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All Journal IQTISHODUNA El Dinar Jurnal Ekonomi Modernisasi Jurnal Dimensi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS MABIS: Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Golden Ratio of Marketing and Applied Psychology of Business Wadiah : Jurnal Perbankan Syariah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JURNAL MANAJEMEN DAN BISNIS INDONESIA
Fani Firmansyah
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : El Dinar

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PENGARUH BRAND IMAGE TERHADAP LOYALITAS NASABAH DALAM MENGGUNAKAN JASA PERBANKAN PADA PT. BANK SYARIAH MANDIRI CABANG MALANG Hasan, Irmayanti; Firmansyah, Fani
El Dinar: Jurnal Keuangan dan Perbankan Syariah Vol 2, No 1 (2014): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v2i1.2962

Abstract

Abstract Brand awareness is the basic dimensions of brand equity. Brand awareness shows two levels of awareness; that is familiar to the brand (brand recognition) and is able to recall the brand (brand recall). Brand image is a type of association that arises in the minds of consumers when considering a particular brand. Brand image (brand image) is one of the components that affect customer loyalty. Competitive companies use brand image to attract consumer attention and loyalty bind. The population in this study is the city of Malang Islamic banking customers. The method of sampling is non-probability sampling technique by purposive sampling. The sampling method aims to obtain samples reprsentatif according to specified criteria. The results of this study are variable brand image consisting of image bank, the customer's image, the image of banking products, simultaneously have a significant effect on customer loyalty in the use of banking services and banking product image variable partial effect. This indicates that the majority of customers choose PT. Bank Syariah Mandiri Branch Malang because the image of banking products from PT. Bank Syariah Mandiri Branch Malang.
APLIKASI STRATEGI PRODUK, HARGA DAN PROMOSI PADA DEPOSITO BATARA IB DI PT BANK TABUNGAN NEGARA (PERSERO) KANTOR CABANG SYARIAH (KCS) MALANG Firmansyah, Fani; Luthfiana, Anisa
El Dinar: Jurnal Keuangan dan Perbankan Syariah Vol 1, No 01 (2013): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.505 KB) | DOI: 10.18860/ed.v1i01.2514

Abstract

Third party funds in banking sector is a capital to carry out its business activities. Deposito Batara iB is one of the third party funds mudharabah mutlaqah. PT Bank Tabungan Negara (Persero) KCS Malang managed to get an increase in deposits to raise Batara iB in the last two years. In order to increase the fund, PT Bank Tabungan Negara (Persero) KCS Malang provide product strategy, pricing and promotions on Deposito Batara iB. This research was conducted using qualitative methods with the descriptive approach and the data collection techniques through interviews and documentation. Primary data obtained through interviews and documentation. Secondary data obtained from the object of research website. Data analysis using qualitative data analysis. Product strategy by creating a logo, motto and packaging in the form of features and services. Pricing strategy given PT Bank Tabungan Negara (Persero) KCS Malang by providing profit sharing ratio deposits, special provision (nisbah), does not apply administrative fees and penalty in their transactions. To introduce a Deposito Batara iB to customers, PT Bank Tabungan Negara (Persero) KCS Malang promote activities through various media. Use of advertising media, through personal selling, sales promotion and publicity. Keywords: strategi produk, harga dan promosi
Co-Authors Abdilah, Kotijah Fadilah Achmad Sani Supriyanto Al Satria, Muhammad Idris Amelia, Adinda Rizqy Anisa Luthfiana Asnawi, H. Nur Azid, Raka Malik Devi, Aninda Waskita Faiz, Mochamad Wildan Irmayanti Hasan Janan, Akhmad Syifa’ul Kusnadi, Ali Mirandasari, Nur Maya Muhammad Djakfar Nadia, Fitria Ilma Najatul Muti, Tria Nasikhak, Niamin Nurin Nasrulloh, Ahmad Ferry Pratama, Naufan Adani Puji Endah Purnamasari Putri Kurnia Widiati Qudratullah, Muhammad Qori Rahmawati, Bella Ayu Refila Aulina, Refila Saputra, Rifqi Dzakwan sifak, mukhammad