Article Per Year (5 Year)
p-Index From 2021 - 2026
2.99
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Paradigma Ekonomika MIX : Jurnal Ilmiah Manajemen Jurnal Ilmiah Universitas Batanghari Jambi Jurnal Kebijakan Perikanan Indonesia Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Journal of Business Studies and Management Review EJOIN : Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Jurnal Media Akademik (JMA) Jurnal Pengabdian Masyarakat Horizon: Indonesian Journal of Multidisciplinary International Journal of Economics, Business and Innovation Research
Andang Fazri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 20 Documents
Search

 1   2 
PENGARUH ONLINE CUSTOMER RATING DAN REVIEW TERHADAP KEPUTUSAN PEMBELIAN PRODUK MAKANAN PADA LAYANAN SHOPEEFOOD DI KOTA JAMBI M. Sophan Jamil; Andang Fazri; Yenny Yuniarti
Jurnal Media Akademik (JMA) Vol. 3 No. 10 (2025): JURNAL MEDIA AKADEMIK Edisi Oktober
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/5n194f51

Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana dan bagaimana Online Customer Rating dan Online Customer Review terhadap keputusan pembelian produk makanan pada layanan ShopeeFood di Kota Jambi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif. Sampel penelitian berjumlah 96 responden yang ditentukan dengan teknik purposive sampling, yaitu mahasiswa Fakultas Ekonomi dan Bisnis Universitas Jambi yang pernah menggunakan layanan ShopeeFood. Data dikumpulkan melalui kuesioner online dan dianalisis menggunakan SPSS versi 25 melalui uji validitas, reliabilitas, asumsi klasik, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa baik Online Customer Rating maupun Online Customer Review berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Nilai koefisien determinasi (Adjusted R²) sebesar 0,473 menunjukkan bahwa 47,3% variasi keputusan pembelian dapat dijelaskan oleh kedua variabel tersebut, sementara sisanya dipengaruhi oleh faktor lain di luar penelitian ini. Dengan demikian, semakin baik penilaian dan ulasan yang diberikan pelanggan terhadap produk makanan di ShopeeFood, maka semakin tinggi pula kecenderungan konsumen untuk melakukan pembelian.
PERSEPSI PELAKU UMKM TERHADAP PERAN PARTO ID DALAM MENINGKATKAN DAYA SAING USAHA DI ERA DIGITAL Bela Septia Ningsih; Johannes; Andang Fazri
Jurnal Media Akademik (JMA) Vol. 3 No. 10 (2025): JURNAL MEDIA AKADEMIK Edisi Oktober
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/hyxn9f19

Abstract

Tujuan penelitian ini adalah menganalisis pemahaman UMKM terhadap penggunaan Parto.id, mengidentifikasi kendala penggunaannya, menganalisis peran aplikasi dalam aspek operasional, keuangan, dan pemasaran, mengetahui pengaruhnya terhadap produktivitas, serta melihat pandangan UMKM terhadap keberlanjutan penggunaan aplikasi tersebut. Penelitian ini menggunakan metode kualitatif fenomenologi dengan data primer yang diperoleh melalui Focus Group Discussion (FGD) yang melibatkan tujuh peserta dari berbagai sektor usaha. Hasil penelitian menunjukkan bahwa UMKM memahami manfaat strategis Parto.id, seperti peningkatan visibilitas produk, keamanan transaksi, dan perluasan akses pasar digital. Kendala utama yang dihadapi antara lain rendahnya literasi digital, keterbatasan perangkat dan jaringan internet, serta kurangnya pendampingan teknis secara berkelanjutan. Aplikasi ini terbukti berkontribusi dalam penataan operasional usaha, pencatatan keuangan yang lebih tertib, dan optimalisasi strategi pemasaran, termasuk keterlibatan dalam sistem pengadaan pemerintah. Secara keseluruhan, UMKM memandang penggunaan Parto.id memiliki potensi keberlanjutan tinggi apabila disertai pengembangan fitur yang relevan dan dukungan pelatihan berkelanjutan dari pihak pengembang maupun pemerintah
Building Corporate Value Through Green Finance and Environmental Performance Lubis, Tona Aurora; Yuliusman; Andang Fazri; Muhammad Haris Saputra
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2402

Abstract

This study aims to analyze the Impact of Green Finance and Environmental Performance on Firm Value through Financial Performance. This objective is described as: 1) Analyzing the influence of Green finance, environmental performance and financial performance on firm value in Consumer Non-Cyclicals Sector Companies for the 2020-2023 Period 2) Analyzing the influence of Green finance and environmental performance on financial performance in Consumer Non-Cyclicals Sector Companies for the 2020-2023 Period 3) Analyzing the influence of Green finance and environmental performance on firm value through financial performance as a mediating variable in Consumer Non-Cyclicals Sector Companies for the 2020-2023 Period. This study is a quantitative study using SEM PLS. The results show that environmental performance has a positive and significant effect on financial performance, and financial performance is proven to have a strong and significant effect on firm value, while environmental performance does not directly affect firm value without the mediation of financial performance; On the other hand, Green Finance does not have a significant influence on either financial performance or company value, and is not proven to mediate the relationship, so it can be concluded that financial performance is a key factor that mediates the influence of environmental performance on company value, while green finance has not shown a significant contribution in the context of Consumer Non-Cyclicals sector companies in Indonesia for the period 2020–2023.
Examining Corporate Image Mediating Role Between Promotion and Household Interest at Tirta Mayang Drinking Water Corporate, Jambi City, Indonesia Siagian, Sahat Parulian; Johannes, Johannes; Fazri, Andang
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12502

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Promosi terhadap Minat Rumah Tangga dalam pemasangan sambungan pipa di Kota Jambi, Perumda Air Minum Tirta Mayang Kota Jambi (PAMTM). Sebanyak 156 responden disurvei menggunakan kuesioner terstruktur. Penelitian ini menggunakan Partial Least Square (PLS) untuk menganalisis data, dengan uji awal pada model luar untuk validitas dan reliabilitas sebelum melanjutkan ke uji hipotesis. Oleh karena itu, kami menganalisis data dengan model dalam yang melibatkan uji R-square dan F-square (ukuran efek F2). Temuan menunjukkan bahwa Promosi Berpengaruh Langsung Terhadap Kepentingan Rumah Tangga dan dimediasi oleh Citra Perusahaan. Oleh karena itu, kami menyarankan agar PAMTM secara strategis meningkatkan upaya promosinya untuk meningkatkan calon rumah tangga menjadi pelanggan dan menghentikan penggunaan sumber daya air sumur yang tidak memenuhi baku mutu air. PAMTM dalam hal ini hendaknya berkolaborasi dengan institusi terkait di tingkat pemerintah daerah, khususnya dalam mencapai tujuan pembangunan berkelanjutan (SDGs). Dengan begitu, PAMTM akan memperoleh keuntungan bisnis karena pelanggannya akan bertambah, dan pada saat yang sama, tujuan sosialnya akan tercapai, seperti penyediaan air bersih untuk masyarakat.
Pengaruh Promosi Gratis Ongkir dan Countdown Time terhadap Impulse Buying pada Aplikasi Shopee Krisito, Renol Elmi; Musnaini, Musnaini; Fazri, Andang; Khotib, Wahyudil
Innovative: Journal Of Social Science Research Vol. 4 No. 3 (2024): Innovative: Journal Of Social Science Research (Special Issue)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i3.12706

Abstract

Perkembangan digital marketing saat ini menerapkan sistem pemasaran yang berorientasi pada perubahan tingkah laku calon konsumen. Dalam situasi pemasaran saat ini untuk menambah daya minat beli konsumen, marketplace online terkadang memberikan harga yang kompetitif, promo pengurangan biaya pengiriman bahkan sampai gratis, promo diskon, dan promo diskon berbasis Countdown Timer. Tujuan dari Penelitian ini adalah untuk menganalisa pengaruh promosi gratis ongkir, countdown time terhadap impulse buying, dan untuk menganalisa pengaruh promosi gratis ongkir, countdown time, terhadap impulse buying melalui flash sale. Penelitian ini merupakan penelitian kuantitatif, dengan menggunakan metode penelitian eksplanatori (explanatory research) yang bertujuan untuk menguji hipotesis yang telah dirumuskan sebelumnya dan hasil penelitian akan dapat menjelaskan hubungan kausal antar variabel dengan cara menguji hipotesis. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner dengan skala likert 5 poin. Cara pengambilan sampel yang digunakan dalam penelitian ini adalah dengan menggunakan teknik Nonprobability sampling yaitu Snowball Sampling. Alat analisis data yang digunakan adalah Analisis Deskriptif, PLS (Partial Least Square), Evaluasi Model Pengukuran (Inner Model) dan Evaluasi Model Pengukuran (Outer Model).
Pengaruh Kompetensi Kerja dan Komitmen Organisasi Terhadap Kinerja Guru Dimediasi Motivasi Berprestasi pada Sekolah Dasar Negeri 47 Kota Jambi Armawati, Yulis; Rosita, Sry; Fazri, Andang
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 2 (2024): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i2.5326

Abstract

This research aims to describe the competency, organizational commitment, achievement motivation and performance of teachers at State Elementary School 47 in Jambi City, as well as examining the influence of competency and organizational commitment on teacher performance both directly and indirectly through achievement motivation. The unit of analysis for this research is the 47th State Elementary School in Jambi City with a population of 52 teachers. The research uses a quantitative approach with survey methods and uses Partial Least Square (PLS) data analysis. The research results show that competence directly or indirectly through achievement motivation has a positive and significant influence on teacher performance. Then organizational commitment only has a direct influence on teacher performance, while indirectly through motivation it does not have a significant influence on teacher performance
The INFLUENCE OF PRICE AND SERVICE QUALITY ON CUSTOMER LOYALTY OF INTERNET SERVICE PROVIDERS IN KOTA JAMBI Gufron; Johannes, Johannes; Fazri, Andang
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.51917

Abstract

This study aims to analyze the influence of price and service quality on customer loyalty toward internet service providers in Jambi City, with digital dependency as a moderating variable. The rising penetration of internet usage has intensified competition among service providers, making pricing strategies and service quality critical factors in retaining customers. A quantitative approach was employed through a survey of 384 customers, and data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that both price and service quality have a positive and significant effect on customer loyalty, with service quality exerting a stronger influence than price. Digital dependency significantly moderates the relationship between price and customer loyalty, weakening its impact, whereas in the relationship between service quality and customer loyalty, it significantly strengthens the effect. These findings indicate that among customers with high levels of digital dependency, service quality becomes a more dominant factor than price. The implications of this study emphasize the need for internet service providers to combine competitive pricing strategies with continuous improvement in service quality, while also considering customers’ levels of digital dependency when designing effective retention strategies.
CHANGE MANAGEMENT IN THE RESTRUCTURING OF LPTIK INTO THE ICT SERVICE UNIT (UPA TIK) AT THE UNIVERSITY OF JAMBI (STRATEGIES, CHALLENGES, AND OPPORTUNITIES) Rusman; Adriani, Zulfina; Fazri, Andang
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.53151

Abstract

Organizational restructuring serves as one of the key strategies to enhance the effectiveness of higher education governance, particularly in responding to the demands of digital transformation and national policies. This research aims to analyze change management in the restructuring of the Information and Communication Technology Development Agency (LPTIK) into the Technical Implementation Unit for Information and Communication Technology (UPA TIK) at Jambi University. The study focuses on the characteristics of the change, the change management strategies implemented, the challenges encountered, and the strategic opportunities arising from the restructuring. This research employs a qualitative approach using a case study method. Data collection was conducted through in-depth interviews with university leaders, UPA TIK leadership and staff, as well as information technology service users, complemented by document analysis. Data analysis was performed thematically, linking empirical findings to change management theories, including Lewin's model, Kotter's model, ADKAR, and McKinsey 7S. The findings indicate that the restructuring of LPTIK into UPA TIK constitutes a policy-driven and incremental organizational change, emphasizing structural adjustments and coordination pathways rather than comprehensive transformations in work processes and organizational culture. The implemented change management strategies were predominantly administrative and stability-oriented, successfully maintaining the continuity of information technology services in the short term. However, comprehensive implementation of change leadership, human resource management, persuasive communication, and change reinforcement systems remains lacking. This condition has led to symbolic resistance among staff and poses risks to the sustainability of the change in the long term. This study produces a conceptual model of change management, demonstrating that the success of organizational restructuring in higher education institutions is not solely determined by structural changes but is heavily dependent on the quality of change management strategies as a mediating variable. These findings contribute conceptually to the study of change management in higher education and provide practical implications for managing organizational restructuring in state universities.
Dampak Kualitas Layanan dan Kualitas Produk Terhadap Loyalitas Nasabah Melalui Kepuasan Nasabah PT Asuransi Jiwa BCA Life di Provinsi Jambi Putri, Bella Maysi; Octavia, Ade; Fazri, Andang
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5373

Abstract

This study employs a quantitative approach with the aim of analyzing the influence of service quality and product quality on customer loyalty, with customer satisfaction serving as the intervening variable. The study was conducted among customers of PT Asuransi Jiwa BCA Life in Jambi Province. The independent variables in this study include service quality and product quality; the dependent variable is customer loyalty; and customer satisfaction acts as the intervening variable. Data collection was conducted by distributing questionnaires to customers who served as research respondents. The questionnaire was designed using a Likert scale to measure respondents’ perceptions of each indicator for service quality, product quality, customer satisfaction, and customer loyalty. The data obtained are primary data collected directly from the respondents. Data analysis was performed using the Partial Least Squares-based Structural Equation Modeling (SEM-PLS) method with the SmartPLS software. The analysis stages included testing the outer model to assess the validity and reliability of the research instruments, as well as testing the inner model to analyze the relationships between variables and test the research hypotheses. A test of the mediating effect of customer satisfaction was conducted to determine its role in mediating the influence of service quality and product quality on customer loyalty.
The Influence of Customer Experience and Service Quality on Customer Satisfaction in Micro Culinary Businesses in Jambi City Lestari, Suci Ayu; Octavia, Ade; Fazri, Andang
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5386

Abstract

Service towards customer satisfaction in micro culinary businesses in Jambi City. This study uses a quantitative approach with a descriptive-verificative design. The research population includes all micro culinary businesses in Jambi City, totaling 22,295 units in 2025, while the research sample consists of 100 customers selected using purposive sampling based on certain criteria. Data were collected through a questionnaire with a Likert scale. Data analysis was conducted through classical assumption tests to ensure model feasibility, followed by multiple linear regression analysis to examine the influence of each independent variable on the dependent variable. The research results indicate that customer experience has a positive and significant effect on customer satisfaction. Service quality has a positive and significant effect on customer satisfaction. Simultaneously, customer experience and service quality have a significant effect on customer satisfaction (F=50.937; p=0.000) with a coefficient of determination of 51.20%. These findings indicate that improving customer experience and service quality can be important factors in increasing customer satisfaction in micro culinary businesses in Jambi City. This study recommends that micro culinary business operators consistently improve service quality and customer experience in order to optimize customer satisfaction and business sustainability.
Co-Authors Ade Octavia Al-Shehari, Azzam Ali Mohammed Hazea Alfian, Egi Rama Ali Suman Aminart, Sintia Armawati, Yulis B, Sylvia Kartika Wulan Bastian, Eriko Fedrick Bela Septia Ningsih Ervina Oktavia Rizki F. Husni Hasbullah, F. Husni Faisal Riza, Faisal Fitriaty, Fitriaty Gufron Harto, Muji Hendryaldi, Hendryaldi Ida Masriani, Ida Ihkam, Febrianto Al Irmanelly, Irmanelly Januardi, Kristanto Johannes Johannes johannes johannes Khotib, Wahyudil Korta, Omar Krisito, Renol Elmi Kurniawan, Adli Lestari, Suci Ayu M. Sophan Jamil Mala Fithriani Aira, Dian Muhammad Haris Saputra Muhammad Ridwansyah musnaini musnaini Nesa, Neda Wiliya Putri, Bella Maysi Rusman Seftiani, Azia Siagian, Sahat Parulian Sry Rosita Susi Desmaryani, Susi Tona Aurora Lubis Waehama, Firadao Wilda Julianti Yacoob, Zulnaidi Yenny Yuniarti Yuliusman Zulfina Adriani