Sila Nirmala SUTJIPTO, VERA WIJAYANTI Sylfani Tridewi Vera Wijayanti Wiratri Anindhita, Wiratri Yoandra Putri Amarawati