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All Journal Media Wisata Kepariwisataan: Jurnal Ilmiah Hikmayo: Jurnal Pengabdian Masyarakat Journal of Community Empowerment
Sabda Elisa Priyanto
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Analisis Destination Branding Kawasan Wisata Taman Sari melalui Metode Importance Performance Analysis Novi Irawati; Sabda Elisa Priyanto; Yuliana Pinaringsih Kristiutami
Media Wisata Vol. 17 No. 2 (2019): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (88.157 KB) | DOI: 10.36276/mws.v17i2.157

Abstract

Taman Sari Tourism Marketing Strategy Through Destination branding has tourism potential through culture and historical value. With this potential, the government is managing tourism in order to be able to move the economy in Taman Sari. In realizing this vision, planning and strategy are needed, one of which is Destination Branding. Destination branding is used in every tourism site in the world and is able to make a good impact on the progress of tourism, for example, are the Twin Towers in Malaysia, the Merlion Statue in Singapore, the Taj Mahal in India, etc. Destination branding has an important role to be able to increase the number of tourist visits. This study uses a qualitative approach, a qualitative approach is used in order to get complete information about tourism marketing strategies with Destination Branding. The results of this study found that the Destination branding strategy in Taman Sari is not planned systematically so that Destination branding is only understood in a small way, that is only in the visualization aspect. So that tourism product development programs are not in accordance with the concept of Destination branding that has been made
TUGAS POKOK DAN FUNGSI KELEMBAGAAN DI DESA WISATA BATURETNO, BANGUNTAPAN, BANTUL Eko Sugiarto; Suhartopo Suhartopo; Sabda Elisa Priyanto
HIKMAYO: JURNAL PENGABDIAN MASYARAKAT AMAYO Vol 2 No 1 (2023): HIKMAYO : Jurnal Pengabdian Masyarakat
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/hikmayo.v2i1.109

Abstract

The mentoring activity for structuring the main tasks and institutional functions of the tourism village was carried out in the Baturetno Tourism Village, Baturetno Village, Kapanewon Banguntapan, Bantul Regency, Yogyakarta Special Region. This tourist community already has an institutional structure, but because some of the members are so busy, it isn't functioning at its best. As a result, some of them do many duties. The goal of this activity is to help the manager of the Baturetno Tourist Village organize the organizational structure and confirm the primary duties and responsibilities of each field in the organizational structure so that there are no overlaps. The methodology for conducting out the activity starts with a review of the literature and progresses to observations and interviews to learn more about the main responsibilities and institutional tasks of the tourist village. To be capable of providing the appropriate support, this is done in order to get a general understanding of the situation. One of the outcomes of this effort took the form of recommendations that were included in the Institutional Book for the Baturetno Tourist Village, which was created in collaboration with the manager of the tourism village.
POTENSI BUDAYA LOKAL DALAM MEMPENGARUHI MINAT KUNJUNG WISATAWAN NUSANTARA KE WAE REBO NUSA TENGGARA TIMUR Suhartapa Suhartapa; Lidia Lestari Ayu Devani; Sabda Elisa Priyanto
Kepariwisataan: Jurnal Ilmiah Vol 19, No 1 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i1.714

Abstract

AbstractWae Rebo, a village in East Nusa Tenggara, is renowned for its ability to preserve local traditions in customs, architecture, and lifestyle. This uniqueness attracts both domestic and international tourists. This study aims to analyze the local cultural factors influencing the interest of domestic tourists in visiting Wae Rebo, focusing on three main variables: ideas, activities, and artifacts. A quantitative method was employed using a simple random sampling technique, involving 100 respondents who had visited the village. Data were collected through questionnaires and analyzed using multiple linear regression to examine the relationship between local cultural factors and tourists' revisit intention. The results indicate that all three cultural variables significantly influence tourist interest, with activities and artifacts having a more dominant impact. These findings highlight that local culture plays a crucial role in tourism attractiveness and can serve as a key element in developing culture-based tourism in Wae Rebo. Therefore, preserving and promoting local culture is essential to enhancing tourist appeal and supporting sustainable tourism in the village.Keywords: Local Culture; Ideas; Activities; Artifacts; Interested in VisitingAbstrakWae Rebo, desa di Nusa Tenggara Timur, dikenal karena kemampuannya melestarikan tradisi lokal dalam adat, arsitektur, dan gaya hidup masyarakatnya. Keunikan ini menarik minat wisatawan, baik domestik maupun internasional. Penelitian ini bertujuan menganalisis faktor budaya lokal yang mempengaruhi minat kunjungan wisatawan nusantara ke Wae Rebo, dengan fokus pada tiga variabel utama: ide atau gagasan, aktivitas, dan artefak. Penelitian ini menggunakan metode kuantitatif dengan teknik simple random sampling, melibatkan 100 responden yang telah mengunjungi desa tersebut. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda untuk menguji hubungan antara faktor budaya lokal dan minat kunjungan ulang. Hasil penelitian menunjukkan bahwa ketiga variabel budaya lokal berpengaruh signifikan terhadap minat wisatawan, dengan aktivitas dan artefak memiliki dampak yang lebih dominan. Temuan ini menegaskan bahwa budaya lokal memainkan peran penting dalam daya tarik wisata dan dapat menjadi elemen utama dalam pengembangan pariwisata berbasis budaya di Wae Rebo. Oleh karena itu, pelestarian dan promosi budaya lokal menjadi strategi penting untuk meningkatkan daya tarik wisatawan dan mendukung keberlanjutan pariwisata di desa ini.Kata Kunci: Budaya Lokal; Ide; Aktivitas; Artefak; Minat Kunjung
PENGUATAN KAPASITAS MASYARAKAT DALAM MITIGASI BENCANA DI KAWASAN WISATA GOA JEPANG, SELOHARJO, BANTUL Aditha Agung Prakoso; Edhy Sutanta; Jussac Maulana Masjhoer; Sri Mulyaningsih; Samuel Kristiyana; Sabda Elisa Priyanto; Andhika Djalu Sembada
Journal of Community Empowerment Vol 4, No 2 (2025): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i2.34172

Abstract

ABSTRAK Kawasan wisata Goa Jepang di Kalurahan Seloharjo, Bantul merupakan kawasan yang sarat akan nilai sejarah, budaya dan keindahan alam. Namun demikian, kawasan ini juga memiliki beberapa tantangan signifikan terkait kebencanaan dalam pengembangan pariwisata. Pengelola serta masyarakat di sekitar kawasan wisata perlu membekali diri dengan pengetahuan kebencanaan agar dapat meminimalisir kerugian ketika terjadi bencana di masa mendatang. Pelatihan mitigasi bencana menjadi salah satu upaya preventif untuk membekali kelompok masyarakat terdampak dengan pengetahuan terkait kebencanaan. Pelatihan ini bertujuan untuk membentuk kelompok masyarakat yang tangguh bencana dan memiliki kemampuan mandiri dalam penanggulangan bencana. Metode yang digunakan dalam mencapai tujuan dari pelatihan ini yaitu metode ceramah dan diskusi kelompok di dalam kelas. Tahapan dalam kegiatan ini yaitu identifikasi kebutuhan, desain program, pelaksanaan, dan evaluasi penilaian pelatihan. Hasil dari pelatihan adalah pemahaman Pokdarwis Seloharjo dan Kelompok Wanita Tani Ngentak terkait pengelolaan wisata ramah bencana melalui upaya mitigasi bencana. Pelatihan ini perlu ditindaklanjuti dengan fasilitasi teknologi tepat guna berupa sistem peringatan dini (early warning system) bencana yang dipasang di kawasan wisata Goa Jepang. Kata kunci: Mitigasi bencana; Pengembangan pariwisata; Pelatihan kebencanaan; Sistem peringatan dini; Wisata ramah bencana.ABSTRACT The Goa Jepang tourism area in Seloharjo sub-district, Bantul, consists of historical values, culture, and natural beauty. However, this area also faces some significant challenges related to disasters in tourism development. Managers and communities around the tourist area need to equip themselves with disaster knowledge to minimize losses when disasters occur in the future. Disaster mitigation training is one of the preventive efforts to equip affected community groups with disaster-related knowledge. This training aims to form disaster-resilient community groups and develop independent abilities in disaster management. The methods used in achieving the objectives of this training are lecture methods and group discussions in the classroom. The stages in this activity are needs identification, program design, implementation, and training assessment evaluation. The result of the training is the understanding of Pokdarwis Seloharjo and Ngentak Women Farmers Group regarding disasterfriendly tourism management through disaster mitigation efforts. This training needs to be followed up with the facilitation of appropriate technology in the form of a disaster early warning system installed in the Goa Jepang tourist area. Keywords: Disaster mitigation; Tourism development; Disaster training; Early warning system; Disasterfriendly tourism.
Co-Authors Andhika Djalu Sembada Edhy Sutanta Eko Sugiarto Jussac Maulana Masjhoer Lidia Lestari Ayu Devani Novi Irawati Prakoso, Aditha Agung Samuel Kristiyana Sri Mulyaningsih Suhartapa Suhartapa Suhartopo Suhartopo Yuliana Pinaringsih Kristiutami