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All Journal Kodifikasia: Jurnal Penelitian Islam KOMUNIKA Syntax Literate: Jurnal Ilmiah Indonesia Journal Analytica Islamica Jurnal Sains Sosio Humaniora Mau'idhoh Hasanah : Jurnal Dakwah dan Ilmu Komunikasi International Journal of Business, Law, and Education Education Achievement: Journal of Science and Research INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS At Taajir : Jurnal Ekonomi, Bisnis dan Keuangan Syariah
Devid Saputra
Universitas Islam Negeri Raden Intan Lampung
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Roles and Responsibilities of Parents towards Children's Education in Islamic Perspective Maharany, Intan Indah; Saputra, Devid; Febriani, Evi; Kumaidi, Muhamad
Education Achievement: Journal of Science and Research Volume 5 Issue 2 July 2024
Publisher : Pusdikra-Publishing.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/jsr.v5i2.1839

Abstract

The family is the first educational institution that helps foster creativity in children. The purpose of writing this article is to describe the roles and responsibilities of parents towards children's education in an Islamic perspective. The research method used is library research. In Islam, the future of children is determined in the family education system. The role of parents is very important in giving birth to children who become a generation of rabbani who have faith, piety and good deeds for their survival in this world and in the hereafter. The Qur'an mentions the qualities that must be possessed by parents as educators, the first and foremost of which is divinity and knowledge of God who will later have wisdom (benefit) or understanding of the truth found through reason and knowledge so as to express gratitude to God, love to give advice to their children about God, do not associate partners with God, order their children to pray, and teach them to be patient when facing difficulties.
Educational Content as a Marketing Tool in Increasing Consumer Engagement Mendrofa, Kristiurman Jaya; Saputra, Devid; Hermaya, Gading Octorio; Dakhi, Paskalis; Anindya, Annisa
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1327

Abstract

In the rapidly evolving and highly competitive landscape of modern marketing, educational content has emerged as a vital strategic tool to enhance consumer engagement and build trust in products and services. This study investigates the role of literacy-based marketing through educational content across various business sectors in Indonesia, including finance, technology, retail, and automotive. Employing a qualitative case study approach and content analysis of marketing campaigns, the research reveals that informative and relevant educational content significantly improves consumer understanding, encourages active interaction with brands, and supports more informed purchasing decisions. The financial and technology sectors demonstrate effective implementation of literacy strategies via digital media such as webinars, video tutorials, and online learning modules. In contrast, the retail and automotive sectors show room for growth in adopting educational marketing content. The findings underscore that literacy-driven marketing boosts brand awareness and consumer loyalty and fosters sustainable trust. The study recommends the development of creative, interactive, and personalized educational content tailored to local market characteristics to strengthen consumer engagement. This research contributes valuable insights for businesses that leverage literacy as a competitive advantage in Indonesia’s increasingly digital and complex market environment.
Marketing Capability as a Source of Sustainable Competitive Advantage from the Perspective of Resource-Based Theory in Telecommunication Companies in Indonesia Saputra, Devid; Fadilah, Emil; Mendrofa, Ilham
Jurnal Sains Sosio Humaniora Vol. 10 No. 1 (2026): Volume 10, Nomor 1 Juni 2026 (In Progress)
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v10i1.56533

Abstract

This study aims to analyze how leading telecommunications companies in Indonesia, PT Telkom Indonesia Tbk, PT Indosat Ooredoo Hutchison Tbk (IOH), PT XLSMART Telecom Sejahtera Tbk, and PT Dayamitra Telekomunikasi Tbk (Mitratel) transform internal resources and capabilities into market-based assets as a basis for sustainable competitive advantage in the period 2022–2025. Using a qualitative document analysis on official annual reports, the framework combines Resource-Based Theory and VRIO Framework with Resource-Advantage Theory of Competition, market-based assets, brand equity, customer equity, marketing capabilities, and service-dominant logic. Findings show that competitive differentiation is increasingly determined by market-based relational and intellectual assets, rather than solely physical asset ownership. IOH built its advantage through "AI-Native TechCo" brand positioning and a volume-to-value strategy, increasing ARPU by 19% and improving customer equity. XLSMART achieved a post-merger jump in customer equity but faces brand integration challenges. Telkom maintained its brand equity and large converged service cross-selling opportunities, while Mitratel relied on its neutral provider reputation and ESG credentials to strengthen long-term B2B relationships. Socially complex brand and customer equity provide a stronger foundation for sustainable competitive advantage. The theoretical contribution is positioning marketing capabilities as the connecting mechanism that transforms RBT resources into market value.
Co-Authors Abdul Syukur Abdul Syukur Anggara Faza, Naufal Dyas Anggraini, Nadia Mutiara Anita, Mutiara Annisa Anindya Arifin, Muhamad Khoirul Ayu Reza Ningrum Evi Febriani Fadilah, Emil Fajriah, Ulya Hasanah, Uswatun Heninda, Natasya Hermaya, Gading Octorio Hidayatullah, Sadam Zaky Intan Indah Maharany Khumaidi, Muhammad Kristiurman Jaya Mendrofa Kumaidi, Muhamad Lutfi Muawanah Maharany, Intan Indah Mendrofa, Ilham Muawanah, Lutfi Muhamad Kumaidi Paskalis Dakhi Sukatin, Sukatin Wachidah, Nor