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All Journal TEKMAPRO Journal of Industrial Engineering and Management Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal of Humanities and Social Studies International Journal of Economics Development Research (IJEDR) Nusantara Science and Technology Proceedings Juminten : Jurnal Manajemen Industri dan Teknologi KARYA: Jurnal Pengabdian Kepada Masyarakat Nautical: Jurnal Ilmiah Multidisiplin Indonesia IIJSE JEBD
Iriani Iriani
Program Studi Teknik Industri Fakultas Teknik Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences

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Marketing Strategy Analysis Using SWOT Analysis Method Dewi Margaretha Prabowo; Iriani Iriani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5230

Abstract

Currently, drinking coffee has become an integral part of the millennial lifestyle. This trend has led to a proliferation of coffee shops, especially in Surabaya. At the heart of Surabaya is Kota Kopi Ambengan, a modern cafe with a unique vintage charm. However, Kota Kopi has experienced a decline in sales turnover over the past few years. The current marketing strategy needs to be reevaluated. This study aims to develop a strong marketing strategy for Kota Kopi. The research employs the SWOT method to analyze the cafe's internal and external factors, including Strengths, Weaknesses, Opportunities, and Threats. By determining the weight and rating of these factors using the IFAS and EFAS matrices, the cafe's position relative to its competitors and potential strategies are identified using the grand strategy matrix. The internal and external factor weighting scores are both 4,000. According to the grand strategy matrix, Kota Kopi's position in quadrant I suggests it should adopt aggressive strategies. Recommended strategies include modernizing the cafe's interior while maintaining its vintage feel, ensuring product safety and cleanliness, enhancing hygiene in food and beverage production, and offering exclusive incentives to nearby office workers and high school students.
Analisis Manajemen Risiko Berbasis ISO 31000 Untuk Mengelola Risiko Operasional Di Bidang X Pada Perusahaan Dinas XYZ Fauzia Zalnya Putri; Iriani
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 3 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

This research aims to determine the implementation of risk management based on ISO 31000 and identify all possible risks that occur in operational activities in field technical answer. In this study, there were 24 types of risks in field X. From the identification results, there were 4 risks at a low level, 14 risks at a moderate level and 6 risks at a high level. The benefit of this research is to provide results and evaluation of possible risks that occur in field X in order to increase the effectiveness of handling risk management based on ISO 31000.
Performance Evaluation Using the Malcolm Baldrige Criteria for Performance Excellence in the AVP Production Department of PT. XYZ Nikita Dinda Purnamasari; Iriani Iriani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6350

Abstract

In the era of intense global competition, companies must ensure that all organizational elements function optimally and align with strategic goals. PT. XYZ, a seafood processing company under X Group, faces challenges in achieving production targets, with an average realization of 59% in the first half of 2024. High employee turnover (13%) and dissatisfaction with wages and working conditions have been identified as key issues impacting performance. These challenges underscore the need for a comprehensive evaluation to improve productivity and achieve performance excellence. This study aims to evaluate the performance of the AVP production department at PT. XYZ using the Malcolm Baldrige Criteria for Performance Excellence (MBCfPE). Data collection involved distributing questionnaires to 30 respondents, including managers, supervisors, Rnd, Purchasing, and employees, followed by validity and reliability testing using Smart PLS software. The evaluation results indicate that the AVP production department achieved a total score of 814.53, placing it in the "Benchmark Leader" category. This score reflects strong performance across the seven MBCfPE criteria, demonstrating effective leadership, strategic planning, and operational focus. However, areas such as workforce engagement and satisfaction require further improvement. These findings provide actionable insights to enhance employee retention, operational efficiency, and overall performance. The results affirm that PT. XYZ's AVP production department has established itself as a leader in the seafood processing industry, offering a model for excellence that can inspire similar organizations.
Co-Authors Adiancha Reival Atvidi Ahmad Firdaus Khubet Amanullah Fathurrahman Bahrul Ulum Bryan Arya Pangestu Dewi Margaretha Prabowo Didik Samanhudi Doddi Yusuf Ramadhan Dwi Sukma Donorianto Dwi Sukma Donoriyanto Enny Aryanny Erlina Purnamawati Farida Pulansari Fauzia Zalnya Putri Femmy Ramadha Lumantya Handoyo Handoyo Hani Iszatul Chasanah Prisani Irma Dian Irma Tiara Ekayasah Mega Cattleya Prameswari Annissaa Islami Muhamad Dirang Nabilah Widyayuniar Nikita Dinda Purnamasari Nur Hapsari Pramana Ajie Putra Pramesty Puteri Pertiwi Redi Prasetiyo Rizky Hari Rizky Setiawan Shuhuvim Mukarromah Sri Redjeki Sumiati Sumiati Taufikurrahman Taufikurrahman Vera Faradillah Viranty Bina Anggraeni Yekti Condro Winursito