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All Journal Kodifikasia: Jurnal Penelitian Islam KOMUNIKA Syntax Literate: Jurnal Ilmiah Indonesia Journal Analytica Islamica Mau'idhoh Hasanah : Jurnal Dakwah dan Ilmu Komunikasi International Journal of Business, Law, and Education Education Achievement: Journal of Science and Research INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS At Taajir : Jurnal Ekonomi, Bisnis dan Keuangan Syariah
Devid Saputra
Universitas Islam Negeri Raden Intan Lampung
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Roles and Responsibilities of Parents towards Children's Education in Islamic Perspective Maharany, Intan Indah; Saputra, Devid; Febriani, Evi; Kumaidi, Muhamad
Education Achievement: Journal of Science and Research Volume 5 Issue 2 July 2024
Publisher : Pusdikra-Publishing.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jsr.v5i2.1839

Abstract

The family is the first educational institution that helps foster creativity in children. The purpose of writing this article is to describe the roles and responsibilities of parents towards children's education in an Islamic perspective. The research method used is library research. In Islam, the future of children is determined in the family education system. The role of parents is very important in giving birth to children who become a generation of rabbani who have faith, piety and good deeds for their survival in this world and in the hereafter. The Qur'an mentions the qualities that must be possessed by parents as educators, the first and foremost of which is divinity and knowledge of God who will later have wisdom (benefit) or understanding of the truth found through reason and knowledge so as to express gratitude to God, love to give advice to their children about God, do not associate partners with God, order their children to pray, and teach them to be patient when facing difficulties.
Educational Content as a Marketing Tool in Increasing Consumer Engagement Mendrofa, Kristiurman Jaya; Saputra, Devid; Hermaya, Gading Octorio; Dakhi, Paskalis; Anindya, Annisa
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1327

Abstract

In the rapidly evolving and highly competitive landscape of modern marketing, educational content has emerged as a vital strategic tool to enhance consumer engagement and build trust in products and services. This study investigates the role of literacy-based marketing through educational content across various business sectors in Indonesia, including finance, technology, retail, and automotive. Employing a qualitative case study approach and content analysis of marketing campaigns, the research reveals that informative and relevant educational content significantly improves consumer understanding, encourages active interaction with brands, and supports more informed purchasing decisions. The financial and technology sectors demonstrate effective implementation of literacy strategies via digital media such as webinars, video tutorials, and online learning modules. In contrast, the retail and automotive sectors show room for growth in adopting educational marketing content. The findings underscore that literacy-driven marketing boosts brand awareness and consumer loyalty and fosters sustainable trust. The study recommends the development of creative, interactive, and personalized educational content tailored to local market characteristics to strengthen consumer engagement. This research contributes valuable insights for businesses that leverage literacy as a competitive advantage in Indonesia’s increasingly digital and complex market environment.
Co-Authors Abdul Syukur Abdul Syukur Anggara Faza, Naufal Dyas Anggraini, Nadia Mutiara Anita, Mutiara Annisa Anindya Arifin, Muhamad Khoirul Ayu Reza Ningrum Evi Febriani Fajriah, Ulya Febriani, Evi Hasanah, Uswatun Heninda, Natasya Hermaya, Gading Octorio Hidayatullah, Sadam Zaky Intan Indah Maharany Khumaidi, Muhammad Kristiurman Jaya Mendrofa Kumaidi, Muhamad Lutfi Muawanah Maharany, Intan Indah Muawanah, Lutfi Muhamad Kumaidi Paskalis Dakhi Wachidah, Nor