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Journal : Berajah Journal

PEMANFAATAN DATA ANALYTICS SOCIAL MEDIA INSTAGRAM DALAM PENINGKATAN EFEKTIVITAS PEMASARAN DI DESA WISATA SAYAN UBUD GIANYAR Haskara Wijana, Putu; Mega Sari Apri Yani, Ni Wayan; Putu Wahyu Nirmala, Bagus
Berajah Journal Vol. 4 No. 3 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i3.367

Abstract

This study aims to determine the effectiveness of the utilization of social media instagram used as a means of marketing sayan tourist village located in Ubud Gianyar Bali. The method used in this research is a qualitative method that is descriptive in nature and tends to research using data analysis. There are people of Sayan village who are respondents in this study. Based on the research that has been carried out, the use of social media Instagram is very effective as a means of marketing Sayan Tourism Village, this is supported by the respondent's data making social media Instagram as a means of communication and promotion which is very often used to share information about Sayan Tourism Village on social media. The utilization of social media instagram as a promotional media gets a positive response because it attracts a lot of public interest to visit Sayan village. The results showed that the utilization of social media analytics instagram gave a big influence in marketing activities in Sayan tourism village. So it can be concluded that the utilization of data analytic social media instagram as a means of promotion and communication in improving the marketing of Sayan tourism village is very effective.
Co-Authors A. A. Istri Ita Paramitha Aditya Mudji Priambodo Anak Agung Ayu Putri Ardyanti Ashshiddiqy, Nur Rohman Astawa, Ni Luh Putu Ning Septyarini Putri Astrama, I Made Bagus Made Sabda Nirmala Bagus Made Sabda Nirmala Damaraditya, Made Ngurah Dedi Rapsanjani Denok Lestari Doni Saputra Eka Grana Aristyana Dewi Febriana Santana Febriana Santana Firman Sinaga Haskara Wijana, Putu I Gede Juliana Eka Putra I Gede Juliana Eka Putra I Gede Juliana Eka Putra I Gede Putu Krisna Juliharta I Gst Bgs Harris Young Perdamaian Wibawa I Gusti Lanang Agung Raditya Putra I Kadek Agus Virgo Wahyudi I Kadek Dwi Antoro Oka I Ketut Gde Nata Adi Putra I Made Darsana I Made Ochlan Pramana Putra I Nyoman Yudi Anggara Wijaya I Putu Eko Wira Dharma I Putu Satwika I Wayan Eka Mahendra I Wayan Putra Aditya I Wayan Wegha Nanda Kusuma Ida Bagus Dwi Dharma Putra Januarta, I Nyoman Adi Kartika, I Wayan Darya Ketut Queena Fedlina, Ketut Queena Kimberley Kimberley Komang Tri Werthi Kusuma, I Wayan Wegha Nanda Lalu Sulistiawan Akbar Made Sabda Nirmala, Bagus Nengah Widya Utama Nengah Widya Utami Ni Putu Elina Trisna Jayanti Nur Rohman Ashshiddiqy Nyoman Surya Wijaya Putra, I Gede Juliana Eka Putra, Made Adi Paramartha Putra, Zulfajri Febryan Putri Agung Permata Sari Putri Agung Pertama Sari Putu Agus Eka Putra Putu Agus Pradana Adi Putra Putu Diva Krisna Maharani Putu Eka Wirawan Rena M , Ni Wayan Rita Dwi Susiowati, Rita Dwi Santana, Febriana Sephy Lavianto Utama, Nengah Widya Utami, Nengah Widya Utik Kuntariati Wardana, Miko Andi Widhyadanta, I Gede Dirga Surya Arya Yani, Ni Wayan Mega Sari Apri