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Febriansyah Febriansyah
Fakultas Ekonomi Institut Teknologi dan Bisnis Kalbis
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Implementation of Social Media Marketing, Brand Trust, Brand Satisfaction in Increasing Consumer Loyalty to Skincare Products Sidabutar, Henny; Febriansyah Febriansyah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 2 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (November - Desember 2024)
Publisher : Dinasti Review

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Abstract

Social media also helps in the dissemination of promotional information and product usage experiences. The development of the beauty and skincare industry has become significant due to the awareness of the importance of maintaining healthy skin, especially in urban areas with high levels of pollution. The use of skincare products has become an inevitable trend, both among women and men, including children who are starting puberty. Price factors, promotions, product quality, and recommendations from close people greatly influence the decision to purchase skincare products. The beauty industry in Indonesia, which is the third largest market in Asia, shows great potential with increasing export levels. Awareness of skincare not only provides physical benefits but also positive psychological impacts, such as increasing self-confidence and providing relaxation. Thus, skincare practices have become an important part of a healthy and sustainable lifestyle.
PENGARUH TAGLINE KAMPUS BERTAUHID DALAM MEMBENTUK KARAKTER MAHASISWA UNIVERSITAS DJUANDA Bayu Sang Aji Pangestu; Muhamad Zakki Algifari; Muhammad Ijlal Alamin; Raja Aybeun Daffa Sayanda; Ratu Agny Aprilia; Rizky Bani Yusna; Febriansyah Febriansyah; Rami Arum Dinasti; Edward Ayubi; Muhammad Teguh Dwi Rizki
Jurnal Intelek Insan Cendikia Vol. 2 No. 1 (2025): JANUARI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Pembentukan karakter mahasiswa di lingkungan perguruan tinggi merupakan salah satu aspek penting dalam menciptakan lulusan yang tidak hanya cerdas secara akademis, tetapi juga memiliki moralitas dan etika yang tinggi. Universitas Djuanda, melalui tagline “Kamp us Bertauhid,” berusaha menjadikan nilai-nilai keagamaan, khususnya tauhid, sebagai landasan utama dalam pendidikan dan pembentukan karakter mahasiswanya. Penelitian ini bertujuan untuk mengeksplorasi efektivitas tagline “Kampus Bertauhid” dalam membentuk karakter dan perilaku mahasiswa Universitas Djuanda. Hasil penelitian ini menjelaskan Tagline "Kampus Bertauhid" di Universitas Djuanda berperan sangat penting dalam membentuk karakter mahasiswa. Melalui internalisasi nilai-nilai ketauhidan dalam berbagai kegiatan akademik dan non-akademik, mahasiswa diharapkan dapat mengembangkan karakter yang kuat, religius, dan berintegritas
Co-Authors Aframa Yeni Bayu Sang Aji Pangestu Dianto, Ahmad Edward Ayubi Ervina Suhendar Fadhil Mahesa Ali Fatimah Nur Khilafah Finiarti Finiarti Gerry Triputra Idy Wardah Khairun Nisa Bunaiya Kusbianto Kusbianto Muhamad Zakki Algifari Muhammad Chairil Abdul Aziz Muhammad Ijlal Alamin Muhammad Teguh Dwi Rizki Mujahidah Afifah Oryza Sativa Raja Aybeun Daffa Sayanda Rami Arum Dinasti Ratu Agny Aprilia Rizky Bani Yusna Rukmini Rukmini Sidabutar, Henny Sutarto Sutarto Tazkia Riska Alviana Azhari Tiara Lie Kamilatin Wisnu Adam Yonatan Widiyanto ZULIAH, AZMIATI