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All Journal Media Wisata Riset Manajemen dan Akuntansi Profetika Jurnal Pariwisata Journal of Tourism and Economic Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan
Erna Wigati
Akademi Pariwisata Mandala Bhakti Surakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Transportation Other

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Green Digital Management: Strategi Bisnis Berkelanjutan Bagi UMKM di kampong Bharu, Kuala Lumpur Erna Wigati; Ilham Sentosa; Setiawan Priatmoko; Susilo Budi Winarno
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 3 No. 3 (2024): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v3i3.5848

Abstract

Digital technology has become an essential part of managing small and medium-sized enterprises (SMEs), especially in efforts to achieve business sustainability. Kampong Bharu, as an iconic area in Kuala Lumpur, is home to numerous micro, small, and medium-sized enterprises (MSMEs) operating in the culinary, craft, and tourism sectors, but faces challenges in implementing environmentally friendly practices. This research aims to analyze the application of green digital management to MSMEs in Kampong Bharu as a sustainable business strategy. The research method uses a qualitative approach with in-depth interviews and participant observation of 15 MSME actors. The research results show that integrating digital technology with environmentally friendly principles, such as paperless digital marketing, energy-efficient use, and sustainable packaging systems, can enhance the competitiveness and positive image transformation of MSMEs. This finding has practical implications for business owners and stakeholders in developing a digital-based green MSME model in historic urban areas.
Co-Authors Aceng Gima Sugiama Endang Widayati Endang Widayati Ilham Sentosa Kaswan Hermawan Kaswan Hermawan Muthoifin Nina Noviastuti Pontianus Kuswiyata Setiawan Priatmoko Sulistiono Susilo Budi Winarno Tri Wahyuningsih Tuti Panghastuti Wahyu Ari Indriastuti Yitno Purwoko