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All Journal Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN Jurnal Ilmiah Manajemen dan Bisnis eCo-Buss BENING Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Satyagraha Jurnal Disrupsi Bisnis JOURNAL SCIENTIFIC OF MANDALIKA (JSM) GEMBIRA (Pengabdian Kepada Masyarakat) Ekoman: Jurnal Ekonomi, Bisnis Dan Manajemen Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Journal of Economics, Management and Accounting (JEMA)
Ita Purnama
Sekolah Tinggi Ilmu Ekonomi Bima
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Pengaruh Pyhsical Evidence, Lokasi dan Harga Terhadap Keputusan Loyalitas Pelanggan Pada Green Cafe Kota Bima Raflin Setiawan; Ita Purnama; Sri Ernawati
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 5 No. 11 (2024)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol5iss11pp476-487

Abstract

contains: (1) To determine whether there is a significant simultaneous influence between physical evidence, location and price on customer loyalty decisions at the Green Cafe in Bima City,(2) This type of research is associative, the instrument in this research is using a questionnaire with a Likert scale, the population is all the people of the city of Bima who have visited the green cafe, the number of which cannot be known (unown population) where the sample in this study is 96 with purposive sampling technique, data collection technique, namely through observation, questionnaires and literature study with data analysis techniques, namely: validity test, reliability test, classical assumption test, multiple linear regression test, multiple correlation coefficient, determination, t test and f test (3) The results of this research are physical evidence, location and price have a significant effect on customer loyalty at the Green Cafe, Bima City.
Pengaruh Packaging Dan Harga Terhadap Keputusan Pembelian Es Teh Ndonesia Cabang Bima Uswatun Hasanah; Sri Ernawati; Ita Purnama
EKOMAN: Jurnal Ekonomi, Bisnis dan Manajemen Vol. 2 No. 2 (2024): EKOMAN: Jurnal Ekonomi, Bisnis dan Manajemen
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/ekoman.v2i2.106

Abstract

Dalam Proses keputusan pembelian yang berkaitan dengan food and drink,Packaging dan harga menjadi landasan acuan dalam menentukan pembelian. Tujuan penelitian ini untuk mengetahui pengaruh Packaging dan Harga terhadap keputusan pembelian baik secara parsial maupun simultan. Jenis penelitian yaitu Asosiatif, Instrumen penelitian menggunakan kuesioner dengan skala likert. Populasi yang digunakan dalam penelitian ini yaitu seluruh konsumen yang pernah membeli Es teh Indonesia cabang Bima yang tidak di ketahui secara pasti jumlahnya (unknown population) jumlah sampel yang digunakan dalam penelitian ini sebanyak 50 responden dengan teknik pengambilan sampel yaitu purposive sampling. Teknik pengumpulan data dengan observasi, kuesioner, dan study pustaka. Teknik Analisa data dengan melakukan uji validitas, uji reliabilitas, uji regresi linear berganda, koefisien korelasi, uji determinasi, uji t, dan uji f. Hasil penelitian ini menunjukan bahwa Packaging dan Harga sama-sama berpengaruh secara signifikan secara Parsial dan Simultan terhadap keputusan Pembelian Es teh indonesia Cabang Bima.
Pengembangan Inovasi Kemasan Produk UMKM Tarekli Khas Salama Kota Bima Ita Purnama; Nurkaidah Putri; Juhana Safitri
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

The COVID-19 pandemic has driven many businesses to innovate, particularly in product branding and packaging to remain competitive in the digital era. This community service project aimed to empower local SMEs in Salama, Kota Bima, with a focus on the traditional snack "Tarekli", which lacked attractive packaging and product variation. The objectives of the program were to increase product appeal and marketability through innovative packaging design and flavor development. The methods used included direct observation, surveys, and interviews with local Tarekli producers. The program was carried out in three stages: preparation, implementation, and evaluation. During the preparation stage, suitable packaging themes and flavor concepts were discussed. In the implementation phase, customized packaging was designed collaboratively with the SMEs, considering cost, aesthetics, and practicality. The evaluation stage involved revisiting the SMEs to assess the effectiveness and sustainability of the new product packaging and variations. The results indicated increased customer interest and a positive response from local markets, showing that aesthetic packaging and diverse flavors significantly enhance the competitiveness of traditional products. This project highlights the importance of packaging innovation and product development as strategic tools in supporting local economic empowerment.
Management Development for Improving Service Quality in Mba Fhera's Grilled Chicken MSME Ita Purnama; Ashabili Shainalli; Risma Damayanti
Journal of Economics, Management and Accounting (JEMA) Vol. 2 No. 01 (2024): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

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Abstract

This study aims to analyze the influence of management development on improving service quality in Mba Fhera's Grilled Chicken MSME. A descriptive qualitative approach with a case study method was used. Data were obtained through observation, in-depth interviews with the business owner, and field documentation. The findings indicate that management development encompassing resource management, operational systems, and service strategies significantly impacts service quality enhancement. Key success factors for this MSME include adaptability to technology, consistent product quality, and commitment to customer service. This study provides practical contributions for MSME actors to enhance competitiveness through adaptive and sustainable managerial strategies.
Co-Authors Adhi Nurrahman Pratama Ahmad Ahmad Anti Febi Insan Ashabili Shainalli Aulia Nurkhasanah Ibril Umar Batistuta Irwana Irwana Ita Tri Purnamasari Juhana Safitri M. Riszky Araffah Marlina Muhajirin, Muhajirin Muhammad Badar Novi Kadewi Sumbawati Nurcholis Salim Nurkaidah Putri Nurul Mahma Antika Nurul Putri Raflin Setiawan Risma Damayanti Sita Ulfa Hidayati Sri Ernawati St. Rosita Uswatun Hasanah