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All Journal Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN eCo-Buss BENING Jurnal Ilmiah Satyagraha Jurnal Disrupsi Bisnis Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Padma: Jurnal Pengabdian Kepada Masyarakat Sharing: Journal Of Islamic Economics, Management And Business Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Padamu Negeri CITAKARYA Jurnal Pengabdian Masyarakat Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Sosial dan Humaniora Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Journal of Economics, Management and Accounting (JEMA) Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Ganec Swara
Ita Purnama
Sekolah Tinggi Ilmu Ekonomi Bima
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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ANALISIS KELENGKAPAN PRODUK DAN KUALITAS PELAYANAN PADA UD. SONIA KABUPATEN BIMA Indra Widaryanto; Muhajirin Muhajirin; Ita Purnama
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 1 (2026): Januari : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/z51cz081

Abstract

This research investigates the level of product completeness and service quality at UD. Sonia, Bima Regency. A descriptive research method with a quantitative approach was employed, with a sample of 100 respondents who had previously shopped at UD. Sonia. The findings indicate that UD. Sonia's product completeness exceeds 75% of the expected criteria, indicating a good performance. However, the service quality falls short of the expected criteria, scoring less than 75%. This study recommends that UD. Sonia focus on improving its service quality to enhance customer satisfaction.
Pemanfaatan Limbah Tahu Sebagai Makanan Ringan untuk Meningkatkan Perekonomian UMKM Pak Sardin pada Kelurahan Oi Mbo Ita Purnama; Afwan Adam; Arif Rahman
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): JULI-AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/tctvfk33

Abstract

Pelatihan pengolahan limbah tahu menjadi makanan ringan dilaksanakan di Kelurahan Oi Mbo, Kota Bima sebagai bentuk pemberdayaan masyarakat terhadap potensi lokal. Kegiatan ini bertujuan untuk meningkatkan keterampilan masyarakat, khususnya ibu rumah tangga dan remaja, dalam mengelola limbah ampas tahu menjadi produk bernilai ekonomis. Metode kegiatan meliputi survei awal, sosialisasi program, pelatihan teknis, dan evaluasi. Hasil survei menunjukkan bahwa ampas tahu masih belum dimanfaatkan secara optimal dan hanya dijadikan pakan ternak atau dibuang. Dalam pelatihan, peserta diajarkan cara mengolah ampas tahu menjadi makanan ringan dengan berbagai rasa serta diberikan pemahaman mengenai pengemasan dan pelabelan produk. Hasil kegiatan menunjukkan bahwa peserta mampu menghasilkan produk yang layak jual dan mulai memahami pentingnya inovasi dalam pemanfaatan limbah. Kegiatan ini tidak hanya membantu mengurangi pencemaran lingkungan, tetapi juga membuka peluang usaha rumah tangga baru yang berkelanjutan. Implikasi dari kegiatan ini menunjukkan bahwa pelatihan keterampilan berbasis potensi lokal dapat meningkatkan kesejahteraan masyarakat dan mendorong kemandirian ekonomi.
Management Development for Improving Service Quality in Mba Fhera's Grilled Chicken MSME Ita Purnama; Ashabili Shainalli; Risma Damayanti
Journal of Economics, Management and Accounting (JEMA) Vol. 2 No. 01 (2024): Journal of Economics, Management and Accounting (JEMA)
Publisher : Devitara Innovations

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of management development on improving service quality in Mba Fhera's Grilled Chicken MSME. A descriptive qualitative approach with a case study method was used. Data were obtained through observation, in-depth interviews with the business owner, and field documentation. The findings indicate that management development encompassing resource management, operational systems, and service strategies significantly impacts service quality enhancement. Key success factors for this MSME include adaptability to technology, consistent product quality, and commitment to customer service. This study provides practical contributions for MSME actors to enhance competitiveness through adaptive and sustainable managerial strategies.
Pengaruh Kepercayaan Merek Dan Citra Merek Terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Lam-Lam Bima Sulis Strianingsih; Muhajirin Muhajirin; Ita Purnama
Jurnal Ilmu Sosial dan Humaniora Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jmazda03

Abstract

This study aims to determine and analyze the effect of brand trust and brand image on the purchasing decision of Lam-Lam Bottled Drinking Water (AMDK) in Bima. This research employed a quantitative approach with an associative research design. The population consisted of consumers who had purchased and consumed Lam-Lam AMDK, with the exact population size unknown. The sample was determined using the Cochran formula, resulting in 96 respondents selected through purposive sampling. Data were collected through observation, questionnaires, and literature review, while data analysis was conducted using multiple linear regression, t-test, and F-test. The results showed that brand trust did not have a significant effect on purchasing decisions, as indicated by a t-value of 1.088 and a significance value of 0.279. In contrast, brand image had a positive and significant effect on purchasing decisions, with a t-value of 6.111 and a significance value of 0.000. Simultaneously, brand trust and brand image had a significant effect on purchasing decisions, as demonstrated by an F-value of 61.106 and a significance value of 0.000. The R-square value of 0.568 indicates that brand trust and brand image jointly explain 56.8% of the variation in purchasing decisions. These findings indicate that brand image is a more dominant factor in influencing consumers’ purchasing decisions for Lam-Lam AMDK.
PENGARUH CITRA MEREK, HARGA, FITUR PRODUK, DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI KOTA BIMA: The Influence Of Brand Image, Price, Product Features, And Lifestyle On Samsung Smartphone Purchase Decisions In Bima City Salsa Ariani; Ita Purnama
Ganec Swara Vol. 19 No. 3 (2025): September 2025
Publisher : Yayasan Al-Amin Qalbu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59896/gara.v19i3.361

Abstract

This study aims to analyze the influence of brand image, price, product features, and lifestyle on purchasing decisions for Samsung smartphones in Bima City. The background of this research stems from the increasing use of smartphones as a primary necessity in modern society and the intensifying competition among smartphone brands. Samsung, as a well-known brand, faces challenges in maintaining its brand image, adjusting its pricing, and delivering feature quality that aligns with the evolving lifestyles of consumers. This research adopts a quantitative approach with an associative method. Data were collected through the distribution of questionnaires to 96 respondents selected using purposive sampling. The data analysis technique employed was multiple linear regression using SPSS version 25. The results show that, partially, product features and lifestyle have a significant influence on purchasing decisions for Samsung smartphones. Meanwhile, brand image and price do not have a significant effect. However, simultaneously, all four variables—brand image, price, product features, and lifestyle—have a significant effect on purchasing decisions. The coefficient of determination (R²) is 80.2%, indicating that 80.2% of the variation in purchasing decisions can be explained by the four independent variables studied, while the remaining 19.8% is influenced by other factors not included in this model. These findings imply that Samsung should prioritize enhancing product features and aligning them with consumers' lifestyle preferences to improve purchase decisions and remain competitive in the market.
Co-Authors Abduh Rahim Adhi Nurrahman Pratama Afwan Adam Alief Sofyan Lanang Arif Rahman Ashabili Shainalli Efan Iriadi Ema Nuraulia Feni Aryani Gunawan Sakti Hanifa Nuri Santi Ikko Apriyan Indra Widaryanto Intisari Haryanti Irwana Irwana Istiqomah Istiqomah Juhana Safitri Juwani Juwani Kiki Anggriani M. Riszky Araffah Muhajirin, Muhajirin Muhammad Badar Muhammad Fitrah Yusham Nur Komariyanti Nuranisyah dan Firmansyah Kusumayadi Nurbaity Raodatun Nadita Nurcholis Salim Nurkaidah Putri Nurrizah Syaputri Nurul Mahma Antika Ovriyadin Ovriyadin Putri Aulia Dinasti Rena Trifebrianti Risma Damayanti Salimatul Uyun Salsa Ariani Sarina Sarina Sharli julha Fitriani Sita Ulfa Hidayati Sri Ernawati Sulis Strianingsih Syrilus Alexander Alvaro Roja Tadzkiraturrahmah Titi Saidatun Tri Wahyuni Alifah Yuyun Febriyanti