Garuda - Garba Rujukan Digital

The Influence of Influencer Marketing, Fast Beauty and Buzzer on Purchase Decisions of Glad2Glow Among Female Management Students at Universitas Pembangunan Panca Budi 2022 Nabila Aprilia; Ocdy Amelia; Slamet Widodo
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 6 No. 2 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v6i2.2583

This study aims to analyze the influence of Influencer Marketing, Fast Beauty and Buzzer on the purchase decisions of Glad2Glow products among female students of the Management Study Program, Class of 2022, at Universitas Pembangunan Panca Budi. This research employs a quantitative approach with purposive sampling technique, involving 73 respondents drawn from a total population of 268 active female students. Data were collected through a structured questionnaire and analyzed using multiple linear regression with the assistance of SPSS version 20, encompassing validity and reliability tests, classical assumption tests, hypothesis testing (t-test and F-test), and the coefficient of determination (R²). The findings reveal that Influencer Marketing (X1) has a positive and significant effect on purchase decisions, with a t-value of 6.511 (sig. 0.000). Fast Beauty (X2) similarly demonstrates a positive and significant effect, with a t-value of 8.112 (sig. 0.000). Likewise, Buzzer (X3) exhibits a positive and significant effect, with a t-value of 7.405 (sig. 0.000). Simultaneously, all three variables exert a significant effect on purchase decisions, yielding an F-value of 53.817 (sig. 0.000). The R-Square value of 0.701 indicates that the three variables collectively account for 70.1% of the variation in purchase decisions. These results suggest that influencer-based digital marketing strategies, fast beauty trends, and buzzer activities are critical factors that substantially drive the purchase decisions of young consumers toward Glad2Glow beauty products.

THE EFFECT OF SERVICE QUALITY AND INNOVATION ON TAXPAYER SATISFACTION AND LOYALTY AT THE LUBUK PAKAM PRIMARY TAX SERVICE OFFICE Rahmat; Slamet Widodo; Elfitra Desy Surya
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18640479

Tax revenue is the main source of state revenue, which plays an important role in financing national development. One of the determining factors for optimizing tax revenue is the level of taxpayer compliance and loyalty. This study aims to analyze the effect of service quality and taxation innovation on taxpayer satisfaction and loyalty at the Lubuk Pakam Tax Office. The research method used is a quantitative approach with a sampling technique using the Slovin formula, resulting in 93 respondents from a total population of 1,265 taxpayers. Data processing was performed using Partial Least Square (PLS) with SmartPLS software. The results showed that service quality had a positive and significant effect on taxpayer satisfaction and loyalty, while innovation had a positive and significant effect on satisfaction but did not have a significant direct effect on loyalty. Taxpayer satisfaction was found to have a positive and significant effect on loyalty and to act as an intervening variable in the relationship between service quality and innovation on taxpayer loyalty. The R² values of 0.684 for satisfaction and 0.886 for loyalty indicate that the model has strong explanatory power. These findings indicate that improving service quality and developing digital tax service innovations can strengthen taxpayer satisfaction, which ultimately encourages loyalty and voluntary tax compliance. This study recommends improving the competence of tax officials, expanding digital innovations, and conducting periodic evaluations of service standards to strengthen taxpayer trust and loyalty.

The Influence Of Content Marketing, Brand Image And E-Service Quality On Consumer Satisfaction At Kopi Kenangan In Jalan Setia Medan Muhammad Tegar Dwinata; Annisa Sanny; Slamet Widodo
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.11238

This study aims to analyze the influence of Content Marketing, Brand Image, and E-Service Quality on Consumer Satisfaction at Kopi Kenangan on Jalan Setia Medan. This study applies a quantitative approach through a survey method to 96 respondents who are active consumers. The data analysis technique used is multiple linear regression through SPSS software version 22. These findings show that partially Content Marketing has a negative and significant effect on Consumer Satisfaction (B = -0.147; t = -5.304; Sig. = 0.000). Brand Image has a positive and significant impact on Consumer Satisfaction (B = 0.083; t = 2.816; Sig. = 0.006). Meanwhile, E-Service Quality has a positive and significant impact on Consumer Satisfaction (B = 0.629; t = 13.094; Sig. = 0.000). The results of simultaneous testing show that Content Marketing, Brand Image, and E-Service Quality simultaneously have a significant effect on Consumer Satisfaction (F = 63.980; Sig. = 0.000). The Adjusted R² value of 0.665 indicates that 66.5% of the variation in Consumer Satisfaction can be explained by the research model, and 33.5% is influenced by other factors outside the research. The findings of this study indicate that E-Service Quality is a very dominant variable in increasing the level of Consumer Satisfaction. Therefore, companies need to increase the level of digital service quality, accompanied by an evaluation of content marketing strategies and strengthening brand image to support the continuous improvement of consumer satisfaction.

From Story to Sale: The Mediating Role of Comsumer Enggagement in Short Video Marketing at Petro’s Coffee Sebrina S; Erwansyah Erwansyah; Slamet Widodo
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.11300

The rapid advancement of digitalization has transformed marketing strategies in Indonesia’s food and beverage (F&B) industry, with short video marketing emerging as a key approach to reaching modern consumers. This study aims to examine the effect of short video marketing on consumers’ purchase intention, with consumer engagement serving as a mediating variable among Petro’s Coffee customers. A quantitative approach was employed using a cross-sectional survey design involving 150 respondents aged 18–45 years who had been exposed to Petro’s Coffee short video content within the past three months. Data were collected through an online questionnaire using a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The theoretical foundation of this study integrates the Stimulus–Organism–Response (S-O-R) framework to explain the psychological mechanisms underlying consumer responses. The results indicate that short video marketing has a positive and significant effect on consumer engagement, consumer engagement positively and significantly influences purchase intention, and consumer engagement significantly mediates the relationship between short video marketing and purchase intention. These findings highlight consumer engagement as a key mechanism in translating short video marketing stimuli into consumers’ behavioral responses. Practically, this study provides strategic implications for F&B industry practitioners in optimizing short video marketing by strengthening consumer engagement to enhance purchase intention

The Influence Of Content Marketing, Brand Image And E-Service Quality On Consumer Satisfaction At Kopi Kenangan In Jalan Setia Medan Muhammad Tegar Dwinata; Annisa Sanny; Slamet Widodo
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i3.12032

This study aims to analyze the influence of Content Marketing, Brand Image, and E-Service Quality on Consumer Satisfaction at Kopi Kenangan on Jalan Setia Medan. This study applies a quantitative approach through a survey method to 96 respondents who are active consumers. The data analysis technique used is multiple linear regression through SPSS software version 22. These findings show that partially Content Marketing has a negative and significant effect on Consumer Satisfaction (B = -0.147; t = -5.304; Sig. = 0.000). Brand Image has a positive and significant impact on Consumer Satisfaction (B = 0.083; t = 2.816; Sig. = 0.006). Meanwhile, E-Service Quality has a positive and significant impact on Consumer Satisfaction (B = 0.629; t = 13.094; Sig. = 0.000). The results of simultaneous testing show that Content Marketing, Brand Image, and E-Service Quality simultaneously have a significant effect on Consumer Satisfaction (F = 63.980; Sig. = 0.000). The Adjusted R² value of 0.665 indicates that 66.5% of the variation in Consumer Satisfaction can be explained by the research model, and 33.5% is influenced by other factors outside the research. The findings of this study indicate that E-Service Quality is a very dominant variable in increasing the level of Consumer Satisfaction. Therefore, companies need to increase the level of digital service quality, accompanied by an evaluation of content marketing strategies and strengthening brand image to support the continuous improvement of consumer satisfaction.

Analisis Motivasi Kerja, Disiplin Kerja, dan Kompensasi terhadap Kinerja Karyawan Surya Ardyansyah; Slamet Widodo
Commodities, Journal of Economic and Business Vol. 5 No. 1 (2024): July 2024
Publisher : FKDP (Forum Komunikasi Dosen Peneliti)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59689/commo.v5i1.1009

The success of a company is highly influenced by the competence of its human resources. Optimal employee performance is a crucial factor in achieving the company's targets and vision. However, factors such as work motivation, work discipline, and compensation often play a key role in determining performance. This study aims to analyze the influence of work motivation, work discipline, and compensation on employee performance. This research employs a quantitative method with a descriptive approach. The sample consists of 50 employees selected using a total sampling technique. Data were analyzed using multiple linear regression with the help of SPSS software. The results of the study indicate that work motivation, work discipline, and compensation significantly affect employee performance both partially and simultaneously. These findings suggest that improvements in motivation, discipline, and compensation can enhance overall employee performance.

The Influence Of Service Quality, Price, And Facilities On Customer Satisfaction At Jungle In And Restaurant In Supporting Tourism In Bukit Lawang Langkat, North Sumatra Reza Kurniawan; Slamet Widodo
International Journal of Economics Accounting and Management Vol. 1 No. 5 (2025): IJEAM - January 2025
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i5.998

A restaurant is a business that offers food and beverages to customers to be consumed on-site or taken away. Basically, restaurants have a variety of menu options dedicated to specific themes, such as traditional, international, fast food, or fine dining. Restaurants are not just places to eat, but also places to relax, socialize, or even hold business meetings. Jungle in and restaurant is one of the businesses operating in this field. This restaurant is located by the river and has a lush forest surrounding it. This makes it different from other restaurants located in the city center or in crowded places. Jungle Inn and Restaurant is facing the problem of declining customers and fluctuating customer numbers every month. The impact of Service Quality, Price, and Facilities on Customer Satisfaction at Jungle Inn and Restaurant in Bukit Lawang Langkat, North Sumatra, is the subject of this research. data collection through the distribution of questionnaires to 95 respondents. The multiple linear regression model with SPSS processing was used in this study. The research results show that service quality partially has a positive and significant effect, price partially has a positive and significant effect, and facilities partially do not have a positive and significant effect. The Adjusted R Square value of 0.550 indicates that service quality, price, and facilities can contribute fifty-five percent (55%) to customer satisfaction, with the remaining forty-five percent (45%) potentially attributed to other unexamined variables.

The Effect Of Service Quality, Product Quality, Price, Brand Trust, And Customer Satisfaction On Customer Loyalty: A Case Study Of Queen’s Tandoor Bali Restaurant Widia Habeahan; Slamet Widodo
International Journal of Economics and Management Vol. 4 No. 02 (2026): IEM : International Journal of Economics and Management
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/iem.v4i02.321

The rapid growth of the culinary industry in the era of globalization and the digital economy has intensified competition among restaurants, requiring businesses to maintain customer loyalty through superior service and customer experience. Customer loyalty has become a crucial factor for sustaining long-term business performance, particularly in highly competitive tourism destinations such as Bali. This study examines the influence of service quality, product quality, price, brand trust, and customer satisfaction on customer loyalty at Queen’s Tandoor Bali Restaurant. The research employed a quantitative associative approach using primary data collected through questionnaires distributed to restaurant customers. A total of 90 respondents were selected using the Slovin formula and accidental sampling technique. Data analysis was conducted using multiple linear regression analysis, including validity, reliability, classical assumption, partial (t-test), simultaneous (F-test), and coefficient of determination (R²) tests. The findings revealed that service quality, product quality, price, brand trust, and customer satisfaction each had a positive and significant effect on customer loyalty. Simultaneously, all independent variables significantly influenced customer loyalty, with an F-value of 71.776 and a significance value below 0.05. The coefficient of determination (R²) value of 0.810 indicates that 81.0% of customer loyalty can be explained by the five independent variables, while the remaining 19.0% is influenced by other factors outside the study. These findings suggest that maintaining high-quality services, consistent product quality, competitive pricing, customer trust, and satisfaction are essential strategies for strengthening long-term customer loyalty in the restaurant industry

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