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All Journal Jurnal Ilmiah Komunikasi Makna MediaTor: Jurnal Komunikasi Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI DIALEKTIKA JURNAL PENDIDIKAN MIPA JIIP (Jurnal Ilmiah Ilmu Pendidikan) Randwick International of Social Science Journal Journal of Management and Bussines (JOMB) Abdimas Singkerru Cendikia : Media Jurnal Ilmiah Pendidikan Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat The International Journal of Politics and Sociology Research eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Indonesian Journal of Digital Public Relations Lektur, Jurnal Ilmu Komunikasi HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Moch Armien Syifaa Sutarjo
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Komunikasi Makna

 1 
Eiger Adventure Communication Strategy at Women Jungle Survival Course (WJSC) Event Eriani, Kerti; Sutarjo, Moch. Armien Syifaa
Jurnal Ilmiah Komunikasi Makna Vol 13, No 1 (2025): Februari 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.39418

Abstract

This research discusses the Eiger Adventure communication strategy in the Women Jungle Survival Course (WJSC) program. The aim is to understand and analyze the strategic steps taken by Eiger Adventure as a guideline for communication planning and communication management at WJSC events. This research uses a qualitative approach with a case study method, involving interviews, documentation and observation. This research refers to the PR strategy model of Cutlip, Center and Broom (2009), which involves four steps in the PR process, namely determining the problem, planning and programming, taking action and communicating, and program evaluation. The research results show that Eiger Adventure was successful in designing and implementing WJSC with an effective communication strategy. Even without carrying out special segmentation in its approach, in reality the number of WJSC registrants exceeds the target, which shows Eiger's reputation among nature activists.
Collaborative communication strategy between Diskominfo and Biro ADPIM in managing BEJA as West Java Vision implementation Rahardjo, Muthia Khairunnisa; Sutarjo, Moch. Armien Syifaa
Jurnal Ilmiah Komunikasi Makna Vol 13, No 1 (2025): Februari 2025
Publisher : Program Studi Ilmu Komunikasi FBIK Unissula

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jikm.v13i1.39419

Abstract

This study analyzes the collaborative communication strategies between the West Java Communication and Information Agency (Diskominfo Jabar) and the West Java Bureau of Administration and Leadership (Biro Adpim Jabar) in managing the Bewara Jawa Barat (BEJA) program to support the vision of West Java Province. Using a qualitative approach and descriptive method through observation and interviews, the study refers to Cutlip and Center’s four-step public relations strategy model: defining the problem, planning, implementation, and evaluation. The results show that collaboration between the two agencies is effective at every stage. In the problem-definition phase, internal teams are formed to facilitate communication and task division. The planning stage focuses on issues relevant to news value and public interest. Implementation is carried out through the BEJA platform using well-managed communication strategies. Evaluation is conducted internally and externally to assess performance and public response. The consistently collaborative communication strategy makes BEJA a model of integrated and responsive public communication.
Co-Authors Ahmad, Fathiya Nuralifia Andriani, Yulia Anisa Diniati Arisa, Nadiyah Nur Ayul, Rosse Zahwa Bil Balqis, Putri Shalsa Cantika, Mega Prima Eriani, Kerti Erna Ernawati Fariza, Muh. Rio Fasha, Rayhan Muhamad Fatona, Anindya Fitriani, Rizky Hayya, Fadya Annisa Hendriyani, Chalista Devi Ikhsan Fuady Ikhsan Fuady Intan Primasari Lahfah, Aurellia Khairunnisa Lusy Mukhlisiana Luthfi, Yasmin Salsabila Muhammad Al Assad Rohimakumullah Muhammad Fahreza Al Ghifari Muhammad Rio Fariza muhammad rizky, muhammad Nurhidayah, Assyifa Rahardjo, Muthia Khairunnisa Razie Razak Ristiana, Evi S. Kunto Adi Wibowo Septiana Yustika Widyaningrum Silvya Nur Septyani Sri Dewi Setiawati Tita Melia Milyane Titien Yusnita Weny Widyowati Yasmin, Farisa Yulia Damayanti Putri