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All Journal Nadwa : Jurnal Pendidikan Islam Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan MAGISTRA: Media Pengembangan Ilmu Pendidikan Dasar dan Keislaman EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM AJIS : Academic Journal of Islamic Studies Jawda: Journal of Islamic Education Management Al-Kawakib Ta'dib Proceeding Of International Conference On Education, Society And Humanity
Fatkuroji Fatkuroji
UIN Walisongo Semarang
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALYSIS OF THE EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN INCREASING INTEREST IN ENTERING SCHOOL AT HJ PRIMARY SCHOOL. ISRIATI BAITURRAHMAN 2 Setyowati, Dewi; Fatkuroji, Fatkuroji
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This research aims to find out how digital marketing strategies increase interest in entering school at SD Hj. Isriati Baiturrahman 2. This research is qualitative in nature by describing data and facts comprehensively through words. In this research, the results were obtained that the digital marketing strategy in increasing interest in entering school at SD Hj Isriati Baiturrahman 2 was in the effective category. This effectiveness is seen based on the researchers' findings, namely: 1. In digital marketing, schools use a combination of platforms such as Instagram for visual content, YouTube for video documentation and live streaming, Facebook for visual archive storage, and the school website as an official information center. 2. The school has such innovative Islamic-based education, extracurricular programs, and a family-friendly approach. 3. Elementary School Hj. Isriati Baiturrahman 2 shows that digital marketing that is planned and oriented towards school values is able to increase visibility, build a positive image, and attract the interest of prospective new students more effectively.
Islamic Values-Based Public Relations Management in Building Trust and School Image: A Case Study at MTs Ar-Rois Cendekia Semarang Aliatus Zaman, Saeda; Fatkuroji, Fatkuroji; Sutiyono, Agus; Efizi bin Husain, Mohd Huefiros
AJIS: Academic Journal of Islamic Studies Vol. 10 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/ajis.v10i2.16179

Abstract

This study is designed to examine how Public Relations management is implemented in improving the institutional image and strengthening the relationship between schools and their stakeholders at MTs Ar-Rois Cendekia Semarang. In the context of contemporary education, Public Relations serves as a strategic bridge that connects educational institutions with the community through communication, publications, and collaborative efforts that foster public trust. At MTs Ar-Rois Cendekia, PR management is based on Islamic values, with a strong emphasis on ethical communication, information transparency, and service practices that reflect the character of the religion. This research uses a qualitative approach, collecting data through direct observation and structured interviews involving madrasah leaders, public relations personnel, teachers, and school committee members. The results of the study show that the PR strategies implemented include personal branding initiatives, the use of digital media platforms, and collaborative programs with stakeholders such as local authorities and the surrounding community. Islamic principles serve as the ethical foundation for all Public Relations activities. Although there are still challenges, including limitations in the management of human resources and digital media, Public Relations at MTs Ar-Rois Cendekia continues to carry out its functions effectively in strengthening a positive image and fostering harmonious relationships between schools and communities. This research also speculates on the contribution to the development of Islamic educational management studies by enriching the conceptual framework of educational PR management that integrates with Islamic values in institutional practice.
Co-Authors Agus Khunaifi Agus Sutiyono Aliatus Zaman, Saeda David David Demina Demina Dewi Setyowati Efizi bin Husain, Mohd Huefiros Fanzal Pamungkas Hardianti, Dini Hasanah, Silviatul Mahmudah, Nurul Laely Muntoli'ah Muntoli'ah Muntoli'ah, Muntoli'ah Muslam Muslam Nadia Nadia Nur Faidah Oktri Permata Lani Wahyudi Wahyudi