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All Journal Tarbiyah Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam JURNAL KONSELING GUSJIGANG Journal of Educational Research and Evaluation Technologia: Jurnal Ilmiah Jurnal Pengabdian Masyarakat: Darma Bakti Teuku Umar Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Talenta Sipil IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Jurnal Pengabdian Eksplorasi Humaniora Jurnal TNI Angkatan Udara Journal of Business Transformation and Strategy Inovatif : Jurnal Administrasi Niaga Al-Washliyah: Jurnal Penelitian Sosial dan Humaniora SIMAS JURNAL PENGABDIAN MASYARAKAT
Haris Fadillah
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Journal : Journal of Business Transformation and Strategy

 1 
Marketing Strategy Using Promotional Methods to Increase Sales of Aluminum Furniture UD. Mebel Ibu Ida Central Amuntai District Fitriyatunnisa; Haris Fadillah; Yudianto, Ary
Journal of Business Transformation and Strategy Vol. 1 No. 2 (2024): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/9wqa1m84

Abstract

Abstract: This study aims to determine the forms and barriers to marketing strategies using promotional methods to increase sales of Ibu Ida's aluminum furniture in Tapus Village, Central Amuntai District, Hulu Sungai Utara District. This is due to the large number of aluminum furniture craftsmen, and having a place that is not far away, and the decline in the selling price of cabinets while the price of raw materials for furniture is getting more expensive, and the products that are traded are almost the same. So that the craftsmen are competing to do various ways to attract the attention of potential customers by offering their products. The method used in this research is a qualitative research method. In this study, the research location was determined using a purposive sampling system and then a research approach, data analysis and testing the credibility of the data by means of negative case analysis. The results of this study indicate that the marketing strategy using promotional methods in increasing sales of Mrs. Ida's aluminum furniture namely by using social media such as WhatsApp, Facebook, Instagram, and utilizing print media, as well as giving discounts to customers. to doing direct marketing, and retaining loyal customers, and having sales distributors. However, there are some minor obstacles such as barriers to direct marketing, barriers to using social media, obstacles to offline marketing strategies, barriers to differences of opinion, to a lack of trust, and misunderstandings. In the entire study, it can be concluded that Mrs. Ida has adopted several marketing strategies with various promotional methods to increase sales of aluminum furniture in Tapus Village. However, there are still small obstacles that need to be overcome for the marketing strategy to achieve greater success   Keywords: Marketing Strategy, Promotion, Sales
Business Model Transformation in the Creative Economy Era: A Study on Local Culinary Business (Amuntai City, HSU Regency) Haris Fadillah; Ahmad Firman Hakim
Journal of Business Transformation and Strategy Vol. 2 No. 1 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.59

Abstract

Abstract: This study aims to explore the business model transformation strategies of local culinary entrepreneurs in the creative economy era. Employing a qualitative approach with a case study design, primary data were collected through in-depth interviews and field observations, while secondary data were obtained from relevant documents and reports. Thematic analysis was used to identify patterns and themes from the collected data. The findings reveal that the implementation of digital technologies, innovation based on local culture, and strengthening collaborative networks are key strategies for enhancing competitiveness. Entrepreneurs leverage digital platforms, such as social media and food delivery applications, to expand market reach and improve operational efficiency. Cultural-based innovation, including traditional elements in product offerings, adds significant value and reinforces brand identity. However, challenges such as limited digital literacy, financial constraints, and resistance to change hinder the transformation process. This study concludes that successful business model transformation in the culinary industry requires a balance between technological adoption and cultural preservation. The findings provide theoretical and practical insights, offering a guide for stakeholders in developing sustainable business models in the creative economy sector
Co-Authors Agustina, Eka Santi Al Zuhri Andani, Rizkia Anhar Fazri Arzaq, Farid Basithul Desi Maulida Dewi, Zuwidah Fadhil Ilhamsyah Fanti, Azizah Permata Fitriana Fitriana Fitriyatunnisa Gunawan Hakim, Ahmad Firman Humairah Dalila Husen Saeful Insan Joko Susilo Kholik, Krismar Marsiah, Marsiah Maulina, Putri MS, Yuniko Mufida Istati Muhammad Faisal Murniati . Nasrullah Nasrullah Nisa, Murdiatun Noorhalida, Noorhalida Nuri, Rafita Pransiska, Nadia Rahmah, Fadilatur Rahmat Azwar Ramadhan, Ilham Gema Ramadhani, Gilang raudatul jannah Reni Juliani, Reni Robby, Robby Rusmiyati Rusmiyati, Rusmiyati Saputra, Aryan Dandi Saputri, Fatmala Reza Sauri, R Supyan Siska Dewi Lestari Sutaryat Trisnamansyah Ujianto, Nur Tulus Yudianto, Ary