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All Journal Krisna: Kumpulan Riset Akuntansi JUIMA : Jurnal Ilmu Manajemen Journal of Indonesian Economy and Business Binus Business Review International Research Journal of Management, IT & Social Sciences JURNAL MANAJEMEN MOTIVASI Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Dinamika Sosial Jurnal Ilmiah Manajemen dan Bisnis eCo-Buss Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat juremi: jurnal riset ekonomi International Journal of Science and Society (IJSOC) AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Locus Penelitian dan Pengabdian SENTRI: Jurnal Riset Ilmiah Journal of Artificial Intelligence and Digital Business Amkop Management Accounting Review (AMAR) Review of Management, Accounting, and Business Studies Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan As-Syirkah: Islamic Economic & Financial Journal
Putu Irma Yunita
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Strategies For Building The Competitive Advantage of Traditional Balinese Herbal Products Dewi, Ni Kadek Dian Winda; Yunita, Putu Irma
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3404

Abstract

This study aims to explain the strategies used by traditional Balinese herbal companies to build competitive advantage by exploring how internal resources and capabilities are managed within an increasingly competitive herbal industry. The research was conducted in three Balinese herbal companies CV Nadis Herbal, PT Varash Indonesia Jaya, and CV Padma Medikal Husada using a descriptive qualitative method with a phenomenological approach. Data were gathered through observation, semi-structured interviews, and documentation. The Miles & Huberman interactive analysis model and NVivo 15 software were employed for coding and thematic analysis. The theoretical frameworks applied include the Resource-Based View (RBV), and VRIO. The findings highlight four dominant strategic orientations: human resource strategy, operational strategy, marketing strategy, and financial strategy. Competitive advantage is shaped through innovations rooted in traditional knowledge, consistent product quality, utilization of Bali’s distinctive natural resources, and compliance with BPOM regulations. VRIO analysis indicates that several internal resources are valuable, rare, and difficult to imitate, enabling sustainable competitive advantage. The study concludes that the primary strength of Balinese traditional herbal companies lies in their ability to integrate cultural identity, inherited tacit knowledge, and effective resource management. The synergy of operational, human resource, marketing, and financial strategies substantially enhances their competitive position. The research focuses on only three companies, limiting the generalizability of findings. This study contributes to strategic management scholarship within the traditional herbal industry and offers practical insights for herbal SMEs seeking to strengthen their competitive strategies.
Pengaruh Regret Aversion & Risk Tolerance terhadap Keputusan Investasi Cryptocurrency: Peran Mediasi Risk Perception & Efek Moderasi Income Perception Nyoman Ayu Cahyani, Ni; Irma Yunita, Putu
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 2 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i2.5553

Abstract

Investasi jangka panjang sudah menjadi bagian dari perencanaan keuangan pribadi, dengan masyarakat lebih aktif berinvestasi di pasar modal dan aset digital pada negara maju. Penelitian ini bertujuan untuk mengidentifikasi secara mendalam bagaimana perbedaan tingkat pendapatan dapat memoderasi hubungan antara faktor psikologis dan keputusan investasi dalam cryptocurrency. Metode penelitian ini menggunakan PLS-SEM dengan SmartPLS versi 3.0. Hasil penelitian menunjukkan bahwa Regret Aversion berpengaruh positif namun tidak signifikan terhadap Risk Perception, sedangkan Risk Tolerance berpengaruh signifikan terhadap Risk Perception. Namun demikian, Regret Aversion, Risk Tolerance, dan Risk Perception tidak berpengaruh signifikan terhadap keputusan investasi cryptocurrency. Selain itu, Risk Perception tidak berperan sebagai variabel mediasi antara Risk Tolerance dan keputusan investasi, dan Income Perception juga tidak memoderasi hubungan antara ketiga variabel tersebut dengan keputusan investasi. Temuan ini mengindikasikan bahwa faktor psikologis tidak berperan dominan dalam menentukan keputusan investasi cryptocurrency. Investor cenderung lebih dipengaruhi oleh faktor eksternal seperti kondisi pasar, pengaruh sosial, serta motivasi jangka pendek dalam pengambilan keputusan investasi aset digital.
Pengaruh Promosi Media Sosial Terhadap Keputusan Pembelian Produk Pada Toko Magic Vape Sidakarya Dengan Electronic Word of Mouth (e-WOM) Sebagai Variabel Mediasi I Gede Jaya Putra; I Gusti Ayu Tirtayani; I Gusti Ngurah Oka Ariwangsa; Putu Irma Yunita
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3323

Abstract

enurunan penjualan pada Toko Magic Vape Sidakarya sepanjang 2024 menunjukkan perlunya evaluasi terhadap efektivitas promosi digital dan peran Electronic Word of Mouth (e-WOM) dalam mendorong keputusan pembelian. Penelitian ini menilai pengaruh promosi media sosial terhadap keputusan pembelian dengan memasukkan e-WOM sebagai variabel mediasi. Pendekatan kuantitatif digunakan melalui metode Structural Equation Modeling–Partial Least Squares (SEM-PLS). Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 110 responden yang dipilih melalui purposive sampling berdasarkan kriteria pernah membeli produk vape, aktif di media sosial, dan terpapar konten promosi. Analisis menunjukkan bahwa promosi media sosial berpengaruh positif dan signifikan terhadap e-WOM dan keputusan pembelian. e-WOM juga memberi pengaruh signifikan terhadap keputusan pembelian serta berperan sebagai mediator dalam hubungan antara promosi media sosial dan keputusan pembelian. Hasil ini menegaskan bahwa promosi berbasis media sosial tidak hanya bekerja melalui paparan langsung, tetapi juga melalui komunikasi antar konsumen yang memperkuat persepsi dan keyakinan terhadap produk. Temuan penelitian memberikan dasar empiris bahwa integrasi promosi digital dan e-WOM dapat meningkatkan efektivitas pemasaran, khususnya pada sektor ritel vape yang bergantung pada interaksi konsumen dan kredibilitas informasi di platform digital.
Dilema Psikologis dan Kecemasan Karier Generasi Z dalam Pusaran Job Hopping: “Sebuah Analisis Fenomenologis untuk Strategi Retensi Berbasis Kesejahteraan I Nyoman Dede Diva Prasetia; I Putu Dharmawan Pradhana; Putu Irma Yunita; I.A. Oka Martini
eCo-Buss Vol. 8 No. 2 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i2.3411

Abstract

Penelitian ini menelaah pengalaman Generasi Z yang melakukan job hopping dengan pendekatan fenomenologi. Studi ini memfokuskan analisis pada dilema psikologis dan kecemasan karier yang muncul selama proses berpindah kerja. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi untuk memahami cara informan memaknai tekanan psikologis dalam pekerjaan. Hasil penelitian menunjukkan bahwa job hopping muncul sebagai respons terhadap burnout, beban kerja yang tidak seimbang, kurangnya apresiasi, serta ketidakpastian arah karier. Informan menggambarkan kecemasan terkait stagnasi, penurunan motivasi, dan ketidaksesuaian nilai kerja. Quarter life crisis memperkuat tekanan tersebut dan mendorong pencarian lingkungan kerja yang lebih selaras dengan kebutuhan emosional dan tujuan pribadi. Studi ini mengidentifikasi tiga pola utama: anti-stuck syndrome, kebutuhan validasi emosional personal, dan orientasi pada keseimbangan hidup. Ketiga pola ini membentuk ekspektasi hasil dan tujuan karier sesuai Social Cognitive Career Theory. Temuan menegaskan perlunya strategi retensi berbasis kesejahteraan melalui sistem umpan balik yang konsisten, peluang pengembangan, dan fleksibilitas kerja agar organisasi dapat merespons kebutuhan psikologis Generasi Z.
EFEK MODERASI SIFAT MACHIAVELLIAN PADA PENGARUH TIME BUDGET PRESSURE DAN KOMPLEKSITAS TUGAS TERHADAP PERILAKU DISFUNGSIONAL AUDITOR Putu Purnama Dewi; I Gusti Ayu Eka Wulandari; Putu Irma Yunita
KRISNA: Kumpulan Riset Akuntansi Vol. 17 No. 2 (2026): KRISNA: Kumpulan Riset Akuntansi
Publisher : Faculty of Economics and Business, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kr.17.2.2026.213-225

Abstract

This research examines how time constraints and task difficulty affect counterproductive audit practices, considering the moderating effect of manipulative personality characteristics. The study utilized survey data from 105 professionals working in public accounting firms throughout Denpasar. Analytical methods included multivariate regression and interaction effect testing. The outcomes demonstrate that both time pressure and task intricacy substantially increase non-compliant audit behaviors. Additionally, Machiavellian disposition significantly intensifies these relationships. These results highlight how personal temperament variables can amplify the effect of workplace stressors on professional conduct deviations within auditing contexts.
The Influence of Regret Aversion and Risk Tolerance on Cryptocurrency Investment Decisions: The Mediating Role of Risk Perception and the Moderating Effect of Income Perception (A Case Study on Generation Z in Bali) Ni Nyoman Ayu Cahyani; Yunita, Putu Irma
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8628

Abstract

The rise of digital technology in the Industrial Revolution 4.0 era has increased Generation Z’s interest in cryptocurrency investment, despite its high risks. This study analyzes the effects of regret aversion, risk tolerance, and risk perception on investment decisions, with income perception as a moderator. Using SmartPLS 3.0 and 125 respondents, results show no significant effect of psychological factors on investment decisions. Risk perception fails to mediate, and income perception does not moderate the relationships. These findings highlight the limited role of psychological factors, suggesting stronger external influences and the need for enhanced financial psychology literacy and future research on social aspects.
Career Nomadism as a New Social Identity: A Phenomenological Study of Generation Z in Denpasar and Badung I Komang Bagus Krisna Bhaskara; Putu Irma Yunita
International Journal of Science and Society Vol 8 No 1 (2026): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v8i1.1642

Abstract

This study examines how career nomadism is interpreted and experienced by Generation Z workers in Denpasar and Badung, Bali, with particular attention to its role in shaping identity within non-linear career trajectories. Employing a qualitative design, this research adopts Interpretative Phenomenological Analysis (IPA) to explore participant’s lived experiences and subjective meaning-making. Data were collected through in-depth, semi-structured interviews with ten Generation Z workers who had undergone repeated cross-role or cross-sector career transitions. The findings reveal three interrelated themes: autonomy-seeking as career agency, uncertainty negotiation through competence formation, and relational validation in identity construction. Career mobility is not perceived as instability but as a reflective and adaptive strategy through which individuals maintain agency, develop competencies, and align work with personal values. Autonomy emerges as the primary motivational anchor, while competence and relatedness function as enabling and stabilizing forces that sustain professional legitimacy. Within the socio-cultural context of Denpasar and Badung, career nomadism is continuously negotiated against norms privileging stable employment, positioning it as an emerging form of social identity. By integrating Identity Work Theory and Self-Determination Theory, this study offers a nuanced understanding of how motivational and relational dynamics sustain non-linear career pathways.
The Influence of Work-life balance, Mindfulness, and Work engagement on Employee Performance in Bali with Gender as a Moderating Ni Putu Mirah Suandewi; Putu Irma Yunita
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5294

Abstract

This study examines the influence of Work–life balance, Mindfulness, and Work engagement on employee performance, as well as the moderating role of gender within these relationships. The research was conducted in the Province of Bali, where service-based industries demand high adaptability and consistent productivity from employees. Using a quantitative design, data were collected from 160 respondents through an online structured questionnaire. The analysis employed Hierarchical Regression Analysis (HRA) with SPSS to test both the direct and moderating effects. The results show that Work–life balance, Mindfulness, and Work engagement each have a significant positive impact on employee Performance, highlighting the importance of psychological readiness and personal well-being in supporting optimal Work outcomes. Gender does not directly affect performance and does not moderate the influence of Work–life balance or Mindfulness. However, Gender significantly moderates the relationship between Work engagement and Performance, indicating that the strength of engagement’s effect varies across gender groups. These findings emphasize the need for organizations to strengthen employee resources, cultivate mindful work practices, and enhance engagement to improve performance in dynamic service environments.
Pengaruh Service Quality dan Guest Experience terhadap Guest Loyalty dengan Variabel Guest Satisfaction Sebagai Mediasi di Plataran Canggu Pradnyanata Adhi Dharma, I Gede; Putu Irma Yunita
Journal of Management and Bussines (JOMB) Vol. 7 No. 6 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/fnxr1v27

Abstract

This study aims to analyze the effect of service quality and guest experience on guest loyalty with guest satisfaction as a mediating variable at Plataran Canggu. The research method used is a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 377 respondents who were guests of Plataran Canggu and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that service quality has a positive and significant effect on guest loyalty, while guest experience does not have a significant direct effect on guest loyalty. Furthermore, both service quality and guest experience have a positive and significant effect on guest satisfaction, and guest satisfaction has a strong positive effect on guest loyalty. In addition, guest satisfaction significantly mediates the relationship between service quality and guest experience with guest loyalty. The conclusion of this study confirms that guest satisfaction plays a crucial role in strengthening the relationship between service quality, guest experience, and guest loyalty at Plataran Canggu.   Keywords: Service Quality, Guest Experience, Guest Satisfaction, Guest Loyalty, Hospitality
The commitment of organizational justice: A case study Putu Irma Yunita; Komang Keika Yanti Darma
Review of Management, Accounting, and Business Studies Vol. 1 No. 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/revenue.v1i1.2664

Abstract

This research was conducted at the ISTA Cooperative Penatih Denpasar. ISTA Cooperative Penatih Denpasar, in efforts to foster human resources especially those related to employee commitment to the organization, always strove to provide justice to employees, which was distributive justice, procedural justice, and interactional justice. But the reality that occurred at the ISTA Cooperative Penatih Denpasar was not all employees have a high commitment. Commitments among employees appeared to be declining, an indication of declining employee commitment can be illustrated by a note from the personnel department that some of the employees were late coming to work, skipping, left office during working hours and there were even some employees who submitted resignation. This study aimed to examine the Commitment to Organizational Justice (Case Study at ISTA Cooperative Penatih Denpasar). The population of this study was all employees at ISTA Cooperative Penatih Denpasar with 33 respondents. The type of data used in this research was quantitative data and the data collection technique used was a documentation study and questionnaire. The data analysis technique used in this study were classical assumption test, multiple linear regression analysis, and model feasibility test. The result of this research showed that; 1) Distributive justice has a positive and significant effect on commitment. 2) Procedural justice has a positive and significant effect on commitment. 3) Interactional justice has a positive and significant effect on commitment. 4) Distributive justice, procedural justice, and interactional justice have a positive and significant effect on commitment.
Co-Authors A.A. Gde Putra Pemayun Adiani, Cahya Izati Afton Irawan Parmono Astawa, Putu Rosa Wijayanti Dewi, I. G. A. Agung Omika Dewi, Ni Kadek Dian Winda Dika Lesmana, Anak Agung Bagus Dwiyanti, Kadek Trisna Gugup Kismono I Dewa Putu Dipta Maharta I G. N. Oka Ariwangsa I Gede Jaya Putra I Gusti Ayu Agung Pradnya Dewi I Gusti Ayu Eka Wulandari I Gusti Ayu Tirtayani I Gusti Ngurah Putra Suryanata I Gusti Ngurah Widya Hadi Saputra I Ketut Nurcita I Komang Bagus Krisna Bhaskara I Komang Cahya Patu Darma I Nyoman Dede Diva Prasetia I Nyoman Sunarta I Putu Dharmawan Pradhana I Putu Yoga Purnama Wijaya Ida Ayu Oka Martini Kadek Reno Kusuma Kadek Trisna Dwiyanti Komang Keika Yanti Darma Maharani, Ni Made Ayu Jesika Ngakan Nyoman Kutha Krisnawijaya Ni Komang Gek Tika Purnama Wati Ni Made Dhian Rani Yulianti Ni Nyoman Ayu Cahyani Ni Putu Mirah Suandewi Nurcita, I Ketut Nyoman Ayu Cahyani, Ni Parasari, Nyoman Sri Manik Pika, Putu Ayu Titha Paramita Pradnyanata Adhi Dharma, I Gede Putri Ekaresty Haes Putu Dyah Permatha Korry Putu Purnama Dewi Putu Rosa Wijayanti Astawa S.Pd. M Kes I Ketut Sudiana . Widiantari, Kadek