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Martinus Budiantara
Universitas Mercu Buana Yogyakarta
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Strengthening Msmes of Kedung Aren Banana Chips Through Product or Code to Promote International Marketing Yunita Making; Siltia Murti; Rasti Kristanti Daramena; Vallentiasafita Tutu Sari; Martinus Budiantara; Kylie The Kai Li; Prashanth Beleya
International Journal of Economics, Commerce, and Management Vol. 3 No. 1 (2026): International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v3i1.1096

Abstract

: The empowerment of micro, small, and medium enterprises (MSMEs) plays a crucial role in strengthening local economic resilience, increasing community welfare, and enhancing competitiveness in the digital era. This international community service program focuses on developing the Kedung Aren Banana Chips MSME through the implementation of product-based QR Codes as a digital marketing tool. The program aims to improve digital literacy, strengthen branding, and expand market reach, particularly toward potential international consumers. The activities conducted include training on QR Code creation, guidance on integrating digital information into product packaging, monitoring marketing practices, and evaluating the program’s effectiveness. Feedback from Malaysian partners and participants indicates that optimizing QR Codes with dynamic and informative digital content significantly enhances market accessibility, consumer trust, and promotional effectiveness. The program generates positive economic impacts through increased sales potential, social benefits through improved human resource capabilities, and environmental benefits by reducing the use of printed promotional materials. Overall, the program provides a sustainable foundation for MSME modernization and positions Kedung Aren banana chip products to compete more effectively in both domestic and global markets.
Co-Authors - Hwihanus Abdul Hakim Agus Slamet Agustina Haryeni Aisyah Khallossa Ananda Marizka Dwi Permatasari Angeline Aprilia Anggi Nur Utikawati Aninda Ira Mustikawati Anis Astiyah Anis Nur Kholivah Ardinitya Hangesti Utami Asya Adinda Prianitha Azfa Mutiara Ahmad Pabulo Bahy Falahannaufal Bekti Mayasari Berlian Amalia Ramadhani Cahyaningrum, Anissa Cindy Oktavian Indah Rahmadhani Desak Putu Putri Maharani Devi Kurniasti Dhea Aristy Pricylia Dhini Ramadhanty Diana Airawaty Dita Efira Safitri Sri Molah Diva Naja Restiana Diva Retafany Eriyana Diva Retafany Eriyana Ega Pazrilia Elfridus Wahyudi Elizabeth Febrica Ambarita Endang Sri Utami Fiki Rihadani Florensia Indah Kusumaningtyas Florentina Rusmawati Galih Refa Sugiarto Galih Refa Sugiarto Habibullah Habibullah Hamzah Gunawan Herlina Kunthi Prabawati Ika Wulandari Ilma Nurhasanati Jelly Kurnia Telaumbanua Juni Artha Siallagan Kharisma Apriliana Putri Kinarona Ekanareswari Susilo Kylie The Kai Li Liza Lofia Sandra Luh Gde Ana Pertiwi Lutfiah Yuliana Made Surya Aditya Made Surya Aditya Mariana Mariana Mariela Susana Leta Meliana Sinta Dewi Mohd Norullah Ab Razak Muhammad Khodry Rusadi Nadya Putri Ayu Darmawati Nugraeni Nugraeni Nurfadilla Nurfadilla Nurul Hidayatussholikhah Odilia Trisindy Beo Olivia Riska Ramadhani Petrus Wahyudi Prashanth Beleya Puji Aledya Angguna Putri Nurmalasari Rambio Hasiholan Manalu Rasti Kristanti Daramena Ratri Paramitalaksmi Ratri Paramitalaksmi Ratri Paramitalaksmi Rika Setyaningsih Rochmad Bayu Utomo Sari, Ervita Puspita Satria Pinayungan Nugroho Putra Shintike Indriyani Lahundo Siltia Murti Siska Merdiana SRI UTAMI Stefanus, Carlos Deo Tri Cahyani Trirahmadi Minsyahnaz Utikawati, Anggi Vallentiasafita Tutu Sari Vivia Anggita Widia Rahma Warnika Wildan Ari Wiguna Winny Chrisanti Tarigan Yudas Tadius Andi Candra Yuliano Osvaldo Lado Yunita Making Zaenal Wafa Zainnita Julia Qhoirunnisa