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Akhmad Rosihan
Universitas Baturaja
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Negotiating Health Communication and Cultural Logics in Geographically Isolated Indonesia Akhmad Rosihan; Billy K. Sarwono; Camelia Catharina Pasandaran
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 1 (2026): January
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i1.13181

Abstract

Existing scholarship on health crisis governance often centers on urban infrastructures, overlooking the distinct communication dynamics of peripheral regions. This study investigates how COVID-19 health directives were organized, negotiated, and enacted within the geographically isolated community of Ulu Ogan, Indonesia. Adopting a qualitative approach, we analyzed in-depth interviews with six participants, ranging from district officials to health workers and community members. The findings reveal that pandemic communication did not function as a linear bureaucratic cascade but emerged as a process of “vernacular bureaucracy.” In this system, meso-level actors such as village heads and frontline health workersacted as discretionary intermediaries who translated rigid state protocols into local cultural logics. These actors navigated structural scarcity by reframing biomedical directives through indigenous practices of vigilance (Getage) and agrarian rhythms to maintain legitimacy. We argue that in geographically isolated settings, effective health governance relies less on command-and-control structures and more on the adaptive capacity of local institutions to hybridize formal mandates with community values. This study contributes to global health communication theory by conceptualizing vernacular bureaucracy as a critical mechanism for bridging administrative distance in the Global South.
Co-Authors Alip Susilowati Utama Bambang Setyo Utomo Bambang Sulistyo Bambang Sulistyo Bambang Sulistyo Bianca Virgiana Bianca Virgiana Bianca Virgiana Billy K. Sarwono Camelia Catharina Pasandaran Darwadi MS Darwadi MS Dian Novitasari Dian Novitasari Hendra Alfani Hendra Alfani, Hendra Nurlia Nurlia Nurlia Nurlia Puspita Devi Septiana Wulan Wulandari Septiana Wulandari Susilowati Utama, Alip