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All Journal Resona : Jurnal Ilmiah Pengabdian Masyarakat Scientific Journal of Reflection : Economic, Accounting, Management and Business SENTRALISASI Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) ANALISIS - SCIENTIFIC JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND ACCOUNTING Mitra Mahajana: Jurnal Pengabdian Masyarakat Unram Journal of Community Service (UJCS) Journal Of Human And Education (JAHE) CONSEN: Indonesian Journal of Community Services and Engagement Media Bina Ilmiah Scientific Journal of Management and Business
Santy Permata Sari
Universitas Flores
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : SENTRALISASI

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The Effect of Electronic Word of Mouth on Social Media and The Attraction of Bena Traditional Village Tourism on Tourist Visiting Decisions Jamu, Maria Endang; Sari, Santy Permata
SENTRALISASI Vol 11, No 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i1.1534

Abstract

The purpose of this research is to examine the impact of electronic word of mouth on social media, as well as the impact of tourist attractions in the traditional hamlet of Bena on visitor decision-making. The descriptive and quantitative research methods were applied. The sampling method utilized is purposive sampling, with the informants being visitors who have visited Bena's traditional village. The findings revealed that social media and electronic word of mouth (E-WOM) in tourism destinations influenced tourists' decisions to visit Bena's traditional village. The findings of this study suggest that pleasant experiences of visiting the Bena Traditional Village, which are shared on social media platforms such as Facebook, Instagram, and WhatsApp, have a significant impact on the number of visitors to these attractions by social media users.
The Effect of Electronic Word of Mouth on Social Media and The Attraction of Bena Traditional Village Tourism on Tourist Visiting Decisions Maria Endang Jamu; Santy Permata Sari
SENTRALISASI Vol. 11 No. 1 (2022): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v11i1.1534

Abstract

The purpose of this research is to examine the impact of electronic word of mouth on social media, as well as the impact of tourist attractions in the traditional hamlet of Bena on visitor decision-making. The descriptive and quantitative research methods were applied. The sampling method utilized is purposive sampling, with the informants being visitors who have visited Bena's traditional village. The findings revealed that social media and electronic word of mouth (E-WOM) in tourism destinations influenced tourists' decisions to visit Bena's traditional village. The findings of this study suggest that pleasant experiences of visiting the Bena Traditional Village, which are shared on social media platforms such as Facebook, Instagram, and WhatsApp, have a significant impact on the number of visitors to these attractions by social media users.
Co-Authors Abubekar, Munawar Ayub, Rahmawati Baka, Bernadetha Serlina Dhawe, Vinsensia Dhoe, Veronika Dolle, Arnoldus Yansen Gabriel Tanusi Gore, Oktavianus Hariyanti, Nunung Ja, Lestiana Susana Lambertus Langga Leba', Fransiska Kristina Lengga, Dominika Lilita Maria Endang Jamu Maria Helena Carolinda Dua Mea Mei, Yewa Yunilisa Menge, Theresia Ndopo, Helena Widya Astuti Oktavia, Annamaria Tania Payu, Alexarina Pecking, Maria Winarti Sirapati Rafael Octavianus Byre Ragha, Martina Yasinta Sara, Angela Sika, Helmina Tola, Damian Yohanes Viktorius Lewo Iri Yulita Londa Yulius Laga