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Journal : Jurnal Fokus Manajemen

The Effect of Product Innovation and Product Quality on Competitive Advantage Rizky Desyanti Fauziah; Ari Arisman; Depy Muhamad Pauzy
Jurnal Fokus Manajemen Vol 2 No 1 (2022): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v2i1.2257

Abstract

This study aimed to determine the effect simultaneously and partially of the product innovation and product quality on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. The method used in this study is a causal method with a quantitative approach to employees with a sample of 110 respondents. The data collected in the form of primary data. Multiple regression equation data analysis, multiple correlation analysis, coefficient of determination analysis using SPSS software. The results of this study indicate that product innovation and product quality simultaneously have a significant effect on competitive advantage in UMKM Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Product innovation partially has a significant effect on the competitive advantage of Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency. Product quality partially has a significant effect on competitive advantage in Mukena Embroidery Aiwawardrobe, Sukaraja District, Tasikmalaya Regency.
The Influence Of Leadership Style And Work Motivation On Employee Performance (Survey on Margabakti Village Apparatuses Cibeureum Tasikmalaya) Alwa Assaigof; H. Ari Arisman; Suci Putri Lestari
Jurnal Fokus Manajemen Vol 3 No 1 (2023): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v3i1.3962

Abstract

This research was conducted with the aim of knowing the effect of leadership style and work motivation on employee performance in Margabakti Village Apparatuses Cibeureum District Tasikmalaya City. The method used in this study was a survey method using data obtained directly through questionnaires that were distributed to 63 respondents who were Margabakti Village Apparatuses Cibeureum District Tasikmalaya City. The technique used in this research is multiple regression analysis. Based on the research results, it is known that Leadership Style and Work Motivation simultaneously have a significant effect on the Performance of Employees in the Margabakti Village Cibeureum District Tasikmalaya City. Leadership style partially has a significant effect on the performance of Margabakti Sub-district Employees Cibeureum District Tasikmalaya City. Partially, work motivation has a significant effect on the performance of Margabakti Village Employees Cibeureum District Tasikmalaya City.