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All Journal Enrichment : Journal of Management Jurnal Pengabdian kepada Masyarakat Nusantara INVEST : Jurnal Inovasi Bisnis dan Akuntansi Adbis : Jurnal Administrasi dan Bisnis Jurnal PADMA: Pengabdian Dharma Masyarakat Journal of Community Service and Engagement EduLine: Journal of Education and Learning Innovation Jurnal Ekonomi AMMA : Jurnal Pengabdian Masyarakat Economics Development Analysis Journal
Teti Susilowati
Department Of Management, Faculty Of Economics, Universitas Semarang
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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Digital Marketing Strategy Review For Business Development Aprih Santoso; Teti Susilowati; Firman Gazali Djunaidi; Erina Alimin; Sattar Sattar; Siti Intan Nurdiana Wong Abdullah
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1670

Abstract

This study aimed to determine how digital marketing strategies are implemented at XXX Bakery in Semarang City and to identify obstacles, solutions, and existing problems. This study employed a qualitative method with a case study approach, conducted through in-depth interviews, direct observation, and documentation with the XXX Bakery in Semarang City. Data source and data collection were tested for data credibility. Seven participants were used as data sources for the in-depth interviews. The results showed that XXX Bakery in Semarang City implemented its digital marketing strategy through social media platforms like WhatsApp and Instagram, employing the 4P marketing mix: Product, Place, Price, and Promotion. This study identified challenges such as competition and slow order delivery. The solution to these problems was maintaining bread quality and offering attractive promotions. Delays in delivery were addressed by adding dedicated staff and providing time estimates.
Co-Authors Aprih Santoso Asah Wiari Sidiq Djunaidi, Firman Gazali Emy Susiatin Erina Alimin Evi Evi Evi Evi Muryanto Agus Nuswantoro Rahoyo Rahoyo Sattar Sattar Siti Intan Nurdiana Wong Abdullah Sri Purwantini