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All Journal Proceeding International Conference on Information Technology and Business Jurnal Bisnis Darmajaya REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer GEMA : Jurnal Gentiaras Manajemen dan Akuntansi Jurnal Dharma Bhakti Ekuitas Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ekonomi Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Publika Pengabdian Masyarakat Jurnal Pengabdian Mandiri Jurnal Pengabdian Masyarakat Tapis Berseri MUHKAL: Jurnal Pengabdian Kepada Masyarakat Journal of Community Services and Development
Betty Magdalena
Institut Informatika dan Bisnis Darmajaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Strategi Pemasaran Produk Kerupuk Tahu Bagus Hasby Berbasis Marketing Mix: Studi Kasus Umkm di Desa Buah Berak Viola De Yusa; Betty Magdalena; Riyadini Riyan Utami
Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edition April)
Publisher : Pusat Studi Teknologi Informasi Fakultas Ilmu Komputer Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpmtb.v5i1.175

Abstract

Buah Berak Village, located in Kalianda District, South Lampung Regency, has significant economic potential, particularly in the micro, small, and medium enterprises (MSMEs) sector. One of the developing MSMEs is Kerupuk Tahu Bagus Hasby. However, the main challenges faced include limitations in marketing strategies, especially in digital marketing, product packaging, and financial recording. This community service activity aims to optimize MSME marketing strategies using the marketing mix (4P) approach: product, price, promotion, and place. The implementation method includes observation, interviews, mentoring, and the application of digital-based marketing strategies. The results show improvements in product quality through packaging enhancement, stable and competitive pricing, utilization of social media for promotion, and expansion of distribution channels. Additionally, MSME actors have increased their understanding of modern marketing strategies to enhance business competitiveness. Therefore, the implementation of the marketing mix has proven to have a positive and sustainable impact on the development of Kerupuk Tahu Bagus Hasby MSME.
Co-Authors A.K Yohanson A.K. Yohanson Supriyadi anggalia wibasuri Anggawidia Widia Ary Meizary Bandarsyah Bandarsyah Besti Lilyana, Besti Dimas Ramadan Linda Septarina Muhammad Saputra Mujuni Kenneth Okta Rulyati Polina Kurtenkova Rakhmat Sandi Putera Ricka Dita Agata Riyadini Riyan Utami Setiyo, Setiyo Sri Rahayu Stefanus Rumangkit Suhailah Sideh Susanti Susanti Suwandi Suwandi - Suwandi Suwandi Suwandi Suwandi Viola De Yusa Viola De Yusa Yuli Yanti Yusminar Wahyuningsih Zuriana Zuriana