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All Journal Jurnal Obsesi: Jurnal Pendidikan Anak Usia Dini AkMen JURNAL ILMIAH Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ilmiah Manajemen dan Bisnis ACADEMICS IN ACTION Journal of Community Empowerment REMIK : Riset dan E-Jurnal Manajemen Informatika Komputer JURNAL AKUNTANSI International Journal of Social Science Jurnal Manajemen Jurnal Ekonomi Jurnal Ekonomi Perusahaan Jurnal Penelitian Pendidikan Indonesia Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Martha Ayerza Esra
Institut Bisnis Dan Informatika Kwik Kian Gie
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan

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Strategi Pemasaran Digital untuk UMKM dalam Aktivitas Ekspor ke Singapura Meisyaroh, Siti; Esra, Martha Ayerza; Dasawaty, Elis Sondang
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 1 No. 2 (2024): April - September 2024
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v1i2.1116

Abstract

This paper explores the benefits of export and import activities for Indonesia, emphasizing the role of digital marketing in maximizing export opportunities. Focusing on Netasia and Okeoce Export Team's initiative, the study employs a problem-solving framework to enhance members' understanding and implementation of digital marketing strategies. Through training, mentoring, and follow-up programs, the initiative aims to empower exporters to tap into the Singaporean market effectively. Positive responses to the training sessions indicate the potential for improved export practices and community welfare through professional organizational management and digital marketing proficiency.
Pelatihan Kreasi Konten Menarik dalam Media Sosial bagi Pelaku UMKM di Jakarta Utara Meisyaroh, Siti; Brandinie, Morryessa; Esra, Martha Ayerza; Dasawaty, Elis Sondang
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 2 No. 1 (2024): Oktober 2024 - Maret 2025
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v2i1.1358

Abstract

In the digital era, social media has become an effective marketing tool for Micro, Small and Medium Enterprises (MSMEs) to increase brand awareness, attract customers and encourage sales. Creating interesting and relevant content is very important so that MSMEs can compete and reach a wider target market. This article discusses various strategies for creating effective social media content for MSMEs, including product promotional content, educational, interactive, behind-the-scenes, viral trends, and customer testimonials. By utilizing these various types of content, MSMEs can build audience engagement, increase credibility and strengthen customer loyalty. The success of a content strategy on social media depends on creativity, consistency, and understanding the needs and preferences of the audience.
Co-Authors Amelia Sandra Andrianus, Wilson Apriwenni, Prima Armi Bakar Armi Bakar Asti Endang Bakar, Armi Brastoro Brenda Aurellia Budi Berlinton Sitorus Budi Purnomo Chrystalia, Chrystalia Elis Sondang Dasawaty Elisabeth Vita Mutiarawati Farida Komalasari Friska Ferisha Irine Melyani Melyani, Irine Morryessa Brandinie Nurlela Nurlela Nurlela Nurlela Nurlela Nurlela Pebiano Subagja Prima Apriwenni Prima Apriwenni Reinitha Jeanne Rizka Indri Arfianti Selvy Selvy Sigit Widiyarto Sinambela, Toni Siti Meisyaroh, Siti Supandi, Agus Teresia Agnes Timothy Salvatore Toni Sinambela Tony Renhard Sinambela Tony Sitinjak Yustina Triyani