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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jesya (Jurnal Ekonomi dan Ekonomi Syariah) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi dan Bisnis Terapan Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management International Journal of Management and Business Economics IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Intelek Dan Cendikiawan Nusantara Journal of Ekonomics, Finance, and Management Studies
Desty Hapsari Kirana
Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan dengan Loyalitas Sebagai Moderasi Muhamad Ilham Faozi; Merry Fithriani; John Sihar Manurung; Septa Intiar; Desty Hapsari Kirana
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 7 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i7.4163

Abstract

In attracting consumers, business owners try their best to provide everything they can to meet customer satisfaction. Consumer satisfaction is a very important factor to ensure the survival of a company. The goal of a company is to create and retain consumers. In order for a company to develop and get satisfaction from consumers, a company must be able to provide more value to the quality provided to consumers. This research aims to determine the effect of product quality and service quality on customer satisfaction with loyalty as moderation. The current analysis uses a quantitative approach. The population of this research is consumers or customers who have shopped. Samples were taken from this population, and the sample selection for this study was determined by random sampling, resulting in a sample of 150 respondents. The results of this research have found that product quality and service quality influence customer satisfaction. Loyalty as a moderating variable is able to moderate the influence of product quality on customer satisfaction.  
STRATEGI PENINGKATAN KINERJA USAHA MELALUI PEMANFAATAN PLATFORM PEMASARAN DIGITAL TOKO VALENTA DI KECAMATAN TANAH ABANG Agrina, Camelia Rizki; Kirana, Desty Hapsari
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.323

Abstract

Post-COVID-19 pandemic, digitalization has become one of the key strategies in enhancing the competitiveness of MSMEs, including Toko Valenta, a fashion business located in the Tanah Abang District. This research aims to analyze Toko Valenta's digital marketing optimization strategy through social media platforms (Instagram, Facebook) and marketplaces (Shopee, Tokopedia) to improve its business performance. A qualitative descriptive method was employed, combining interviews, direct observation, and SWOT analysis. The research findings indicate that adopting digital marketing has the potential to increase brand visibility, market reach, and operational efficiency. However, Toko Valenta faces challenges such as the suboptimal utilization of digital media and intense competition in the fashion industry. Strategies focused on digital innovation, product quality improvement, and more personal interaction with customers are proposed to enhance competitiveness and business sustainability
Peningkatan Kinerja Usaha Tahu Haji Ateng Jatinangor Melalui Pemanfaatan Aplikasi Grab Food/Grab Merchant Kirana, Desty Hapsari; Prasetyo, Andreas Recki
IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat Vol 4, No 3 (2025): IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat
Publisher : IPTEK: Jurnal Hasil Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/iptek.v4i3.70754

Abstract

Abstrak. Pandemi Covid-19 mendorong perubahan perilaku konsumen ke platform digital, menjadi tantangan dan peluang bagi UMKM seperti Tahu Haji Ateng di Jatinangor. Program ini bertujuan meningkatkan kinerja usaha melalui digitalisasi pemasaran dan penguatan manajemen dengan memanfaatkan Grab Food/Grab Merchant. Analisis SWOT dan TOWS Matrix digunakan untuk merancang strategi seperti promosi diskon, diversifikasi produk, menu bundling, dan penguatan branding melalui deskripsi produk yang menarik. Hasil implementasi menunjukkan bahwa penggunaan Grab Merchant berhasil meningkatkan visibilitas produk dan memperluas pasar. Pelatihan manajemen juga mendukung efisiensi operasional, memungkinkan integrasi strategi digital marketing dengan operasional harian. Dengan langkah ini, Tahu Haji Ateng mampu menghadapi persaingan lokal dan tantangan bahan baku impor. Untuk keberlanjutan, disarankan memaksimalkan platform digital, diversifikasi produk, dan memperkuat branding melalui media sosial. Strategi ini diharapkan menjaga daya saing dan keberlanjutan usaha di era digital. Kata Kunci: Platform Digital, Pelaku Usaha, Usaha Tahu
STRATEGI PENANGGULANGAN DAMPAK LARANGAN PENJUALAN PAKAIAN BEKAS IMPOR DI INDONESIA TERHADAP PEMASUKAN PEDAGANG Kirana, Desty Hapsari; Febriola, Bianca
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 1 (2025): Bussman Journal | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i1.337

Abstract

The illegal importation of second-hand clothing has become an ongoing issue in Indonesia, despite the government having enacted stringent regulations to address it. This study aims to analyze the impact of the ban on second-hand clothing imports on traders at the Cimol Gedebage Market in Bandung and to identify mitigation strategies that could assist traders in adapting to the new policies. A descriptive qualitative method was employed, with data collection through interviews and direct observation at the market. The findings indicate that most traders do not fully understand the rationale behind the ban, and this policy has led to a significant decline in their income. Root Cause Analysis and the TOWS Matrix reveal that traders can capitalize on available opportunities, such as e-commerce platforms and sustainable fashion trends, to transition their businesses into more legal and sustainable ventures. This study recommends several business strategies, including the establishment of local thrift shops and a consignment system, to assist traders in overcoming the challenges they face
Peningkatan Pendapatan Warga dengan Optimalisasi Pemasaran Digital untuk Produk Lilin Aromaterapi Kirana, Desty Hapsari; Agrina, Camelia Rizki; Prasetyo, Andreas Recki
Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Vol. 9 No. 1 (2025): Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/pkm.v9i1.7314

Abstract

Pengembangan ekonomi desa melalui produk kreatif berbasis limbah merupakan solusi berkelanjutan untuk meningkatkan kesejahteraan masyarakat. Program pengabdian masyarakat ini bertujuan untuk mengoptimalkan pemasaran digital produk lilin aromaterapi yang terbuat dari minyak jelantah di Desa Sukalaksana, Kecamatan Samarang, Kabupaten Garut. Kegiatan ini melibatkan sekitar 30 peserta, warga Desa Sukalaksana, dengan durasi pelatihan selama 1 hari dan observasi sebelumnya selama kurang lebih 1 minggu. Metode yang diterapkan meliputi pelatihan pembuatan konten digital, manajemen toko online di platform e-commerce, dan strategi pemasaran melalui media sosial. Hasil pelatihan menunjukkan peningkatan keterampilan peserta dalam pemasaran produk digital, yang tercermin dari kemampuan mereka dalam mengelola akun toko online, membuat konten yang menarik, dan memahami strategi promosi dasar. Kegiatan ini mendorong munculnya inisiatif bisnis baru dan potensi peningkatan pendapatan masyarakat. Rekomendasi selanjutnya termasuk pendampingan berkelanjutan dan kolaborasi dengan lembaga lokal untuk memperkuat keberlanjutan bisnis.
Pemanfaatan Sampah Rumah Tangga untuk Pupuk Organik di Desa Sukalaksana: Utilization of Household Waste for Organic Fertilizer in Sukalaksana Village Hilmiana, Hilmiana; Kirana, Desty Hapsari
PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 5 (2025): PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/pengabdianmu.v10i5.9088

Abstract

This study is part of a Community Service Program (PKM) aimed at evaluating the effectiveness of household waste composting into liquid organic fertilizer as a sustainable solution for waste management. Conducted in Sukalaksana Village, the program involved the community through education, training, and mentoring to enhance awareness and skills in managing organic waste. Data were collected through interviews and focused group discussions, as well as measurements of the volume of processed waste and the resulting liquid fertilizer. The findings indicate that composting significantly reduces waste volume and produces high-quality liquid organic fertilizer, although the program's success depends on community awareness and the availability of adequate infrastructure. The program concludes that household waste composting is an effective approach to supporting sustainable agriculture and environmental preservation, with recommendations to enhance community education and develop infrastructure to enable broader adoption of this practice.
Co-Authors Agrina, Camelia Rizki Camelia Rizki Agrina Cattleya Rejito Febriola, Bianca Hilmiana Hilmiana Hilmiana Hilmiana, Hilmiana John Sihar Manurung Kurnia Khafidhatur Rafiah Merry Fithriani Mohamad Bebi Rifki Muhamad Ilham Faozi Prasetyo, Andreas Recki Raden Rifqi Dwisanto Rora Puspita Sari Septa Intiar Syifa Nathania Yarham Zidny Ilma Hasan