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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Bantenese Jurnal Pengabdian Masyarakat JURNAL PUSTAKA KOMUNIKASI Business Economic, Communication, and Social Sciences Journal (BECOSS) ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat eProceedings of Management Indonesian Journal of Humanities and Social Sciences Elevasi: Jurnal Pengabdian Masyarakat dan Inovasi Journal of Communication, Business and Social Science (JCOBS)
Amanda Bunga Gracia
Telkom University, Bandung
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Peningkatan Kapasitas Komunikasi Pemasaran dan Kewirausahaan Digital Berbasis Artificial Intelligence (AI) pada Siswa Jurusan Kriya Kreasi Batik dan Tekstil SMKN 14 Bandung Haris Annisari Indah Nur Rochimah; Rana Akbari Fitriawan; Amanda Bunga Gracia; Nanda Priatna; Syahira Malva Anadea; Fakhri Athar Radhian; Muhammad Akmal Irhamna
Elevasi: Jurnal Pengabdian Masyarakat dan Inovasi Vol. 2 No. 2 (2026): Juni
Publisher : Arfah BHMS Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63980/elevasi.v2i2.224

Abstract

The regeneration of Indonesian batik artisans faces challenges in business sustainability and digital marketing development. As results from field observations of students majoring in Batik and Textile Creative Crafts at SMKN 14 Bandung show a gap between technical batik competencies and marketing communication competencies, foremost in narrating product values, identifying market, and building self-entrepreneurship capacity as Batikpreneurs. This phenomenon causes the inability of cultural creative products to compete in the digital ecosystem. The community service program entitled "Batikpreneur for Youth Generation: Improving Marketing Communication Capacity and Digital Entrepreneurship Based on Artificial Intelligence (AI) for Students majoring in Batik and Textile Creative Crafts at SMKN 14 Bandung" is a solution in increasing marketing communication literacy and the use of artificial intelligence technology for students. This program emphasizes the development of student competencies in Brand Storytelling, Persuasive Communication, and the use of Artificial Intelligence (AI) as a supporting tool for communication strategies using the Participatory Action Learning (APL) approach. Program implementation includes: (1) Utilization of AI for audience research and market trends; (2) Strategy for creating authentic brand narratives; and (3) Application of AI-Assisted Copywriting techniques to produce product descriptions that are both emotionally valuable and Search Engine Optimization (SEO) friendly. This activity is in line with the 2026 Humanities and Media Studies Expertise Group Community Service roadmap with the theme, “AI, Creativity, and Media Innovation”. Through the integration of technology in empowering the creative economy, this activity is expected to produce adaptive young entrepreneurs. The output targets of this activity include practical guidance, as well as the publication of scientific articles in Sinta-accredited national journals as a scientific contribution in the field of digital marketing communications.
Co-Authors Afrila S, Dlya Ainy Nurul Qoyyimah Aiza Arifputri Aiza Nabilla Arifputri Andi Hasan Al Husain Andi Rosandi Arika, Linda Okti Calista, Malika Dhamayanti, Elfryda Amelia Dhiaulhaq, Rahadatul Aisyah Ekadiputri, Syifa Aulia Faaiz, Muhammad Al Faishal, Muhammad Ariq Fakhri Athar Radhian Fithrah Ali, Dini Salmiyah Haris Annisari Indah Nur Rochimah Indria Angga Dianita Jesslyn Sihotang Madyna Zalza Azahra Suhajar Mahaputra, Komang Sadhu Martha Tri Lestari Muhammad Akmal Irhamna Nanda Priatna Putra, Nandita Alya Putri, Nandita Alya Putri, Tiara Amelia Rana Akbari Fitriawan Reonald S, Joel Putra Retno Hendryanti Rifqi Abdul Aziz Rita Destiwati Sarah Derma Ekaputri Seprina, Wa Ode Syahira Malva Anadea Syakira, Raden Zata Widyatna, Tazkiya Syifa Azaria Wulandari, Karina Puspa Ayu Zulvi Kori’ah