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All Journal JURNAL MITRA SWARA GANESHA Jurnal Hukum IUS QUIA IUSTUM Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL EKONOMI MANAJEMEN AKUNTANSI Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Unisia Southeast Asian Business Review Prosiding Seminar Hukum Aktual Fakultas Hukum Universitas Islam Indonesia BEGIBUNG: Jurnal Penelitian Multidisiplin International Journal of Sociology and Law International Conference on Digital Advanced Tourism, Management, and Technology
Sri Wartini
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Implementation of Segmenting, Targeting, and Positioning in the Marketing of Frozen Peeled Vannamei Shrimp (Litopenaeus vannamei) at PT. Dpum Central Java Raharjo, Sugeng; Sri Wartini; Jefri Putri Nugraha; Denada Febriana
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.237

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan segmentasi, targeting, dan positioning (STP) dalam pemasaran udang vannamei kupas beku (Litopenaeus vannamei) di PT. DPUM, Jawa Tengah. Sebagai salah satu perusahaan yang bergerak di bidang pengolahan dan pemasaran udang vannamei kupas beku, PT. DPUM menerapkan strategi pemasaran berbasis STP untuk meningkatkan daya saing dan efektivitas pemasaran. Penelitian ini bertujuan untuk menganalisis penerapan STP dalam pemasaran udang vannamei kupas beku di PT. DPUM, Jawa Tengah, dan dampaknya terhadap kinerja perusahaan. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kualitatif berdasarkan observasi, wawancara, dan studi dokumen. Hasil penelitian menunjukkan bahwa segmentasi pasar dilakukan berdasarkan faktor geografis, demografis, psikografis, dan perilaku. Strategi targeting yang diterapkan adalah differentiated targeting untuk menjangkau berbagai segmen pasar, sedangkan positioning diterapkan melalui fokus pada kualitas produk dan harga yang kompetitif. Penerapan STP yang tepat memberikan kontribusi positif terhadap peningkatan volume penjualan dan perluasan pasar.
Improvement of Managerial Competence Based on Training and Integrative Leadership Wicaksari, Erisa Aprilia; Sri Wartini; Andhi Wijayanto; Euis Soliha
Southeast Asian Business Review Vol. 3 No. 2 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v3i2.67888

Abstract

Leadership behavior and skills are essential in dealing with dynamic environmental changes and building the morale and motivation of organizational members to achieve high work productivity. Leadership capabilities are needed to improve managerial competencies that play a role in influencing, coordinating, and communicating effectively. Managerial competence also creates openness, appreciation, and attachment felt by employees, thereby increasing efficiency and collaboration within the organization. In addition, this competency helps individuals complete tasks faster, more precisely, and professionally, which ultimately supports the achievement of organizational goals. One of the important factors in supporting managerial competence is training and integrative leadership roles that can be facilitated by organizations, including higher education institutions. This research aims to encourage the improvement of the managerial competence of study program leaders through training and integrative leadership. Integrative leadership theory seeks to identify the behaviors and characteristics of effective leaders and how they can influence subordinates in certain situations. Integrative leadership is seen as a strategic approach to influence employees through the leader's ability to manage the organization dynamically and adaptively, creating a productive and harmonious work environment.
Assessing The Implications Of CBDR-RC Principle Implementation In Indonesia’s NDC: A Review Of Climate Change Mitigation Septika Nanda Arifia; Sri Wartini
International Journal of Sociology and Law Vol. 1 No. 2 (2024): May : International Journal of Sociology and Law
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijsl.v1i2.51

Abstract

Climate change has emerged as a serious threat to both humanity and the global ecosystem, necessitating a coordinated global response. The Paris Agreement embodies these efforts by emphasizing the principle of Common but Differentiated Responsibilities and Respective Capabilities (CBDR-RC), which underscores the awareness of shared responsibility with varying capacities among nations. This principle is reflected in the Nationally Determined Contributions (NDCs), serving as tangible manifestations of each country's commitment. This research addresses two main issues: Firstly, why is the CBDR-RC principle the foundation for implementing NDCs in Indonesia? Secondly, to what extent does the implementation of NDCs in Indonesia align with the CBDR-RC principle and Indonesia's commitments in the Paris Agreement to achieve sustainable development and address climate change? This study the study utilizes legislative, comparative, conceptual, and historical methodologies. Findings reveal that the CBDR-RC principle forms the basis of NDC implementation in Indonesia, grounded in Indonesia's membership status in the Paris Agreement. However, practical execution falls short, revealing a disparity between idealism and reality in realizing commitments and ambitions to address climate change.
The Role Of Paternalistic Leadership Dimensions On Employee Innovation Work Behavior Nita Julita; Sri Wartini
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.105

Abstract

This study aims to examine the influence of paternalistic leadership dimensions (benevolent leadership, moral leadership and authoritarian leadership) on innovation work behavior which has an important role as a driver of resource management in organizations to build innovative employee work behavior. The population of this study were employees of Investment Office and One-Stop Integrated Services Semarang Regency with sample techniques using saturated samples of 40 people and statistical analysis tools using Smart PLS Version 4.0. The results showed that the hypothesis that states the role of paternalistic leadership dimensions such as benevolent leadership and authoritarian leadership has an effect on innovation work behavior is accepted, while moral leadership has an effect on innovation work behavior is not accepted. Suggestions for future research should add or combine with other predictor variables so that the study can be generalized such as transformational leadership, transactional leadership, and work environment to improve innovation work behavior.
The Role Of Social Capital On Msme Performance Through Innovative Work Behavior Priyo Utomo; Sri Wartini
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.148

Abstract

The purpose of this study was to examine the effect of social capital on MSME performance through innovative work behavior. The population of this research is the owners of culinary MSMEs in Semarang City. Based on slovin calculation, a sample of 100 respondents was obtained and data collection using purposive sampling. The data analysis method used is validity and reliability test, descriptive analysis test, and hypothesis testing using Structural Equation Mode (SEM) with SmartPLS version 4.0 analysis tool. The results showed that social capital affects innovative work behavior and MSME performance both directly and indirectly. This is supported by the role of innovative work behavior variables in mediating the relationship between social capital and MSME performance. Suggestions for further research should add or combine with other predictor variables so that research can be generalized such as knowledge sharing, and entrepreneurial leadership to improve MSME performance.
KOMUNIKASI STRATEGIS DALAM MEMBANGUN CITRA POSITIF SEKOLAH : PADA SEKOLAH DASAR ISLAM TERPADU AR RAJWAA SAMARINDA SEBERANG Nihan Kristiyani; Sri Wartini; Widyatmike Gede Milawarman; Nurlaili; Masrur Yahya
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 4 (2025): Volume 10. No4, Desember 2025.
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i4.30806

Abstract

This research discusses strategic communication in building a positive image of the school implemented by the Ar Rajwaa Integrated Islamic Elementary School through the role of the public relations department.The method in this study uses a descriptive qualitative method, with observation techniques, information collection in the form of data, literature studies and interviews. The results of this study describe the strategic communication process carried out by the Ar Rajwaa Integrated Islamic Elementary School in interacting with students, educators and education staff and parents/guardians and the community so that they can build a positive image of the school. The strategic communication that was prepared was carried out in the form of Islamic communication, transparency and accountability, educational and positive content, and welcoming with hospitality at school. In addition to strategic communication, SD IT Ar Rajwaa carries out imagery through story telling, branding and alumni testimonials and has succeeded in gaining the trust of students' parents and the community. One of the proofs that public trust has been formed and the positive image of is that there are a number of prospective students who have been queuing to become students for the next 3 (three) years.
Co-Authors Andhi Wijayanto Denada Febriana Euis Soliha Jamaludin Ghofur Jefri Putri Nugraha Nihan Kristiyani Nita Julita Nurlaili Priyo Utomo Rahmawati, Nur Laily Sefriani Sefriani Septika Nanda Arifia Sugeng Raharjo Tasya Fainurnissa Wicaksari, Erisa Aprilia Widyatmike Gede Milawarman Yahya, Masrur