Garuda - Garba Rujukan Digital

Enrichment Young Local Entrepreneurs Through Merintis Indonesia Summit : In Collaboration With Ejsc (East Java Super Corridor) Agustina Fitrianingrum; Roro Mega Cahyaning
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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The increasing growth of collaborations that offer incubation and some entrepreneur programs for developing and facilitating the digital business, one of them is EJSC (East Java Super Corridor). EJSC (East Java Super Corridor) is is an institution under the auspices of the East Java Regional Coordinating Agency (Bakorwil) to bring the East Java Provincial Government (Pemprov) closer to the citizens. EJSC will serve community activities. The scope of this project is designing a new program which will be held for 3 months, 4 times a year. This program is called the Merintis Indonesia Summit, a creative hub to connect, collaborate & create digital business for local youth entrepreneurs into International level. The program includes digital business webinar talkshow, ideas summit day and mentoring classes to scale up and funding/investment stages. This study includes a qualitative case study to determine the topics of invention deployed by proto-entrepreneurs, and the activities that circumscribed idea development. The author used a convergent parallel mixed methods design to collect qualitative data on the process and products of Merintis Indonesia Summit. Started in October until December 2020, the project is done well and fit with project timeline, plan and budget. The project output is 10 new digital business that succed to be launched in 3 months and still going on for the next 3 batches in a year.

Analısıs Faktor-Faktor Yang Mempengruhı Purchase Intentıon Onlıne Delıvery Food Pada Food Brand Internatıonal Agustina Fitrianingrum; Chelika Siagian
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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The presence of online transportation, the increasing needs of the community, opens opportunities for International Food Brand businesses to be present in the food industry in Indonesia. The purpose of this study was to determine the effect of customer attitude towards online delivery food on purchase intention for international food brands. This study analyzes the factors that influence purchase intention in online food delivery, namely: Food Quality, Service Quality, Price, Social Media, and Social Media. In the research model, the researcher conducts an online survey to collect data. This study uses Partial Least Square or PLS. The results of this study found that all hypotheses have a significant relationship and have a positive relationship with Purchase Intention Online Delivery Food at International Food Brands.

Analısıs Pengaruh Attıtude Toward Halal Food Sebagaı Varıabel Medıası Terhadap Penerımaan Makanan Halal Instan Jepang Dı Kota Batam Agustina Fitrianingrum; Fadilla Dwi Aruny
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Makanan instan Jepang telah berkembang pesat di Batam dan memiliki potensi untuk menjadi sumber ekonomi kota. Akan tetapi, mayoritas kota Batam adalah Muslim sehingga memerlukan wawasan, dan pendekatan mendalam terhadap perilaku makanan halal. Tujuan penelitian ini adalah menganalisa faktor yang mempengaruhi makanan halal terhadap penerimaan makanan instan Jepang di Kota Batam. Variabel Halal Knowledge, Acculturation, Green Brand Knowledge, Price melalui Attitude Toward Halal Food terhadap Japanese Instant Food Acceptance. Responden sebanyak 272 muslim yang menjawab pernah mengonsumsi makanan instan Jepang di Kota Batam. Teknik yang dilakukan adalah menyebarkan kuesioner online dan diuji menggunakan Partial Least System (PLS). Hasil menunjukkan variabel Halal Knowledge, Price, Attitude Toward Halal Food terhadap Japanese Instant Food Acceptance berpengaruh signifikan. Tetapi, variabel Green Brand Knowledge, Acculturation lebih lemah pengaruhnya. Oleh karena itu, disarankan penelitian memberikan pendekatan yang baik terhadap Halal Knowledge, Price, pada Attitude Toward Halal Food makanan instan Jepang di Kota Batam.

Analısıs Pengaruh Attıtude Toward Halal Food Sebagaı Varıabel Medıası Terhadap Penerımaan Makanan Halal Instan Jepang di Kota Batam Agustina Fitrianingrum; Fadilla Dwi Aruny
CoMBInES - Conference on Management, Business, Innovation, Education and Social Sciences Vol 1 No 1 (2021): Conference on Management, Business, Innovation, Education and Social Sciences (Co
Publisher : Universitas Internasional Batam

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Makanan instan Jepang telah berkembang pesat di Batam dan memiliki potensi untuk menjadi sumber ekonomi kota. Akan tetapi, mayoritas kota Batam adalah Muslim sehingga memerlukan wawasan, dan pendekatan mendalam terhadap perilaku makanan halal. Tujuan penelitian ini adalah menganalisa faktor yang mempengaruhi makanan halal terhadap penerimaan makanan instan Jepang di Kota Batam. Variabel Halal Knowledge, Acculturation, Green Brand Knowledge, Price melalui Attitude Toward Halal Food terhadap Japanese Instant Food Acceptance. Responden sebanyak 272 muslim yang menjawab pernah mengonsumsi makanan instan Jepang di Kota Batam. Teknik yang dilakukan adalah menyebarkan kuesioner online dan diuji menggunakan Partial Least System (PLS). Hasil menunjukkan variabel Halal Knowledge, Price, Attitude Toward Halal Food terhadap Japanese Instant Food Acceptance berpengaruh signifikan. Tetapi, variabel Green Brand Knowledge, Acculturation lebih lemah pengaruhnya. Oleh karena itu, disarankan penelitian memberikan pendekatan yang baik terhadap Halal Knowledge, Price, pada Attitude Toward Halal Food makanan instan Jepang di Kota Batam.

Customers’ Engagement Strategy for @snackchina.id Agustina Fitrianingrum; Wiriyanto Chandra
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Dalam situasi saat ini dimana seluruh dunia menghadapi tantangan dari COVID-19, maka terlihat kesempatan bagi online shop untuk berkembang karena penerapan pembatasan sosial yang membatasi kontak langsung antar manusia kerap dilakukan. Analisa SWOT (Strength, Weakness, Opportunities, Threats) dan CSAT (Customer Satisfaction) dilakukan untuk menghasilkan program engagement untuk pengembangan yang sesuai untuk UMKM @snackchina.id. Luaran yang berupa laporan analisa SWOT, CSAT, dan program pengembangan. Hasil dari implementasi strategi yang dirancang terbukti memudahkan proses bisnis @snackchina.id dan meningkatkan engagement @snackchina.id dengan calon pelanggan. Indikator keberhasilan diukur dengan meningkatkannya engagement antara @snackchina.id dengan calon pelanggan. Selain itu, setelah implementasi strategi yang telah dirancang, mitra juga merasa lebih mudah dalam pengelolaan pelanggannya.

IT SUPPORTS TO IMPROVE THE FINANCIAL LITERACY OF THE MUSHROOM FARMERS COMMUNITY IN CENTRAL JAVA, INDONESIA Agustina Fitrianingrum; Yuli Indah Sari; Hanif Ahmadi
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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There are numerous researches explained that the number of entrepreneurs in a country is frequently used as an indicator of national economic growth. Instead of the number, the size of business is also important as the driver of economic growth. In Indonesia, the number of Micro Small, and Medium Enterprises (MSME) in 2019 is nearly 120 million. Unfortunately, the size is dominantly by the micro and small business which is around 98% of the total MSME. Responding to the phenomena, the academician put some efforts to empower MSME entrepreneurs, especially to manage the financial report. The ability to manage the financial aspect is the very basic requirement for a business can grow in healthy conditions. In the broader area, this project is aimed to support the UN Sustainable Development Goal number 8, Decent Work and Economic Growth. The project to improve the financial literacy of MSME is conducted in Jepara, Central Java which is focused on the Mushroom Farmers Community. The purpose of the project is to improve the quality of financial reports to help them be able to get financial support from the bank. The application used is built by one of the Indonesian National Bank, which is focused to deliver their services for farmers. Hence, the group of mushroom farmers and community trained to use the application, namely Stroberi. The project has been starting in the last quarter of this year. Thus, it is expected that when the farmers have a full annual financial report, they will be able to have a financial report which follows the standard.

DESIGNED THE DIGITAL SERVICE AS REVISIT INTENTION PROGRAM DURING PANDEMIC FOR THE BEAUTY SALON Wenny Wenny; Agustina Fitrianingrum
ConCEPt - Conference on Community Engagement Project Vol 2 No 1 (2022): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Beauty salon is one of the very sensitive industries during the pandemic Covid-19. It is because there is almost no social distancing when it delivers services. Both the consumers and staffs are at a high risk of covid-19 transmission. Due to this urgent situation, the project to save the business in beauty services has been designed. The project implemented at Melati Salon & Sulam which serves a semi-permanent makeup relies on digital technology. To fulfill the requirements of social distancing but still prioritize the convenience of customers, the digital service is one the most possible programs to be implemented. The WhatsApp Business platform is not sufficient to accommodate the need of the salon due to the lack of features offered. The project is introducing the online booking appointment system. Setmore platform helps online ordering more practical to use than offline bookings. The training was conducted for employees. It has been implemented for 3 months. The positive result shows that the number of customers who make online booking is increasing and the employee feel the work is more efficient

Green Hrm Practices Di Pt. Philips Industries Batam Agustina Fitrianingrum; Chelika Siagian
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Meningkatnya isu kerusakan lingkungan hidup dikarenakan proses produksi yang semakin meningkat serta limbah produksi yang memicu meningkatnya pemanasan bumi secara global. Perusahaan telah didorong Pemerintah untuk membuat berbagai kebijakan untuk mengurangi dampak pemanasan global yang sudah ditetapkan menjadi salah satu tujuan dalam Sustainable Development Goals (SDG’s) yang ditetapkan oleh PBB. Sebagai bentuk responsif, PT. Phillips Industries Batam termasuk Departemen Sumber Daya Manusia telah melaksanakan berbagai aktivitas HR yang ramah lingkungan atau Green HRM. Untuk menguatkan positioning PT. Phillips Industries Batam, perlu dibangun pemahaman dan kesadaran aktivitas ramah lingkungan di berbagai tingkat termasuk karyawan. Untuk mendukung kebijakan tersebut maka disusun program paperless untuk pengadaan permintaan baju seragam operator. Program ini berhasil diimplementasikan dan karyawan merasa program ramah lingkungan ini membuat proses lebih efisien dan efektif.

Influencer’s Role In Applyıng The Envıronmental Lıfestyle To Brand Trust And Purchase Intentıon Agustina Fitrianingrum; Sinya Rita
Conference on Business, Social Sciences and Technology (CoNeScINTech) Vol 1 No 1 (2021): Conference on Business, Social Sciences and Technology (CoNeScINTech)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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The purpose of this study was to determine the effect of Parasocial Relationship, influencer credibility, Perceived Behavior, Brand Trust and Purchase Intention to environmentally friendly products. The variables contained in this study are the independent variables, namely Parasocial Relationship and Perceived Behavior, the dependent variable is Brand Trust and Purchase Intention and also the mediating variable, namely Influencer Credibility. In this study, the sample used was 250 with purposive sampling method through online distribution. SPSS software version 26.0 and SmartPLS version 3.0 were used in the analysis of research data. The results of this study indicate that Parasocial Relationship, influencer credibility, Perceived Behavior, Brand Trust and Purchase Intention show a significantly positive influence. Based on the results of this study, an explanation of the influence of influencers is greatly influenced in the application of an environmentally friendly lifestyle to increase the protection of the surrounding environment.

Strategi Pemasaran Online Pada Hidea Coffee Shop Agustina Fitrianingrum; Aprila Utari Prasesa
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2023): Maret 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v2i1.7633

The coffee industry has rapidly grown in many cities of Indonesia, including Batam. Currently, Starbuck is the big player for the international brand coffee cafe. The tight competition encourages local coffee cafes to design a digital marketing platform form of digital marketing. Social media as promotional media nowadays has become a current trend to introduce a product and become one of the solutions during a pandemic. Instagram ads are one of the most widely used promotional media to advertise products. The implementation of this program increases the efficiency of using Instagram ads at Hidea Coffee Shop. The evaluation has developed using the aspect of Insight Engagement Customer coverage. This tool helps Hidea Coffee Shop to reach the target market.

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