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The Implementation of Segmenting, Targeting, and Positioning in the Marketing of Frozen Peeled Vannamei Shrimp (Litopenaeus vannamei) at PT. Dpum Central Java Raharjo, Sugeng; Sri Wartini; Jefri Putri Nugraha; Denada Febriana
Jurnal Ekonomi Manajemen Akuntansi Keuangan Bisnis Digital Vol. 4 No. 1 (2025): JANUARI-JUNI
Publisher : Badan Penerbitan Fakultas Pertanian Universitas Ratu Samban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jemakbd.v4i1.237

Abstract

Penelitian ini bertujuan untuk mengetahui penerapan segmentasi, targeting, dan positioning (STP) dalam pemasaran udang vannamei kupas beku (Litopenaeus vannamei) di PT. DPUM, Jawa Tengah. Sebagai salah satu perusahaan yang bergerak di bidang pengolahan dan pemasaran udang vannamei kupas beku, PT. DPUM menerapkan strategi pemasaran berbasis STP untuk meningkatkan daya saing dan efektivitas pemasaran. Penelitian ini bertujuan untuk menganalisis penerapan STP dalam pemasaran udang vannamei kupas beku di PT. DPUM, Jawa Tengah, dan dampaknya terhadap kinerja perusahaan. Metode penelitian yang digunakan adalah metode deskriptif dengan pendekatan kualitatif berdasarkan observasi, wawancara, dan studi dokumen. Hasil penelitian menunjukkan bahwa segmentasi pasar dilakukan berdasarkan faktor geografis, demografis, psikografis, dan perilaku. Strategi targeting yang diterapkan adalah differentiated targeting untuk menjangkau berbagai segmen pasar, sedangkan positioning diterapkan melalui fokus pada kualitas produk dan harga yang kompetitif. Penerapan STP yang tepat memberikan kontribusi positif terhadap peningkatan volume penjualan dan perluasan pasar.
Improvement of Managerial Competence Based on Training and Integrative Leadership Wicaksari, Erisa Aprilia; Sri Wartini; Andhi Wijayanto; Euis Soliha
Southeast Asian Business Review Vol. 3 No. 2 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/sabr.v3i2.67888

Abstract

Leadership behavior and skills are essential in dealing with dynamic environmental changes and building the morale and motivation of organizational members to achieve high work productivity. Leadership capabilities are needed to improve managerial competencies that play a role in influencing, coordinating, and communicating effectively. Managerial competence also creates openness, appreciation, and attachment felt by employees, thereby increasing efficiency and collaboration within the organization. In addition, this competency helps individuals complete tasks faster, more precisely, and professionally, which ultimately supports the achievement of organizational goals. One of the important factors in supporting managerial competence is training and integrative leadership roles that can be facilitated by organizations, including higher education institutions. This research aims to encourage the improvement of the managerial competence of study program leaders through training and integrative leadership. Integrative leadership theory seeks to identify the behaviors and characteristics of effective leaders and how they can influence subordinates in certain situations. Integrative leadership is seen as a strategic approach to influence employees through the leader's ability to manage the organization dynamically and adaptively, creating a productive and harmonious work environment.
Assessing The Implications Of CBDR-RC Principle Implementation In Indonesia’s NDC: A Review Of Climate Change Mitigation Septika Nanda Arifia; Sri Wartini
International Journal of Sociology and Law Vol. 1 No. 2 (2024): May : International Journal of Sociology and Law
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijsl.v1i2.51

Abstract

Climate change has emerged as a serious threat to both humanity and the global ecosystem, necessitating a coordinated global response. The Paris Agreement embodies these efforts by emphasizing the principle of Common but Differentiated Responsibilities and Respective Capabilities (CBDR-RC), which underscores the awareness of shared responsibility with varying capacities among nations. This principle is reflected in the Nationally Determined Contributions (NDCs), serving as tangible manifestations of each country's commitment. This research addresses two main issues: Firstly, why is the CBDR-RC principle the foundation for implementing NDCs in Indonesia? Secondly, to what extent does the implementation of NDCs in Indonesia align with the CBDR-RC principle and Indonesia's commitments in the Paris Agreement to achieve sustainable development and address climate change? This study the study utilizes legislative, comparative, conceptual, and historical methodologies. Findings reveal that the CBDR-RC principle forms the basis of NDC implementation in Indonesia, grounded in Indonesia's membership status in the Paris Agreement. However, practical execution falls short, revealing a disparity between idealism and reality in realizing commitments and ambitions to address climate change.
The Role Of Paternalistic Leadership Dimensions On Employee Innovation Work Behavior Nita Julita; Sri Wartini
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.105

Abstract

This study aims to examine the influence of paternalistic leadership dimensions (benevolent leadership, moral leadership and authoritarian leadership) on innovation work behavior which has an important role as a driver of resource management in organizations to build innovative employee work behavior. The population of this study were employees of Investment Office and One-Stop Integrated Services Semarang Regency with sample techniques using saturated samples of 40 people and statistical analysis tools using Smart PLS Version 4.0. The results showed that the hypothesis that states the role of paternalistic leadership dimensions such as benevolent leadership and authoritarian leadership has an effect on innovation work behavior is accepted, while moral leadership has an effect on innovation work behavior is not accepted. Suggestions for future research should add or combine with other predictor variables so that the study can be generalized such as transformational leadership, transactional leadership, and work environment to improve innovation work behavior.
The Role Of Social Capital On Msme Performance Through Innovative Work Behavior Priyo Utomo; Sri Wartini
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.148

Abstract

The purpose of this study was to examine the effect of social capital on MSME performance through innovative work behavior. The population of this research is the owners of culinary MSMEs in Semarang City. Based on slovin calculation, a sample of 100 respondents was obtained and data collection using purposive sampling. The data analysis method used is validity and reliability test, descriptive analysis test, and hypothesis testing using Structural Equation Mode (SEM) with SmartPLS version 4.0 analysis tool. The results showed that social capital affects innovative work behavior and MSME performance both directly and indirectly. This is supported by the role of innovative work behavior variables in mediating the relationship between social capital and MSME performance. Suggestions for further research should add or combine with other predictor variables so that research can be generalized such as knowledge sharing, and entrepreneurial leadership to improve MSME performance.
PENGUATAN LITERASI KEUANGAN GUNA MENUNJANG PENGEMBANGAN BISNIS UMKM DI DESA BRANJANG Ida Maftukhah; Sri Wartini; Nurul Kamila; Nadia Ingrida Kusumadewi
Studi Kasus Inovasi Ekonomi Vol. 9 No. 01 (2025)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v9i01.38016

Abstract

Kemampuan mengelola keuangan oleh pelaku UMKM merupakan faktor penting terhadap kamajuan dan keberhasilan UMKM. Oleh karena itu, pengetahuan yang memadai mengenai literasi keuangan dan inklusi keuangan seharusnya dimiliki oleh pelaku UMKM. Desa Branjang merupakan salah satu desa di Kabupaten Ungaran yang memiliki berbagai potensi untuk pengembangan UMKM, baik di sektor pariwisata, pertanian ataupun industri. Namun demikian, perkembangan berbagai usaha kecil tersebut ternyata kurang diimbangi oleh peningkatan kemampuan literasi keuangan oleh para pemiliki usaha UMKM di Desa Branjang. Hanya sebagian kecil pelaku usaha yang sudah memiliki dan menerapkan pencataan keuangan secara baik dan terstruktur. Berdasarkan kondisi tersebut diusulkan beberapa kegiatan terkait usaha penguatan literasi keuangan bagi pelaku UMKM di Desa Branjang. Dimulai dari pemaparan mengenai pentingnya literasi keuangan bagi perkembangan usaha UMKM hingga pelatihan untuk penyusunan laporan keuangan sederhana yang nantinya akan berguna bagi pelaku UMKM. Pembuatan laporan keuangan yang dilakukan nantinya relative sederhana, sehingga mudah penyusunannya. Kegiatan-kegiatan tersebut di atas akan dilakukan dengan metode ceramah, pelatihan dan metode Focus Group Discussion
Asuhan Keperawatan dengan Penerapan Jus Wortel pada Pasien Hipertensi di Puskesmas Simpang Jernih Kabupaten Aceh Timur Arie Abri Zatama Syahputra; Tiarnida Nababan; Sri Wartini; Adi Saparuna; Armia Armia; Sifani Sifani
Jurnal Intelek Insan Cendikia Vol. 3 No. 05 (2026): MEI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hipertensi didefinisikan sebagai peningkatan tekanan darah sistolik lebih dari 140 mmHg dan tekanan darah diastolik lebih dari 90 mmHg pada dua kali pengukuran dengan selang waktu lima menit dalam keadaan cukup istirahat atau tenang. Dampak dari hipertensi bisa menjadi penyebab utama kematian. Untuk mencegah terjadinya tekanan darah pada penderita hipertensi Salah satu terapi komplementer yang dapat diaplikasikan adalah dengan mengkonsumsi jus wortel yang kaya akan kalium untuk menurunkan tekanan darah. Tujuan studi kasus ini untuk memberikan asuhan keperawatan pada pasien dengan pemberian jus wortel untuk menurunkan tekanan darah pada pasien dengan hipertensi. Metode pengumpulan data dilakukan secara wawancara, observasi, pemeriksaan fisik dan studi dokumentasi. Asuhan keperawatan di lakukan di Puskesmas simpang jernih kabupaten aceh timur. Hasil pengkajian pada Ibu A dengan hipertensi yaitu nyeri kepala, pusing dan tidak bisa tidur akibta nyeri kepala yang dirasakan. Diagnose keperawatan yang muncul pada pasien hipertensi yaitu nyeri akut, resiko perfusi perifer tidak efektif dan gangguan pola tidur. Perencanaan asuhan keperawatan yang diberikan pada pasien dengan hipertensi yaitu pemberian jus wortel merupakan salah satu intervensi nonfarmakologis yang efektif dalam membantu menurunkan tekanan darah pada pasien hipertensi. Hasil evaluasi didapatkan hasil asuhan keperawatan menunjukan ada penurunan tekanan darah setelah meminum jus wortel  sebanyak 200 cc yaitu sebelum meminum jus wortel tekanan darah pasien 180/80 mmHg dan sesudah meminum jus wortel tekanan darah 130/80 mmHg sehingga adanya pengaruh dalam pemberian jus wortel terhadap penurunan tekanan darah pada Ibu A dengan hipertensi di Puskesmas Simpang Jernih Kabupaten Aceh Timur.