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All Journal JUIMA : Jurnal Ilmu Manajemen Journal of Indonesian Economy and Business Binus Business Review International Research Journal of Management, IT & Social Sciences Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Dinamika Sosial Jurnal Ilmiah Manajemen dan Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Pengabdian kepada Masyarakat juremi: jurnal riset ekonomi International Journal of Science and Society (IJSOC) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Locus Penelitian dan Pengabdian Journal of Accounting and Finance Management (JAFM) SENTRI: Jurnal Riset Ilmiah Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) Review of Management, Accounting, and Business Studies Jurnal Ekonomi, Manajemen, Akuntansi As-Syirkah: Islamic Economic & Financial Journal
Putu Irma Yunita
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Analisis Strategi Pengembangan SDM untuk Meningkatkan Mutu Pendidikan dan Minat Calon Siswa SMAN 11 Denpasar Tika Purnama Wati, Ni Komang Gek; Irma Yunita, Putu
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 4 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/

Abstract

Education is a key pillar in developing quality human resources. Schools, as formal educational institutions, play a strategic role in creating a competent and virtuous future generation. However, in the era of globalization and increasingly fierce competition, schools are required to continuously improve the quality of education and their competitiveness. The issue of facilities and infrastructure is one of the critical factors influencing prospective students' interest in enrolling at SMA Negeri 11 Denpasar. An interview with the Principal, I Ketut Suwita, S.Pd., M.Pd., revealed that "the incomplete condition of laboratories, fields, and libraries, as well as the inadequate school grounds, are challenges for us in improving the quality of education at SMA Negeri 11 Denpasar." This study used two types of data to gain a comprehensive understanding. The research method used was a qualitative and quantitative approach. Based on the results of the study, the decline in prospective student interest in SMA Negeri 11 Denpasar was influenced by a combination of internal and external factors. Internally, the school is still new and therefore does not have a strong track record and brand equity. Facilities such as laboratories, projectors, and sports fields are still limited, and digital promotion strategies are not optimal. Externally, social perceptions, prestige factors, and PPDB dynamics make people tend to choose schools with established reputations.
Exploring the Root Cause of Quiet Quitting Phenomena Among Gen-Z: A Systematic Literature Review of Contributing Factors Dika Lesmana, Anak Agung Bagus; Yunita, Putu Irma
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i12.62504

Abstract

The phenomenon of quiet quitting has become a global concern, representing a decline in work engagement, particularly among Generation Z. This literature review aims to analyze the factors influencing the emergence of quiet quitting and to explore strategies for addressing it, drawing on findings from various international studies. This study employs a narrative review method, utilizing PubMed, Elsevier, and Google Scholar as databases to identify relevant articles. The keywords used are "quiet quitting," "Gen-Z Worker," and "Gen-Z in Workplace." The literature used is limited to the years 2015-2025. The results of the review indicate that quiet quitting is influenced by a combination of psychological factors (such as burnout and emotional well-being), organizational factors (low organizational support, unclear career paths, and lack of empathetic leadership), technological factors (digital fatigue due to excessive online workload), and generational values that emphasize work-life balance and the search for meaning. To address this phenomenon, the literature recommends multidimensional policies that include burnout prevention, increasing perceived organizational support, implementing healthy, flexible work systems, managing digital workload, and strengthening leadership capacity based on human-centric management.
The Influence of Work-life balance, Mindfulness, and Work engagement on Employee Performance in Bali with Gender as a Moderating Suandewi, Ni Putu Mirah; Yunita, Putu Irma
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5294

Abstract

This study examines the influence of Work–life balance, Mindfulness, and Work engagement on employee performance, as well as the moderating role of gender within these relationships. The research was conducted in the Province of Bali, where service-based industries demand high adaptability and consistent productivity from employees. Using a quantitative design, data were collected from 160 respondents through an online structured questionnaire. The analysis employed Hierarchical Regression Analysis (HRA) with SPSS to test both the direct and moderating effects. The results show that Work–life balance, Mindfulness, and Work engagement each have a significant positive impact on employee Performance, highlighting the importance of psychological readiness and personal well-being in supporting optimal Work outcomes. Gender does not directly affect performance and does not moderate the influence of Work–life balance or Mindfulness. However, Gender significantly moderates the relationship between Work engagement and Performance, indicating that the strength of engagement’s effect varies across gender groups. These findings emphasize the need for organizations to strengthen employee resources, cultivate mindful work practices, and enhance engagement to improve performance in dynamic service environments.
Peran Influencer Marketing dan E-Wom terhadap Keputusan Pembelian Produk Orlenalycious di Denpasar dengan Brand Trust sebagai Variabel Mediasi Adiani, Cahya Izati; Parasari, Nyoman Sri Manik; Pika, Putu Ayu Titha Paramita; Yunita, Putu Irma
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4573

Abstract

Tingginya penetrasi internet di Kota Denpasar mendorong pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) sektor kuliner untuk mengadopsi strategi pemasaran digital secara inovatif. Orlenalycious, salah satu UMKM kuliner kekinian, memanfaatkan strategi influencer marketing dan electronic word of mouth (e-WOM) untuk bersaing secara efektif. Namun, efektivitas gabungan strategi ini dalam memediasi keputusan pembelian melalui brand trust belum banyak dikaji secara mendalam, yang menciptakan sebuah research gap yang signifikan. Penelitian ini secara empiris bertujuan untuk menganalisis pengaruh influencer marketing dan e-WOM terhadap keputusan pembelian produk Orlenalycious di Denpasar dengan brand trust sebagai variabel mediasi. Didasari pada Theory of Planned Behavior (TPB), penelitian ini menggunakan pendekatan kuantitatif. Data primer dikumpulkan melalui kuesioner dengan skala Likert kepada konsumen Orlenalycious di Denpasar dan dianalisis menggunakan teknik Partial Least Square (PLS) untuk menguji tujuh hipotesis. Hasil penelitian secara komprehensif menunjukkan bahwa influencer marketing dan e-WOM secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian. Kedua variabel tersebut juga terbukti berpengaruh positif dan signifikan terhadap brand trust. Lebih lanjut, brand trust berpengaruh signifikan terhadap keputusan pembelian dan berhasil memediasi pengaruh influencer marketing serta e-WOM terhadap keputusan pembelian. Temuan ini menegaskan bahwa membangun kepercayaan merek merupakan kunci fundamental dalam mengonversi promosi digital menjadi tindakan pembelian, memberikan implikasi praktis dan penting bagi pengembangan strategi pemasaran UMKM lokal.
Persepsi Kualitas Produk Memoderasi Content Marketing dan Flash Sale terhadap Minat Beli di Ramayana Denpasar Pika, Putu Ayu Titha Paramita; Darma, I Komang Cahya Patu; Korry, Putu Dyah Permatha; Yunita, Putu Irma
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 1 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i1.1775

Abstract

The increasingly intense competition in the retail industry has encouraged companies to adopt various digital marketing strategies, such as content marketing and flash sales, to attract consumers’ attention. However, these strategies are not always effective without a positive perception of product quality. This study aims to examine the moderating role of product quality perception in the relationship between content marketing and flash sales toward purchase intention at Ramayana Denpasar. This research employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) with 110 respondents selected through purposive sampling. The findings reveal that both content marketing and flash sales have a positive and significant effect on purchase intention. Nevertheless, product quality perception does not moderate the influence of content marketing, but it weakens the effect of flash sales on purchase intention. These results emphasize that consistent product quality is essential to ensure digital marketing strategies effectively increase consumer purchase intentions in the retail sector.
Mediasi Customer Trust Terhadap Keputusan Pembelian Skincare di TikTok Shop: Pengaruh Influencer Marketing dan Perceived Usefulness Putu Tita Marsya, Ni; Irma Yunita, Putu
Journal of Accounting and Finance Management Vol. 6 No. 5 (2025): Journal of Accounting and Finance Management (November - December 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i5.2775

Abstract

Studi ini disusun untuk meneliti pengaruh influencer marketing dan persepsi manfaat terhadap keputusan pembelian produk skincare di TikTok Shop, dengan customer trust berperan sebagai variabel mediasi. Penelitian ini dirancang dengan pendekatan kuantitatif sebagai landasan analisis dengan 140 responden dimana merupakan pengguna TikTok Shop berusia 17–50 tahun dan pernah membeli skincare melalui platform tersebut. Data dianalisis menggunakan metode PLS – Structural Equation Modeling. Temuan mengindikasikan bahwa influencer marketing dan perceived usefulness memberikan pengaruh yang positif serta signifikan terhadap keputusan pembelian. Selain itu, customer trust terbukti berpengaruh signifikan terhadap keputusan pembelian serta memediasi secara parsial hubungan antara influencer marketing dan perceived usefulness terhadap keputusan pembelian. Temuan ini mengindikasikan bahwa kepercayaan konsumen menjadi faktor krusial dalam meningkatkan efektivitas pemasaran melalui influencer serta persepsi manfaat aplikasi dalam mendorong keputusan pembelian. Penelitian ini diharapkan bisa berkontribusi terhadap pengembangan literatur social commerce dan memberikan implikasi praktis bagi pelaku usaha skincare dalam merancang strategi pemasaran berbasis influencer dan kepercayaan konsumen.
Pengaruh Perceived Ease Of Use Dan Perceived Usefulness Terhadap Continuance Intention To Use E-Wallet Pada Generasi Z Di Kota Denpasar Dengan Perceived Value Sebagai Variabel Mediasi Maharani, Ni Made Ayu Jesika; Sunarta, I Nyoman; Yunita, Putu Irma; Dewi, I. G. A. Agung Omika
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 2: Januari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i2.13853

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of use dan perceived usefulness terhadap continuance intention to use e-wallet pada Generasi Z di Kota Denpasar dengan memasukkan perceived value sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling berbasis Partial Least Square (PLS-SEM) dengan melibatkan 168 responden pengguna e-wallet yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner berskala Likert dan dianalisis melalui evaluasi outer model, inner model, serta uji hipotesis menggunakan bootstrapping. Hasil penelitian menunjukkan bahwa perceived ease of use dan perceived usefulness berpengaruh signifikan terhadap perceived value. Perceived ease of use berpengaruh langsung terhadap continuance intention, sedangkan perceived usefulness tidak menunjukkan pengaruh langsung. Selain itu, perceived value terbukti memiliki pengaruh signifikan terhadap continuance intention to use e-wallet. Hasil uji mediasi juga menunjukkan bahwa perceived value memediasi secara signifikan hubungan antara perceived ease of use dan perceived usefulness terhadap continuance intention to use e-wallet. Temuan ini menegaskan pentingnya peran persepsi nilai dalam meningkatkan niat berkelanjutan Generasi Z dalam menggunakan e-wallet. Oleh karena itu, strategi pengembangan e-wallet sebaiknya fokus pada peningkatan kemudahan penggunaan dan penciptaan nilai yang nyata bagi pengguna untuk menjaga loyalitas Generasi Z dalam menggunakan e-wallet secara berkelanjutan
Strategies For Building The Competitive Advantage of Traditional Balinese Herbal Products Dewi, Ni Kadek Dian Winda; Yunita, Putu Irma
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3404

Abstract

This study aims to explain the strategies used by traditional Balinese herbal companies to build competitive advantage by exploring how internal resources and capabilities are managed within an increasingly competitive herbal industry. The research was conducted in three Balinese herbal companies CV Nadis Herbal, PT Varash Indonesia Jaya, and CV Padma Medikal Husada using a descriptive qualitative method with a phenomenological approach. Data were gathered through observation, semi-structured interviews, and documentation. The Miles & Huberman interactive analysis model and NVivo 15 software were employed for coding and thematic analysis. The theoretical frameworks applied include the Resource-Based View (RBV), and VRIO. The findings highlight four dominant strategic orientations: human resource strategy, operational strategy, marketing strategy, and financial strategy. Competitive advantage is shaped through innovations rooted in traditional knowledge, consistent product quality, utilization of Bali’s distinctive natural resources, and compliance with BPOM regulations. VRIO analysis indicates that several internal resources are valuable, rare, and difficult to imitate, enabling sustainable competitive advantage. The study concludes that the primary strength of Balinese traditional herbal companies lies in their ability to integrate cultural identity, inherited tacit knowledge, and effective resource management. The synergy of operational, human resource, marketing, and financial strategies substantially enhances their competitive position. The research focuses on only three companies, limiting the generalizability of findings. This study contributes to strategic management scholarship within the traditional herbal industry and offers practical insights for herbal SMEs seeking to strengthen their competitive strategies.
Pengaruh Regret Aversion & Risk Tolerance terhadap Keputusan Investasi Cryptocurrency: Peran Mediasi Risk Perception & Efek Moderasi Income Perception Nyoman Ayu Cahyani, Ni; Irma Yunita, Putu
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 2 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i2.5553

Abstract

Investasi jangka panjang sudah menjadi bagian dari perencanaan keuangan pribadi, dengan masyarakat lebih aktif berinvestasi di pasar modal dan aset digital pada negara maju. Penelitian ini bertujuan untuk mengidentifikasi secara mendalam bagaimana perbedaan tingkat pendapatan dapat memoderasi hubungan antara faktor psikologis dan keputusan investasi dalam cryptocurrency. Metode penelitian ini menggunakan PLS-SEM dengan SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa Regret Aversion berpengaruh positif namun tidak signifikan terhadap Risk Perception, sedangkan Risk Tolerance berpengaruh signifikan terhadap Risk Perception. Namun demikian, Regret Aversion, Risk Tolerance, dan Risk Perception tidak berpengaruh signifikan terhadap keputusan investasi cryptocurrency. Selain itu, Risk Perception tidak berperan sebagai variabel mediasi antara Risk Tolerance dan keputusan investasi, dan Income Perception juga tidak memoderasi hubungan antara ketiga variabel tersebut dengan keputusan investasi. Temuan ini mengindikasikan bahwa faktor psikologis tidak berperan dominan dalam menentukan keputusan investasi cryptocurrency. Investor cenderung lebih dipengaruhi oleh faktor eksternal seperti kondisi pasar, pengaruh sosial, serta motivasi jangka pendek dalam pengambilan keputusan investasi aset digital.
Career Nomadism as a New Social Identity: A Phenomenological Study of Generation Z in Denpasar and Badung Bhaskara, I Komang Bagus Krisna; Yunita, Putu Irma
International Journal of Science and Society Vol 8 No 1 (2026): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v8i1.1642

Abstract

This study examines how career nomadism is interpreted and experienced by Generation Z workers in Denpasar and Badung, Bali, with particular attention to its role in shaping identity within non-linear career trajectories. Employing a qualitative design, this research adopts Interpretative Phenomenological Analysis (IPA) to explore participant’s lived experiences and subjective meaning-making. Data were collected through in-depth, semi-structured interviews with ten Generation Z workers who had undergone repeated cross-role or cross-sector career transitions. The findings reveal three interrelated themes: autonomy-seeking as career agency, uncertainty negotiation through competence formation, and relational validation in identity construction. Career mobility is not perceived as instability but as a reflective and adaptive strategy through which individuals maintain agency, develop competencies, and align work with personal values. Autonomy emerges as the primary motivational anchor, while competence and relatedness function as enabling and stabilizing forces that sustain professional legitimacy. Within the socio-cultural context of Denpasar and Badung, career nomadism is continuously negotiated against norms privileging stable employment, positioning it as an emerging form of social identity. By integrating Identity Work Theory and Self-Determination Theory, this study offers a nuanced understanding of how motivational and relational dynamics sustain non-linear career pathways.
Co-Authors A.A. Gde Putra Pemayun Adiani, Cahya Izati Astawa, Putu Rosa Wijayanti Bhaskara, I Komang Bagus Krisna Darma, I Komang Cahya Patu Darma, Komang Keika Yanti Dewi, I. G. A. Agung Omika Dewi, Ni Kadek Dian Winda Dika Lesmana, Anak Agung Bagus Dwiyanti, Kadek Trisna Gugup Kismono I Dewa Putu Dipta Maharta I Gusti Ayu Agung Pradnya Dewi I Gusti Ngurah Putra Suryanata I Gusti Ngurah Widya Hadi Saputra I Ketut Nurcita I Nyoman Sunarta I Putu Dharmawan Pradhana I Putu Yoga Purnama Wijaya Kadek Reno Kusuma Kadek Trisna Dwiyanti Maharani, Ni Made Ayu Jesika Ngakan Nyoman Kutha Krisnawijaya Ni Made Dhian Rani Yulianti Nurcita, I Ketut Nyoman Ayu Cahyani, Ni Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Putri Ekaresty Haes Putu Dyah Permatha Korry Putu Rosa Wijayanti Astawa Putu Tita Marsya, Ni S.Pd. M Kes I Ketut Sudiana . Suandewi, Ni Putu Mirah Tika Purnama Wati, Ni Komang Gek Widiantari, Kadek