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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Manajemen Bisnis Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian kepada Masyarakat Jurnal of Applied Business and Banking (JABB) Jurnal Pengabdian Kepada Masyarakat ELPOSYS: Jurnal Sistem Kelistrikan JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Pengabdian Kepada Masyarakat Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Achmad Zaini
Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Inovasi elektronik dan digitalisasi administrasi di UMKM Asri Malang Imam Saukani; Herwandi Herwandi; Budhy Setiawan; Achmad Zaini; Diana Eka Poernamawati; Sidik Nurcahyo; Zubaidi Zubaidi; Doddy Maulana; Ahmadi Yuli Ananta
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v%vi%i.26802

Abstract

Abstrak Pemilik UMKM sering kali menghadapi beragam tantangan dalam menjalankan usahanya. Beberapa di antaranya adalah keterbatasan dalam aspek keuangan dan manajerial, yang menyebabkan mereka kesulitan dalam mempersiapkan modal kerja yang memadai dan memenuhi kewajiban jangka pendek. Selain itu, kurangnya kemampuan dalam memperkirakan ketersediaan kas untuk kebutuhan operasional sering menjadi kendala yang signifikan. Hambatan-hambatan ini dapat menghambat perkembangan usaha dan menurunkan daya saing UMKM di pasar. Salah satu hambatan utama yang dihadapi oleh pemilik UMKM adalah minimnya kemampuan dalam hal keuangan dan manajerial. Keterbatasan ini membuat UMKM kesulitan dalam mempersiapkan modal kerja yang cukup serta memenuhi kewajiban jangka pendek mereka. Akibatnya, banyak UMKM yang mengalami kesulitan dalam menjaga kelancaran operasional dan kestabilan finansial, terutama dalam menghadapi tuntutan bisnis sehari-hari. UMKM juga mengalami kesulitan untuk memperkirakan ketersediaan kas dalam rangka memenuhi kebutuhan operasional dan kewajiban jangka pendek. Kegiatan pengabdian masyarakat ini dilaksanakan dengan tujuan untuk meningkatkan pengetahuan mengenai pengelolaan kas bagi UMKM Asri Kota Malang. Metode yang digunakan dalam sosialisasi adalah ceramah dan dialog aktif. Hasil dari kegiatan ini menunjukkan adanya peningkatan pengetahuan UMKM Asri Kota Malang mengenai manajemen kas. Metode yang digunakan mencakup pelaksanaan pre-test di awal kegiatan, dengan nilai rata-rata 78,67, dan post-test di akhir kegiatan, yang menunjukkan peningkatan nilai rata-rata menjadi 89,36, memberikan bukti adanya peningkatan pengetahuan sebesar 10%. Namun, kegiatan sosialisasi ini sebaiknya dilakukan secara berkelanjutan dengan pendampingan kepada UMKM tersebut agar pengelolaan kas yang digunakan semakin baik dan efektif. Kata kunci: onthok yuyu; tepung ketan; Asri UMKM; jangka pendek; manajerial. Abstract Owners of Micro, Small, and Medium Enterprises (MSMEs) often face various challenges in running their businesses. Some of these include limitations in financial and managerial aspects, which make it difficult for them to prepare adequate working capital and meet short-term obligations. Additionally, the lack of ability to estimate cash availability for operational needs often becomes a significant obstacle. These barriers can hinder business growth and reduce the competitiveness of MSMEs in the market. One of the main challenges faced by MSME owners is the limited financial and managerial skills. These limitations make it difficult for MSMEs to prepare sufficient working capital and meet their short-term obligations. As a result, many MSMEs struggle to maintain smooth operations and financial stability, especially when dealing with the daily demands of business. They also face difficulties in estimating cash availability to meet operational needs and short-term obligations. This community service activity was conducted to enhance knowledge about cash management for "Asri" MSME in Malang City. The method used in the outreach was a combination of lectures and active dialogue. The results of this activity showed an increase in the knowledge of "Asri" MSME regarding cash management. The method involved conducting a pre-test at the beginning of the activity, with an average score of 78.67, and a post-test at the end, showing an increase to an average score of 89.36, demonstrating a knowledge improvement of 10%. However, this outreach activity should be carried out continuously, with ongoing mentoring to ensure that the cash management practices used become better and more effective Keywords: onthok yuyu; glutinous rice flour; Asri MSME; short-term; managerial.
Implementasi Kontrol Kecepatan Motor DC pada Sistem Pemotong Pita Otomatis menggunakan Mikrokontroler : Implementasi Kontrol Kecepatan Motor DC pada Sistem Pemotong Pita Otomatis menggunakan Mikrokontroler Imam Saukani; Agus Sukoco Heru Sumarno; Achmad Zaini; Prasetyo Hermawan
Elposys: Jurnal Sistem Kelistrikan Vol. 13 No. 1 (2026): ELPOSYS VOL. 13 NO.1 (2026)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/elposys.v13i1.8818

Abstract

This study presents the design and implementation of an automatic ribbon cutting system aimed at enhancing precision and efficiency in small and medium enterprise (SME) production processes. The system employs an ESP32 microcontroller, a rotary encoder, and a DC motor governed by a proportional–integral–derivative (PID) control algorithm to maintain consistent cutting lengths. Experimental evaluations were conducted for setpoint lengths ranging from 50 to 100 cm at 5 cm intervals. PID parameters were systematically optimized, with a proportional gain of Kp = 0.03 achieving the lowest mean error of ±0.2 cm. Results indicate a substantial improvement in cutting accuracy compared to operations without PID control, with typical error tolerances ≤1 cm. This paper details the mechanical design, control system architecture, PID tuning methodology, and experimental performance analysis. The primary contribution lies in demonstrating the integration of PID control in an accessible and replicable ribbon cutting system suitable for SME applications.
PELATIHAN DAN PENDAMPINGAN PEMBUATAN KATALOG PRODUK PADA UMKM MITRA POLINEMA DI DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Mahmudatul Himma; Diana Eka Poernamawati; Achmad Zaini; Ayu Sulasari; Muhamad Muwidha; Evi Suwarni
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.5411

Abstract

This community service aims at training and assistance in making product catalogs for polynema partner MSMEs in Duwet Village, Tumpang District, Malang Regency, which at that time there was still no porduk catalog available, so that marketing activities were still not optimal. The creation of this product catalog is expected as a means of promotion to introduce products made by Duwet Village residents to the wider community. This community service activity in the form of training and assistance in making product catalogs is divided into two stages, the first is that the Duwet village community will be given photography training to produce quality product images and the second stage is training on making layouts for photographic product catalogs. With this community service activity, it is hoped that the assisted villages can create product catalogs both print and digital for promotional facilities to increase sales volume so that the impact will be on improving the welfare of Duwet Village.   Keywords:MSMEs, Promotions, Product Catalogs
PENGADAAN PERALATAN KRIPIK SAYUR SEHAT UNTUK PRODUK UMKM DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Mahmudatul Himma; Achmad Zaini; Ayu Sulasari; Diana Poenamawati; Nilawati Fiernaningsih; Muhammad Muwidha
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i1.7657

Abstract

This Community Service aims to provide assistance and training for MSMEs in Duwet Village, Malang Regency The abundance of vegetables in Duwet Village creates problems, such as potential waste and decreased selling value. To overcome this, the transformation of vegetables into healthy vegetable chips can be an effective solution. By turning vegetables into chips, it can increase the added value of products, reduce waste, and create healthy snack alternatives that are attractive to consumers. This community service activity is in the form of assistance to MSMEs in Duwet Village, Tumpang District, Malang Regency The procurement of food dehydrators can make a significant contribution to partners by: Improving the efficiency of the vegetable dehydration process. Maintain the quality of nutrition and texture of the product. Supporting the increase in the production capacity of vegetable chips. Ensure consistency of product quality on an ongoing basis.
Pengaruh Sosial Media Marketing dan Gaya Hidup Terhadap Keputusan Pembelian di UMKM Mentai Malang Rafif Nur Raekhan Gumay; Achmad Zaini; Fullchis Nurtjahjani
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tyz9tk93

Abstract

The number of internet users in Indonesia continues to grow every year, creating significant opportunities for Micro, Small, and Medium Enterprises (MSME) to utilize digital platforms as an effective marketing tool. One of the MSME that has successfully implemented this strategy is Mentai Malang. By utilizing the internet, Mentai Malang is able to reach wider market, to increase interaction with customers, and to strengthen brand awareness. Through social media platforms, Mentai Malang can communicate directly with customers, get input, and promote products efficiently and effectively. This research aims to examine the influence of social media marketing and lifestyle on purchasing decisions in Mentai Malang. This study used a quantitative approach. Data were obtained through observation and questionnaires. The sampling method used non-probability sampling which was purposive sampling technique with a sample size of 100 respondents. The results of the questionnaire were measured using a Likert scale. Data analysis used multiple linear regression with SPSS 25 for Windows. The results of partial and simultaneous hypothesis testing, social media marketing on purchasing decisions and lifestyle on purchasing decisions show that Social Media Marketing and Lifestyle have a positive and significant influence on purchasing decisions for Mentai Malang. Research shows that the Social Media Marketing variable has a greater contribution than Lifestyle. From the research results, it is concluded that Social Media Marketing and Lifestyle are one of the reasons why customers are satisfied with Mentai Malang MSME. A well-implemented Social Media Marketing strategy can increase purchasing decisions. In addition, the high lifestyle of the customer of Mentai Malang which is highlighted through promotion has a positive and significant impact on purchasing decisions.
Business Model Canvas Sebagai Strategi Pengembangan Usaha pada UMKM Batik Bambu Kenanga di Kabupaten Malang Rina Juliasari; Achmad Zaini; Ayu Sulasari
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6bdtnf88

Abstract

During 2024 batik sales at UMKM Batik Bambu Kenanga experienced unstable sales and limitations in online sales through whatsapp and offline sales with limited use of digitalization. This research aims to design a Business Model Canvas (BMC) as strategic decision making in formulating business development strategies at UMKM Batik Bambu Kenanga. The main focus of this research is limited to business development through the Channels element, which includes distribution and promotion channels both offline and online. The data collection process uses a qualitative approach with a case study method that includes interviews, observations, and documentation with owners and employees. The research results that the Business Model Canvas (BMC) design has succeeded in describing the real conditions of the UMKM Batik Bambu Kenanga through nine main elements. The business development strategy formulated from the BMC design results is focused on the Channels element and is divided into two stages, namely short-term and long-term strategies. The use of Business Model Canvas as an analysis and strategy development tool has proven to be effective in helping UMKM Batik Bambu Kenanga formulate business development steps that are more adaptive, structured, and sustainable.
Analisis Digital Marketing Untuk Menyusun Strategi Pemasaran Pada UMKM Restoran Tempat Bercakap Kopi di Kediri Shofaa Muhayya; Achmad Zaini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/n4nngz38

Abstract

The development of digital marketing encourages Micro, Small, and Medium Enterprises (MSMEs) to utilize social media to improve competitiveness. However, Instagram has not been optimally utilized as a marketing medium by Tempat Bercakap Kopi Restaurant, Kediri. Therefore, analyzing digital marketing effectiveness is necessary to formulate appropriate marketing strategies. This study aimed to identify digital marketing activities through Instagram, analyze their effectiveness using Digital Marketing Metrics, and formulate marketing strategies. This study employed a descriptive qualitative approach. Data were collected through interviews, observations, documentation, and Instagram Insights involving the Content Creator as the informant. Data were analyzed through data reduction, data presentation, and conclusion drawing, while digital marketing performance was evaluated using awareness, engagement, and conversion metrics. The results showed that Instagram was utilized as a marketing medium. Awareness reached new audiences, engagement reflected user interactions despite fluctuations, and conversion indicated Instagram was used for reservations. However, reservation records was systematically documented, limiting conversion evaluation. Based on these findings, marketing strategies included implementing a content calendar, optimizing content collaboration, improving customer interaction, and maintaining consistent visual design. This study concludes that Instagram marketing effectiveness requires further improvement, and the proposed strategies are expected to improve digital marketing performance.
The Influence of Brand Trust and Service Quality on Customer Satisfaction at The Shalimar Boutique Hotel Malang Allisa Ana Mawardah; Asminah Rachmi; Achmad Zaini
Manajemen Bisnis Vol. 15 No. 01 (2025): April
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v15i01.42084

Abstract

This study analyzes the effect of brand trust and service quality on customer satisfaction at The Shalimar Boutique Hotel Malang. The hotel industry faces intense competition, requiring management to consistently maintain customer satisfaction. This quantitative research involved 100 respondents who had stayed at the hotel at least twice, selected through purposive sampling. Data were collected using questionnaires and analyzed with multiple linear regression, supported by validity, reliability, and classical assumption tests. The results show that brand trust has a significant positive effect on customer satisfaction. Service quality also has a significant positive influence on customer satisfaction. Simultaneously, brand trust and service quality together significantly affect customer satisfaction. These findings confirm that both variables are crucial determinants of guest satisfaction. The implication is that The Shalimar Boutique Hotel needs to strengthen brand trust through reliability, honesty, and security while maintaining high-quality services through tangibles, reliability, responsiveness, assurance, and empathy. Enhancing these aspects not only increases satisfaction but also strengthens customer loyalty and the hotel’s competitive advantage.
Pengaruh Green Marketing dan Brand Image terhadap Keputusan Pembelian Fore Coffee (Survei pada Konsumen Fore Coffee Cabang Soekarno Hatta Malang) Muhammad Aditya; Musthofa Hadi; Achmad Zaini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/bm5pam49

Abstract

Growing public awareness of environmental issues encourages changes in consumer behavior when choosing products that are of high quality and demonstrate a commitment to sustainability. The increasingly competitive coffee shop industry encourages companies to create differentiation through green marketing and a strong brand image to influence purchasing decisions. This study aims to examine the effect of green marketing and brand image on purchasing decisions at Fore Coffee Soekarno Hatta Branch, Malang. Using a quantitative approach, data were collected from 97 respondents selected by purposive sampling. Data were analyzed using multiple linear regression and hypothesis testing (t-test and F-test) with SPSS. The results showed that green marketing partially had a positive and significant effect on purchase decisions (t-value 3.741 > 1.985; sig. 0.000 < 0.05), brand image partially had a positive and significant effect (t-value 6.156 > 1.985; sig. 0.000 < 0.05), and both variables simultaneously had a positive and significant effect (F-value 65.735 > 3.093; sig. 0.000 < 0.05). The coefficient of determination (R²) of 57.4% indicates that green marketing and brand image explain purchase decisions. This study concludes that green marketing and brand image contribute to increasing consumer purchasing decisions at Fore Coffee Soekarno Hatta Branch, Malang.
PENGARUH HARGA DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN Arif Alfaridzy Dasuqie; Rena Feri Wijayanti; Achmad Zaini
JOURNAL of APPLIED BUSINESS and BANKING (JABB) Vol 6, No 1 (2025): Maret
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jabb.v6i1.29981

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga dan electronic word of mouth terhadap keputusan pembelian. Penelitian ini menggunakan analisis deskripif kuantitatif. Populasi dalam penelitian ini adalah konsumen produk makanan UMKM Pocong Pancong di Kota Malang. Batasan populasi pada penelitian ini adalah konsumen yang berpotensi membeli produk UMKM Pocong Pancong minimal 1 kali. Dan selama tahun 2023 jumlah konsumen yang berkunjung sebanyak 11.904 orang. Untuk menentukan sampel menggunakan metode non probability sampling dan berdasarkan rumus slovin didapatkan sampel sebanyak 100 orang. Metode analisis dalam penelitian ini menggunakan teknik analisis regresi berganda sedangkan untuk pengujian hipotesis, digunakan uji koefisien determinasi (R2), uji parsial (uji t) dan uji F yang digunakan untuk mengetahui apakah semua variabel independen yang dimasukkan dalam model mempunyai pengaruh secara keseluruhan terhadap variabel dependen yang digunakan untuk mengetahui pengaruh dari masing-masing variabel independen terhadap variabel dependen.  Hasil penelitian menunjukkan bahwa (1) Harga secara parsial berpengaruh terhadap keputusan pembelian (2) Electronic Word of Mouth secara parsial berpengaruh terhadap keputusan pembelian. (3) Harga dan electronic word of mouth secara simultan berpengaruh terhadap keputusan pembelian.
Co-Authors Afandi, Yosi Agustin Mahardika Allisa Ana Mawardah Ananta, Ahmadi Yuli Arif Alfaridzy Dasuqie Asminah Rachmi Ayu Sulasari Azizah Faradila Baroroh Lestari Diana Eka Diana Eka Poernamawati Diana Poenamawati Doddy Maulana Dwi Sudjanarti Evi Suwarni, Evi Farida Akbarina Farika Nikmah Herwandi Herwandi Imam Saukani Ita Rifani Permatasari Mahmudatul Himma Mouldi Dwi Ariani Muhamad Muwidha Muhammad Aditya Muhammad Muwidha Musthofa Hadi Naura Nabilla Khairunnisa Nilawati Fiernaningsih Nurtjahjani, Fullchis Nurul Kholifah Prasetyo Hermawan Prayitno Prayitno R.N. Akhsanu Takwim, R.N. Akhsanu Rafif Nur Raekhan Gumay Rena Feri Wijayanti Rina Juliasari Rr. Tri Istining Wardani Rulianah, Sri Setiawan, Budhy Shofaa Muhayya Sidik Nurcahyo Sumarno, Agus Sukoco Heru Supiyono . Suyono, Achmad Tatiana Kristianingsih Tri Istining Wardani Tri Wahyu Widodo Umi Khabibah Yekie Senja Oktora Yulis Nurul Aini Zubaidi Zubaidi