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All Journal Nadwa : Jurnal Pendidikan Islam Dimas: Jurnal Pemikiran Agama untuk Pemberdayaan MAGISTRA: Media Pengembangan Ilmu Pendidikan Dasar dan Keislaman EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM Jurnal Manajemen & Supervisi Pendidikan QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama AJIS : Academic Journal of Islamic Studies International Journal of Social Learning (IJSL) Jawda: Journal of Islamic Education Management Al-Kawakib Ta'dib Proceeding Of International Conference On Education, Society And Humanity
Fatkuroji Fatkuroji
UIN Walisongo Semarang
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALYSIS OF THE EFFECTIVENESS OF DIGITAL MARKETING STRATEGIES IN INCREASING INTEREST IN ENTERING SCHOOL AT HJ PRIMARY SCHOOL. ISRIATI BAITURRAHMAN 2 Setyowati, Dewi; Fatkuroji, Fatkuroji
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 2 (2024): Third International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

This research aims to find out how digital marketing strategies increase interest in entering school at SD Hj. Isriati Baiturrahman 2. This research is qualitative in nature by describing data and facts comprehensively through words. In this research, the results were obtained that the digital marketing strategy in increasing interest in entering school at SD Hj Isriati Baiturrahman 2 was in the effective category. This effectiveness is seen based on the researchers' findings, namely: 1. In digital marketing, schools use a combination of platforms such as Instagram for visual content, YouTube for video documentation and live streaming, Facebook for visual archive storage, and the school website as an official information center. 2. The school has such innovative Islamic-based education, extracurricular programs, and a family-friendly approach. 3. Elementary School Hj. Isriati Baiturrahman 2 shows that digital marketing that is planned and oriented towards school values is able to increase visibility, build a positive image, and attract the interest of prospective new students more effectively.
Islamic Values-Based Public Relations Management in Building Trust and School Image: A Case Study at MTs Ar-Rois Cendekia Semarang Saeda Aliatus Zaman; Fatkuroji Fatkuroji; Agus Sutiyono; Mohd Huefiros Efizi bin Husain
AJIS: Academic Journal of Islamic Studies Vol. 10 No. 2 (2025)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/ajis.v10i2.16179

Abstract

This study is designed to examine how Public Relations management is implemented in improving the institutional image and strengthening the relationship between schools and their stakeholders at MTs Ar-Rois Cendekia Semarang. In the context of contemporary education, Public Relations serves as a strategic bridge that connects educational institutions with the community through communication, publications, and collaborative efforts that foster public trust. At MTs Ar-Rois Cendekia, PR management is based on Islamic values, with a strong emphasis on ethical communication, information transparency, and service practices that reflect the character of the religion. This research uses a qualitative approach, collecting data through direct observation and structured interviews involving madrasah leaders, public relations personnel, teachers, and school committee members. The results of the study show that the PR strategies implemented include personal branding initiatives, the use of digital media platforms, and collaborative programs with stakeholders such as local authorities and the surrounding community. Islamic principles serve as the ethical foundation for all Public Relations activities. Although there are still challenges, including limitations in the management of human resources and digital media, Public Relations at MTs Ar-Rois Cendekia continues to carry out its functions effectively in strengthening a positive image and fostering harmonious relationships between schools and communities. This research also speculates on the contribution to the development of Islamic educational management studies by enriching the conceptual framework of educational PR management that integrates with Islamic values in institutional practice.
The Role of Islamic Humanism in Shaping Students’ Character: An Islamic Educational Philosophy Approach Slamet Panuntun; Fatah Syukur; Fatkuroji Fatkuroji
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 18 No. 1 (2026): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v18i1.8614

Abstract

This study examines the decline of empathy, social responsibility, and moral awareness among students influenced by digital culture and increasing individualism. Grounded in Islamic educational philosophy, the research aims to analyze the implementation of Islamic humanism in student character development at MI Tegowanu and SDIT Al Firdaus Grobogan. The novelty of this study lies in its empirical case-study approach, which explores the internalization of Islamic humanistic values through educational practices, school culture, and institutional vision in Islamic elementary schools. This research employed a qualitative case study design. Data were collected through in-depth interviews, participatory observation, and document analysis involving principals, teachers, students, and foundation representatives. Data were analyzed using the Miles and Huberman interactive model, while triangulation and credibility tests were applied to ensure validity and reliability. The findings indicate that both schools successfully integrated Islamic humanistic values into daily educational activities despite the challenges of digital individualism and declining social empathy. Students demonstrated empathy, cooperation, discipline, respect, and social responsibility, grounded in the principles of tauhid and karamah insaniyah. The study concludes that Islamic humanism effectively strengthens character education through curriculum integration, teacher mentoring, a supportive school culture, and institutional commitment, providing a practical, replicable framework for Islamic elementary education.
Strategi Pemasaran Pendidikan Berbasis Bauran Pemasaran 4P Melalui Pemanfaatan Media Sosial Di MA NU 03 Sunan Katong Kaliwungu Allya Fadia Zain Asyrifa; Fatkuroji Fatkuroji
JMSP (Jurnal Manajemen dan Supervisi Pendidikan) Vol 10, No 1 (2025): Vol. 10 No. 1 November 2025
Publisher : Universitas Negeri Malang

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Abstract

Abstrak: Penelitian ini bertujuan untuk menganalisis implementasi strategi bauran pemasaran 4P (product, price, place, promotion) melalui pemanfaatan media sosial di MA NU 03 Sunan Katong Kaliwungu serta mengevaluasi efektivitasnya dalam meningkatkan minat dan jumlah pendaftar di tengah transformasi promosi pendidikan berbasis digital pada konteks madrasah swasta. Penelitian menggunakan pendekatan kualitatif dengan studi kasus. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Informan penelitian yang terdiri dari Koordinator SPMB, pengelola media sosial, guru yang terlibat dalam promosi, serta siswa. Analisis data dari analisis Miles Hubraman yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi 4P telah diterapkan secara terintegrasi melalui media sosial dengan penekanan pada diferensiasi identitas ke-NU-an dan fasilitas modern (product), promosi insentif berbasis kuota (price), distribusi informasi multiplatform terutama Instagram dan TikTok (place), serta perencanaan konten berbasis event (promotion). Strategi ini efektif dalam meningkatkan brand awareness dan efisiensi biaya promosi, namun belum menjadi faktor dominan dalam konversi pendaftar karena keputusan masih dipengaruhi tingkat literasi digital wali murid. Temuan ini menegaskan pentingnya strategi komunikasi terpadu yang mengintegrasikan promosi digital dan relasi komunitas dalam pemasaran pendidikan, serta berimplikasi pada perlunya optimalisasi konten interaktif dan penguatan jaringan sosial. Penelitian selanjutnya disarankan menguji hubungan antara engagement digital dan peningkatan jumlah pendaftar secara kuantitatif. Kata kunci: bauran pemasaran 4P, pemasaran pendidikan, media sosial.
A Digital Marketing-Based Public Relations Management Strategy for Increasing the Appeal of State Senior High School 3 Cilacap to Prospective Students Ambarwati Syafitri; Fatkuroji Fatkuroji; Hamdan Husein Batubara
JMSP (Jurnal Manajemen dan Supervisi Pendidikan) Vol 10, No 2 (2026): Vol. 10 No. 2 Maret 2026
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um025v10i22026p282

Abstract

Abstract: This study aims to analyze digital marketing-based public relations management strategies for increasing the appeal of MAN 3 Cilacap to new students, as well as to identify the supporting factors, inhibiting factors, and implications of these strategies for the institution’s image. The study employs a qualitative approach using a case study design to gain an in-depth understanding of the implementation of digital marketing-based public relations strategies in the context of a madrasah. The research informants consisted of the Madrasah Vice Principal for Public Relations and the Madrasah Vice Principal for Student Affairs, who were selected through purposive sampling. Data were collected through in-depth interviews, observations, and documentation, then analyzed using the Miles, Huberman, and Saldaña interactive model, which includes data reduction, data presentation, and drawing conclusions. The results of the study indicate that the digital marketing-based public relations management strategy is implemented through four management functions: planning, organizing, executing, and evaluating. Promotional strategies are implemented by leveraging digital media such as Instagram, Facebook, YouTube, WhatsApp, and the madrasah’s official website, and are reinforced through direct outreach, the publicization of student achievements, extracurricular activities, and alumni engagement. Key supporting factors include leadership support, teamwork, availability of digital media, and student achievements, while inhibiting factors include limited human resources, competition among educational institutions, and consistency in content production. The research findings indicate that digital marketing-based public relations strategies contribute to enhancing the visibility, positive image, and appeal of MAN 3 Cilacap within the community. This study strengthens the field of educational public relations management by emphasizing the importance of integrating management functions and digital marketing as an effective communication strategy in the digital age. Keywords: public relations management, digital marketing, educational promotion, institutional image, student appeal.
The AFK (Away from Keyboard) Tutor Paradox in Islamic Digital Education Management Rahman Rahman; Sarifudin Sarifudin; Abdul Jabar Idharudin; Raharjo Raharjo; Fatkuroji Fatkuroji; Sita Rohmatul Aisy
International Journal of Social Learning (IJSL) Vol. 6 No. 3 (2026): August
Publisher : Indonesian Journal Publisher in cooperation with Indonesian Social Studies Association (APRIPSI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/ijsl.v6i3.592

Abstract

Post-pandemic digitalization in higher education reveals a critical asymmetry between robust technological infrastructure and volatile human engagement. This study interrogates the "AFK (Away from Keyboard) Tutor Paradox," a phenomenon in which superior digital architecture coexists with inconsistent educator responsiveness. Adopting a Mixed-Methods Sequential Explanatory design, this research audited 101 students across four parallel classes. Quantitative data reveal a stark service disparity: despite high digital material quality (3.29/4.00), tutor responsiveness in the lagging class plummeted to 3.10, resulting in a negative performance gap. Qualitative inquiry confirms that students interpret this silence during assessments as a form of academic abandonment. Viewed through the lens of Islamic Education Management, this "AFK" behavior is re-evaluated as a fundamental breach of Al-Wafa bil Ahdi (fulfillment of covenant) and Amanah (trust). The study concludes that without rigorous quality assurance, specifically real-time response monitoring, the digital ecosystem risks becoming transactionally hollow. Accordingly, the research recommends a strategic pivot toward real-time ethical auditing to ensure accountable, humanized digital education.
Co-Authors Abdul Jabar Idharudin Agus Khunaifi Agus Sutiyono Allya Fadia Zain Asyrifa Ambarwati Syafitri Batubara, Hamdan Husein David David Demina Demina Dewi Setyowati Fanzal Pamungkas Fatah Syukur Hardianti, Dini Hasanah, Silviatul Mahmudah, Nurul Laely Mohd Huefiros Efizi bin Husain Muntoli'ah Muntoli'ah Muntoli'ah, Muntoli'ah Muslam Muslam Nadia Nadia Nur Faidah Oktri Permata Lani Raharjo Raharjo Rahman Rahman Saeda Aliatus Zaman Sarifudin Sarifudin Sita Rohmatul Aisy Slamet Panuntun Wahyudi Wahyudi