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All Journal Jurnal Ilmiah Econosains Jurnal Pendidikan Ekonomi & Bisnis JURNAL DINAMIKA MANAJEMEN DAN BISNIS JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JURNAL PENDIDIKAN TAMBUSAI Didaktik : Jurnal Ilmiah PGSD STKIP Subang TOFEDU: The Future of Education Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Dita Puruwita
Fakultas Ekonomi Universitas Negeri Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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PENGARUH HEDONIC SHOPPING MOTIVATION DAN FASHION INVOLVEMENT TERHADAP IMPULSIVE BUYING PRODUK FAST FASHION MELALUI POSITIVE EMOTION PADA GENERASI Z PENGGUNA SHOPEE DI JAKARTA Maria Al Qibthya; Dita Puruwita; Ivan Putranto
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 3 (2026): Volume 12 No. 3, September 2026 Produce
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i3.17644

Abstract

This research investigates the effect of hedonic shopping motivation and fashion involvement on impulsive buying of fast fashion items among Generation Z Shopee users in Jakarta, both directly and through positive emotion as a mediating factor. Applying a quantitative PLS-SEM approach with 154 respondents obtained through purposive sampling, the findings reveal that hedonic shopping motivation and fashion involvement lead to impulsive buying through distinct psychological pathways, with positive emotion functioning as the central mechanism linking both to impulsive buying. These findings broaden the Stimulus-Organism-Response framework and offer practical implications for Shopee and fast fashion sellers in strengthening emotion-based marketing strategies.
Development of Interactive Learning Media Based on Canva Website for the Customer Service Element in Phase F Grade XI at SMK Negeri 44 Jakarta Rina Putri Hendryana; Dita Puruwita; Rizka Zakiah
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2161

Abstract

The development of technology in education requires the use of digital media that is interactive and suitable for students’ characteristics. However, learning in the Customer Service element at SMK Negeri 44 Jakarta is still dominated by presentations and lecture methods, so more visual and contextual learning media are needed. This study aims to develop interactive learning media based on Canva Website, determine its feasibility, and examine its effectiveness in learning. The research subjects included material experts, media experts, instructional design experts, and Grade XI Retail Business students at SMK Negeri 44 Jakarta. Data were collected through observation, expert validation questionnaires, and tests in the form of pretest and posttest. The data analysis techniques used were feasibility percentage analysis and N-Gain calculation. The validation results showed that the material expert obtained a percentage of 80% in the feasible category, the media expert obtained 85% in the highly feasible category, and the instructional design expert obtained 87.69% in the highly feasible category. The average validation result reached 84.23%, which was categorized as highly feasible. The effectiveness test on the service excellent material showed an average pretest score of 62.83 and an average posttest score of 78.13, with an average N-Gain of 0.41 in the moderate category. Based on these results, the interactive learning media based on Canva Website was declared highly feasible and fairly effective for use in Customer Service learning.
The Influence of Grit and Peer Social Support on Self-Regulated Learning and Academic Procrastination among Eleventh Grade Students at SMK Negeri 44 Jakarta Disti Nur Kholifah; Dita Puruwita; Rizka Zakiah
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2162

Abstract

This study examines the effect of grit and peer social support on self-regulated learning and academic procrastination among eleventh grade students at a public vocational high school (SMK) in Jakarta. The study responds to the persistence of academic procrastination and low self-regulated learning among vocational students, presumed to stem from an internal factor (grit) and an external factor (peer social support). A quantitative, causal-associative approach was used through path analysis based on Structural Equation Modeling Partial Least Square (SEMPLS), processed with SmartPLS. The population comprised 210 eleventh-grade students, with a sample of 136 respondents drawn through proportionate stratified random sampling based on the Krejcie and Morgan table. The results show that grit positively and significantly affects self-regulated learning (β = 0.201; p = 0.002), peer social support positively and significantly affects self-regulated learning (β = 0.612; p = 0.000), grit negatively and significantly affects academic procrastination (β = -0.398; p = 0.000), peer social support negatively and significantly affects academic procrastination (β = -0.237; p = 0.009), and self-regulated learning negatively and significantly affects academic procrastination (β = -0.287; p = 0.001). These findings suggest that strengthening grit and cultivating supportive peer relationships can enhance self-regulated learning while reducing academic procrastination, offering practical implications for character based and peer support oriented learning strategies in vocational education.
The Influence of Teachers’ Teaching Styles and Social Support on Self-Efficacy and Learning Motivation Among 11th-Grade Students at SMK Negeri 44 Jakarta Destria Amara; Dita Puruwita; Rizka Zakiah
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2163

Abstract

This study aims to analyze the influence of teachers’ teaching styles and social support on the self-efficacy and learning motivation of 11th-grade students at SMK Negeri 44 Jakarta. The method used was a quantitative approach with a population of 210 students; the research sample consisted of 136 students. Data collection was conducted via an online questionnaire using Google Forms. Data processing and analysis were performed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) with SmartPLS 4.0 software. The results of the outer model test showed that all indicators met the criteria for convergent validity, discriminant validity (HTMT < 0.85), and reliability, with composite reliability and Cronbach’s alpha values above 0.70. Meanwhile, the inner model evaluation yielded an R-Square value of 0.413 for the self-efficacy variable and 0.457 for the learning motivation variable. Hypothesis testing showed that teaching style (β = 0.397; t-value = 3.908; p-value = 0.000) and social support (β = 0.318; t-value = 3.069; p-value = 0.002) had a positive and significant effect on self-efficacy. In addition, social support (β = 0.367; t-value = 3.040; p-value = 0.002) and self-efficacy (β = 0.281; t-value = 2.295; p-value = 0.022) had positive and significant effects on learning motivation. Conversely, the teacher’s teaching style did not have a significant effect on learning motivation (β = 0.151; t-value = 1.311; p-value = 0.190). The implications of this study indicate that students have high confidence in achieving their learning goals; future aspirations are the primary factor driving learning motivation; teachers are the source of social support most felt by students; and teachers’ nonverbal communication has supported the creation of engaging learning experiences, although the pace of speech still needs improvement.
The Influence of Live Streaming and Content Marketing on Purchase Decision Through Brand Trust among TikTok Shop Users in Jakarta Indah Syafitri; Dita Puruwita; Kusworo Kusworo
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.2182

Abstract

The growth of TikTok Shop as a social commerce platform that integrates entertainment and shopping activities has significantly increased user interest. However, the growth in users has not been fully aligned with transaction levels, indicating the need to examine factors influencing consumer purchase decision. This study aims to analyze the effect of live streaming and content marketing on purchase decision with brand trust as a mediating variable among TikTok Shop users in Jakarta. This study employed a quantitative approach using purposive sampling involving 170 respondents aged 18-24 years who had made purchases through TikTok Shop. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 through outer model, inner model, and hypothesis testing. The results show that live streaming, content marketing, and brand trust have a positive and significant effect on purchase decision. Furthermore, brand trust significantly mediates the effects of live streaming and content marketing on purchase decision. Among the studied variables, live streaming has the most dominant influence in enhancing brand trust, which subsequently encourages consumer purchase decision. These findings indicate that interactive live streaming strategies supported by credible and engaging content marketing can strengthen brand trust and increase purchase decision on TikTok Shop.
PENGARUH BRAND REPUTATION DAN PERCEIVED RISK TERHADAP PURCHASE INTENTION MELALUI BRAND TRUST PADA PENGGUNA APLIKASI CAROUSELL GENERASI Z Tasya Sholehah; Dita Puruwita; Kusworo
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 No. 3, September 2026 Now Available
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.18158

Abstract

This study aims to examine the influence of brand reputation and perceived risk on purchase intention through brand trust as a mediating variable among Generation Z users of the Carousell application. The study was conducted in response to the rapid growth of the preloved marketplace, highlighting the importance of understanding the factors influencing consumers’ purchase intentions. A quantitative approach was employed by distributing online questionnaires via Google Forms to 150 respondents selected using a purposive sampling technique. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4 software. The results indicate that brand reputation has a positive and significant effect on brand trust, while perceived risk has a negative and significant effect on brand trust. In addition, brand trust has a positive and significant effect on purchase intention. The findings also reveal that brand reputation positively and significantly influences purchase intention, whereas perceived risk negatively and significantly influences purchase intention. Furthermore, brand trust is proven to mediate the relationship between brand reputation and perceived risk toward purchase intention. These findings suggest that improving brand reputation, strengthening transaction security, and enhancing user data protection are essential to building consumer trust and increasing purchase intention on marketplace platforms.
Pengaruh E-Service Quality, E-Trust, dan E-Customer Satisfaction terhadap E-Customer Loyalty Pengguna Traveloka di Jabodetabek Hana Fatimah; Dita Puruwita; Prima Andriani
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/d1mevv80

Abstract

This study was conducted to analyze the effect of E-Service Quality, E-Trust, and E-Customer Satisfaction on E-Customer Loyalty among Traveloka users in Jabodetabek. This study employed a quantitative research approach. The sampling technique used was non-probability sampling with a purposive sampling method. Data were collected through questionnaires distributed to 200 respondents who were active Traveloka users residing in the Jabodetabek area. Data were analyzed using IBM SPSS Statistics version 24. The results showed that, partially, E-Service Quality, E-Trust, and E-Customer Satisfaction each had a positive and significant effect on E-Customer Loyalty. Simultaneously, these three variables also had a positive and significant effect on E-Customer Loyalty. The findings indicate that E-Service Quality, E-Trust, and E-Customer Satisfaction are important factors in enhancing E-Customer Loyalty among Traveloka users in Jabodetabek.
Pengaruh Brand Experience, Susceptibility to Normative Influence, Lifestyle, dan Customer Engagement terhadap Brand Loyalty pada Tomoro Coffee Ardhiansyah Nur Hidayat Idris; Dita Puruwita; Terrylina Arvinta Monoarfa
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9t45q471

Abstract

The intense competition in Indonesia's modern coffee shop industry requires Tomoro Coffee to build strong brand loyalty. This study aims to analyze the effect of brand experience, susceptibility to normative influence (SNI), lifestyle, and customer engagement on the brand loyalty of Tomoro Coffee consumers in DKI Jakarta. Using a quantitative approach with a causal design, data were collected through an online questionnaire from 150 respondents selected via purposive sampling (criterion: purchase within the last three months). The data were analyzed using multiple linear regression (SPSS 26). The results demonstrate that brand experience, SNI, lifestyle, and customer engagement have a positive and significant effect on brand loyalty, both partially and simultaneously. This model explains 57.9% of the variance in brand loyalty, with customer engagement acting as the most dominant predictor. As a managerial implication, Tomoro Coffee is recommended to strengthen customer engagement through its official application, interactive social media, and customer communities, while maintaining quality consistency relevant to urban lifestyles. Future research is suggested to expand the study area and incorporate variables such as customer satisfaction and brand trust using a longitudinal design.
Pengaruh Live Streaming, Online Customer Review dan Price Discount terhadap Purchase Intention pada Brand YSL Beauty Indonesia di Platform Tiktok Revalina Talitha Yasri; Dita Puruwita; Ivan Putranto
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 3 No. 8 (2026): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v3i8.2851

Abstract

This study aims to examine and analyze the influence of Live Streaming, Online Customer Review, and Price Discount on Purchase Intention toward YSL Beauty Indonesia products on the TikTok platform. This study employed a quantitative research method using a questionnaire as the data collection instrument. The population consisted of YSL Beauty Indonesia consumers residing in the Greater Jakarta area (Jabodetabek). The sampling technique used was non-probability sampling with a purposive sampling method, resulting in a total of 200 respondents. The data were analyzed using multiple linear regression analysis, supported by descriptive statistical analysis, instrument testing, classical assumption tests, hypothesis testing (t-test and F-test), and the coefficient of determination (R²), with the assistance of IBM SPSS Statistics version 29.. The results indicate that Live Streaming, Online Customer Review, and Price Discount each have a positive and significant effect on Purchase Intention. Furthermore, these three variables simultaneously have a positive and significant effect on Purchase Intention, with Price Discount identified as the most influential variable. Therefore, optimizing live streaming activities, managing online customer reviews, and offering attractive price discounts can serve as effective digital marketing strategies to increase consumers' purchase intention toward YSL Beauty Indonesia products on the TikTok platform.
Pengaruh Lingkungan Keluarga dan Kepribadian terhadap Minat Berwirausaha dengan Efikasi Diri sebagai Variabel Intervening pada Siswa SMK Haikal Alhafiz; Dita Puruwita; Annisa Lutfia
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.42138

Abstract

Tingginya tingkat pengangguran pada lulusan Sekolah Menengah Kejuruan (SMK) menunjukkan bahwa sebagian besar lulusan masih berorientasi menjadi pencari kerja dibandingkan pencipta lapangan kerja. Rendahnya minat berwirausaha pada siswa dipengaruhi oleh berbagai faktor eksternal dan internal, di antaranya lingkungan keluarga, kepribadian, dan efikasi diri. Penelitian ini bertujuan untuk menganalisis pengaruh lingkungan keluarga dan kepribadian terhadap minat berwirausaha dengan efikasi diri sebagai variabel intervening pada siswa SMK. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap siswa SMK Negeri 42 Jakarta Barat yang telah memperoleh mata pelajaran kewirausahaan. Sampel penelitian berjumlah 141 responden yang dipilih menggunakan teknik proportional random sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert enam poin dan dianalisis menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan bantuan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa lingkungan keluarga berpengaruh positif dan signifikan terhadap minat berwirausaha dan efikasi diri. Kepribadian berpengaruh positif dan signifikan terhadap efikasi diri, tetapi tidak berpengaruh signifikan terhadap minat berwirausaha secara langsung. Efikasi diri terbukti berpengaruh positif dan signifikan terhadap minat berwirausaha. Selain itu, efikasi diri mampu memediasi pengaruh lingkungan keluarga terhadap minat berwirausaha serta memediasi pengaruh kepribadian terhadap minat berwirausaha. Penelitian ini menyimpulkan bahwa penguatan dukungan keluarga dan peningkatan efikasi diri merupakan faktor penting dalam menumbuhkan minat berwirausaha siswa SMK, sedangkan pengaruh kepribadian terhadap minat berwirausaha lebih efektif terjadi melalui peningkatan efikasi diri dibandingkan melalui pengaruh langsung.
Co-Authors Aleisya Aulia Rachmah Annisa Lutfia Ardhiansyah Nur Hidayat Idris Ayu Febriana Darma Rika S. Daru Putri Kusumaningtyas Destria Amara Disti Nur Kholifah Haikal Alhafiz Hana Fatimah Idlal Radhya Andiyana Indah Syafitri Ivan Putranto Kayyisah Aulia Rahman Kusworo Kusworo Kusworo Maria Al Qibthya Maulidiah Winda Hani Syach Mayang Nurapriani Munawaroh Munawaroh Nofriska Krissanya Prima Andriani Revalina Talitha Yasri Rina Putri Hendryana Rizka Zakiah Sefrimel Angriani ZN Tasya Sholehah Terrylina Arvinta Monoarfa Wulan Suminar Yunika Murdayanti