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ANALYSIS OF THE EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN INCREASING INTEREST IN ENTERING SCHOOL AT HJ PRIMARY SCHOOL. ISRIATI BAITURRAHMAN 2 Setyowati, Dewi; Fatkuroji, Fatkuroji
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This research aims to find out how digital marketing strategies increase interest in entering school at SD Hj. Isriati Baiturrahman 2. This research is qualitative in nature by describing data and facts comprehensively through words. In this research, the results were obtained that the digital marketing strategy in increasing interest in entering school at SD Hj Isriati Baiturrahman 2 was in the effective category. This effectiveness is seen based on the researchers' findings, namely: 1. In digital marketing, schools use a combination of platforms such as Instagram for visual content, YouTube for video documentation and live streaming, Facebook for visual archive storage, and the school website as an official information center. 2. The school has such innovative Islamic-based education, extracurricular programs, and a family-friendly approach. 3. Elementary School Hj. Isriati Baiturrahman 2 shows that digital marketing that is planned and oriented towards school values is able to increase visibility, build a positive image, and attract the interest of prospective new students more effectively.
Islamic Values-Based Public Relations Management in Building Trust and School Image: A Case Study at MTs Ar-Rois Cendekia Semarang Saeda Aliatus Zaman; Fatkuroji Fatkuroji; Agus Sutiyono; Mohd Huefiros Efizi bin Husain
AJIS: Academic Journal of Islamic Studies Vol. 10 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/ajis.v10i2.16179

Abstract

This study is designed to examine how Public Relations management is implemented in improving the institutional image and strengthening the relationship between schools and their stakeholders at MTs Ar-Rois Cendekia Semarang. In the context of contemporary education, Public Relations serves as a strategic bridge that connects educational institutions with the community through communication, publications, and collaborative efforts that foster public trust. At MTs Ar-Rois Cendekia, PR management is based on Islamic values, with a strong emphasis on ethical communication, information transparency, and service practices that reflect the character of the religion. This research uses a qualitative approach, collecting data through direct observation and structured interviews involving madrasah leaders, public relations personnel, teachers, and school committee members. The results of the study show that the PR strategies implemented include personal branding initiatives, the use of digital media platforms, and collaborative programs with stakeholders such as local authorities and the surrounding community. Islamic principles serve as the ethical foundation for all Public Relations activities. Although there are still challenges, including limitations in the management of human resources and digital media, Public Relations at MTs Ar-Rois Cendekia continues to carry out its functions effectively in strengthening a positive image and fostering harmonious relationships between schools and communities. This research also speculates on the contribution to the development of Islamic educational management studies by enriching the conceptual framework of educational PR management that integrates with Islamic values in institutional practice.
The Role of Islamic Humanism in Shaping Students’ Character: An Islamic Educational Philosophy Approach Slamet Panuntun; Fatah Syukur; Fatkuroji Fatkuroji
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 18 No. 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v18i1.8614

Abstract

This study examines the decline of empathy, social responsibility, and moral awareness among students influenced by digital culture and increasing individualism. Grounded in Islamic educational philosophy, the research aims to analyze the implementation of Islamic humanism in student character development at MI Tegowanu and SDIT Al Firdaus Grobogan. The novelty of this study lies in its empirical case-study approach, which explores the internalization of Islamic humanistic values through educational practices, school culture, and institutional vision in Islamic elementary schools. This research employed a qualitative case study design. Data were collected through in-depth interviews, participatory observation, and document analysis involving principals, teachers, students, and foundation representatives. Data were analyzed using the Miles and Huberman interactive model, while triangulation and credibility tests were applied to ensure validity and reliability. The findings indicate that both schools successfully integrated Islamic humanistic values into daily educational activities despite the challenges of digital individualism and declining social empathy. Students demonstrated empathy, cooperation, discipline, respect, and social responsibility, grounded in the principles of tauhid and karamah insaniyah. The study concludes that Islamic humanism effectively strengthens character education through curriculum integration, teacher mentoring, a supportive school culture, and institutional commitment, providing a practical, replicable framework for Islamic elementary education.