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All Journal Jurnal Komunikasi Kinesik Jurnal Komunikasi MetaKom : Jurnal Kajian Komunikasi Channel : Jurnal Komunikasi Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Calathu: Jurnal Ilmu Komunikasi Caraka : Indonesia Journal of Communication Jurnal Visi Komunikasi Jurnal Abdimas Dosma Journal of Digital Marketing and Communication Jurnal Abdimas Dosma
Putri, Maulina Larasati
Universitas Negeri Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Pengalaman FOMO dalam Budaya Nongkrong di Coffee Shop bagi Mahasiswa Early Financial Responsibility Rizkita Aprillia Rinaldi; Maulina Larasati Putri
CARAKA : Indonesia Journal of Communication Vol. 7 No. 1 (2026): CARAKA : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v7i1.249

Abstract

Penelitian ini mengeksplorasi fenomena early financial responsibility yang menggambarkan kondisi ketika individu harus mandiri secara ekonomi lebih awal dari seharusnya. Hal ini tidak hanya mempengaruhi masalah finansial, tetapi juga cara mahasiswa berkomunikasi, membentuk citra diri mereka, dan terlibat dalam masyarakat. Penelitian ini bertujuan untuk mempelajari bagaimana mahasiswa early financial responsibility menghadapi budaya berkumpul di coffee shop, yang dianggap sebagai tempat komunikasi identitas dan juga tempat bersosialisasi bagi mahasiswa di kota. Metode yang digunakan dalam penelitian ini bersifat kualitatif dengan pendekatan fenomenologi. Informasi dikumpulkan melalui wawancara mendalam dengan lima mahasiswa yang mengalami early financial responsibility. Analisis data dilakukan dengan cara tematik yang meliputi reduksi data, menyajikan informasi, menarik kesimpulan, dan memeriksa validitas dengan triangulasi sumber dan member checking. Teori yang digunakan adalah dramaturgi oleh Goffman untuk melihat bagaimana orang mengelola citra diri mereka seperti front stage dan back stage, serta konsep Fear of Missing Out (FoMO) untuk memahami dorongan psikologis yang mempengaruhi keterlibatan sosial mahasiswa. Penelitian ini menemukan tiga strategi utama yang digunakan mahasiswa untuk menghadapi masalah finansial dan sosial, yaitu: (1) partisipasi selektif, di mana mereka hanya hadir di acara yang sesuai dengan kemampuan finansial; (2) adaptasi kreatif, seperti menghemat uang atau mencari cara murah untuk berkumpul; dan (3) penarikan diri, di mana mereka menjauh dari pertemanan, sebagian atau sepenuhnya. Strategi-strategi ini menunjukkan bagaimana mahasiswa bernegosiasi tentang identitas mereka melalui komunikasi simbolik agar tetap diakui oleh teman-teman mereka. Penelitian ini menyimpulkan bahwa early financial responsibility merupakan persoalan kompleks yang memperlihatkan kontribusi teoretis terhadap literatur komunikasi identitas dan manajemen kesan dengan menunjukkan bagaimana mahasiswa menegosiasikan pengakuan sosial di tengah tekanan ekonomi.
Influence Celebrity Endorser Atta Halilintar on Purchasing Decisions Through Brand Image as an Intervening Variable on Byond Productsby Indonesian Islamic Bank Muhammad Fadillaturohman; Maulina Larasati Putri; Wiratri Anindhita
Jurnal Komunikasi Vol 19, No 1 (2025): Maret
Publisher : Prodi Ilmu Komunikasi UTM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/ilkom.v19i1.29833

Abstract

The rapid development of digital technology has changed the marketing landscape and promotional strategies in Indonesia. One of the prominent phenomena is the use of celebrity endorsers as an effective marketing communication strategy to improve brand image and encourage consumer purchasing decisions. BSI utilizes a marketing strategy through celebrity endorsers as its communication media. Atta Halilintar, as one of the influencers with a large follower base on social media, is believed to be able to provide a significant influence on consumer purchasing decisions, especially among the younger generation. However, this communication strategy of using celebrity endorsers raises important questions about the extent to which Atta Halilintar is effective in influencing consumer purchasing decisions for BYOND products. The study was conducted using a quantitative method through questionnaire data collection and mediation data processing with Smart PLS.03, based on a sample size of 100 taken using a random sampling method from 1,1 million Instagram followers of the Bank Syariah Indonesia account. The results of the study show that there is a significant influence of mediation between the application of the Celebrity Endorser variable as variable X on the Purchase Decision as variable Y through Brand Image as variable Z. This is proven by the results of the hypothesis test that Ho1 is rejected and Ha1 is accepted with a T-statistic value of 2.908 T-table 1.660 or an influence through mediation of 10% and a P-Value of 0.004 0.05
Presentasi Diri Digital Dan Adaptasi Budaya Mahasiswa Perantau Universitas Negeri Jakarta Melalui Instagram Khansa Syifaa; Maulina Larasati Putri; Vera Wijayanti Sutjipto; Marisa Puspita Sary; Sila Nirmala; Nur Rahmat
Buana Komunikasi (Jurnal Penelitian dan Studi Ilmu Komunikasi) Vol 6 No 03 (2025): Desember
Publisher : Prodi Ilmu Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik USB YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/buanakomunikasi.2025.6.03.4859

Abstract

In today’s interconnected world, social media plays a vital role in how individuals build and display their identities, particularly among Generation Z. This study explores how migrant students employ Instagram’s multiple account features as a means of managing impressions, forming interpersonal connections, and navigating cultural adaptation. Drawing on Erving Goffman’s dramaturgy theory, the research examines frontstage and backstage behaviors within digital environments, highlighting how public and private expressions reflect broader cultural and emotional dynamics. Using a qualitative descriptive approach, data were gathered through in-depth interviews and digital content observation. The findings reveal that while public accounts reflect aspirational self-representations aimed at social validation, private spaces serve as emotional outlets that enable authenticity and interpersonal closeness. This demonstrates how digital platforms function as arenas for cultural negotiation and identity work, underscoring the interpersonal complexities of digital communication.
Co-Authors Aminah Devina Fajri Ayu Priana Citra Amalia Putri Sutiyono Fahira Novanra Farah Aulia Hana Hanifah Hana Naf'atun Sholihah Hanna Shasyi Martina Ifan Iskandar Khansa Syifaa Kiki Dwi Arviani Latifah Firdausah Luthfi Khairullah Marisa Puspita Sary Marissa Puspita Sary Muhammad Fadillaturohman Novita Novita Nur Rahmat Putri Dwi Rizni Ananda Rizkita Aprillia Rinaldi S. Bekti Istiyanto Sila Nirmala SUTJIPTO, VERA WIJAYANTI Vera Wijayanti Wiratri Anindhita, Wiratri Yoandra Putri Amarawati