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All Journal Jurnal Siasat Bisnis Management and Economics Journal (MEC-J) EQIEN - JURNAL EKONOMI DAN BISNIS Ecopreneur.12 Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Manajemen Kesatuan SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Jurnal Ekonomika dan Bisnis Innovative: Journal Of Social Science Research Jurnal Studi Manajemen Bisnis
Rahayu, Tina
Universitas Muria Kudus
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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The Role of Personal Branding in Increasing Generation Z Career Success Rahayu, Tina; Marka, Mira Meilia; Septanti, Annisya Lutfi; Nijwah, Izzah Sarirotun
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2530

Abstract

The rapid development of human communication and interaction contributes significantly to intergenerational differences. Today's workplace is occupied by mostly generation Z, a generation that is skilled in technology. The aim of this research is to describe and analyze the relationship between personal branding and increasing career success for generation Z through the use of social media, Islamic human values, and skills among final students at the Faculty of Economics and Business, Muria Kudus University. The research population was 3846 students with 116 students being used as research samples. The data collection technique uses a questionnaire distributed via a digital platform, namely Google Form. The analysis technique uses Structural Equation Modeling (SEM) which is operated through the Partial Least Squares (PLS) program. The results of this research show that the use of social media, Islamic human values, and skills have a significant positive effect on personal branding. Personal branding has a significant positive effect on generation Z's career success.
Co-Authors Amrullah, Hasanal Mahardhika Annisya Lutfi Septanti Ardian Adhiatma Arumsari, Nurul Rizka Keke Tamara Fahira Kertati Sumekar Mira Meilia Marka Nailil Muna Nailil Muna Nailil Muna Nijwah, Izzah Sarirotun Nurzahroh Lailyah Nurzahroh Lailyah Olivia Fachrunnisa Pitaloka, Wulandari Dyah Wulandari Dyah Pitaloka