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All Journal Prosiding Seminar Nasional Darmajaya Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Forum Bisnis dan Kewirausahaan Jurnal Ilmiah Manajemen dan Bisnis (JIMBis) Publikasi Riset Mahasiswa Manajemen Publikasi Hasil Pengabdian Kepada Masyarakat. Innovative: Journal Of Social Science Research Jurnal Multidisiplin Sahombu MDP Student Conference

Widagdo, Herry

Jurusan Manajemen Universitas Multi Data Palembang

Author-ID : 2617754

Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 47 Documents Claim Missing Document

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Pengaruh Kualitas Produk dan Pelayanan Terhadap Kepuasan Konsumen Foodpedia PTC di Kota Palembang kevin adrian chandra; Herry Widagdo; Kardinal Kardinal
MDP Student Conference Vol 2 No 2 (2023): The 2nd MDP Student Conference 2023
Publisher : Universitas Multi Data Palembang

Tujuan penelitian ini untuk meneliti pengaruh kualitas produk, kualitas pelayanan, harga, dan emosi terhadap kepuasan konsumen pada Foodpedia PTC di kota Palembang. Meetode pengumpulan data dengan kuuisioner yang meenggunakan skala likert. Jumlah responden pada penelitian ini ialah 220 responden, melalui mempergunakan teknik non purposive sampling, beserta ketentuan konsumen yang pernah makan di Foodpedia PTC. Dalam penelitian ini, mempergunakan teknik analisis linear berganda berguna menguji hipotesis juga pengolahan data mempergunakan SPSS 25. Hasil penelitian memperlihatkan bahwasanya uji parsial (uji-t) variabel kualitas produk (X1) beserta kualitas pelayanan (X2), memberikan pengaruh pada kepuasan konsumen (Y) pada Foodpedia PTC di kota Palembang. Uji parsial (uji-f) memperlihatkan bahwasanya adanya pengaruh variabel kualitas produk (X1) dan kualitas pelayanan (X2) memberikan pengaruh pada kepuasan konsumen (Y) pada Foodpedia PTC di kota Palembang.

Pengaruh Influencer Marketing dan Social Media Terhadap Minat Beli Produk Fashion Wanita Juniar Ayu Tantilofa; Herry Widagdo
MDP Student Conference Vol 2 No 2 (2023): The 2nd MDP Student Conference 2023
Publisher : Universitas Multi Data Palembang

Tujuan penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing dan social media terhadap minat beli produk fashion wanita pada Kioku Thriftshop baik secara parsial maupun simultan. Penelitian ini bersifat deskriptif dengan menggunakan metode kuantitatif yang melibatkan 180 orang sebagai sampel penelitian dan teknik analisis data yang digunakan adalah analisis regresi berganda dengan bantuan program SPSS for windows untuk pengolahan datanya. Hasil analisis menunjukan bahwa variabel influencer marketing dan social media secara parsial berpengaruh terhadap minat beli. Sedangkan secara simultan variabel influencer marketing dan social media secara simultan terhadap minat beli produk fashion wanita pada Kioku Thriftshop.

Faktor yang Mempengaruhi Minat Berkunjung Di Saung Bambu Pelangi Palembang Decenvil, Celvin; Widagdo, Herry
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7317

The purpose of this study is to ascertain how amenities and attractions affect tourists' desire to visit Palembang's Saung Bambu Pelugu recreational area. Collecting data for this research, delivering questionnaires to 200 respondents. Utilising a purposive sampling technique and nonprobability sampling, SPSS 23 was employed for the sampling process. With a value of 0.000 < 0.05, the partial test findings indicated that facilities and attractions had a significant positive impact on interest in visiting. The results of the simultaneous test demonstrate that the attractions and amenities variables have a positive and significant impact on visitors' interest in visiting, with a F value of 102.056 and a significant value of 0.000.

Strategi Pemasaran Untuk Meningkatkan Minat Berkunjung Wisatawan Di Taman Celosia Jokis Palembang Aldrian, Axelking; Widagdo, Herry
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7325

The aim of this research is to analyze marketing strategies to increase tourist interest in visiting Celosia Jokis Park in Palembang partially and this research is to analyze marketing strategies to increase tourist interest in visiting Celosia Jokis Park in Palembang simultaneously. The method used for data collection was distributing questionnaires to 200 respondents. The type of research used is descriptive. The sampling technique uses nonprobability sampling with a purposive sampling method and uses the SPSS 21 application. The results of this research show that the partial test (t-test) of promotion variables and price have a positive and significant effect on visiting interest. The simultaneous test (F-test) proves that the independent variables are promotion and price, which have a positive and significant effect on the dependent variable, namely interest in visiting.

Pengaruh Medsos Dan E-Wom Terhadap Kunjungan Di Taman Punti Kayu Palembang Saputra, David Stevrando; Widagdo, Herry
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7350

Tujuan penelitian ini untuk menganalisis pengaruh media sosial, electronic word of mouth, terhadap keputusan berkunjung wisatawan Taman Wisata Alam Punti Kayu Palembang secara parsial dan simultan. Metode yang digunakan untuk pengumpulan data yaitu melakukan penyebaran kuisioner dengan responden sebanyak 394 responden. Jenis penelitian yang digunakan adalah deskriptif. Teknik pengambilan sampel menggunakan nonprobability sampling dengan metode purposive sampling serta menggunakan bantuan aplikasi SPSS 26. Hasil penelitian ini menunjukkan bahwa uji parsial (uji-t) variabel media sosial, electronic word of mouth berpengaruh positif dan signifikan terhadap keputusan berkunjung. Uji simultan (uji-F) membuktikan bahwa variabel independen adalah media sosial, electronic word of mouth berpengaruh secara positif dan signifikan terhadap variabel dependen yaitu keputusan berkunjung.

Analisis Strategi Harga dan Medsos Terhadap Minat Berkunjung Di Taman Purbakala Palembang Fajar, Muhamad; Widagdo, Herry
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7387

The purpose of this research is to determine the analysis of pricing and social media strategies on visiting interest Taman Purbakala Kerajaan Sriwijaya Palembang. Collecting data for this research distributed questionnaires to 230 respondents. Utilising a purposive sampling technique and nonprobability sampling, SPSS 23 was employed for the sampling process. With a value of 0.000 < 0.05, the partial test findings indicated that Prices and social media had a significant positive impact on interest in visiting. The results of the simultaneous test demonstrate that the prices and social media variables have a positive and significant impact on visitors' interest in visiting, with a F value of 672.771 and a significant value of 0.000.

Pengaruh Aksesibilitas dan Sales Promotion Terhadap Kunjungan Wisata Olahraga JSC Bowling Center Marchelino, Wendy; Widagdo, Herry
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7409

The aim of this research is to evaluate the impact of Accessibility and Sales Promotion on the Decision to Visit the JSC Bowling Center Sports Tourism, both partially and simultaneously. The data collection method applied involved distributing questionnaires to 392 respondents. This research uses descriptive research, with a non-probability sampling technique using the purposive sampling method and supported by the SPSS 25 application. The results of the research show that the partial test (t-test) shows a positive and significant impact of the Accessibility and Sales Promotion variables on the decision to visit. Meanwhile, the simultaneous test (F-test) proves that the independent variables, namely Accessibility and Sales Promotion, positively and significantly influence the dependent variable, namely the decision to visit.

Faktor-Faktor Yang Mempengaruhi Keputusan Berkunjung Di Bird Park Palembang Hendry, Kelvin; Widagdo, Herry
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7416

The aim of this research is to determine the influence of accessibility and facilities on the decision to visit Bird Park Palembang recreational tourism. Data collection for this research distributed questionnaires to 382 respondents. Sampling used nonprobability sampling with a purposive sampling method with the help of SPSS 21. Partial test results show that Accessibility and Facilities have a significant positive effect on the decision to visit with a value of 0.000 < 0.05. The simultaneous test proves that the F value is 95.160 with a significant value of 0.000, which means that the variables of attractions and amenities can be said to have a positive and significant effect on interest in visiting.

Strategi Minat Beli Generasi Z Pada TikTok Shop di Kota Palembang Oktayandi, William Efrans; Widagdo, Herry
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15272

This study aims to examine the influence of content marketing, influencer marketing, brand image, and sales promotion on Generation Z’s purchase intention among TikTok Shop user in Palembang City. This research employs a quantitative approach using a survey method. The sampling technique applied was probability sampling with a cluster sampling method, resulting in 240 respondents. Data were analyzed using multiple linear regression with SPSS version 26. The partial test result indicate that content marketing, influencer marketing, brand image, and sales promotion each have a positive and significant effect on purchase intention. Simultaneously, all independent variables significantly influence purchase intention. This study concludes that effective digital marketing strategies implemented through TikTok Shop play an important role in increasing Generation Z’s purchase intention.

Pengaruh Testimonial, Electronic Word Of Mouth (E-WOM) dan Shopping Lifestyle Terhadap Impulse Buying Gen Z pada Pengguna Tokopedia Palembang Pratama, Felix Melvin; Widagdo, Herry
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15410

The rapid growth of business in Indonesia especially on e-commerce has significantly influenced consumer purchasing behavior, particulary on among generation z, who tend to enganged in impulse buying. This research aims to analyze the effect of testimonials, flash sales, electronic wrd of mouth, shopping lifestyle on impulse buying among generation z as users Tokopedia in Palembang city, this research adopt a quantitative approach with a casual research design. The sampling technique used is a cluster sampling, based on sub-dictrict areas in Palembang city, for the result is 200 respondens has aged 15-30 years who have previously made purchased on Tokopedia. Data were analyzed using multiple linear regressions with IBM SPSS software, the results is a variable testimonial, electronic word of mouth, shopping lifestyle have a positive and significant effect on impulse buying, while flash sale do not have a significant and positive effect. The adjusted R square vale is 38,2% that means independent variable explain 38,2% of the variation in impulse buying, while the remaining percentage is influence by other factors not examined in research.

Co-Authors Agustriyanto Agustriyanto Agusty, Reza Madira Aldi Prabowo Arief Aldrian, Axelking Alexander Tanugraha Apriyanti, Berliana Ayu, Charisma Beverly, Cindy Charisma Ayu Pramuditha Darmawan, Riki Decenvil, Celvin Edo Saputra Fajar, Muhamad faradila meirisa Febriyanti, Sania Eka Hendry, Kelvin Jefri Jefri Juniar Ayu Tantilofa Kardinal, Kardinal Kardinal, Kardinal Karyani, Karyani kevin adrian chandra kosim, satthya putra Lidia Aprianti Marcella, Katherine Marchelino, Wendy Mayhendra, Frendy Mayhendra Mulia, Edo Saputra Novita Novita Oktayandi, William Efrans P, Charisma Ayu Pratama, Felix Melvin Pratiwi, Raisa Putri, Zalikha Adelia Retno Budi Lestari Sanora, Cshelly Santoso, Renaldi Ari Saputra, David Stevrando Septiani, Nandini Tri Sugiyanto Sugiyanto Sumantri, Venny Novitasari Venny Novitasari Sumantri Wijaya, M Nanda Yohanes, Andre Yulizar Kasih

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