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All Journal Agrointek agriTECH Indonesian Journal of Biotechnology AGRARIS: Journal of Agribusiness and Rural Development Research Agro Ekonomi Jurnal Sosial Ekonomi Kelautan dan Perikanan Agroindustrial Journal Aceh International Journal of Science and Technology AGRARIS: Journal of Agribusiness and Rural Development Research

Dyah Ismoyowati, Dyah

Departemen Teknologi Industri Pertanian, Fakultas Teknologi Pertanian, Universitas Gadjah Mada, Jl. Flora No. 1, Bulaksumur, Yogyakarta 55281

Author-ID : 2649610

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

Published : 21 Documents Claim Missing Document

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Articles

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Developing Coffeeshop Improvement Strategy by Considering Voice of Customer Abhiseka Pandya; Dyah Ismoyowati; Suharno Suharno
Agroindustrial Journal Vol 7, No 2 (2020)
Publisher : APTA and DTIP FTP UGM

The improvement strategy of coffee shop was created by first analyzing the quality of product, service, and pricing of coffee shop to determine the customer requirements using questionnaire. 105 customers of Legend Coffee filled the questionnaire. From 30 attributes, 13 of them needed improvement as their performance rating were below their respective importance, thus resulted in low customer satisfaction. Some product quality and service attributes located in the Concentrate Here quadrant, which requires immediate improvement. Based on those results, then strategic improvements will be made with management using QFD. The highest prioritized improvement strategies are increase in human resources with training in accordance with the job description, increase supervision of each division, and clearer preparation and more detailed SOPs. Improvement strategies then developed based on the voice of the customer with a discussion with management.

Developing an Ingredient Branding Strategy Applied to Pigmented Rice Commodity Shafira Wuryandani; Dyah Ismoyowati; Endy Suwondo
AGRARIS: Journal of Agribusiness and Rural Development Research Vol 8, No 1: January-June 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v8i1.12013

Pigmented rice agroindustry has just started its market development, thus require a branding strategy. It may apply an ingredient branding strategy that can increase brand awareness and equity of pigmented rice by highlighting the ingredients. This paper discussed the developing strategy of pigmented rice products using the Customer-Based Brand Equity Model (CBBE). The brand awareness and loyalty survey was conducted to analyze the pigmented rice brand equity. The survey also explored branding media to increase consumers’ brand equity. The survey captured 261 respondents from various cities in Indonesia. The results of the t-test showed a significant difference between regular and occasional consumers. The CBBE diagnosis indicated that the producer should highlight antioxidants, anthocyanin, and other health benefits through advertising, word of mouth, health-related campaigns, and informative packaging.

Faktor-faktor yang Memengaruhi Persepsi Petani Beras Hitam Lokal di Daerah Istimewa Yogyakarta Yanis Rahmasari Putri; Dyah Ismoyowati; Jumeri Jumeri
agriTECH Vol 42, No 2 (2022)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Penelitian ini bertujuan untuk mengetahui persepsi petani DIY terhadap beras hitam lokal, faktor-faktor yang memengaruhinya, serta mengetahui willingness to accept (WTA) petani. Persepsi petani terhadap beras hitam lokal beserta faktor-faktor yang memengaruhi serta WTA dapat menjadi rujukan untuk penyusunan strategi pemasaran. Metode pengumpulan data dilakukan dengan teknik purposive dan snowball sampling melalui pemberian kuesioner dan wawancara kepada petani beras hitam di Kabupaten Sleman, Bantul, dan Gunungkidul. Dari hasil analisis data, diketahui bahwa dari aspek biaya produksi, risiko kegagalan, kebutuhan air dan nutrisi, keberlanjutan produksi, kemudahan pemeliharaan, dan umur tanaman beras hitam sama saja dengan varietas beras lain. Sedangkan dari aspek produktivitas beras hitam lebih rendah dibanding dengan varietas beras lainnya. Faktor yang paling memengaruhi persepsi petani adalah faktor harga dengan nilai eigenvalue 3,616, kemudian faktor distribusi (1,669), faktor sosialisasi (1,422), faktor biaya produksi (1,212) serta faktor keunggulan produk (1,060). Dari perhitungan WTA, harga minimum yang petani bersedia terima adalah Rp19.800,00.

Analisis Saluran Pemasaran dan Marjin Pemasaran Beras Hitam di Kabupaten Bantul 'Afiifah Aris Putri; Dyah Ismoyowati; Agung Putra Pamungkas
agriTECH Vol 42, No 2 (2022)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Kabupaten Bantul merupakan penghasil beras hitam terbanyak di D.I. Yogyakarta. Saat ini sudah mulai masuk pesaing bisnis beras hitam dari luar D.I. Yogyakarta, sehingga pelaku bisnis beras hitam di Bantul perlu untuk meningkatkan daya saing supaya tetap dapat bertahan. Penelitian ini bertujuan untuk 1) mengidentifikasi lembaga pemasaran, 2) mengetahui pola saluran pemasaran, 3) mengetahui besarnya marjin pemasaran dan bagian petani dari pemasaran beras hitam di Kabupaten Bantul. Penelitian menggunakan metode analisis deskriptif serta perhitungan nilai marjin pemasaran dan bagian petani. Hasil penelitian menunjukkan bahwa lembaga pemasaran yang terlibat dalam saluran pemasaran beras hitam di Kabupaten Bantul ada 4, yakni petani, pengepul, distributor dan pengecer. Pola saluran pemasaran beras hitam yang ada di Kabupaten Bantul terdapat 4 pola saluran pemasaran. Besarnya marjin pemasaran dan bagian petani saluran pemasaran 1 yakni Rp0 dan 100%, saluran pemasaran 2 Rp7.371 dan 65,72%, saluran pemasaran 3 Rp9.970 dan 60,12%, dan saluran pemasaran 4 Rp17.200 dan 40,10%.

Nutritional Content in Snack Food: Consumer Perceptions and Behaviors Rosa Amalia; Dyah Ismoyowati; Guntarti Tatik Mulyati
Agroindustrial Journal Vol 8, No 2 (2021)
Publisher : APTA and DTIP FTP UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/aij.v8i2.76731

People's lifestyles encouraged them to devour the main dish in a short amount of time. It demonstrated the value of snack foods as a source of supplementary energy. To present an example of marketing agro-industry in some healthy snack foods for college student, it was necessary to understand consumer behaviors regarding sugar intake in snacking. The marketers need to understand the customer perceptions and behaviors towards nutritional content in snack foods to create healthy snack food. The aims of this study were: 1) to analyze the consumer perceptions and behaviors of nutritional content in snack food products; 2) to identify dominant factors which affect the consumption of snack food products. The study was conducted on 200 respondents of college students. Snack foods were commonly consumed by college students, who were classified as adolescents, in between substantial meals. Descriptive statistics and Principal Component Analysis (PCA) were performed. Consumer impressions on a preliminary assessment of the nutrition label, which includes sugar components, were determined using descriptive statistics. Furthermore, PCA was performed to identify the main consumer characteristics that affect snacking, allowing the impact of sugar content on snack food consumption. The results indicated that the consumers were concerned enough about eating nutritious meals. Consumers, on the other hand, rarely read nutrition labels. The "benefit" and "wants" factors were the most important elements affecting consumer snack food intake. The nutritious composition of snack foods, on the other hand, did not affect snack food consumption. The consumers were unconcerned about the sugar content in snack food.

The Implementation of Activity-Based Costing on Black Rice Supply Chain in Sleman District, Yogyakarta Anggriani Dwi Putriasih; Dyah Ismoyowati; Endy Suwondo
Agroindustrial Journal Vol 8, No 2 (2021)
Publisher : APTA and DTIP FTP UGM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/aij.v8i2.76732

As the primary rice consumers, Indonesians, especially people in Yogyakarta, particular consumers progressively changed their carbohydrate intake from white rice to black rice because of human health benefits. Consequently, from 2015 to 2018, Yogyakarta black rice farm extended its arable land, production, and productivity to fulfill the demand. The research aims to help the actor of business to supervise the activities, wasting higher costs and reducing the profit by analyzing the logistics cost structure along the black rice supply chain with Activity-Based Costing (ABC). The results found that the highest cost proportion of farmers (63.57%), farmer groups (69.97%), and distributors (50.47%) take place in the material handling activity. In comparison, retailers spend most of the cost on inventory activity (64.29%).

Study of Modernization of Distillation Units and Applications of Nonlinear ROI Equity Model: A Case of Gayo Lues Patchouli Value Chain Juanda Juanda; Lilik Sutiarso; Moch Maksum; Dyah Ismoyowati
Aceh International Journal of Science and Technology Vol 8, No 3 (2019): December 2019
Publisher : Graduate Program of Syiah Kuala University

The inequity of benefits among actors in the Indonesian patchouli value chain has been taking place for decades. This phenomenon has made distillers unable to guarantee the patchouli oil quality, one of the essential things in the global market. The objective of this study was to evaluate effects of modernization of distillation units and applications of a nonlinear return on investment (ROI) equity model to the financial performance of actors in the value chain to help the government together with the actors making the correct decisions and policies in the development of patchouli oil business. The study was done in the Gayo Lues District, Aceh, Indonesia. The findings indicate that the distillers get the least benefits (the lowest ROI) among actors in the Gayo Lues value chain. Moreover, modernization of the distillation units can increase the ROIs of the actors in the value chain. But, to observe how to establish equity among the actors, a nonlinear ROI equity model was developed. To make ROIs of the actors equal, outputs of the model recommend that the ideal patchouli oil share ratio between farmers and distillers is around 3.3 – 3.4: 1. Outputs of the model also suggest that both net gross and profits per kg of medium middlemen should be increased, while both net and gross profits per kg of large middlemen should be decreased.

Millennials' Consumer Behavior in the Coffee Agroindustry: The Effect of Consumer Attitudes on Purchasing Decisions Dyah Ismoyowati; Shafira Wuryandani; Fadhila Kurnia Wijayanti
agriTECH Vol 43, No 1 (2023)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.66577

Enjoying a good cup of coffee is gaining popularity among Indonesian millennials, particularly in metropolitan areas, with an annual growth rate of 6% in the last decade. Therefore, this study aimed to provide information for adjusting coffee shop marketing strategies by estimating the influence of consumer attitudes, in particular, motivation and perception, and lifestyle, on their purchasing decisions. We sampled 153 individuals (majorly aged 25 to 27 years, with a slight bias toward females) in Yogyakarta, Java, using an online survey with 33 questions on consumer attitudes, along with four demographic questions. The responses were converted to a Likert score and analyzed using multiple linear regression. Our results demonstrate that the consumer attitudes investigated collectively explained ~41%, with motivation and perception being the dominant factor (F = 51,401 ; p < 0.05). It showed that motivation and perception, and lifestyle variables significantly affected coffee shop purchasing decisions among millennials in Yogyakarta. At the same time, the F test revealed that they had a combined effect significantly. Therefore, coffee shop owners must consider consumers' motivation and perception, and lifestyle to increase millennial coffee shop consumers' loyalty in Yogyakarta.

Analysis of Consumers' Perception on Purchase Decisions of Takeaway Coffee Drinks in Yogyakarta Fauzia Adni Alita; Dyah Ismoyowati; Wagiman Kastawiyana
agriTECH Vol 43, No 2 (2023)
Publisher : Faculty of Agricultural Technology, Universitas Gadjah Mada, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/agritech.55875

This study aimed to determine and analyze the effect of brand image, product, price perception, and preference on purchase decisions of takeaway coffee. The research analyzed variables that most influence purchase decisions of coffee drink takeaway in Yogyakarta and the effect of each independent variable. Data were collected using an online questionnaire from individuals who have purchased takeaway coffee drinks in Yogyakarta more than once. The sample size was 100 respondents, selected using non-probability sampling techniques with the purposive sampling method. The other process was analyzing data by employing a multiple regression approach. The results showed that brand image and product positively affected purchasing decisions with t-count values of 2.340 and 2.715 and significant levels of 0.008 and 0.006, respectively. Price perception reversely influences purchasing decisions, with a t-value of 1.626 and a significance level of 0.107. Preference positively affected purchasing decisions with a t-value of 5.605 and a significance level 0,000. Furthermore, brand image, product, price perception, and preference positively affected purchasing decisions, with an F value of 65.334 and a significance level 0.000. (6) The magnitude of brand image, product, price perception, and perception of takeaway coffee drinks on purchasing decisions (adjusted R 2 ) is 0.504. Considering these results, the regression equation obtained was Y = -0,177 + 0,293X1 + 0,273X2 + 0,320X3 + 5,550D1 + e.

Korean Restaurants’ Consumer Needs Based on Marketing Mix Through the Kano Model Caesarilla Maggie Zavira; Dyah Ismoyowati; Henry Yuliando
AGRARIS: Journal of Agribusiness and Rural Development Research Vol. 9 No. 1: January-June 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/agraris.v9i1.184

A proliferation of Korean restaurants in Yogyakarta can be seen over the past few years, each with its unique concept. However, a survey on Google Star Rating suggests that not all of these restaurants are sustainable. The significant discrepancy between expectations and actual satisfaction of consumers is likely a contributing factor. Moreover, intense competition exists between these restaurants. This study aims to identify which aspects of marketing—such as product, price, place, promotion, people, process, and physical evidence—influence Korean restaurants’ consumer needs. Using the Kano model, consumer satisfaction was analyzed by classifying consumer needs into attractive, must-be, one-dimensional, indifferent, reverse, or questionable categories. Purposive and snowball sampling methods were employed to select 100 respondents to complete a questionnaire. The results unveiled that four of the seven marketing mix attributes needed by Korean restaurants’ consumers fell into the one-dimensional category. The features consisted of physical evidence (clean dining room), people (clean and tidy employee appearance), product (good taste), and process (timely service). Furthermore, the attributes of unique offers (D1); fast service (F2); menu information, ingredients, how to cook it (E3); and affordable food prices (B1) contributed to greater consumer satisfaction. These attributes boosted consumer satisfaction by 80%, 79.8%, 74.5%, and 73.7%, respectively.

Co-Authors 'Afiifah Aris Putri Abhiseka Pandya Adi Djoko Guritno, Adi Djoko Agung Putra Pamungkas Anggriani Dwi Putriasih Bety F.L. Caesarilla Maggie Zavira Dio N. Wijaya Endy Suwondo Fadhila Kurnia Wijayanti Fauzia Adni Alita Febri Adi Susanto Guntarti Tatik Mulyati Henry Yuliando Juanda Juanda Jumeri Jumeri Jumeri Jumeri Kilana Putri Anindita Kuncoro Harto Widodo Lilik Sutiarso Masayuki Matsuoka Moch Maksum Moch Maksum Mochammad Maksum Mohammad Affan Fajar Falah Probowati, Banun Diyah Rosa Amalia Shafira Wuryandani Shyntia Atica Putri Slamet Hartono Sri Widodo Suharno Suharno Suhendra Suhendra Sylvia, Teny Tenny Sylvia Teny Sylvia Tri Rini Nuringtyas Wagiman Kastawiyana Yanis Rahmasari Putri Yekti Asih Purwestri

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