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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Hexagro Jurnal Manajemen Bisnis Eka Prasetya Journal of Empowerment Community Journal of Indonesian Management Jurnal Ekonomi Perjuangan (JUMPER) Jurnal Fokus Manajemen Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Transformasi: Journal of Economics and Business Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis (JUPSIM) Jurnal Manajemen Kreatif dan Inovasi Jurnal Kewirausahaan dan Manajemen Bisnis CUAN Metta: Jurnal Penelitian Multidisiplin Ilmu Journal of Society and Development Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab JIMEK
Ari Arisman
Universitas Perjuangan Tasikmalaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Journal : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN

 1 
Pengaruh Kualitas Pelayanan, Harga Dan Lokasi Terhadap Kepuasan Konsumen Pada Kedai Kopi Shelter Galunggung Rangga Koswara; Ari Arisman; Suci Putri Lestari
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 1 No 3 (2023): September : Jurnal Kewirausahaan dan Manajemen Bisnis
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v1i3.46

Abstract

The research aims to analyze how much influence service quality, price and location have on consumer satisfaction. The research method used is a quantitative method. Quantitative analysis includes validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing through the T test and F test, as well as analysis of the coefficient of determination (R2). Effect of Service Quality, Price and Location on Consumer Satisfaction, the results showed with a coefficient value of 0.403 it can be seen that the service quality variable (X1), 0.433 is the price variable (X2) and 0.036 is the location variable (X3). Service quality (X1), price (X2) and location (X3) which have a strong relationship to customer satisfaction can be seen in the R Square value of 0.472, which indicates that the independent variables consisting of service quality, price and location can be explained by customer satisfaction 47.2% were able to explain the dependent variable, namely consumer satisfaction (Y) while the remaining 52.8% is influenced by other variables not examined in this research. The conclusion of this study is that service quality and price have a significant effect on consumer satisfaction at the Galunggung Shelter Coffee Shop, while location also has a significant effect on customer satisfaction.
Co-Authors Acep Miftah Fauzi Adhitya Rahmat Taufiq Ady Nurwana Ai Reka Pebrianti Akbar Maula Fachreza Alvisyah Zanatunnisa Alwa Assaigof Andina Eka Mandasari Arga Sutrisna Askolani Askolani Barin Barlian Budhi Wahyu Fitriadi Cece Rakhmat Cece Rakhmat Danil Prabowo Denthanika Shena Bagia Depy Muhamad Pauzy Destia Nur Wiardi Dewi Sri Rahayu Didan Muhammad Faizal Dwi Yanti Anjani Evilia Sri Yuniar Fahmi Nurul Awalin Fahmi Saepullah Astari Fawzia Pratama Putra Herlambang Febri Herdiana Fuad Hilmi Gilang Dayu Pangestu H. Cece Rakhmat Irly Artiara Irawan Kiki Wulansari Kusuma Agdhi Rahwana Leli Nispi Fauzi Milawatul Aulia Mohammad Dava Rifqi Hermawan Mohammad Soleh Soeaidy Muhamad Faiz Alawi Neng Siti Ambariyah nfn Windari Nita Fauziah Oktaviani Nur Muhammad Ali Wildani Nurwahyuni Rizkiani Peppy Luthfiyyah Faatin Raisa Hillia Aini Syifa Rangga Koswara Ratih Purnamasari Reza Nurfauzi Ricardo Prambudi Rita Tri Yusnita Riza Reziana Ruhimat Rizky Desyanti Fauziah Rizqi Insani Rusliana, Nanang Shintya Nisawaty Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Suci Putri Lestari Taufik Amin