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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Matematika dan Statistika serta Aplikasinya (Jurnal MSA) Economic Education Analysis Journal Jurnal Aplikasi Statistika & Komputasi Statistik EIGEN MATHEMATICS JOURNAL Indonesian Physical Review Jurnal Matematika UNAND Jurnal Pengabdian Masyarakat Sains Indonesia (Indonesian Journal Of Science Community Services) ESTIMASI: Journal of Statistics and Its Application Majalah Ilmiah Matematika dan Statistika (MIMS) Ainara Journal (Jurnal Penelitian dan PKM Bidang Ilmu Pendidikan) Jurnal Pengabdian Masyarakat (ABDIRA) Environmental Pollution Journal Kolaborasi Jurnal Pengabdian Masyarakat Mudabbir: Journal Research and Education Studies Linggau Journal Science Education (LJSE) CONVERSE Journal Communication Science Journal Economic Business Innovation
Nurul Fitriyani
Sekolah Farmasi ITB, Jl. Ganesha 10. Bandung – 40132
Religion Aerospace Engineering Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : CONVERSE Journal Communication Science

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Toxic Masculinity in the Sadfishing Phenomenon within the #LakiLakiTidakBercerita Hashtag: A Netnographic Study of TikTok Content from the Account @bimbluess Fitriyani, Nurul; Sadono, Teguh Priyo; Palupi, Merry Fridha Tri
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4248

Abstract

Toxic masculinity is a form of gender injustice reflected through labeling and stereotypes toward men, especially when they attempt to express emotional vulnerability. This study explores how toxic masculinity is manifested in the sadfishing phenomenon on TikTok, particularly through the hashtag #LakiLakiTidakBercerita and user comments on the account @bimbluess. The phenomenon highlights a paradox in which men’s emotional openness is often met with responses that reinforce hegemonic masculinity norms. Using a qualitative approach through netnographic methods, this research analyzes digital user interactions as part of participatory media culture. The study is framed by standpoint theory and the concept of hegemonic masculinity to understand how gendered power structures operate in digital spaces. The findings reveal five key themes: (1) toxic masculinity as a generational emotional wound, (2) internalized masculine values as social consciousness, (3) fear of vulnerability and masculine performativity, (4) emotional self-sabotage, and (5) the burden of productivity seen as male destiny. These dynamics show how digital platforms can both challenge and reproduce gender norms.
Co-Authors Agustiana, Mika Arizal, Mulyasrihuda Asrirawan, Asrirawan Azzahra, Fariha Bagus Cahyo Shah Adhi Pradana Desy Komalasari Devi, Baisati Mariam Dewi Novitasari Fitriani Gustini, Leili Kurnia Hairunnisa Hairunnisa Harsyiah, Lisa Herlina, Andiani Iffani Khoirunisa, Nur Iis Mariam Indryansa, Afiva Janariah, Muhammad Luthfie Kristianti, Theresia Lufianti, Anita Muhammad Taufiqurrahman, Muhammad Munthe, Ratna Sari Musfita, Nurul Mustika Hadijati Nirwana, Nirwana Nur Azizah Nur Widayati, Christina Prameswari, Dita Prasetyo, Dio Puspita Rini, Dea Putra, Bihmuyidin Colisna Ragil Kusumaningrum, Yesita Rahayu, Indah Rahmawati Ramadan Lazuardi, Dian Rediana Setiyani, Rediana Rizaldi, Muhammad Sadono, Teguh Priyo Saputra, Heri Seppewali, Andi Setiawana, Ena Setyawati, Diyah Pertywi Siroj, Sayyid Agil Sodiq, Sodiq Syahrani, Nisa Syamsul Bahri Tanjung, Abdillah Rizki Toyyibah, Muslimatun Tri Palupi, Merry Fridha Unggul Widodo, Wahyu Usman, Siti Dwi Khairun Rahmatin Yulia mustika, Rika Yuwanti Zebua, Sukriyadin Zulhan Widya Baskara